A CYNOPSIS MESSAGE FROM DIRECTV
See how you can score with DIRECTV’s exclusive NFL SUNDAY TICKET opportunities:
NFL SUNDAY TICKET Online & Mobile | NFL Game Mix |
Player Tracker & Alerts | NFL Standings & Trivia | RED ZONE CHANNEL®
Good morning. It’s Wednesday, May 16, 2012, and this is your first early morning Sports briefing.
ESPN made its pitch to advertisers and media buyers during their upfront session yesterday, pushing digital properties and new initiatives as a means to reach a more targeted consumer. The digital push will include espnW, a new ESPN radio app, soccer brand ESPNFC, Grantland as well as a new partnership with Twitter. Meanwhile, executives also predicted that sports would score as the top buy at this year’s upfronts.
While lots of news came out of the upfront presentation (see stories scattered below) one unique initiative announced was that ESPN had formed a strategic collaboration with Twitter that will offer fans and advertisers interactive programs based around major sporting events. The effort will be promoted across Twitter, ESPN networks, ABC and ESPN’s digital assets, including ESPN.com and ESPN Mobile. Each program will be co-created by ESPN and Twitter, starting with GameFace – the first effort, which will be focused on the NBA Finals. GameFace will be integrated throughout the live ABC broadcasts and ESPN’s NBA Tonight programming with a dedicated Twitter hashtag #GameFace with fans then encouraged to tweet photographs of their “game face” throughout the finals.
A CYNOPSIS MESSAGE
On the Air On a broadcast front, ESPN confirmed that SportsNation co-host Michelle Beadle is departing the company, (she is reportedly heading to NBC). The company is currently in the process of trying to keep Erin Andrews, whose deal is up, but did lock in SportsCenter anchor and ESPN Radio host Scott Van Pelt to a new multi-year deal. On Monday night, Scott confirmed that he has verbally agreed with the company, noting “It was more stressful than I would’ve imagined. I always wondered what it would be like to be the pretty girl at the dance, so to speak, and to have people interested was something I never really imagined would happen, at least not like this.”
Golf Channel’s week-long coverage of The Players ranked as the highest-rated and most-watched week in the history of the network’s coverage of the PGA Tour’s event, averaging a rating of .17 with 171,000 viewers for the week, according to Nielsen. Both figures were up 15% over the previously high marks for each category in 2007 and 2010, respectively, and 38% and 44% higher than last year. NBC’s coverage of THE Players scored as the best in three years, with average weekend viewers topping 4 million and besting last year by 21%.
ESPN Films is bringing back the 30 for 30 film series, and will once again partner with filmmakers to tell audiences how sports “inspire and entertain.” 30 for 30 Vol. II is slated to premiere in October. In addition, coordinating with the company’s digital push, ESPN Films is adding 30 for 30 Shorts – a 30-part digital short film series. Each segment will represent a specific point of view of the filmmaker and will be a reflection of how they blend the narrative with their own visual style. The Shorts will launch in September with a new short film will debuting monthly on Bill Simmons’ Grantland.com.
Virginia Commonwealth University officially announced that the school will depart the Colonial Athletic Association for the Atlantic 10 Conference starting July 1, 2012. The CAA is now down two teams.
Back to ESPN, on Thursday, May 17, Good Morning America anchor Robin Roberts will debut In the Game with Robin Roberts Presented by Lexus, a new series that will run across ESPN’s SportsCenter, espnW.com and ABCNews.com that features exclusive interviews with female athletes. The series will run every Thursday between 9a and noon on SportsCenter. In addition, the content will launch with digital and social media execution across espnW.com and ABCNews.com, which marks the first dual network, cross platform project between ABC News and espnW.
MLB is expected to announce that the Mets will host the 2013 All-Star game in Citi Field today. Multiple outlets report that the league has slated a news conference at City Hall that will involve Commissioner Bud Selig, Mets owner Fred Wilpon and New York City Mayor Michael Bloomberg for the announcement. The Mets last hosted the All-Star game back in 1964, which was the year Shea Stadium opened.
On Wednesday at 5p, Golf Channel airs an hour-long tournament special on the Sybase Match Play Championship Pro-Am, which will be the first time an LPGA Pro-Am will air on television. As part of the programming, LPGA professionals Natalie Gulbis, Jessica Korda, Suzann Pettersen and Stacy Lewis will be fitted with microphones for the Pro-Am, where viewers will be able to eaves drop on conversations between the players and their caddies.
The YES Network debuts its David Wells Yankeeography on Thursday, at 11p, immediately following YES’ Yankees post-game show.
MSG Networks announced today that the company will telecast a total of 13 New York Liberty home games this summer beginning Saturday, May 19 at 4p on MSG+ when the Liberty host the Connecticut Sun in the season opener. Play-by-play announcer Mike Crispino joins analysts Kym Hampton and Rosalyn Gold-Onwude, who will be making her MSG debut.
On Wednesday, June 6, HBO PPV will offer a live HD presentation of the eighth annual Prelude to a Dream event, which brings together racing pillars that range from NASCAR to IndyCar. The race will pit 25 world drivers from around the world of racing in an effort to support charity Feed The Children. The June 8 event features the likes IndyCar driver Tony Kanaan, Danica Patrick, NHRA Full Throttle Drag Racing Series stars Ron Capps and Cruz Pedregon, dirt regulars Steve Kinser and Donny Schatz, as well as Tony Stewart, Jimmie Johnson, Clint Bowyer, Ryan Newman, Kasey Kahne, Bobby Labonte and others. The broadcast starts at 8p.
Sportsman Channel locked in a multiyear agreement renewal with AT&T U-verse to carry the network across all of its markets.
Rising criticism about the new ACC deal on ESPN prompted Burke Magnus, ESPN Sr. VP, College Sports Programming, to respond. Magnus posted a letter to address the situation, which received the spotlight when a Florida St. official openly criticized the deal. He stated “The new agreement with the ACC provided a win for all involved. Fans will be served with more ACC content than ever before through a wide variety of outlets, devices and technologies. ESPN added value through four more years of an ACC agreement, plus more football games, more basketball games, more ACC sports content and new sponsorship rights for conference championships. The ACC has received significant additional financial compensation and unprecedented exposure for the added value and the longer term.”
USA Basketball revealed some marketing partnerships heading into the Olympics. In one, the organization announced a marketing partnership with Burger King that will make it the Official Quick Service Restaurant Partner of USA Basketball. As part of this partnership Burger King will introduce commemorative cups that celebrate the 20th Anniversary of the Dream Team, and highlight four of USA Basketball’s memorable teams over the last two decades as well as launch a “Your Team. Your Voice.” campaign. This initiative allows fans to participate in and influence a variety of elements during USA Basketball’s summer exhibition tour.
USA Basketball is also teaming with Sunkist Soda and 7UP which is now its official soft drink partner. As part of the deal, collectible cans will pair legendary members of the 1992 Dream Team with soda brands. Including, Magic Johnson, Larry Bird, Patrick Ewing, David Robinson and Scottie Pippen who will be featured on Sunkist, 7UP, A&W root beer, Canada Dry and Sun Drop soft drink cans, respectively, during a summer-long promotion.
A CYNOPSIS MESSAGE
“This is my favorite publication. Honestly, I don’t find it necessary to read too many others because I know I can find what I need in Cynopsis!”
Reach our extraordinary readers by contacting Mike Farina, VP Sales & Marketing.
Digital Fields ESPN Radio is unveiling a new ESPN Radio App for iPhone, iPod touch and, for the first time, iPad. The app is designed to create “a seamless, personalized sports listening experience both live and on demand and includes a new feature that allows fans to build their own sports stations.” In addition, listeners now have the option to rewind live audio streams, including ESPN Deportes Radio.
ESPN Deportes is now launching ESPN Deportes+ por ESPN3, a digital vertical for the online network. ESPN Deportes+ will offer coverage of live sports in Spanish on a multi-screen network available on computers, smartphones, tablets and Xbox and will launch later this year. The programming lineup includes: Barclay’s Premier League, International soccer friendlies, World Cup Qualifiers, Winter Baseball from the Dominican Republic and Venezuela, college football, college basketball, tennis and more.
The Main Event
Celtics/76ers on TNT at 7p.
ON THIS DAY in 1995: Annika Sorenstam captures the 50th US Women’s Open Golf Championship. Answer to Our Last Sports Trivia Question: Who was the 2011 Men’s College World Series Champion? South Carolina. Kudos: Bobby Coyle- New York Yankees Radio Network /NY; Phyllis Starsia-Tangible Media/NY; Michael Ritz-BucStar Consulting/NY; Ken Nice-Yoh/Silver Spring; Michael LaPlante-ION Media Networks/West Palm Beach; Philip Oliphant-22squared/Atlanta; David Parks-Voices Heard Media/Knoxville; Joanna Kuebel-Entertainment Studios/Chicago; Bill Robertson-Tunheim Partners/Minneapolis; Kevin Micklo-Digitas/Chicago; Tom Akers-Outdoor Channel/Chicago; Tom Moore-Kalt Productions/LA; Nick Monroe-Monroe Photography/San Diego.
In The Know: What NFL Hall of Famer was a terrorist in the movie Broken Arrow? ( Email Chris-Sports@cynopsis.com with your answer and be sure to include your name, company, city and time zone. Unofficial rules: Only the second four correct answers from each time zone will be mentioned; and once you’ve been mentioned in any of the Cynopsis editions, you can’t be mentioned again that calendar week.)
Later — Chris
Chris Pursell for Cynopsis | Sports
Cynopsis CLASSIFIEDS – For More classifieds, visit the Cynopsis.com classifieds page here .
JOB OPENING: ACCOUNT EXECUTIVE/SCRIPPS NETWORKS/ATLANTA: Develop new ad sales accounts & grow existing business. Minimum 6 yrs. National Ad Sales, Agency or Client exp. Info: http://www.scrippsnetworksinteractive.com #3046 (5/23)
JOB OPENING: DIRECTOR PROGRAMMING/NFL Network/LA: Dvlps/executes ntwrk prmg strategies, oversees schedlng /long term prmg plng; 7-10 yrs prmg/schdling or rsrch exp in TV industry Please apply www.nfl.apply2jobs.com (5/23)
JOB OPENING: ACCT EXEC. AD SALES/NY: Multimedia co. seeks AE w/ 7+ yrs TV ad sales exp. Excellent agency relationships & proven track record. Sports bckgnd a +. Send resume and cov ltr Attn: Rose to email@example.com (5/22)
JOB OPENING: VP of DEVLPMNT/Denver: Reality TV developer/producer w/7 yrs exp in reality series devlpmnt & prod wanted for Denver based Production Co. Relationships with reality nets a +. Resume: firstname.lastname@example.org (5/22)
JOB OPENING: REALITY TV SHOW RUNNER/Denver: 5 yrs exp producing cable series, ability to work w/ co. execs to deliver productions on time, on quality, on budget for Denver based Prod Co. Resume: email@example.com (5/22)
JOB OPENING: REALITY TV CREW: 7 yrs exp on major cable or broadcast networks. Position can be remote or based in our Denver hq’s. Ability to add to the creative vision of project a must. Resume: firstname.lastname@example.org (5/22)
JOB OPENING: ASSIGNMENT EDITOR/RNN TV/Rye Brook/NY: Research and story development and crew logistics. Assist in development, planning and follow up of all news stories. Res/cvr: email@example.com (5/22)
JOB OPENING: LINE PRODUCER (News) RNN TV/Rye Brook/NY: Line and stack daily news broadcasts. Must have TV news producing experience. Res/cvr: firstname.lastname@example.org (5/22)
JOB OPENING: MASTER CONTROL OPERATOR/RNN TV/Rye Brook/NY: operate control room boards & monitor programming, log all transmitter readings, overnight & wkend hours avail. Resume: email@example.com (5/22)
JOB OPENING: OPERATIONS SUPERVISOR/RNN TV: assist director of ops, supervise master control team and live events; manage schedules, implement policies and train news employees. Resume: firstname.lastname@example.org (5/22)
JOB OPENING: DIR, SCHEDULING/WEtv/NYC: Oversees all aspects of short term ntwrk prmg strategies, inventory usage, comp analysis, stunt prmg; 2+yrs mgr or above pgmming/rsrch, resumes to: email@example.com (5/19)
JOB OPENING: WRITER/PRODUCER/Lifetime TV/NY: Write & produce high impact promo campaigns for scripted & unscripted series. 3+yrs On-Air Promo TV exp. Apply: www.aenetworks.com/careers.html (5/19)
JOB OPENING: DIG. MEDIA ANALYST/A+E NETWORKS/NY: Define analytics reqs for web, mobile/gaming/social apps.Lead A/B testing, implementation, QA. Build reports/prsntions.3+yrs Omniture/reqd. 5yrs web anlytic www.aenetworks.com/careers (5/19)
JOB OPENING: ADV-PLATFORM ASSET PROD MGR/AMC/NYC: Manage product life-cycle & project plan effectively for progmmng content delivered to VOD, iTunes, Netflix. Submit res at: http://tinyurl.com/c9m33x9 (5/18)
JOB OPENING: SCHEDULING MANAGER/WE tv/NYC: research/analyze competitive data, create monthly VOD schedule, strategic scheduling Resumes to: firstname.lastname@example.org (5/18)
JOB OPENING: SR DIGITAL SALES PLANNER/NYC/ABC: 3 yrs exp: rsrch/planning/executing dig campaigns, client service driven, manage multiple projs, manipulate data for analysis/presentation. Apply to: www.disneycareers.com Req:44469 (5/17)
JOB OPENING: MGR DIGITAL INTEGRATED MARKETING/MTVN/NYC: overseeing the life cycle of assigned advrtsng spnsorshps & prgrms across dgtal, mobile, social, video production & event mrkting. EOE/M/F/D/AAP. Apply www.mtvnetworkscareers.com (5/17)
JOB OPENING: AE-DIGITAL /NYC/ABC Network Sales: Devlp/maintain strategic accounts/sponsorship deals for abc.com, abcnews.com, GMA on Yahoo!, Oscar.com, SOAPnet.com & Hulu Network Apply to: www.disneycareers.com req ID: 44397 (5/17)
JOB OPENING: DIR, ON AIR PROMO/LOGO/NYC: 5 – 7 yrs exp. promo/advertising; excellent conceptual & creative thinker; passion for ent, promo & brand building; strong comm skills a must. EOE/M/F/D/AAP. Apply www.mtvnetworkscareers.com (5/17)
JOB OPENING: SR MANAGER PROGRAM RESEARCH/NBC Universal/NY: 5+ years Program Research experience required. Experience with Explorer/Arianna/Npower needed. Must have mgmt & presentation exp. Apply: www.nbcunicareers.com Job #4291 (5/17)
JOB OPENING: SR DIR, NATL ACCTS/WWE/LA: Oversee affiliate sales & marketing for Western Reg across multi-platform prods (PPV, on-demand, altern distrib, netwk launch, etc) 10+ yrs including premium netwk expr: www.wwe-careers.com (5/17)
JOB OPENING: DIG OPTIMIZATION MGR/New York: Drive Ad Sales Rev thru Direct & 2nd Channel Partnerships & Solutions across A+E Networks Dig initiatives http://www.aenetworks.com/careers (5/17)
JOB OPENING: TRAFFIC COORD/TV One/NY: BA pref’d and/or 2 yrs of exp TV Ops & Traffic. Build daily comm. log within parameters to ensure accuracy. Wrk w/ Ad sales mgmt, traffic mgmt. and agencies. More info: www.tvone.tv (5/17)
JOB OPENING: COPY COORD/TV One/NY: BA pref’d and/or 2 yrs of exp in TV Ops & Traffic. Wrk w/external agencies & traffic mgmt to secure commercial copy for network. Brdway exp a +. Visit www.tvone.tv (5/17)
INTERNSHIPS – These positions are for credit only – nobody gets paid here. These ads are always posted for free, and students work for school credit only. For more information on the specs for posting an Internship ad, email Trish at email@example.com.
SUMMER INTERNSHIP CREDITS ONLY: SUMMER INTERN/NY: Multimedia co. seeks intern to assist in network production, programming and misc. projects. Min of 2 days/wk. Computer proficiency & sports interest a +. Res: firstname.lastname@example.org (5/17)
SITUATION WANTED ADS, POSTED BY THOSE LOOKING TO BE HIRED… There is no charge for placing your Situation Wanted ad… for more information contact Trish Pihonak at email@example.com.
SITUATION WANTED: SPORTS WRITER/RADIO PERSONALITY: Experience hosting sports show. Contributor for Bleacherreport & 4th Phase Blog. Previous experience at two Knoxville radio stations. firstname.lastname@example.org (5/23)
SITUATION WANTED: PRODUCER’S ASSISTANT/LA: Has been Asst. Producer for Kevin Costner. Line Producer & Accountant for indie feature. Completed the Disney Intern Program. MBA in Entertainment and MS Finance. Baumproductions@gmail.com (5/22)
SITUATION WANTED: WRITER’S/SHOW RUNNER’S ASSISTANT/ LA: Has worked 4-cam sitcom, 1-cam writers’ rooms and as executive producer gatekeeper. Great proof and coverage skills. Very experienced with Final Draft. Timothy.email@example.com (5/17)
E-mail Trish@cynopsis.com or call Trish Pihonak at 888.702.3858 for rates and specs for Job Openings.
Are you looking for a job? Post your Situation Wanted Ad here — Email Trish@cynopsis.com for specs.
Cynopsis Media, a division of Access Intelligence
65 Lantern Road
Stratford, CT 06614
Copyright Cynopsis 2012
All outgoing e-mails are scanned and sent out virus free. Copyright Cynopsis 2012
To unsubscribe from just this Cynopsis Sports email, please click here.