Wednesday, March 3rd, 2010


Bringing it!
We delivered our most watched quarter in the network’s history. 
Kids said “bring it” and we brought it!

Watch it. Click it. Live it.
Disney XD has the pedal to the metal – and you gotta be part of it!
Call Michelle Scarola, SVP Sales at 212-807-5801 and she’ll give you the low-down

Source: The Nielsen Company via Startrak. 10/2/00-12/27/09 by quarter, M-Su 6a-12a, 3Q09 Best Qtr based on P2+. Live+SD AA(000). Subject to qualifications available upon request.

Cynopsis: Kids!

Good morning. It’s Wednesday, March 3, 2010, and this is your first early morning Kids briefing.

The kids upfront season began in earnest last night as Disney Channels Worldwide presented US advertisers and some press with its 2010-11 slate of programming for Disney Channel and Disney XD, the latter of which just celebrated its first anniversary.  Gary Marsh, President/Entertainment and CCO, Disney Channels Worldwide showcased a bevy of new and returning series and specials for the two channels, including a look at the upcoming Disney Channel Original Movie Camp Rock 2 The Final Jam, which again stars Demi Lovato and Joe, Nick and Kevin Jonas, and other members of the cast from the first movie and some new ones, slated to premiere late this summer.

  • Phineas and Ferb: Across the Second Dimension – a TV movie based on the Phineas and Ferb animated series that will debut on summer 2011 on Disney XD and Disney Channel.  In the movie the duo discover their pet platypus, Perry, is actually a secret agent fighting the forces of evil on a daily basis.  Together the trio goes up against a super evil version of Dr. Doofenshmirtz in a parallel universe.  Additionally, this summer both networks will premiere a new one-hour episode of Phineas and Ferb that features guest stars Clay Aiken and Chaka Khan.
  • The Avengers: Earth’s Mightiest Heroes (52 episodes) – a new Tween 9-14-targeted series produced by Marvel Animation for Disney XD and that will premiere fall 2010.  The series stars Marvel heroes Iron Man, Captain America, The Incredible Hulk, Giant Man and Wasp, who together form the Avengers.  The series will be supported by a 20-part “micro-series” that will explore the back-story of each character and will rollout this fall followed by the series.  After its US debut the series will then makes its ay around the world.
  • Additional new Disney Channel Original Movie: Avalon High – based on the Meg Cabot book of the same name, is schedule for late fall 2010; Den Brother – set for summer 2010, the comedy stars Hutch Dano (Zeke and Luther) as a teen hockey star who reluctantly becomes the substitute leader of his little sister’s Bumble Bee Troup. Other movies planned for Disney Channel include the previously announced: 16 Wishes – a co-production of MarVista Entertainment and Disney Channel, debuting summer 2010 in the US and then rolling out on Disney Channels around the world; Harriet the Spy: Blog Wars – premiering Friday, March 26 at 8p.  The movie is a co-production of 9 Story Entertainment and Disney Channel.  Nancy Steingard and Wendy Moss-Klein serve as Executive Producers.
  • New series production includes the recently announced live-action series Pair of Kings, bowing fall 2010, and Good Luck Charlie, which premieres on Disney Channel, Sunday, April 4 at 8:30p.
  • Returning Disney Channel series: fourth season of Hannah Montana is set for summer 2010 and will feature a range of special guest stars as well as a special episode specially focused on military families; Sonny With A Chance launches its second season on Sunday, March 14 at 8p; season two of Jonas will bow this summer; new installments of the short-form series Jonas Brothers: Living the Dream 2 begin Sunday, March 21 at 8:55p.
  • Playhouse Disney preschool programming includes: two new Handy Manny primetime specials, Handy Manny Big Race, featuring guest star NASCAR champ Dale Earnhardt Jr., premieres Saturday, March 20, 7p, followed this fall by the premiere of Handy many Big Construction Job; the new animated new series Jake and the Never Land Pirates;  a third season of Mickey Mouse Clubhouse debuting in November 2010; and the 10-part Mickey Mousekersize shorts; as well as three new Mickey Mouse Clubhouse primetime specials are also set to bow in the coming year, including Mickey Mouse Clubhouse Road Rally this fall.


Martin Lawrence‘s Big Momma is headed back to the big screen in a third family targeted Big Momma’s House movie (currently untitled), per Variety.  Financed by Regency, the movie will be distributed by Fox.  In addition to Lawrence, who reprises his role as FBI agent Malcolm Turner, the movie will star Brandon T. Jackson (Percy Jackson and the Olympians: The Lightening Thief, Tooth Fairy, Tropic Thunder), as his 17-year-old nephew forced to go undercover with his uncle in a girls performing arts school after he witnesses a murder.  Set to begin production in Atlanta next month, the movie is being directed by John Whitesell (Big Momma’s House 2) from a Matthew Fogel script.  Randi Mayem Singer (Tooth Fairy, Mrs. Doubtfire) worked on a later version of the script.  Also returning is producer David T. Friendly (the first two Big Momma’s House movies, Little Miss Sunshine).  Big Momma’s House and Big Momma’s House 2 were released in 200 and 2006 respectively.

Warner Bros.’ is changing the name of Zack Snyder’s animated feature film Guardians of Ga’Hoole to Legend of the Guardians, per Heat Vision.  While many are not surprised to hear of the change believing the title is hard to say/pronounce, the movie is based on Kathryn Lasky’s popular young adult book series, which includes 15 books.  The Warner Bros., Village Roadshow and Animal Logic movie is still set for release in the US on September 24, 2010 and features a voiceover cast including Sam Neil, Jim Sturgess, Geoffrey Rush, Helen Mirren, Abbie Cornish and Hugo Weaving among many others.


Astral Media’s Family Channel will offer a sneak peek of the new Canadian original live-action series, Wingin’ It on Friday, March 19 at 9p.  Wingin’ It gets its official premiere on Saturday, April 3, when the series takes up its regular time periods on Saturdays and Sundays at 6:50p.  Wingin’ It revolves around the unlikely duo of Porter, an angel in training sent to Earth to make Carl, a disaster-prone teen, the most popular kid in school.  A Family Channel commission, Wingin’ It is produced by Temple Street Productions and stars Demetrius Joyette (The Latest Buzz) and Dylan Everett (Booky’s Crush).  Wingin’ It was created by Frank van Keeken (The Kids in the Hall, Billable Hours), who also serves as executive producer on the series with Ivan Schneeberg and David Fortier (Being Erica, Billable Hours, Darcy’s Wild Life).

DQ Entertainment (DQE) and its co-production partners Marvel Animation and Method Animation are moving forward on a second season of the CGI animated Iron Man: Armored Adventures series.  The second season of the animated Iron Man is comprised of 26 episodes, which are slated for broadcast in 2011.  Iron Man: Armored Adventures debuted in the US on Nicktoons Network in April 2009 and is now also airing on broadcasters around the world.

Comarex, a sales/distribution company, enters into a broadcast deal with Turner Broadcasting System, under which the 3D animated series Master Raindrop (26×24) will debut on Cartoon Network Latin America next month.  Targeted to K6-9, Master Raindrop is an action/comedy based on Asian myths and legends that revolves around the adventures of a group of 12-year-old martial arts students as they battle against an evil general and his army of terracotta warriors.  Master Raindrop is produced by Big Communications, Flux Animation Studio, Flying Bark Productions and Media Development Authority of Singapore.  Comarex acquired the exclusive Latin American rights to Master Raindrop from Studio100 Media, which is the international distributor for the series. 

Marblemedia, with longtime partners Fresh TV and Teletoon Canada, launches Stoked Interactive to coincide with March 4 premiere of new episodes of the Stoked TV series on Teletoon.  A French version of the site has also launched at .  The new site feature a range of new interactive activities, games and other features such as character-driven messaging, Meet the Groms and Stoked Radio.  Additional features are in development and will be added throughout the year, including a music video editing module and a social simulation game.  Stoked Interactive is produced in association with Teletoon Canada and with the financial participation of Telefilm Canada and the Canadian Television Fund.  Stoked airs on Teletoon on Thursdays at 7p as part of its 3 Hours of Really, Really, Really Awesome block.  The second season of Stoked will premiere on the network in September 2010.

Program Call: Cynopsis Media will be producing our annual MIPTV Shopping Guide sent to all Cynopsis subscribers on Thursday, April 8, the week before MIPTV 2010 in Cannes. If your company is exhibiting and you’d like to have your programming included, please send us only the following info for your top 5 shows: title, availability date, number of episodes, length, type (i.e., movie, series, special, etc.), genre and your terms (barter, cash, etc.) as well as your company’s stand/booth location. To be included in this free and highly-viewed special edition, please send details to no later than Thursday, April 1, 2010. A confirmation email will be sent following each submission (if you don’t get the confirmation, please resubmit).


Collective Licensing International, parent company of youth lifestyle brand Airwalk, and Marvel Entertainment, team to launch a new collaborative brand, Marvel x Airwalk, which will feature Marvel’s library of characters on apparel, accessories and other merchandise.  Featuring a graphic look and designs popular in board sports and comic book art, the new Marvel x Airwalk brand will debut worldwide in the second half of this year.

Chorion enters into a deal with Premiere Foods for Paddington Bear to serve as the face of its Robertson’s Golden Shred marmalade in an on pack promotion in the UK.  Targeted to young families and nostalgic adults, the promotion launches this week and will feature Paddington Bear across Robertson’s Golden Shred products as well as offering consumers a group of collectable Paddington badges.  Surprisingly this is the first time that the marmalade loving-bear has been in a licensing deal with a marmalade company.


Sprout names David Robinson as its Director/Marketing.  Reporting to Tom Alexander SVP/Marketing, Robinson will lead the preschool channel’s consumer and ad trade marketing.  Robinson joins Sprout from games publisher NCsoft Interactive where he led media and creative development to support game titles.  He previously held various positions at Turner Broadcasting’s GameTap and Cartoon Network.


Weekly Top Ten Basic Cable Ad Supported networks, Total Day and Primetime Rankings among K2-11 (000) 2/22-2/28/10 :
Total Day      (000)   Primetime       (000)
NICK°:            1004    DSNY*:             1303
DSNY*:             850    CARTOON:          758
CARTOON:         591    NAN**:              713
NAN**:             421    NICK JR:             491
NICK JR:           367    DXD:                  180
ADSM**:           178    NICKTOONS:      118
DXD:                 137    MTV:                   78
NICKTOONS:        81    BET:                   76
MTV:                   49    TLC:                    68
BET:                    45    ANIMAL PLANET:  68
Source: Disney Research from Nielsen Media Research Data Live + SD Data
*Disney Channel is not an ad supported cable network, unlike the others in this listing.
**Denotes a network that broadcasts less than 51% of minutes in a 24hr day.
°Nickelodeon Total Day 6a-11p

Weekly Top Ten Basic Cable Ad Supported networks, Total Day and Primetime Rankings among K6-11 (000) 2/22-2/28/10 :
Total Day        (000)  Primetime        (000)
NICK°:               632    DSNY*:              988
DSNY*:              563    NAN**:              539
CARTOON:          350    CARTOON:         496
NAN**:               310    DXD:                 132
ADSM**:             115    NICK JR:             87
DXD:                     92    NICKTOONS:       73
NICK JR:                61    ANIMAL PLANET: 54
NICKTOONS:          55    MTV:                  52
ANIMAL PLANET:     32    BET:                   48
MTV:                      32    TLC:                   45
Source: Disney Research from Nielsen Media Research Data Live + SD Data
*Disney Channel is not an ad supported cable network, unlike the others in this listing.
**Denotes a network that broadcasts less than 51% of minutes in a 24hr day.
°Nickelodeon Total Day 6a-11p

Weekly Top Ten Basic Cable Ad Supported Networks, Total Day and Primetime Rankings among Tweens 9-14 (000) 2/22-2/28/10 :
Total Day       (000)   Primetime      (000)
DSNY*:             480     DSNY*:            813
NICK°:              433     NAN**:            582
NAN**:             377     CARTOON:        364
CARTOON:         246     MTV:                125
ADSM**:           188     DXD:                110
MTV:                   82     BET:                  83
DXD:                   69     COMEDY:           72
BET:                    45     ESPN:                68
COMEDY:             40     TLC:                   56
ESPN:                  36     DISCOVERY:       50
                                    ANIMAL PLANET: 50
Source: Disney Research from Nielsen Media Research Data Live + SD Data
*Disney Channel is not an ad supported cable network, unlike the others in this listing.
**Denotes a network that broadcasts less than 51% of minutes in a 24hr day.
°Nickelodeon Total Day 6a-11p

Monthly Year-to-Year Comparison: Total Day Rankings among K6-11 (000) 2/1-2/28/10 vs. 1/26-2/22/09, Cable Networks Only:
Network:                        (000)   %diff
NICK° :                              669      +2%
DISNEY CHANNEL:             572      +6%
CARTOON NETWORK:         367      -5%
NICK AT NITE*:                 324      +81%
ADULT SWIM**:                115       -3%
DISNEY XD:                        98      +20%
NICK JR:                             62      +9%
NICKTOONS:                       56      +10%
TEENICK:                            53      +77%
BET:                                   33      +43%
°Nickelodeon Total Day 6a-11p
*NAN Total Day 9p-6a
**Cartoon Network & Adult Swim share channel space ADSM airs
Sat.-Thurs. 11p-6a
The networks listed are mostly those cable networks that regularly appear on the K6-11 weekly ranking charts.
Source: Disney Research from Star Media Multitrak Reporting System Live+7 Blended with Live+SD from 10/16/2006 to date; Data prior to 12/26/2005 is based on Live Viewing

Live + Same Day Ratings Kids Cable Network Averages (000) for Saturday, February 27, 2010, 6am-11pm, ranked by K2-11:
NICKELODEON:         K2-11 1583; K6-11 1012; TWEENS 9-14 676
DISNEY CHANNEL:     K2-11 1276; K6-11   850; TWEENS 9-14 624
CARTOON NETWORK: K2-11   613; K6-11   393; TWEENS 9-14 272
DISNEY XD:               K2-11   204; K6-11   141; TWEENS 9-14   96
Source: MTVN Research from Nielsen Media Research Data

Live + Same Day Ratings Kids Cable Network Averages (000) for Sunday, February 28, 2010, 6am-11pm, ranked by K2-11:
NICKELODEON:         K2-11 1389; K6-11 885; TWEENS 9-14 608
DISNEY CHANNEL:     K2-11 1107; K6-11 710; TWEENS 9-14 574
CARTOON NETWORK: K2-11   654; K6-11 432; TWEENS 9-14 288
DISNEY XD:               K2-11   209; K6-11 156; TWEENS 9-14 117
Source: MTVN Research from Nielsen Media Research Data

Live + Same Day Ratings Kids Cable Network Averages (000) for Monday, March 1, 2010, 6am-11pm, ranked by K2-11:
NICKELODEON:         K2-11 1195; K6-11 478; TWEENS 9-14 305
DISNEY CHANNEL:     K2-11   847; K6-11 488; TWEENS 9-14 394
CARTOON NETWORK: K2-11   472; K6-11 267; TWEENS 9-14 196
DISNEY XD:               K2-11   172; K6-11 112; TWEENS 9-14 76
Source: MTVN Research from Nielsen Media Research Data


Upfront 2010 Special Edition Series
Beginning March 24, a 5-part, 8-week Cyn opsis Media Special Series

Publishing to the entire Cyn opsis Media Audience, Upfront 2010 will provide an in-depth look at the 2010 Upfront selling season, by category, from both the Buyer and Seller perspectives.

Upfront 2010 Special Edition Schedule is:
Kids! –
March 24,    Cable – April 7,
Syndication – April 21, Spanish Language – May 5, Broadcast – May 19


Ad Space is limited. Contact Mike Farina to reserve today!, 203.218.6480

Answer to Yesterday’s Trivia:  What animated character’s favorite song is Camptown Races?  FOGHORN LEGHORN . . . I say, I say FOGHORN LEGHORN Kudos to:  Monica Lenti-MTV Networks/NY; Steven Stetzer-Rotter Group Adv/Huntington; Kevin Morrison-The Fred Rogers Company/Pittsburgh; Kathy May-Fisher Price/E. Aurora; Katrina Cicala-Prairie Home Prods/St. Paul; Squirrel Rippley-Dark Horse Media/Tucson; Dino DeMarco-ABC Networks/Burbank; Dana Jackson/LA; Chip Beaman-Soundelux Design Music Group/Hollywood; Frank Meschkuleit-Invisible Inc/Mississauga Ontario; Stephen S. Kelley-SSK Comm/Toronto

Today’s Trivia Question:  Who wrote this school essay?  “The most interesting character I have ever known is my father. He does not have an interesting job, he just works hard and takes care of all of us. He never shot things in Africa or not saved anybody that was drowning, but that’s all right with me, because when I’m sick he brings me ice cream and when I tell him things or asks things he always listens to me. And he would use up a whole Saturday to make junk with me in the garage. He may not be interesting to you or someone else, because he’s not your father, just mine.”   (Email with your answer and be sure to include your name, company, city and time zone. Unofficial rules: Only the second four correct answers from each time zone will be mentioned; and once you’ve been mentioned in any of the Cynopsis editions, you can’t be mentioned again that calendar week.)

Later —
Gwen Billings for Cynopsis Kids!

Cynopsis Ad Sales:
Mike Farina – Sr. Dir/Business Development & Sales – 203-218-6480 /
Classifieds – Trish Pihonak- 203-926-9878 /

Member of Interactive Advertising Bureau (iab)

To subscribe to any Cynopsis edition(s) click here .
To unsubscribe , click the button at the end of this email.

Cyn opsis CLASSIFIEDSFor More classifieds, visit the classifieds page here .

JOB OPENING: SR AE/DISNEY/NYC: Responsible for sales prospecting, negotiating & closing of online advrtsng in specific East Coast territory agencies and clients. 5 yrs+ online exp. (3/10)

JOB OPENING: VP RSRCH, SALES & MKTG/Disney ABC TV/NY: For integrated cross platform, ratings exp, customize ad opps, asst dev key selling messages, maintain solid, relationships w/exec mgmt over team # 228489 (3/10)

JOB OPENING: CMO /START UP ONLINE COMPANY/NYC: Create a paid membership base + develop partnership with other brands. 5+ yrs Mktg Mgmt exp. Exp. w/SEM, SEO, email acq.,paid search + qualified traffic Apply: (3/10)

JOB OPENING: SALES COORD/Univision/NY: Highly motivated. Mng tasks/srvcng agencies/clients daily basis. Det. oriented/comm/PC & math skills. 1-2 Yrs Media Exp, Deal Maker exp a +, Spanish a +. EOE. Res: (3/10)

JOB OPENING: VP DIR RESPONSE/Fuse/NY:  Mnges biz to achieve annual revenue goals, determine placement & pricing for DR/PP. 10+ yrs exp in DR/PP mgmt role w/strong knwldge of mktplace & clients. Rez to sub “VPDR” (3/9)

JOB OPENING: CROSS MEDIA PROJECT MANAGER/(Syfy)/NBCU/NY: Oversees the production of all marketing materials associated with launch and continuity of original programming, Please apply at , Job # 1117560 (3/6)

JOB OPENING:  DIRECTOR RESEARCH TV RATINGS & DIGITAL METRICS/OWN (LOS ANGELES): Oversee Ratings and Digital reporting and analysis. Expert in TV ratings systems. Digital experience a huge +. Apply @ (3/5)

JOB OPENING:  DIR PRGRMNG/HGTV/NY: Mng all aspects of commiss’d shows. Maintain/evolve ongoing series. Showrunning exp req’d along w/ 6yrs cable nets exp in prgrm prod or mngmnt w/sig creative input. #1403 (3/5)

INTERNSHIPS – These positions are for credit only – nobody gets paid here. These ads are always posted for free , and students work for school credit only. For more information on the specs for posting an Internship ad, email Trish at .

SUMMER INTERNSHIP CREDITS ONLY: MARKETING INTERN/truTV, NY: Support marketing, brand strategy & digital dept. Projects include website, print/online advertising, social media, sweeps, mailings & more. Send resume to (3/10)

SPRING/SUMMER INTERNSHIP CREDITS ONLY: NON-FICTION TV INTERNSHIP/Atlas Media Corp/NYC: Jr/Sr undergrad or grad student. Ideal opp to learn about bus. of commercial TV prod. 2-3 days/wk. Post/ Pre prod exp. Res/cvr letter/info: (3/10)

SITUATION WANTED ADS, POSTED BY THOSE LOOKING TO BE HIRED …  There is no charge for placing your Situation Wanted ad … for more information contact Trish Pihonak at

SITUATION WANTED: SALES/TRAFFIC COORD and/or ASST MEDIA BUYER/TV network or agency. (3 yrs exp at children’s ad agency w/ respons ranging from asst buying, traffic, clearance, & finalizing invoices). Email: (3/10)

SITUATION WANTED: EXEC BIZ DEV/STRATEGY/HEAD OF DIGITAL MEDIA/NY: D&D player. 18 intel. 17 charisma.10 yrs TV exp rolling 20-sided die. Harvard MBA. 2009 40 Under 40. Your next right hand. (3/10)

SITUATION WANTED: ADMIN OR ASST POSITION WANTED/NYC: 3+ yrs admin exp at well-known companies in exec assistance, licensing, prod development, marketing, with specialization in children’s TV. Creative & professional. (3/10)

SITUATION WANTED: Educational Media/Coordinator/Researcher/AP//NYC: 3+ yrs. exp. PBS KIDS, CNBC, Oprah, documentaries, production, research. Highly organized & detail-oriented. FT/PT/freelance. (3/10)

SITUATION WANTED: WRITER/DIRECTOR/PRODUCER  Exceptional and fast writer, client friendly, EPK/DVD bonus features, webpods, video games for Disney, Universal, New Line etc. In LA, will travel or relocate. (3/9)

SITUATION WANTED: Dedicated & Experienced ADV. SALES PLANNER. Sales proposals, resolving client discrepancies, quarterly post analysis, special sales service projects, expert computer skills. Contact- (3/9)

SITUATION WANTED: CORPORATE CONCIERGE/LA: Years of experience with Los Angeles A-List companies and celebrities. Looking for new assignment.  (3/9)

SITUATION WANTED: DEVELOPMENT EXEC/LA-based Development Exec:  10+ years exp. developing successful unscripted and format-based programs at top-tier companies including ABC, CBS, Warner Bros. and Eyeworks – (3/9)

SITUATION WANTED: 9xEmmy winning CREATIVE PROD in ATL seeking freelance. Great w/clients. 15yr exp in promo/creative TV. Also ON-AIR HOST/EMCEE -see   (ROAD TRIP) site: (3/6)

SITUATION WANTED: ADMIN OR ASST POSITION WANTED/NYC: 3+ yrs admin exp at well-known companies in exec assistance, licensing, prod development, marketing, with specialization in children’s TV. Creative & professional. (3/4)

SITUATION WANTED:  DIRECTOR of OPERATIONS / PROD. MANAGEMENT/NYC: Skilled at budget & contract negotiation, cash flow forecasting, capital admin., staff mgmt., team-building. MBA, bilingual, perseverant, resourceful. (3/4)

SITUATION WANTED:  VOICE OVER TALENT:  Specialties kids voices, small furry creatures, and singing. Credits: Disney, Warner Bros, Pepsi … much more. Available for all projects. Studio recording package. Hear MP3s at (3/4)

E-mail or call Trish Pihonak at 203.926.9878 for rates and specs for Job Openings.

Are you looking for a job? Post your Situation Wanted Ad here — Email for specs.

Cynopsis Media LLC
One Corporate Drive, Suite 724
Shelton, CT 06484

All outgoing e-mails are scanned and sent out virus free. Copyright Cynopsis 2010

Related Stories

07/18/18: Cynopsis Jobs

Job of the Week SR RESEARCH ANALYSTTwentieth TelevisionNYC To support quantitative/qualitative rsrch for the syndicator’s off-network & original programming & competition. Ability to work on multiple projects at once. In-depth knowledge of TV/Media landscape and impact on TV viewing. Full info/apply HERE  CynopsisJOBS Good morning. It’s Wednesday July 18, 2018 and this is […]

07/18/18: Cynopsis Jobs

Job of the Week SR RESEARCH ANALYSTTwentieth TelevisionNYC To support quantitative/qualitative rsrch for the syndicator’s off-network & original programming & competition. Ability to work on multiple projects at once. In-depth knowledge of TV/Media landscape and impact on TV viewing. Full info/apply HERE  CynopsisJOBS Good morning. It’s Wednesday July 18, 2018 and this is […]