Cynopsis: Kids!
03/31/10

Good morning. It’s Wednesday, March 31, 2010, and this is your first early morning Kids briefing.

Twilight book series author Stephenie Meyer takes a baby bite with news that Little, Brown Books for Young Readers, a division of Hachette Book Group, will publisher her new Twilight novella, The Short Second Life of Bree Tanner (192 pages) at 12:01a on Saturday, June 5, 2010 (hardcover/$13.99), and as an ebook from 6a on June 5.  One dollar from the sale of each book sold in the US from the first printing will be donated to the American Red Cross International Response Fund.  The novella, which Meyer began writing in 2005 and says was originally created as an “exercise to help me examine the other side of Eclipse, which I was editing at the time.” Then she planned to use it in The Twilight Saga: The Official Guide, but the story got too long  so the readers get lucky and get a new novella that focuses on Bree, a newborn vampire who first appears in Eclipse who is also featured in the upcoming Summit Entertainment movie adaptation of Eclipse.  From June 7-July 5, 2010, Meyer will offer the book for free (in English) online at www.breetanner.com .  The website will also feature a link to www.redcross.org , where fans can make donations.  Additionally, more information about the previously announced The Twilight Saga: The Official Guide, including publication date, will be released by the end of the year.

NEW PRODUCTION & DEVELOPMENT

Spain-based Imira Entertainment enters into a deal with Enne Entertainment Studios, also in Spain, to co-produce the new 3D HD Escape Hockey (26×26).  Two versions of the series are being produced, a regular TV version and an interactive one, which will feature a ‘watch and play’ game format that allows viewers to watch the show and play the mini-games integrated in each episode.  The interactive version is being developed with VOD, online, interactive TV and game consoles in mind.  A mix of comedy and space adventure, Escape Hockey follows Dan, who along abducted along with his friends to the prison planet Plutonium.  The only way home is to win the great Escape Hockey Tournament, where Dan and his pals compete against the galaxy’s most dangerous inmates.  Imira is handling worldwide distribution for the Escape Hockey, which it will showcase at MIPTV.

MORE KIDS STUFF

Disney XD celebrates baseball with a new short-form reality special Batboy, debuting on baseball’s Opening Day, Monday, April 7 at 7p.  Produced by Major League Baseball Productions, Batboy will have encore plays on the network throughout the week.  Designed to give kids a behind-the-scenes look at being part of an MLB team, Batboy follows Daniel Chelgren, a teen batboy with the Arizona Diamondbacks, and his responsibilities and privileges.  That evening Disney XD will feature a line-up of sports-centric programming, including the movie The Sandlot: Heading Home (5p) and a new boxing episode of the comedy Zeke and Luther (7:30p).

As part of Nickelodeon‘s Up All Night programming event this Saturday, April 3, from 8p, the network debuts a new episode of True Jackson, VP at 8:30p.  The new episode, Pajama Party, features guest star appearances by Vivica A. Fox as True’s Mom, Willow Smith, reprising her role as the young True, and a cameo appearance by the WWE’s John Cena.  The evening also includes episodes of iCarly (8p).

In other news, Disney Channel orders new seasons of two of its Playhouse Disney‘s preschool series.

• Disney Channel picks up a third season of Imagination Movers, which stars the New Orleans alternative rock group for preschoolers.  Production on the third season of the music-centric preschool series will begin in New Orleans in June 2, 2010.  The new season will also include the first Imagination Movers concert special, as well as special guest star appearances in new episodes.  Additionally, Walt Disney Records will release a new album featuring 18 original songs from season two of the series nationwide on June 8.  Imagination Movers is produced by Penn Bright Entertainment and Zydeco Productions in association with Disney Channel.
• The network also picks up a second season of 26 episodes of Jungle Junction from UK-based Spider Eye Animation.  The new episodes are slated to bow on Playhouse Disney platforms around the world from 2011. Created by Trevor Ricketts (writer/storyboard artist, Shaun the Sheep), Jungle Junction is a pro of Spider Eye Animation in association with Disney Channel.

Cartoon Network US acquires three Marathon Media properties in a deal with Zodiak Entertainment Distribution.  Cartoon Network takes season five of the animated series Totally Spies!, as well as the feature film Totally Spies! The Movie (1×75), the latter of which as released internationally in 2009.  Additionally, the network picks up the new boy-targeted Amazing Spiez (52×26), which is produced by Marathon Media.  Marathon Media is a Zodiak Entertainment Company.  Totally Spies! was created by Vincent Chalvon-Demersay and David Michel, and is directed by Stephane Berry and Pascal Jardin.

Decode Enterprises completes new broadcast deals for Halifax Film-produced live-action series That’s So Weird! (13×30).  Picking up the tween-targeted sketch comedy series are Boomerang Latin America and Nickelodeon Australia, which airs on YTV (Canada).  Decode Enterprises represents the worldwide rights to That So Weird!, which it will showcase at MIPTV along with new episodes of series including Martha Speaks and Animal Mechanicals, as well as Halifax Film’s Pirates, Adventures in Art.

MarVista Entertainment inks a deal with Gaiam Entertainment to distribute three movies to the US home entertainment market.  Of the three movies, one, Chatterbox, is aimed at tweens/teens, another Cop Dog, is a family-targeted movie, with the third title, Before You Say I Do, more for a grown up audience.  The three movies will be released in the US during the spring and summer of 2010.

Amberwood Entertainment completes further broadcast and DVD sales for the CG animated series RollBots (26×30) across Europe and Asia.  The new broadcast and DVD deals include those with Noviy Disk, Orlando Kids, Aquarius & Aquarius and Noga Communications.  Commissioned by YTV (Canada), RollBots also features an online gaming experience via RollBots.com ( www.rollbots.com ).

A CYNOPSIS MESSAGE FROM SHAFTESBURY KIDS

MARKETING/LICENSING

BBC Worldwide inks a deal with toy/gadget company, Wow! Stuff, to create a range of gifts based on the Doctor Who property.  Targeted to young adults and adults, the new lines will be available at retail beginning fall 2010.  The products will be based on the adventures of the eleventh Doctor, portrayed by Matt Smith, and will include items from the upcoming series, as well as the Doctor’s earlier enemies from previous episodes.  New Doctor Who products will include clocks and watches, desktop accessories and salt and pepper shakers.  Elsewhere, master toy licensee, Character Options will release new product lines beginning in fall/winter 2010. Additionally, Christy’s will produce a new dress-up set for release this summer, Bon Bon will produce seasonal confections, while Royal Mint will create a new line of commemorative medals.  Furthermore, Pyramid will produce new Doctor Who posters and Ravensburger will offer jigsaw puzzles.

Sesame Street and Ferry Morse Seed Company debut Sesame Street themed seeds and gardening products exclusively at Lowe’s.  The new products, which support Sesame Street’s My World is Green and Growing initiative designed to allow kids use their natural curiosity to explore nature. The products, each of which includes education materials, include Sesame Street seed packets (watermelon, pepper, sunflower, pumpkin, garden beans and tomato seeds), My First Greenhouse, and My First Mini Garden and My First Gardening Kit (tote) that includes an activity book, seeds, tools, labeling stakes and stickers.  The gardening line also compliments Sesame Street’s ongoing Healthy Habits for Life, an effort to encourage kids to develop healthy lifestyle through every day activities.

Cartoon Network‘s Game Creator racks up 100 million game plays in its first year in the Asia Pacific region.  Game Creator allows players to access various tools and animations to create their own action games featuring Cartoon Network’s Ben 10: Alien Force characters.  Completed games can be shred with friends and the network.  Since Game Creator first launched in March 2009, the platform has averaged a new game created every minute of the day, and over 260,000 games played every day.

EXECUTIVE MOVES

Eric Robinson is named EVP/Production and Development, The Gotham Group, per Variety.  In his new position, Robinson will oversee Gotham Group’s first-look deal with Sony Pictures Animation.  Most recently, Robinson was VP/Production and Development with The Weinstein Co., which he joined following the sale of Miramax, where was Director/Development and Production.  He previously served as executive assistant to Harvey Weinstein.

RATINGS

Nickelodeon earns its biggest quarter ever in the network’s history with Total Viewers P2+ (2.3 million) in 1Q 2010.  Additionally, the network was basic cable’s top network with K2-11 (1.3 million), K6-11 (684,000), Tweens 9-14 (490,000) and Total Viewers (2.3 millino), according to Nielsen Media Research (12/28/09-3/28/10).  Additionally, Nick at Nite had its most-watched quarter ever with Total Viewers P2+ (1.7 million).  Nickelodeon’s digital networks TeenNick (194,000) and Nick Jr. (568,000) achieved their best quarterly performances in 1Q 2010 among total viewers, while Nicktoons had its most-watched first quarter with Boys 6-11 (50,000) and Tween Boys 9-14 (427,000).

Disney XD delivered its biggest quarterly (1Q 2010) audience in Primetime in the networks history (which includes as Toon Disney) among Total Viewers (319,000).  The quarter included the premieres of the original series I’m in the Band, which was the network’s biggest debut ever in Total Viewers 2+, and Kick Buttowski.

Program Call: Cynopsis Media will be producing our annual MIPTV Shopping Guide sent to all Cynopsis subscribers on Thursday, April 8, the week before MIPTV 2010 in Cannes. If your company is exhibiting and you’d like to have your programming included, please send us only the following info for your top 5 shows: title, availability date, number of episodes, length, type (i.e., movie, series, special, etc.), genre and your terms (barter, cash, etc.) as well as your company’s stand/booth location. To be included in this free and highly-viewed special edition, please send details to [email protected] no later than Thursday, April 1, 2010. A confirmation email will be sent following each submission (if you don’t get the confirmation, please resubmit).

A CYNOPSIS MESSAGE FROM NAB SHOW

Answer to Yesterday’s Trivia:  What town are you in if everyone is dancing The Frantic?  BEDROCK!  Fred Flintstone created The Frantic when he stubbed his toe bowling  Kudos to: Chris Byrne-TimetoPlayMag.com/NY; Pat Brady-CESD/LA; Brett Ashy-Brett Ashy Agency/LA

Today’s Trivia Question:   What product “tastes like a rainbow”?  (Email [email protected] with your answer and be sure to include your name, company, city and time zone. Unofficial rules: Only the second four correct answers from each time zone will be mentioned; and once you’ve been mentioned in any of the Cynopsis editions, you can’t be mentioned again that calendar week.)

Later —
Gwen Billings for Cynopsis Kids!
gwen @cynopsis.com
03.31.10

Cynopsis Ad Sales:
Mike Farina – Sr. Dir/Business Development & Sales – 203-218-6480 / [email protected]
Classifieds – Trish Pihonak- 203-926-9878 / [email protected]

Member of Interactive Advertising Bureau (iab)

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JOB OPENING: USA Network/NBC Universal/NY: Schedule on-air promos to execute marketing plans and help generate brand awareness. 1+ yr media exp.  Please apply at www.nbcunicareers.com job # 1163611 (4/6)

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