Wednesday, June 26th, 2013

Cynopsis: Kids!
06.26.13

Good morning. It’s Wednesday, June 26, 2013, and this is your first early morning briefing.

TODAY’S TOP HEADLINES

Expanded regulations under the Federal Trade Commission’s Children’s Online Privacy Protection Act (COPPA) go into effect July 1, and privacy groups including Center for Digital Democracy will begin closely monitoring web sites and apps targeting children 12 and under on that date to make sure they comply. CDD will be focusing initially on “major kids sites” including those operated by Cartoon Network, Disney and Nickelodeon, according to Jeff Chester, executive director of the organization. CDD also plans to step up its education efforts to help parents and teachers self-determine whether a site is in compliance with the new rules. The organization is highlighting several red flags in particular, including sites that: ask children to upload photos of themselves; collect location information; send push notifications from an app that remain active when the app is not in use.

TIME OUT WITH… DISNEY’S RITA FERRO

Now that Upfront season is behind us, Disney’s EVP, Media Sales & Marketing, shares with CynKids her insider’s perspective on the hottest kid-focused trends and topics from this year’s advertiser-wooing playground. Here’s Ferro in her own words on…

Biggest kids trends
Kids’ advertisers have followed the adult marketplace in regard to digital investment. That’s because due to the consumption numbers, advertisers can no longer ignore children’s video usage, and more clients than ever before have expressed an interest in [screen] agnostic deals. The kids’ marketplace is just starting to move, so it’s too early to tell if our clients and agencies will move forward with them.

Mom’s the word
Mom-targeted advertisers are really using kids’ networks as a place to talk to mom, and using cross-platform executions to help drive the mom and families co-viewing message.

Television as multi-screen anchor
Most cross-platform deals in the past two years include TV as a key component of the cross-platform execution. In the past, we have had some smaller cross-media deals that were print/online, online/radio or radio/print, but these tended to be clients with smaller budgets and a small percentage of our total cross-platform deals. Our cross media, big integrated deals are primarily family-focused–mom and child–and [still] include TV to anchor the program with a hit show or franchise. Many of our Disney Channel Original Movies are great examples of this.

Transmedia mania
These deals are usually large and therefore require greater expertise. Transmedia requires client and agencies to provide clear goals so that the execution we provide as a media partner delivers the success against metrics they are looking for. There also needs to be strong coordination and cooperation between the digital and linear agencies, and between planning and buying teams.  As these deals touch many platforms and areas, they require greater lead times to develop and sell through deals, and need a dedicated execution team that knows how to maximize the opportunity and run them.
 
This year’s strongest kid advertiser categories
The kids’ tablet category will be very competitive this fall and as a result we are seeing new opportunities with from these clients. Video games continue to be strong. The food category will continue to grow as we start to see these companies invest more behind CFBAI-compliant products. The cereal category in particular will have many brands that will be compliant in 2014.

PROGRAMMING PICKS

Nickelodeon set July 1 as launch date for the new sketch comedy TV show it’s developing with YouTube channel AwesomenessTV. The TV show, also called AwesomenessTV, will be hosted by Daniella Monet (Victorious) and will air for 13 weeks every Monday night at 8p. AwesomenessTV recently launched a multichannel network on YouTube, allowing indie content creators to join the network and have access to its audience development, distribution, and monetization resources. Now, AwesomenessTV has launched a contest that will give one of its network stars the chance to appear on the TV show via a video they produced and submitted.

The Doc Files, a short-form series extension of Disney Junior’s Doc McStuffins, will run July 2226 on Disney Channel (9:25a) and Disney Junior (7:55). Episodes will also be available on DisneyJunior.com in conjunction with their linear premiere. The Doc Files offers a glimpse into Doc’s keen deductive skills as she shares an in-depth look at specific cases and diagnoses after the clinic doors close for the day. Produced using a combination of CG and 2D flash animation, each episode opens with Doc dictating a toy patient’s chart and recalling how she solved the case from allergies to splinters to the importance of healthy eating and exercise.

ABC has renewed Litton’s globe-trotting series Born To Explore With Richard Wiese through the 2016 season. The new season launches Oct. 5 and will see Wiese and the crew journeying to destinations including Scotland, South Africa, India and Zambia.

Tenkai Knights, an animated series about a quartet of unlikely, world-saving heroes, is headed to Cartoon Network later this year from Spin Master Entertainment and Shogakukan-Shueisha Productions Co. The new series will be supported by a heavy dose of webisodes, an interactive web site and robust toy line.

Happy Days creator Garry Marshall will guest on the Nick comedy See Dad Run, reuniting him with the show’s star Scott Baio, according to The Hollywood Reporter. Marshall will play TV dad to Baio’s David on the show within the show.

The Real World, only preppier? ABC Family is hitting the beach this summer with new unscripted drama The Vineyard, which captures summer’s ebb and flow for 11 locals and “wash-ashores” (that’s slang for the summer crop) living and working on Martha’s Vineyard for the summer. Series premieres Tuesday, July 23, 10p.

DIGITAL UPDATE

Bento Box Entertainment, the studio home of Bob’s Burgers, is expanding into original animated content with the hiring of Mike Clements as head of the company’s newly formed creative development and original programming division. Clements’ hiring comes as Bento Box is gearing up for the launch of its animated original comedy created for Hulu, The Awesomes. co-created and exec-produced by SNL’s Seth Meyers and Mike Shoemaker of Late Night With Jimmy Fallon.

Hyper Hippo Productions is inching closer to launch on its tactical game for ages 10-plus, Mech Mice. The game launches in open beta July 9, with a rollout on Mac and PC in the fall to be followed by mobile platforms later this year.

ABC Family continues to feed the social media pipe. Cassi Thomson of Switched At Birth and Cierra Ramirez of the network’s The Fosters participated in live Twitter chats during the East Coast feeds of the series on Monday, followed by live Twitter chats by Pretty Little Liars star Tyler Blackburn and Brittany Curran of Twisted on Tuesday.


A CYNOPSIS MESSAGE FROM LITTLE AIRPLANE


LITTLE AIRPLANE ACADEMY 3-DAY SEMINAR
“HOW TO MAKE A GREAT PRESCHOOL SERIES”
August 3, 4, 5

Little Airplane Productions is accepting applications for a unique workshop taught by accomplished preschool TV veterans on each step of creating a high-quality preschool series. Topics include Writing, Pitching, Legal, Design, Music, Directing, Producing, Distribution and more. A panel of noteworthy Children’s TV broadcasters will be on hand to discuss pitching to a network. 

Limited to 30 participants. Contact Tone Thyne: tone@littleairplane.com.

LICENSING NEWS

A galaxy of licensing partners are converging around Marvel Entertainment’s Guardians of The Galaxy, including Hasbro, Disguise and Sideshow Collectibles. The film arrives in theaters Aug. 1.

eOne Family is Pig-ging out. The company signed five additional U.S. licensees to help enrich its Peppa Pig brand in the States: TCG, Fast Forward, Added Extras, Underground Toys and Redan Publishing. New items will complement the existing assortment of Peppa Pig gear including toys by Fisher-Price, books by Scholastic and Candlewick Press, DVDs by Entertainment One and mobile apps by P2 Games.

MORE KIDS NEWS

The All-American Rejects helped kick off Cartoon Network’s summer-long partnership with Atlantis Paradise Island with a complimentary beachfront concert this week. Opening for the band was 9-year-old spinning sensation DJ Fulano; Chanelle Peloso (Incredible Crew) served as host for the night.

Make some noise! Boy band One Direction (the beloved of this editor’s teen daughters) yesterday released the full trailer for their upcoming up-close-and-personal 3D flick One Direction This Is Us, due out in the States Aug. 30 from TriStar Pictures. The band also announced their next single will be titled Best Song Ever. 

Calling all aspiring writers… The Jim Henson Co. and Grosset & Dunlap, an imprint of Penguin Young Readers Group, are holding a contest that will award one winner a $10,000 contract to write the first book in a new young adult series based on the fantasy film The Dark Crystal. Entries will be accepted beginning Oct. 1-Jan. 1; details and rules are available now at darkcrystal.com/authorquest.

Walt Disney Studios has officially changed the name of the stage where The Mickey Mouse Club was filmed to honor of one of its brightest stars. In a ceremony Monday, Disney chief Bob Iger renamed the stage the Annette Funicello Stage. The Mouseketeer who went on to movie stardom died on April 8th, at the age of 70.

GAMING & APPS

The first Strawberry Shortcake enhanced story app is coming to market from Cupcake Digital and AG Properties. Berry Best Friends follows Strawberry Shortcake and pals as they practice their special talents to impress a scout from Berry Big City for an upcoming talent show. When Raspberry Torte’s keyboard breaks, listeners will learn the importance of friendship. Features include text highlighting and synched narration, matching games, and three reading modes.

Warner Bros. Interactive Entertainment released Lego Legends of Chima: Laval’s Journey for Nintendo 3DS and PlayStation Vita. The game, based on the Cartoon Net series, will also be available for Nintendo DS this fall.

PARTNERSHIPS & PROMOTIONS

Pottery Barn Kids is partnering with PBS Kids for a few in-store story-time events led by popular children’s characters. Curious George will make an appearance and read a few stories at the New York store July 2, followed by a visit from the Cat in the Hat at select locations July 23 to read all about the world of oceans.

INTERNATIONAL RELATIONS

Canada’s Teletoon is kicking off its summer TV and online promo Camp Teletoon with new seasons of original series Camp Lakebottom, Lego Ninjago, Rocket Monkeys and more, plus a different movie every Friday at 10p. The weekday programming block runs 9a-noon, and extends to teletoon.com with Paddlepalooza, a game centered on a breakneck race across Canada… by canoe. Additionally, Teletoon Canada has partnered with YMCA and Association des camps de Quebec to offer campers a real-life Paddlepalooza experience. Approximately 36,000 Canadian campers will receive Teletoon T-shirts, posters and sticker sheets to motivate them as they complete their own canoe-inspired challenge.

Aussie education software maker LiteracyPlanet and Viacom International Media Networks are launching LiteracyPlane’s direct-to-consumer elearning products across Nickelodeon platforms in the U.K. and Australia. The partnership also includes promotion across Nickelodeon-branded digital platforms, and will feature LiteracyPlanet’s extended range of education content and apps for tablets and mobile for the wider consumer markets across the UK and Australasia.

CBBC commissioned a second season of current hit Dani’s Castle from Zodiak Kids’ production company The Foundation9 Story Entertainment sold Daniel Tiger’s Neighborhood to Disney Channel in Russia and Disney Junior in Latin America and Southeast Asia… Discovery Networks Asia-Pacific acquired docu-adventure series Bushwhacked from the Australian Children’s Television Foundation. The series will air on Discovery Kids across Asia in 2014.

BY THE NUMBERS

Top 10 Basic Cable Ratings for the week of June 17-June 23, 2013

K2-11 Total Programming Day

NETWORK RATING 000s
DSNY 3.2 1056
NICK 3.1 1017
TOON 1.6 533
DSJR 1.2 232
NAN 0.8 265
DXD 0.8 222
NKJR 0.8 208
ADSM 0.5 167
NKTN 0.5 114
TNNK 0.4 100


K2-11 Prime (Monday  Sunday 8-11p.m.)

NETWORK RATING 000s
DSNY 4.1 1339
NAN 1.4 463
DSJR 1.3 267
NKJR 1.0 277
DXD 0.8 220
NKTN 0.7 153
ADSM 0.6 215
SPRT 0.6 114
TNNK 0.4 91
A+E 0.3 108


K2-11  (Monday-Sunday 6 a.m.-11 p.m.)

NETWORK RATING 000s
DSNY 3.5 1098
NICK 3.1 924
TOON 1.6 536
DSJR 1.3 239
NAN 1.2 343
NKJR 1.0 263
DXD 0.9 186
TNNK 0.5 110
NKTN 0.5 98
SPRT 0.5 98


K6-11 Total Programming Day

NETWORK RATING 000s
DSNY 3.9 754
NICK 2.7 537
TOON 1.8 362
NAN 1.0 206
DXD 1.0 168
ADSM 0.6 117
TNNK 0.5 83
NKTN 0.5 72
DSJR 0.4 43
APL 0.3 56


K6-11 Prime (Monday  Sunday 8-11p.m.)

NETWORK RATING 000s
DSNY 5.2 1007
NAN 1.7 342
DXD 1.0 173
ADSM 0.7 139
NKTN 0.7 102
TNNK 0.5 73
APL 0.4 73
DSIC 0.4 73
A+E 0.4 72
DSJR 0.4 51


K6-11  (Monday-Sunday 6 a.m.-11 p.m.)

NETWORK RATING 000s
DSNY 4.0 790
NICK 2.7 537
TOON 1.8 362
NAN 1.5 287
DXD 1.1 191
TNNK 0.7 103
NKTN 0.5 70
NKJR 0.4 55
DSJR 0.4 47
APL 0.3 64


K9-14 Total Programming Day

NETWORK RATING 000s
DSNY 3.3 661
NICK 1.8 357
TOON 1.5 301
NAN 1.0 207
ADSM 0.9 187
DXD 0.8 141
TNNK 0.6 103
NKTN 0.4 56
APL 0.3 66
MTV 0.3 51


K9-14 Prime (Monday  Sunday 8-11p.m.)

NETWORK RATING 000s
DSNY 4.3 871
NAN 1.4 278
ADSM 0.8 165
DXD 0.8 140
FAM 0.6 117
TNNK 0.6 94
NKTN 0.6 82
A+E 0.5 99
DISC 0.5 99
USA 0.5 86


K9-14  (Monday-Sunday 6 a.m.-11 p.m.)

NETWORK RATING 000s
DSNY 3.3 658
NICK 1.8 357
TOON 1.5 301
NAN 1.2 246
DXD 0.9 160
TNNK 0.8 127
APL 0.4 72
NKTN 0.4 56
MTV 0.3 53
FAM 0.3 52


Source: Disney from Nielsen Media Research National MIT, ranked on coverage ratings
Viewing Type: Live +SD

K2-11  Top 10 Programs for the week of June 17-June 23, 2013

DATE PROGRAM NETWORK TIME 000s
6/23/2013 Shake It Up DSNY 9-9:30p 1849
6/20/2013 Spongebob NICK 6-6:30p 1849
6/20/2013 Sam & Cat NICK 7-7:30p 1824
6/23/2013 Good Luck Charlie DSNY 7:30-8p 1782
6/20/2013 Spongebob NICK 6:30-7p 1757
6/23/2013 Dog With A Blog DSNY 8-8:30p 1742
6/23/2013 Austin & Ally DSNY 8:30-9p 1732
6/21/2013 Dog With A Blog DSNY 10-10:30p 1730
6/22/2013 Fairly Odd Parents NICK 9:30-10a 1708
6/21/2013 Gravity Falls DSNY 9:30-10p 1698


K6-11  Top 10 Programs for the week of June 17-23, 2013

DATE PROGRAM NETWORK TIME 000s
6/23/2013 Shake It Up DSNY 9-9:30p 1507
6/23/2013 Good Luck Charlie DSNY 7:30-8p 1454
6/23/2013 Dog With A Blog DSNY 8-8:30p 1432
6/23/2013 Austin & Ally DSNY 8:30-9p 1394
6/23/2013 Jessie DSNY 9:30-10p 1371
6/21/2013 Dog With A Blog DSNY 10-10:30p 1357
6/21/2013 Good Luck Charlie DSNY 10:30-11p 1336
6/17/2013 Game Plam DSNY noon-2p 1298
6/21/2013 Gravity Falls DSNY 9:30-10p 1277
6/23/2013 Good Luck Charlie DSNY 10-10:30p 125

Source: Turner Research from the Nielsen Co. data, Viewing type = Preliminary Live + SD

Weekend box office estimates for the 10 top-grossing kids/tween/teen movies rated G, PG or PG-13, provided by Rentrak for June 21-23, 2013:

Monsters University (Disney) G $82 million (weekend) $82 million (1-week cume)
World War Z
(Paramount) $66 million (weekend) $66 million (1-week cume)
Man of Steel
(Warner Bros.) PG-13 $41.2 million (weekend) $210 million (2-week cume)
Now You See Me
(Lionsgate) PG-13  $7.9 million (weekend) $94.4 million (4-week cume)
The Internship
(20th Century Fox) PG-13 $3.4 million (weekend) $38.4 million (3-week cume)
Star Trek Into Darkness
(Paramount)  PG-13  $3 million (weekend)  $216.6 million (6-week cume)
Iron Man 3
(Disney) PG-13  $2.2 million (weekend) $403.1 million (8-week cume)
Epic
(20th Century Fox) PG  $1.7 million (weekend) $101 million (5-week cume)
After Earth (Sony) PG-13  $850,000 (weekend) $57.3 million (4-week cume)
The Great Gatsby
(Warner Bros.) PG-13  $572,000 (weekend)  $141.6 million (7-week cume)

CYNKIDS SPOTLIGHT

As if we need more reasons to love Steve Carell. The Despicable Me 2 star chickens-out, literally, in an adorable new promo airing on Sprout for the second season of The Chica Show that’s an excellent example of synergy among NBCU film and television departments. In the clip, Carell makes a call to Kelly of Sprout’s Costume Coop to inquire about a minion outfit. We find out Kelly is clearly a big Steve Carell fan, and Chica is an equally big fan of minions. Season two of The Chica Show debuts July 29 on Sprout; Universal’s Despicable Me 2 bows July 3. http://bit.ly/10hYJYd

EXECUTIVE MOVES

Disney is cranking the Disney Original Movie machine. Naketha Mattocks has been named VP, original movies, for Disney Channels. Mattocks, whose breadth of experience spans from feature films to television series development, most recently was an independent film and television producer who sold projects to broadcast and cable networks including ABC Family, CBS Films, Hallmark Hall of Fame/ABC, Lifetime Television and VH1. 

Lucy Hood has been named president/COO of the Academy of Television Arts & Sciences. Hood, who replaces the retiring Alan Perris, previously was executive director of the Institute for Communication Technology Management at USC.


A CYNOPSIS MESSAGE


DEADLINE IS TOMORROW!

Cynopsis: Digital Model D Awards
The Best in Online Video Content & Advertising

The awards show is a competition to benchmark excellence in online and multiplatform video programming, advertising, technology and services. Enter today for the digital industry’s top honor – we look forward to seeing your submissions!

Enter Now: Click Here | Entry Questions: Pete Romas.



Answer to Yesterday’s Trivia Question:
What was the first item the Hello Kitty image appeared on in 1974? A coin purse. Kudos to: Rori Caffrey, The World of Pia, Toronto; Sharaine Roberts, A+E Networks, NY; Brad Stern, Bellavia Blatt; Mineola, NY.
 
Today’s Trivia Question:
Name one of two films Scott Baio appeared in with Jodie Foster. (Email Cathy@cynopsis.com with your answer and be sure to include your name, company, city and time zone.)

Cheers — Cathy
Cathy@cynopsis.com for Cynopsis Kids!
06.26.13

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CLASSIFIED OF THE DAY


INVENTORY ANALYST CABLE
WEATHER CHANNEL
NYC (TRI-STATE ONLY)
Work on day-to-day inventory/pricing needs including special assignments!
Pro/Expert/MASTER! Need sample work.

Experience in sale planning & media math.
2 – 4 years of proven track record of customer relationship & cross-dept team collaboration
1 to 2 years of experience within the Proposal Analyst role required
Resume: John.Bongiorno@weather.com.


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JOB OPENING: DIR PRICING & PLANNING-ADDRESSABLE, DIG’L AND NAT’L/NYC: Pricing strat for individual & cross-platform. Min. 10 yrs TV / Media exp. Must have agency buying / sales planning. Resumes to: http://bit.ly/11ew0kk (7/10)

JOB OPENING: TRAFFIC COORD/NYC/AD SALES/CROWN MEDIA: editing daily broadcast logs, execute agency traffic instruct. & maintain commercial invent. View full/apply: www.hallmarkchannel.com Jobs (7/10)

JOB OPENING: SR UNIT PUBLICIST/NBCUNIVERSAL/CT: Min 5+ yrs exp in Comm or PR and min 3+ yrs exp in ent or prod publicity. Oversee consumer PR efforts for several daytime talk shows. Apply: www.nbcunicareers.com (10736BR) (7/10)

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JOB OPENING: DIR, DEVELOPMENT/PHILLY:
Dvlp orig non-fiction content for ntwrks; prod sizzle reels start/finish;strong casting, writing & rsrch skills; 4+ yrs as Devel Exec/EP of doc shows/reality. Apply: devjobphilly@gmail.com (7/9)

JOB OPENING: OPERATIONS DIR/Jupiter Entertainment/Knoxville: Jupiter Entertainment seeks a director to oversee its production operations. 7+ yrs exp. prod. mgmt., post, recruiting, schdl enforcement. Apply: info@jupiterent.com (7/9)

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JOB OPENING: FREELANCE AD SALES PLANNER/NUVOtv/NY: Ad Sales dept. 2+yrs exp. req. Analytical, Excel and comm. skills req. Industry & Dealmaker exp+. Resume to: hr@mynuvotv.com EOE (7/9)

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SUMMER INTERNSHIP CREDITS ONLY:  AFFILIATE MKTG INTERN/NUVOtv/LA:
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10/23/14: World Series blowout still propels FOX; Tara and Johnny go to the front of the class; Twitter’s NFL map gets local

World Series blowout still propels FOX

CYNOPSISSPORTS 10.23.14 Good morning. It’s Thursday, October 23, 2014, and this is your first early morning Sports briefing.  A blowout Game 1 of the World Series was off pace from 2013 numbers on FOX. Still the contest guided the network to an average of 7.7/13 with 12.8 million viewers, according to Nielsen, and is expected [...]

10/22/14: Seven Turner nets off Dish’s plate; CW gives full-season orders to two freshman shows; FX cancels The Bridge

Cartoon Network among the nets dropped from Dish

A CYNOPSIS MESSAGE FROM TREMOR VIDEO YOUR CONTENT IS YOUR GREATEST ASSET. WE BUILT THE VIDEO MONETIZATION PLATFORM IT DESERVES. EMBRACE A RICHER PROGRAMMATIC FUTURE TODAY. No pain. All brain. TremorVideo.com. CYNOPSIS 10.22.14 Good morning. It’s Wednesday, October 22, 2014, and this is your first early morning briefing. Tonight’s Premieres: CW: The 100 at [...]

10/22/14: Nielsen and Adobe partner to measure web TV on multiple devices, Yahoo considering BrightRoll acquisition, WWE’s Slam City gets in cage with Nickelodeon

Nielsen and Adobe partner to measure web TV on multiple devices

CYNOPSISDIGITAL 10.22.14 Good morning. It’s Wednesday, October 22, 2014, and this is your first early morning digital briefing. NEW PROGRAMMING + DEALS   Nielsen and Adobe Systems are partnering to build a cross-platform system to measure viewership of digital videos across all Internet-connected platforms. Nielsen Digital Content Ratings will integrate Nielsen’s digital audience measurement products [...]

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