Wednesday, July 18th, 2012

Cynopsis: Kids!

Good morning. It’s Wednesday, July 18, 2012, and this your first early morning briefing.

DreamWorks Animation is reported the lead bidder for Classic Media, home to iconic characters including Casper the Friendly Ghost, Where’s Waldo, Lassie, He-Man, Noddy and the Lone Ranger among many many others, per NYT. DreamWorks is said to be offering $150+ million for Classic Media, which may force other suitors out of the picture. Classic Media also owns Bid Idea Entertainment, creator/producers of the popular religious-themed animated property VeggieTales.


New York City: August 4, 5, 6

Little Airplane Productions is accepting applications for a unique workshop taught by notable preschool TV veterans on each step of creating a high-quality preschool series: Writing, Pitching, Legal, Design, Music, Directing, Producing, Distribution and more including a panel of noteworthy children’s TV broadcasters.

Limited to 25 participants. Contact Tone Thyne:


Sony Pictures Consumer Products and PlayFirst enter into a licensing deal under which PlayFirst will develop and market an immersive mobile game based on the Sony Pictures Animation‘s upcoming 3D animated comedy, Hotel Transylvania. The mobile game, titled Hotel Transylvania Dash, will use the signature Dash time management game mechanic. The game, set to be available via the iTunes App Store on September 20, 2012, will be a new take on PlayFirst’s popular Hotel Dash mobile game, featuring next generation animated art and characters from the new movie Hotel Transylvania, which is scheduled for release on September 28, 2012.

Nickelodeon & Viacom Consumer Products inks 30 UK licensees for the new CG animated Teenage Mutant Ninja Turtles series, which premiere in the UK this October 2012. The first TMNT UK products will be action figures from master toy distributor Flair for Playmates Toys and will go on sales in December 2012. Other new UK TMNT license pacts include:


  • In addition to Flair, Worlds Apart is developing a bedroom and outdoor play line, while Sambro is launching wheeled goods and arts & crafts. In fashion, TV Mania signs on as the outerwear partner, with Cooneen Misirli handling nightwear. Among the accessories and gift partners are VMC, William Lamb and Zeon.
  • Character World and Vogue International have signed homewares license deals and Egmont joins the roster for annuals books alongside the previously announced Parragon as a publishing licensee.
  • In stationery and back-to-school arena, Copywrite Designs, Hallmark, and Amscan have all signed for Teenage Mutant Ninja Turtles. BIP, Kinnerton and Lightbody have all inked food licensing deals.


What are you doing August 9?

Nothing special? Let’s change that…

Join Cynopsis: Sports and your industry colleagues at the 2012 Cynopsis Sports Media Awards Breakfast
Thursday, August 9 from 8 – 10a.m. in NYC

View the Finalists + Register Now.


Scholastic Media prepares to celebrate the 50th anniversary of Clifford the Big Red Dog on September 24, 2012, in conjunction with the publication of author Norman Bridwell’s Clifford Collection, a collection of six classic stories from 1963-77, as well as hosting the ‘Biggest Birthday Party Ever’ at Scholastic headquarters in NYC, the latter which is a live event that will be streamed into classrooms nationwide. The overall Clifford celebration will run throughout the new school year and include the debut of new publishing, a birthday card campaign and a national sweepstakes ahead of Clifford’s actual official birthday February 14, 2013. Beginning with the first Clifford book title published in 1963, there are now 136 million books in print, as well as the popular animated TV series, currently in its 12th season, on PBS Kids (US). The series can also bee seen in 30 other countries in 12 languages. Clifford’s 50the anniversary will feature all sorts of components and support including new publishing, apps, a sweepstakes and in December 2012  PBS Kids will host the broadcast premiere the 2004 animated movie Clifford’s Really Big Movie (check local listings). Some of the Clifford birthday celebrations plans include:

  • A new publishing program featuring a variety the spring 2013 publication of Clifford’s Birthday Party and a new board book, Clifford’s Bedtime Story. Both the aforementioned Norman Bridwell’s Clifford Collection and Clifford’s Birthday Party will be released in simultaneous e-book and Spanish editions. Additionally Storia, Scholastic’s teacher recommended eReading app for kids, will introduce 20+ Clifford e-books.
  • Clifford’s BIG Birthday App for iOS and Android ($0.99) will debut in September 2012. The new app features Emily Elizabeth inviting players to join her in Clifford’s BIG doghouse for a surprise party for Clifford’s birthday. The app includes three interactive and re-playable birthday-themed games, including a leveled word game that builds literacy skills using augmented reality. For adults, who are drawn to the property by their own kids or nostalgia, Scholastic will launch three Facebook apps on Clifford’s Facebook – with activities introduced in November – create/upload your own Clifford birthday cake, in December – a Clifford-themed game and January 2013  will see the launch of a new Clifford’s Big Red Shirt Builder app  to create tee shirts.
  • Clifford’s Big Birthday Sweepstakes invites fans to enter for a chance to win a Clifford birthday event in their hometown. Additionally, offline, teachers can enter Scholastic Book Club’s Clifford’s BIG Birthday Classroom Sweepstakes for a chance to win a Clifford birthday party for the classroom.

Power Rangers avatars arrive on Xbox Live for Xbox 360. Saban Brands‘ Power Rangers partners with Microsoft to feature a series of new Power Rangers avatars, which are now available and for sale in the Xbox Live store. Specifically available for purchase are six Samurai suits and six Samurai helmets. Additional clothing items including the Deker outfit, Pink Ranger Tee and Red Ranger Tee, as well as props such as the Spin Sword and Megazord, will be available beginning this fall 2012. The new Power Rangers Super Samurai series, which features a new cast of Rangers and villains, can be seen on Nickelodeon  with premiere episodes airing Saturdays at noon.


RGH Entertainment, a division of Rubicon Group Holding, brings the 3D animated action/adventure comedy series Ben and Izzy to the US and Canada this month under a deal with (, a new kid-targeted online programming platform. The series revolves around two eleven-year-old boys, Ben, an American, and Izzy, a Jordanian, who set out on historical expeditions to ancient times and places in the Middle East and Africa region with their archeologist grandfathers as they search for lost artifacts from evildoers. The boys are also joined on their adventures by a spirited genie named Yasmine. The series already airs on Cartoon Network Arabia, and is featured various Emirates and Qatar Airlines flights.

Toon Goggles, a kid-targeted free online channel, adds programming from Spain’s BRB Internacional for fans in the US and Canada. Content from BRB will debut on Toon Goggles ( in the coming weeks on its New Toon Tuesday. BRB programming that will be available on Toon Goggles includes titles such as Gladiator Academy, Super Models, Football Stories, Angus & Cheryl, Suckers, The Mozart Band, Sandokan, and two TV movies entitled Music For Your Eyes (1×75) and Willy Fog: In Journey To the Center of the Earth (1×75)

Viacom International Media Networks (VIMN) completes new third party broadcast deals for the Nick Jr interactive, CGI animated preschool series Bubble Guppies. New TV deals include TSR (Switzerland’s French language broadcaster) picks up the first season of Bubble Guppies season 1, and TVA‘s (Canada) Yoopa kid’s channel signs on for season 2 of the series. Meanwhile in the Asia Pacific region, EBS (Korea) and Home Choice (Korea) both take season 1 of the series. PBS (Thailand) acquires seasons 1 and 2 via POD Worldwide. In Latin America, Telenica (Nicaragua) signs on for season 1 of Bubble Guppies, TeleDoce (Uruguay) acquires seasons 1 and 2 and Teletica (Costa Rica) takes season 2. Nick Jr’s Bubble Guppies was created by Robert Scull and Jonny Belt (The Backyardigans).

In support of Nickelodeon‘s upcoming new CG animated Teenage Mutant Ninja Turtles TV series, the network is launching a new immersive vertical website for the series across 13 regions and localized in 10 different languages. The site features sneak previews of the all new series, character descriptions, information about their respective tools and vehicles, NYC hang outs, as well as games, quizzes and video clips. Additionally, the site includes Twitter feeds and blogs, which are also accessible via smartphones.


LeapFrog Enterprises appoints Ray Arthur as its new CFO. Arthur will take over the CFO position from Mark A. Etnyre who recently announced his resignation from the company. Most recently, Arthur served as CFO at The Pep Boys  Manny, Moe, & Jack (2008-2012). He was previously toiled for seven years with Toys”R”Us – as CFO (2004-6), President and CFO of (2000-3), and as Corporate Controller for the company (1999-2000). Prior to that, he worked in various roles for General Signal Corporation, American Home Products Corporation, American Cyanamid Company and in public accounting.

National Geographic promotes three in its kid-targeted publishing group. Nancy Laties Feresten is upped to SVP/Kids Publishing and Media. Feresten, who joined National Geographic in 1999, will report to Melina Bellows. In her new position, Feresten will oversee the kids content development team (Kids’ Magazines, Books, Digital Products, Website, and Television) and will develop strategy to grow National Geographic products and programs for kids. Feresten had been VP/Editor-in-Chief of Children’s Books. Jennifer Emmett is promoted to VP/Editorial Director, Children’s Books. Emmett previously served as Editorial Director of Children’s Books. Eva Absher moves up to Design Director, Kids Publishing and Media. She oversee design for all of the products of the Kids Publishing and Media group, including magazines, books, web, TV, and digital publishing, and will also serve as the NG Kids visual brand expert for the Society overall.

Cinedigm Digital Cinema Corp.‘s Software Group (f/k/a Hollywood Software) appoints Rob Springer as SVP and Product manager/Distribution Solutions, while also promoting Susan Wells to SVP and Product Manger/Exhibitor Solutions and Pamela Kelly to SVP and Product Manager/Content and New Initiatives. Additionally, Larry McCourt joined Cinedigm this spring as SVP/Software and Sales Marketing. These moves are designed to refocus the company’s product development strategies and resources to improve client responsiveness and product expansion including the introduction of new web-based technologies.


For the week of July 9-15, 2012, Disney XD reached delivered its most-watched week in the network’s history (including its 10 yrs as Toon Disney) in Total Day among K2-11 (270,000) , K6-11 (212,000), and Tweens 9-14 (182,000), and in Primetime, its best week ever in K2-11 (293,000).

Weekly Top Ten Basic Cable Ad Supported networks, Total Day and Primetime Rankings among K2-11 (000) 7/9-7/15/12 :
Total Day      (000)   Primetime       (000)
DSNY* :        1272     DSNY* :         1752
NICK° :           727     NICK JR°° :       476
CARTOON:      675     DXD:                 293
NICK JR°°:      342     ADSM** :          272
DXD:             270     SPROUT***:      198
ADSM** :      227     NAN** :             139
SPROUT***:  152     ESPN:                128
NAN** :        101     NICKTOONS:        103
THE HUB:        67     DISCOVERY:          67
Source: Disney Research from Nielsen Media Research Data Live + SD Data
*Disney Channel is not spot ad-supported, although it does accept select sponsors.
**Denotes a network that broadcasts less than 51% of minutes in a 24hr day.
The Sprout network became publicly measured as of November 1, 2010.
°Nickelodeon Total Day: Mon-Thurs 7a-8p; Fri 7a-9p; Sat 6a-10p; Sun 6a-8p
°°Nick Jr is not an ad supported cable network, unlike most of the others in this listing

Weekly Top Ten Basic Cable Ad Supported networks, Total Day and Primetime Rankings among K6-11 (000) 7/9-7/15/12 :
Total Day      (000)  Primetime     (000)
DSNY* :         916     DSNY* :       1368
NICK° :          456     DXD:              226
CARTOON:      445     ADSM** :       180
DXD:              212     NAN** :         106
ADSM**:        157     NICK JR°°:       102
NAN** :          78     ESPN:               74
NICK JR°°:       77     NICKTOONS:      70
SPROUT***:    39     DISCOVERY:      40
ANIMAL PLANET: 39     SPROUT***:    46
Source: Disney Research from Nielsen Media Research Data Live + SD Data
*Disney Channel is not spot ad-supported, although it does accept select sponsors.
**Denotes a network that broadcasts less than 51% of minutes in a 24hr day.
The Sprout network became publicly measured as of November 1, 2010.
°Nickelodeon Total Day: Mon-Thurs 7a-8p; Fri 7a-9p; Sat 6a-10p; Sun 6a-8p
°°Nick Jr is not an ad supported cable network, unlike most of the others in this listing

Weekly Top Ten Basic Cable Ad Supported Networks, Total Day and Primetime Rankings among Tweens 9-14 (000) 7/9-7/15/12 :
Total Day      (000)  Primetime    (000)
DSNY* :         754     DSNY* :       1057
NICK° :           379     ADSM** :     234
CARTOON:       372     DXD:            180
ADSM** :        265     NAN** :       117
DXD:               182     MTV:            91
NAN** :          113     ESPN:           89
THE HUB:          67     ANIMAL PLANET: 78
MTV:                59     NICKTOONS:   60
NICKTOONS:      46     DISCOVERY:    54
TEENNICK:         45     COMEDY:        53
Source: Disney Research from Nielsen Media Research Data Live + SD Data
*Disney Channel is not spot ad-supported, although it does accept select sponsors.
**Denotes a network that broadcasts less than 51% of minutes in a 24hr day.
The Sprout network became publicly measured as of November 1, 2010.
°Nickelodeon Total Day: Mon-Thurs 7a-8p; Fri 7a-9p; Sat 6a-10p; Sun 6a-8p
°°Nick Jr is not an ad supported cable network, unlike most of the others in this listing

Live + Same Day Ratings Kids Cable Network Averages (000) for Saturday, July 14, 2012, 6am-11pm, ranked by K2-11:
DISNEY CHANNEL:      K2-11 1402; K6-11 990; TWEENS 9-14 738
NICKELODEON:          K2-11   706; K6-11 441; TWEENS 9-14 368
CARTOON NETWORK:  K2-11   601; K6-11 396; TWEENS 9-14 339
DISNEY XD:              K2-11   321; K6-11 252; TWEENS 9-14 185
NICKTOONS:            K2-11     64; K6-11   39; TWEENS 9-14   29
Source: MTVN Research from Nielsen Media Research Data

Live + Same Day Ratings Kids Cable Network Averages (000) for Sunday, July 15, 2012, 6am-11pm, ranked by K2-11:
DISNEY CHANNEL:     K2-11 1345; K6-11 995; TWEENS 9-14 769
NICKELODEON:         K2-11   621; K6-11 413; TWEENS 9-14 392
CARTOON NETWORK: K2-11   453; K6-11 308; TWEENS 9-14 248
DISNEY XD:              K2-11   264; K6-11 208; TWEENS 9-14 163
NICKTOONS:            K2-11     53; K6-11   36; TWEENS 9-14   25
Source: MTVN Research from Nielsen Media Research Data

Live + Same Day Ratings Kids Cable Network Averages (000) for Monday, July 16, 2012, 6am-11pm, ranked by K2-11:
DISNEY CHANNEL:     K2-11 1462; K6-11 964; TWEENS 9-14 760
NICKELODEON:         K2-11   790; K6-11 461; TWEENS 9-14 428
CARTOON NETWORK: K2-11   745; K6-11 510; TWEENS 9-14 407
DISNEY XD:              K2-11   373; K6-11 294; TWEENS 9-14 271
NICKTOONS:            K2-11    64; K6-11   38; TWEENS 9-14   33
Source: MTVN Research from Nielsen Media Research Data



Cynopsis Media Presents
Cynopsis: Kids 10-year Anniversary Special e-Report

August 8, 2012

Celebrating this beloved daily edition’s 10 year anniversary, this special e-Report will overview the last decade and examine what the future holds for the dynamic kids media industry.

For advertising opportunities contact Mike Farina + 203.218.6480

Answer to Our Last Trivia Question: What was the name of the home of the Care Bear Cousins? Forest of Feelings. Kudos to: Caitlin Kelley-Nickelodeon/NYC; Pat Brady-CESD/LA; Brett Ashy-The Ashy Agency/LA; Sabrina Sparlin-CESD/LA.

Today’s Trivia Question: Betty Boop, created by Max Fleischer, was a cartoon character based on which real-life actress? (Email with your answer and be sure to include your name, company, city and time zone. Unofficial rules: Only the second four correct answers from each time zone will be mentioned; and once you’ve been mentioned in any of the Cynopsis editions, you can’t be mentioned again that calendar week.)

Later — Gwen
Gwen Billings for Cynopsis Kids!

Cynopsis Ad Sales:
Mike Farina – VP/Sales and Marketing – 203-218-6480 /
Classifieds – Trish Pihonak- 888-702-3858 /

To subscribe to any Cynopsis edition(s) click here 
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Cynopsis CLASSIFIEDSFor More classifieds, visit the classifieds page here .

JOB OPENING: COUNSEL/LEGAL AFFAIRS/truTV & adult swim: Development, production, acquisition deals (live action & animated formats); production legal; program clearance. JD; 4-6 yrs experience. Apply: (7/25)

JOB OPENING: MGR PROGRAM/DIGITAL RESRCH/GMC/ATL: Have a strong understanding of cable/digital marketplace; N-Power expert; 5+ yrs. of TV research exp. Res: (7/25)

JOB OPENING: VP RECRUITING/NBCU/NYC: 15+ yrs in HR, 8+ yrs of high volume recruiting in corp env., 5+ yrs success leading recruiting team. Strong ops & analytical skills. Apply: Job#6226BR, EOE/M/F/D/AAP (7/25)

JOB OPENING: SEEKING WRITER/PRODUCER/EDITOR for MSG On Air Promo department/NYC: Seeking creative, stylized Preditor with 5+ years promo experience for sports related spots. Send links and resumes to (7/25)

JOB OPENING: MGR, GLOBAL BUSINESS DEV, CNBC/NYC: Design, plan, implement growth business across CNBC platforms. Strategic and creative thinkers! 4-6 years exp. Job ID #6270BR (7/25)

JOB OPENING: INNOVATIONS MGR/NY: Initiative is searching for a creative market mgr. to develop and execute ideas for exist/new clients in dig/trad media and branded entertainment. (7/25)

JOB OPENING: PROGRAM INVENTORY FINANCE SUPV/AMCN/NYC: 3+ yrs prgm finance, accounting, royalties, contract knowledge. Resumes to: (7/25)

JOB OPENING: ASSOC. DIR., COMMUNICATIONS/Nat Geo/DC: Temporary position Aug.-Dec. 2012. 5-7 years of TV publicity experience. Excellent media contacts. Strong writing skills. Send resumes to (7/24)

JOB OPENING: FREELANCE PUBLICIST/MTV2/NYC: Develop & implement press strategies for MTV2, MTV’s male-targeted sibling network, for original programming & tentpole events. 2+ yrs experience. Resume: (7/24)

JOB OPENING: SR. MGR AD SALES MKTG MGR/ DISCOVERY/NY : Plan, execute multi-platform mktg partnerships. Creative aprch to on/off air mktg. Ops for adv is a must. Apply: (7/24)

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JOB OPENING: EXEC IN CHARGE OF PROD/Pilgrim Studios/LA: Oversees multiple productions. Requires strong multitasking, budgeting, scheduling, and management skills. Min 5 yrs exp as LP/EIC. Resume: (7/24)

JOB OPENING: DR/SDR DIGITAL DISTRIBUTION/NYC: Drive Revenue growth & distrib by developing/negotiating deals across platforms. 5 yrs exp, 2 yrs digital/mobile. MVPD, broadcast TV, deal terms & contracts. (7/24)

JOB OPENING: SR MGR, MKT & MEDIA RSRCH (COMM)/NASCAR/CHARLOTTE: 8 plus yrs exp PR, Comm, Consumer & Media Rsrch. Knwldg of primary rsrch & working w/Nielsen/Scarborough/Simmons, etc… data a plus. Apply: (7/24)

JOB OPENING: AE CABLE-SYND SALES/MARATHON VENTURES/NY: Aggressive, disciplined AE to sell DR for cable nets and syndication. 5 years experience selling multiple networks, dayparts, demos. Apply: (7/24)

JOB OPENING: PRICING PLANNING DIRECTOR/MARATHON VENTURES/NY: Manage network/syndicated inventory. Detail oriented with team management experience.  5 years pricing/planning background. Apply: (7/24)

JOB OPENING: PRODUCTION ASST/HarperCollins Publishers/NYC: seeking a Production Asst to join the team that creates its enhanced e-books. Shooting/editing exp. required. View jobs/apply: (7/24)

JOB OPENING: VP MTV BUS & LEGAL AFFAIRS/Santa Monica CA: Mng high vol dvlpmnt/prod. agreements for scripted dvlpmnt as well as reality, doc & animation. 7+ yrs of exp ent law firm or studio/ntwrk. Click here. (7/24)

JOB OPENING: DIR CLIENT SOLUTIONS/CHI: Manage execution of integrated marketing programs across all div., partner with Gannett sales. 10+ years exp in marketing. Agency exp + Res: (7/21)

JOB OPENING: SR RESEARCH ANALYST/ABC Burbank: Min 2 yrs exp in Digital & TV research and software, strong written, PC & analytical skills, college degree req. Apply: (ID 54406BR) (7/21)

JOB OPENING: HEAD OF SALES/CABLEready/NY: 5+ yrs experience selling to TV nets outside US; NYC based; will oversee int’l sales staff and sell. Multilingual preferred. Cover letter, CV to (7/21)

JOB OPENING: MOBILE MARKETING CONSULTANT/NY: Ideate and implement strategic on-brand innovative mobile platforms and franchises that are both saleable and executable. 4 mth project/W2 only. Res: (7/21)

JOB OPENING: SALES MNGR/Orbitz|Away/NYC: Natnl sales pro for travel media network, 3+ online ad exp, excellent agency contacts, proven closer, travel and media sls exp a + Resume to: (7/21)

JOB OPENING: MEDIA SCHEDULER. The Hub, Burbank CA: Reqmnts: BA. Min 2 yrs exp. GripIT, 2E, Gabriel, detail oriented, traffic coord. Apply (7/20)

JOB OPENING: DIR, CURRENT PROG/AMC/NYC: Seek new non-fiction prog. Take pitches, find new projects. Work with LA team. Oversee/advise on unscripted current series. Submit res (7/19)

JOB OPENING: DIRECTOR-DIGITAL MEDIA ANALYTICS & INSIGHTS/ATL: Develop data-driven insights; seeking 6+ years in Digital Research with an emphasis in media analytics. Resume: (7/19)

JOB OPENING: SR RSRCH ANALYST/LA: Produce analysis & presentations for synd properties. 2 yrs exp in TV rsrch related to synd TV pref’d. – brdcst & cable exp a +. Bach deg. Galaxy Explorer and WRAP a must. Resume to: (7/19)

INTERNSHIPS – These positions are for credit only – nobody gets paid here. These ads are always posted for free, and students work for school credit only. For more information on the specs for posting an Internship ad, email Trish at

SITUATION WANTED ADS, POSTED BY THOSE LOOKING TO BE HIRED… There is no charge for placing your Situation Wanted ad… for more information contact Trish Pihonak at

SITUATION WANTED: Summer Intern (NYC/LI). Outgoing college sr.w/strong credentials. Comm.Major exp.TV editing,sports announce/writing. Seeks position w/possible career potential. Resume on request. (7/24)

SITUATION WANTED: AFFIL SALES/MKTG: 10+ yrs as Sr Dir/Dir building relationships & generating increased sales & results. Available for domestic & international travel/relocation. & (7/21)

SITUATION WANTED: DOCUMENTARY RESEARCHER/CONTENT DEVELOPER: Researcher, interviewer, and project/content developer w/ exp. in TV, indie film, and major prod. co. seeks full/part-time, also projects. 347-313-4335. (7/21)

SITUATION WANTED: EXPERIENCED MARKETING PROFESSIONAL: MBA grad seeks marketing position. Previous experience in sales, account management, retail marketing and theatrical distribution with the NBA and film studios. (7/19)

E-mail or call Trish Pihonak at 888-702-3858 for rates and specs for Job Openings.

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