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Good morning. It’s Wednesday, May 23, 2012, and this is your first early morning Sports briefing.
For its broadcast of the Indianapolis 500 this Sunday, May 27, ABC said it will rely on more than 80 cameras, including four cameras per car in at least nine of the 33 cars running the race. ESPN is producing the telecast, and for the first time in an IndyCar broadcast ESPN will use what’s called “dual-path technology” to show views from two cameras in the same car at the same time, ABC said. Online, ESPN3 will carry the car camera feeds, letting viewers choose which ones to watch on the broadband WatchESPN service and via Indycar.com. ESPN3 will also carry replays of the event after it concludes. Finally, ESPN plans to use the “Batcam” in its production. That camera can move at more than 80 mph, which is not a bad skill for a racing camera. Ultra Hi Motion cameras will also be used on the track.
On the Air
NBA TV has nabbed Chicago Bulls guard Richard Hamilton as a guest analyst for its live studio show GameTime tonight and tomorrow (May 24) at 7:30p. He joins host Rick Kamla and analysts Greg Anthony and Dennis Scott to analyze the finals.
As part of the All-Star Weekend festivities in July in Kansas City, former Royals stars George Brett, Bo Jackson, Mike Sweeney and others will play in the Legends & Celebrity Softball Game on July 8. It’s slated to air on July 9 on ESPN at 10:30 p following the 8p broadcast of the State Farm Home Run Derby. The softball game will also include in the lineup: Ernie Banks, Joe Carter, Andre Dawson, Rollie Fingers, Rickey Henderson, Mike Piazza, Ozzie Smith, and Dave Winfield.
ESPN 3D is broadening its coverage of Wimbledon in 3D with an expanded schedule that includes live telecasts of the final five days of the tournament from July 4 through July 8. ESPN 3D carried the first televised 3D tennis game last year at Wimbledon, the network said.
Outside Television inked a partnership with Volvo Ocean Race to carry the regatta in hi-def starting next month. Outside Television said this year’s race is the first to include teams from China and the United Arab Emirates, and it’s also one of the closest Volvo Ocean Races ever so far. The network recently forged a distribution deal with Comcast XFinity and will be launched in some of those markets in time for the race.
A CYNOPSIS MESSAGE
Sponsorship & Promotion Olympic organizers are cracking down on businesses that are using guerilla-style marketing to capitalize on the upcoming London Olympics, according to an Associated Press report. Big brands such as McDonald’s, Coca-Cola and Samsung have shelled out as much as $100 million each to be official sponsors, the story said.
In other Olympics news, NBC reportedly said at the National Cable & Telecommunications Association conference that it’s planning a promotional campaign to let viewers know about the availability of the Olympics online this summer, said an LA Times report.
ESPN’s Scott Jenkins, Director of Customer Marketing and Sales in ESPN’s Controller’s Department, received the BCCA Member Contributor Award at the Opening General Session for Media Finance Focus 2012 that recognizes contributions to the media credit and collection industry.
Recreational tennis players will have the chance to honor coaches this summer in a Tennis Channel online initiative to name “America’s Hottest Tennis Coach.” The network said it’s aiming to recognize coaches who are physically fit, motivational, inspiration and promote healthy lifestyles. The top female and top male coach will be announced in August, with winners receiving their own instructional videos to be produced by and to air on the network in 2013. Voting is open now through June 22. The network said three-quarters of its viewers play the sport recreationally, and the award is a chance for viewers to give kudos to their coaches.
The Main Event
Devils/Rangers at 8p on NBC Sports Network.
ON THIS DAY in 1978: The American League approves the transfer of the Red Sox to Jean Yawkey for $15 million.
Answer to Our Last Sports Trivia Question: A New York Yankees jersey worn by Babe Ruth sold this weekend for $4,415,658 at auction, reportedly the highest price ever paid for sports memorabilia. Before the Ruth jersey, what item of sports memorabilia had claimed the highest price title? The prior record was the $4,338,500 for James Naismith’s founding rules of basketball. Kudos: David Kalan-NHL.com/NY ; Synda Kollman-Charter Marketing Group/Boca Raton; Marc Wollis-NBC Sports Group/Orlando; Aaron Beitler-DIRECTV/NY; Michael Lao-NBTY/Ronkonkoma, NY; Sarah Galvin-Centsables.com/NY; Evan Perlmutter-One Line Sports Agency/NY.
In The Know: The Oklahoma City Thunder relocated from Seattle to Oklahoma in 2008. Prior to the Thunder, name the two most recent NBA franchises to relocate, counting only permanent, not temporary relocations. (Email Chris-Sports@cynopsis.com with your answer and be sure to include your name, company, city and time zone. Unofficial rules: Only the second four correct answers from each time zone will be mentioned; and once you’ve been mentioned in any of the Cynopsis editions, you can’t be mentioned again that calendar week.)
Later — Chris
Chris Pursell for Cynopsis | Sports
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