Wednesday, June 12th, 2013

Cynopsis: Sports

Good morning. It’s Wednesday, June 12, 2013, and this is your first early morning Sports briefing. 

With ratings tallied, the 2013 Stanley Cup Conference Finals can now claim to be the most-watched Conference Finals in 17 years, according to Nielsen, and are up a beefy 111% from last year for the NBC and NBC Sports Network combo, averaging 2.646 million viewers between the two channels. For the entire Stanley Cup Playoffs this year, the post-season now ranks as the second-most watched in 16 years.

On the Air

Univision Deportes revealed plans for its exclusive live Spanish-language coverage the 2013 FIFA Confederations Cup. Each match of the event will feature an hour of pre-game coverage on Futbol Central while UniMas will launch Republica de la Copa a special 90-minute newsmagazine airing each night of the tournament at 10p. Univision will carry a total of nine matches, including three group stage contests featuring Mexico/Italy on Sunday, June 16 at 2p, Brazil/Mexico on June 19 at 2p and Japan/Mexico on June 22 at 2p as well as the final rounds of the tournament. UniMas will broadcast five games including Italy/Brazil on June 22 at 2p. Univision Deportes Network offers up two matches and will also air live post-game programs after every match of the tournament. In addition, all 2013 FIFA Confederations Cup matches will be rebroadcasted on Univision Deportes Network.

A blow out in game two of the NBA Finals’ saw viewership take a dip, slipping 13% from a tight game two in 2012, according to Nielsen. Overall, the game was seen on Sunday by 14.6 million people, off-pace from last year’s 16.7 million.

The NFL may be getting exotic with the draft, with the league reportedly mulling a move from New York City and splitting the three days of the event into three different cities per year, according to While the shift is still in the planning stages, the league would be looking to create a “fan-focused” road show.

Some of college football’s smaller conference are also getting exotic, exploring some new locales for bowl games after this season, according to The report states that as many as nine locations are under consideration to begin bowl games in 2014, including: Miami, Orlando, Little Rock, Ark.; Boca Raton, Fla.; Montgomery, Ala.; and Los Angeles; as well as Ireland; Dubai and either Toronto or Nassau, Bahamas. Bowl games would serve the American Athletic Conference, Conference USA, Mid-American, Mountain West and Sun Belt.

After losing Madison Square Garden, the new American Athletic Conference will hold its first men’s basketball tournament at the FedEx Forum in Memphis next March. The AP writes that the tournament will be held March 12-15 with all games televised by ESPN’s networks and the championship on ESPN.

Heading into the Stanley Cup Finals, local channels are adding programming to keep up the momentum. In Chicago, Comcast SportsNet will deliver Blackhawks Pre and Post Game Live coverage hosted by Pat Boyle & Steve Konroyd before & after every Stanley Cup Final Game. Blackhawks Morning Skate Live will run at 10:30a this morning and on Saturday. 

In Boston, NESN is offering expanded pre and post-game coverage on NESN and NESNplus during the Stanley Cup Final. With the addition of NESN Sports Today Bruins Specials, NESN will air a 90-minute pre-game and 90-minute post-game before and after every Stanley Cup Final game.

ONE World Sports detailed programming plans for its carriage of seven home games of the New York Cosmos that marks the team’s return to the North American Soccer League. Programming begins Aug. 3 wit the Strikers/Cosmos. In addition, the channel will debut Cosmos Classics starting July 6 revisiting the days of the original Cosmos.

NASCAR Sprint Cup Series driver Carl Edwards will be a guest judge on Discovery Channel’s The Big Brain Theory: Pure Genius on tonight at 7p. The episode will feature Edwards determining which one of four semifinalists can most successfully bring a speeding car to a safe stop.

We are officially counting down to unveil this year’s lineup of speakers! The annual Cynopsis: Sports Business Summit is set to take place on Aug. 14 in NY, and will feature some of the biggest names driving sports today. In addition, we are holding our Women of Action cocktail event celebrating and discussing the impact women are having in the sports industry on Aug. 13.


Cynopsis: Digital BIG Monetization Summit
June 18 | NYC | Sponsored By: Yahoo!

A sampling of the powerful line-up of speakers:
Ezra Cooperstein, COO [Fullscreen]
Katrina Craigwell, Manager, Digital Marketing [GE]
Marc DeBevoise, EVP & GM, Entertainment, News & Sports [CBS Interactive]
Raymond Dooley, VP, Marketing [Sundance Channel]
Jill Griffin, SVP, Branded Content & Storytelling [LiquidThread USA]
Liz Jenkins, VP Corporate Development [Media Rights Capital]
Jim Louderback, CEO [Revision3, Discovery Digital Video Network]

Sponsorship & Promotion

Undefeated Floyd “Money” Mayweather and Canelo Alvarez will publicize their upcoming battle with an 11-city, two-country press tour before the two face off on Saturday, September 14 at the MGM Grand Garden Arena in Las Vegas live on Showtime PPV. The tour will begin Monday, June 24 in NYC, before hitting the likes of DC, Chicago, Atlanta, Miami, and Mexico City before wrapping it up in LA on July 2.

The Mountain West Conference locked in a deal with Learfield Sports to manage the Conference’s corporate sponsorship program and develop a strategic corporate partner platform for the league. Learfield will now establish an office at the Conference headquarters in Colorado Springs and will appoint a staff and operate as Mountain West Sports Properties where Learfield staff will work directly with Commissioner Craig Thompson and league executives to identify viable corporate partnerships, branding opportunities, sponsorships of select championships and tournaments and engage in on-campus activation with students and alumni.

The NBA will hold its second annual NBA Canada Series this fall when the Boston Celtics and Minnesota Timberwolves play a preseason game at the Bell Centre in Montreal, Quebec, on October 20. The series tipped off for the first time last season with a game between the Toronto Raptors and New York Knicks in Montreal and the Minnesota Timberwolves and Detroit Pistons in Winnipeg.

BBVA agreed to extend its sponsorship of La Liga until 2016, paying around $31 million per campaign, according to Reuters. The deal also includes an option for a two-year extension to 2018.

Digital & Production

The NCAA is launching a new Men’s College World Series app that will offer fans attending the games tournament and Fan Fest schedules, interactive maps, news, live scores, ticket information, as well as social media integration. In addition to the College World Series app, will offer content throughout the tournament including editorial coverage, score updates, real-time game highlights, post-game photo galleries, press conferences and more.

Whoops. Yesterday’s edition on ESPN’s Project Blueprint should have read “In the average week, ESPN’s digital properties provide a reach lift of 18% for adults, and 23% for men, over the reach of the TV networks alone.”

Roster Moves

FOX Sports Media Group named Ed Delaney to the newly-created position of Executive Vice President, Operations for FOX Sports Media Group where he will be responsible for all technical aspects of remote and studio operations, both nationally and at FOX Sports regional networks. Delaney previously served as Senior Vice President, Broadcast Operations & Engineering for YES.

Advantage International named Kris Fillon as the company’s Associate Creative Director in their Los Angeles office where he will lead strategic and creative projects for the agency’s Hyundai Motor America client.

The Main Event, the featured game of the day sponsored by Thuuz, real-time sports discovery for mobile & connected TV platforms

Bruins vs. Blackhawks Tonight, 8:00pm ET. Thuuz rating: 95
The first Original Six finals matchup since 1979. On NBC.


Women In Action Sports Event
SAVE THE DATE: August 13 from 4-7pm in NYC

To take place the evening before the Cynopsis Sports Business Summit (8/14 at the Grand Hyatt NY), join us for a stimulating 2-hrs with a dynamic group of women in senior sports positions talking candidly about the challenges that women still face in landing shot-calling, game-changing positions in the sports world, as well as the opportunities those same challenges present.

Networking cocktail reception to follow!
For more info, contact: Jenn Ocampo.

ON THIS DAY in 1981: Larry Holmes TKOs Leon Spinks in three for the WBC Heavyweight boxing title.

In The Know: Who are the two tallest players in NBA history who actually played for the league? (Hint: they are both officially listed at 7′ 7″.) (Email with your answer and be sure to include your name, company, city and time zone. Unofficial rules: Only the second four correct answers from each time zone will be mentioned; and once you’ve been mentioned in any of the Cynopsis editions, you can’t be mentioned again that calendar week.)

Answer to Our Last Sports Trivia Question: What three teams have retired #13 in honor of Wilt Chamberlain? Answer: You got lucky! I never mentioned the NBA so five teams technically qualify. Lakers, Warriors, 76ers, Kansas and the Globetrotters. Kudos: Mitch Burg-Syndicated Network Television Association/NY; Celia Converse-Central Talent Booking/NY; Kevin McIntyre-Leverage Agency/NY; Mitchell Stone-Turner Broadcasting/NY; Matthew Meachem-Tribune Media Services/Queensbury; Bob Eisenstaedt-Granite Springs Productions/Tampa; Paul Tarrants-Nashville Predators/Nashville; Matt Sautter-OpenTV/Golden; Rick Pike-InterMedia Advertising/Woodland Hills; Miriam Aardahl-OMD/LA; Eric Bates-Tennis Channel/Culver City; John Sutton-Charter Digital Media/LA

Later — Chris
Chris Pursell for Cynopsis | Sports

Roberta Caploe: Editorial Director
Denise O’Connor: Group Publisher, Cynopsis Media
Diane K Schwartz: Senior Vice President, Media Communications Group

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