Wednesday, March 28th, 2012


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Cynopsis: Sports

Good morning. It’s Wednesday, March 28, 2012, and this is your first early morning Sports briefing.

The Giants and Cowboys are locked in to kick off the new NFL season this year, with a game set for Wednesday, Sept. 5 at 8:30p on NBC. Coverage of NFL Kickoff 2012 will begin at 7:30p. The matchup extends a tradition that began in 2004, featuring the previous year’s Super Bowl winner hosting the NFL Kickoff game to open the following season.

On the Air

ESPN revealed 13 of its Big East Conference college football selections for the 2012 season, including two Thursday and four Friday night telecasts, three non-conference Saturday showdowns, two Championship Saturday matchups, and two games on the Friday after Thanksgiving. Coverage begins on Thursday, Sept. 6 at 8p with a Pittsburgh/Cincinnati on ESPN. Every conference team will be featured in at least one of the 14 games, including incoming member Temple, who takes on Syracuse on the Friday after Thanksgiving on November 23. Cincinnati, Pittsburgh and Syracuse top the list of featured schools with four appearances each.

Golf Channel locked in a three-year extension with the LPGA Tour for exclusive network exclusive rights to the Kraft Nabisco Championship, the season’s first major championship. Golf Channel viewership for its inaugural coverage of the event in 2011 delivered the tournament’s highest-rated and most-watched first round in 18 years. Overall ratings for the LPGA Tour on Golf Channel in 2011 were up 30% over the previous year.

NBA TV nailed a record quarter, according to the network, with the first quarter of 2012, scoring as the highest quarter in the network’s history. The network drew an average of 344,000 total viewers during the period for a 36% gain over 73 games compared to the same time period last year. Additionally, first quarter 2012 delivered several of NBA TV’s most-watched games including three of the top five telecasts in network history. In prime time, NBA TV averaged 182,000 total viewers to mark a 34% gain for the first quarter.

NASCAR is tuning up the Sprint All-Star race at Charlotte, splitting the race into five segments this year and a mandatory pit stop before the final 10-lap sprint for the $1 million prize. Overall, the event will be 90 laps, and begin with four 20-lap segments. The winner of each segment will move to the front of the field before the cars head down pit road for their stop. Drivers will then line up in the order they leave pit road to start the final segment.

Rain havoc at Sunday’s Auto Club 400 didn’t help ratings for the NASCAR race, which drew a 3.4 overnight rating, and was down from the 4.1 it drew in 2011. The race got snipped on lap 129 due to the weather and faced some stiff competition against the NCAA basketball tournament on CBS as well as Tiger Woods’ run on NBC. 

Episode three of The Ultimate Fighter 15: Live on Friday night averaged about 1.2 million viewers for FX, up from last week’s 1.1 million.

Jim Nantz has been named the recipient of the 2012 Metropolitan Award from the National Association of Basketball Coaches, which is presented annually since 1941 for long and outstanding service to men’s college basketball.  The award will be presented, at the AT&T NABC Guardians of the Game Awards Show on Sunday, April 1 as Nantz prepares to call play-by-play of the NCAA Final Four television broadcast for a record 27th time.

New speakers announced for the Cynopsis Sports Business Summit. David Neal, Senior Vice President for Univision Deportes, and Monty Mullig, Executive Vice President/GM of Digital at Group CSE have been added to the roster of panelists for Tuesday April 24 in New York. Join us for the Cynopsis Sports Business Summit. Register now at this site:

Sponsorship & Promotion

The NFL is launching all-new logos for its media properties, which includes NFL Network, NFL Films,, NFL RedZone and NFL Mobile. The new logo features the NFL shield, uniform typography and design and “provides for a more streamlined look across all platforms.” The look will debut on the first day of the draft on April 26.

WFN: World Fishing Network has selected ABC Regional Sports and Entertainment Sales as its exclusive advertising sales representative. The agreement covers an  array of advertising opportunities for both WFN and high definition WFN HD.

Digital Fields

MLB.TV is now available on Xbox 360. MLB Advanced Media made the announcement which will give MLB.TV Premium subscribers access to all available Spring Training games and every out-of-market regular season game on Xbox 360. In addition, MLB.TV Premium subscribers get the At Bat 12 mobile application for free on iPhone, iPad and Android.

With the NASCAR Sprint All-Star race ahead, Sprint is asking fans to again help determine the starting lineup by voting for their favorite eligible driver at, via using the NASCAR Sprint Cup Mobile Android application on their Sprint phone, or by texting “VOTE” to 229466 through May 19. The driver receiving the highest number of votes will earn a spot in the prestigious NASCAR Sprint All-Star Race field as well as a shot at the $1 million prize. In addition, one fan will be able to to introduce their favorite driver during pre-race ceremonies on track through the “Sprint All-Star Announcers” contest.

The Main Event

Magic/Knicks on ESPN at 7p.




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ON THIS DAY DAY in 1972: Wilt Chamberlain plays his last professional basketball game.

Answer to Our Last Sports Trivia Question: What school has a mascot named Ralphie? The University of Colorado – Boulder. Kudos: Michael Ritz-BucStar Consulting/NY; RJ Maloney-The Weather Channel/NY; Kevin Byrnes-NBC Sports Group/NY; Michael Jaquet-CBS Sports Network/NY; Juan P. Delgado-Telemundo Media/Hialeah; Bob Rathbun-FOX Sports South/Atlanta; Michael Goodman-Radio One/Atlanta; James Taguchi-WTVR/Richmond; Chris Hartweg- Wunderman3/Chicago;RobertTeinowitz-LiveAction Media/Chicago; Kevin Micklo-Initiative Media/Chicago; Jamie Raybon-KTXA Television/Dallas; Matt Sautter-OpenTV/Golden; Chris Kuhrt-DISH Network/Englewood; Jess Schoep- STARZ Entertainment/Englewood; Eric Bates-Tennis Channel/Culver City; Brian Sullivan-KHQ-TV/Spokane; Don Wollman-Big Brother/LA; DeWitt Mosby-KPIX/KBCW/San Francisco.

In The Know: Mascot week. One of the ponies that pull the Sooner Schooner for the University of Oklahoma is named Sooner, what is the name of the other? (Email with your answer and be sure to include your name, company, city and time zone. Unofficial rules: Only the second four correct answers from each time zone will be mentioned; and once you’ve been mentioned in any of the Cynopsis editions, you can’t be mentioned again that calendar week.)

Later — Chris
Chris Pursell for Cynopsis | Sports

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