Wednesday, July 11th, 2012

Cynopsis: Kids!

Good morning. It’s Wednesday, July 11, 2012, and this your first early morning briefing.

Lionsgate will split Mockingjay, the final book in The Hunger Games trilogy, into two movies, per Coming Soon. The Hunger Games: Mockingjay Part 1 is currently slated for release on November 21, 2014 followed by The Hunger Games: Mockingjay Part 2 set to open November 20, 2015. The move extends the life of The Hunger Games movie series by dividing Mockingjay into two movies is not a surprise and has become pretty standard following the same strategy with Harry Potter and the Deathly Hallows Parts 1 and 2 and then The Twilight Saga: Breaking Dawn Parts 1 and 2.


New York City: August 4, 5, 6

Little Airplane Productions is accepting applications for a unique workshop taught by notable preschool TV veterans on each step of creating a high-quality preschool series: Writing, Pitching, Legal, Design, Music, Directing, Producing, Distribution and more including a panel of noteworthy children’s TV broadcasters.

Limited to 25 participants. Contact Tone Thyne:


Bigpoint, an online-game developer, publisher and content provider, in collaboration with Fox Consumer Products unveils the worldwide open beta launch of Ice Age Online ( The site, which is live in 10 languages, features a free-to-play, browser-based adventure game starring characters from the popular Ice Age movie franchise, including the newest movie Ice Age: Continental Drive ( opening in 3D this Friday, July 13, 2012. The platform game will also feature a friends list, activity graph, leaderboards, and the opportunity for friends and families to visit each other’s camps and leave gifts behind. As players learn to utilize special skills and master the collection of acorns and materials needed to construct camps, they will unlock new achievements and bonuses  including a level where they can take control of Diego, the super-fast saber tooth tiger, and race along an obstacle course.

In other Ice Age news, Activision Publishing in partnership with Twentieth Century Fox Consumer Products releases the new video game Ice Age: Continental Drift – Arctic Games, in support of Fox’s new Ice Age movie, Ice Age: Continental Drift in 3D. Arctic Games is rated E for Everyone and is available on Kinect for Xbox 360, Nintendo Wii, and the Nintendo 3DS and Nintendo DS.


J O I N  U S…

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Animation director Genndy Tartakovsky (Dexter’s Laboratory, Samurai Jack, Star Wars: Clone Wars) and producer Michelle Murdocca (Open Season) will showcase previously unseen footage from Sony Pictures Animation‘s upcoming animated comedy movie, Hotel Transylvania, during a panel at Comic-Con in San Diego, CA on Thursday, July 12 at 3p (Indigo Ballroom of the Hilton San Diego Bayfront Hotel). The movie marks Tartakovsky’s theatrical directorial debut. Hotel Transylvania will release in theatres this September 28, 2012.

In support of the new animated Timmy’s Seaside Special (see more below) Aardman has partnered with Sea Life (, a UK aquarium experience, to produce unique Timmy Time at Sea Life events that will be held at four UK Sea Life attractions from July 21-September 2, 2012. Following its CBeebies premiere, Timmy’s Seaside Rescue will be screened during the Sea Life events, along with costume character meet and greets, arts and craft activities, toddler quizzes, and fans can also enter a model making competition. Additionally, Sea Life is rebranding the existing rockpool areas with Timmy Time graphics during the campaign and a commemorative Timmy Time at Sea Life magazine will go on sale exclusively in Sea Life shops. Aardman and Sea Life have also teamed up with Cuddledry, the baby bath towel brand, for an on-pack promotion on Cuddledry’s UV Sun Protection Poncho Towel packs, offering 2-for-1 entry to Sea Life this summer. Timmy has partnered with the Royal National Lifeboat Institution (RNLI) charity, the Karen Clifford Skin Cancer Charity (Skcin), and the Pre-School Learning Alliance to help promote life-saving beach and sun safety messages to young kids, their parents and caregivers. Timmy’s Guide to Beach and Sun Safety will be available to download from the PSLA website.


CBeebies (UK) will premiere the new special Timmy’s Seaside Rescue, the second extended length Timmy Time ( episode from Aardman, on Friday, July 13, 2012 at 5p. The Timmy’s Seaside Rescue will then be released on DVD on Monday July 16. The special follows Timmy and his friends on their first bus trip to a seaside beach. While at the beach Timmy’s teddy and Bumpy are swept out to sea and Timmy jumps into action.

The Goonies, the cult classic movie, makes its network debut on The Hub as part of it’s Hub Family Movie, on Friday, July 13 at 9p. The Hub will also feature new episodes of several of its series on Saturday, July 14, including Pound Puppies (9a), Kaijudo: Rise of the Duel Masters (2p, note new time), and Transformers Rescue Bots (12:30p, note new time).

CBeebies (US and Latin America), the Spanish-language preschool channel distributed by Miami-based BBC Worldwide Channels Latin America & US Hispanic, debuts the new second season of ZingZillas this Saturday, July 14 at 10a during the channel’s Wake-Up Time block. CBeebies is available on Channel 848 as part of DISH Networks’ DishLATINO package, channel 1085 as part of Cablevision’s iO en espanol and Channel 1727 as part of Verizon FiOS TV.

Vuguru and POW! Entertainment unveil the programming lineup for the new premium YouTube channel, Stan Lee’s World of Heroes. The comic book icon will feature a slate of original digital programming on Thursday, July 12th at Comic-Con with a panel including Mark Hamill, Adrianne Curry, Peter David, Jace Hall, Bonnie Burton and America Young. Stan Lee’s World of Heroes YouTube channel will feature both scripted and unscripted shows and aims to offer content for fans of all ages (but not all series are really for all ages). The programming schedule includes:

  • Stan Lee’s Super.Model (scripted action comedy) – From Stan Lee, two aspiring models Bree and Sera and blogger friend Lizzie, are accidentally exposed to a mysterious serum that grants them super powers. Their newfound powers wreak havoc on their quest to become top models and pull them into a world of danger and intrigue. From Executive Producer Heath Corson (Aim High) and writer Taryn O’Neill (BlackBoxTV)
  • Head Cases (scripted comedy) – You know those classic superhero battles where good and evil clash in epic fashion? This isn’t one of those. Set at the local bar frequented by super powered heroes and villains, the comedy Head Cases is what happens before, after, and in between those battles. From Peter David (Babylon 5, Ben 10, The Incredible Hulk) and Producer David M. Uslan.
  • Bad Days (animated parody) – From Junaid Chundrigar (creator of the animated viral sensation Disassembled, Bad Days) shows us heroes and villains on their worst days. Whether Green Lantern is wasting time with an emerald Yo-Yo or Batman has locked himself out of the Bat-Mobile, Bad Days lets viewers laugh at epic super failure.
  • FanWars (courtroom reality) – Who is the most intelligent Super Villain of all time? FanWars gives opinionated fans (is there another kind?) a chance to discuss the most pressing issues in the World of Heroes. Producer and host Jace Hall (The Jace Hall Show, V, The Morning After) and a panel of celebrity experts pit fan against fan as they debate topics from comic books, superheroes, and science fiction.
  • Stan Lee’s Academy of Heroes (makeover reality) – From producer Jon Kroll (Amazing Race, Blade), the series takes real life aspiring heroes from across the country and gives them the mentoring and training they need to take their fight for good to the next level.
  • Stan’s Rants (opinion) – this weekly series features the spirit of the classic Stan’s Soap Box comic column, which explores the inner workings of the unique mind of Stan Lee. From behind his desk, Stan, tongue firmly in cheek, explains his thoughts on pop culture, upcoming films, the general state of the world and more, in this weekly series.

Big Idea Entertainment will release VeggieTales; The League of Incredible Vegetables, a new superhero-themed DVD title, on October 13 and October 16, 2012, at Christian and general market retailers respectively. The title focuses on helping kids deal with fear, and includes a new League theme song and music video by the group Newsboys. VeggieTales: The League of Incredible Vegetables is the fourth title in a series of DVD releases that stars the popular LarryBoy character, and introduces four new superheroes played by VeggieTales characters Bob the Tomato, Petunia Rhubarb, Junior Asparagus and Mr. Lunt. Promotional partners for the new DVD title include Chuck E. Cheese’s, Braum’s Ice Cream and Dairy Stores, Brother’s-All-Natural. A series of League of Incredible Vegetables action figures, toys, apps and other products will also roll out beginning this fall.


Liberty Global appoints Niall Curran as President of its international content company Chellomedia. The previous Chellomedia President, Shane O’Neill passed away earlier this year. Niall, who joined the company in 2000, served as Chellomedia’s COO since 2003 and is credited in the division’s growth during his almost 10 years in that position. The group is a producer and distributor of television channels and a provider of advanced digital services to other international channel operators. Curran will head up Chellomedia’s 56 channels (37 are 100% owned, with the remaining 19 being joint ventures), which are produced and distributed via a series of operating companies and business units and reach 357 million TV households internationally. Niall previously worked for Disney (1995-2000), eventually serving as EVP/Operations, Walt Disney Europe. Prior to that he was part of the management team responsible for the international development of Disney channels, TV investments, program distribution and production businesses.


Weekly Top Ten Basic Cable Ad Supported networks, Total Day and Primetime Rankings among K2-11 (000) 7/2-7/8/12 :
Total Day      (000)   Primetime       (000)
DSNY* :        1049     DSNY* :         1268
NICK° :           907     NICK JR°°:        582
CARTOON:       621     NAN** :           228
NICK JR°°:       445     ADSM** :         271
NAN** :          161     DXD:                218
ADSM** :        204     NICKTOONS:     116
DXD:               218     SPROUT***:     104
NICKTOONS:     102     MTV:                52
SPROUT***:      96     ANIMAL PLANET: 52
Source: Disney Research from Nielsen Media Research Data Live + SD Data
*Disney Channel is not spot ad-supported, although it does accept select sponsors.
**Denotes a network that broadcasts less than 51% of minutes in a 24hr day.
The Sprout network became publicly measured as of November 1, 2010.
°Nickelodeon Total Day: Mon-Thurs 7a-8p; Fri 7a-9p; Sat 6a-10p; Sun 6a-8p
°°Nick Jr is not an ad supported cable network, unlike most of the others in this listing

Weekly Top Ten Basic Cable Ad Supported networks, Total Day and Primetime Rankings among K6-11 (000) 7/2-7/8/12 :
Total Day      (000)  Primetime      (000)
NICK° :          757     DSNY* :         982
DSNY* :         582     ADSM** :       188
CARTOON:      444     NAN** :         173
NAN** :         128     DXD:              170
ADSM** :       151     NICK JR°°:      128
DXD:              174     NICKTOONS:     87
NICK JR°°:        92     ANIMAL PLANET: 63
NICKTOONS:     68     DISCOVERY:      35
TEENNICK:        49     MTV:               32
ANIMAL PLANET: 44     TEENNICK:       27
Source: Disney Research from Nielsen Media Research Data Live + SD Data
*Disney Channel is not spot ad-supported, although it does accept select sponsors.
**Denotes a network that broadcasts less than 51% of minutes in a 24hr day.
The Sprout network became publicly measured as of November 1, 2010.
°Nickelodeon Total Day: Mon-Thurs 7a-8p; Fri 7a-9p; Sat 6a-10p; Sun 6a-8p
°°Nick Jr is not an ad supported cable network, unlike most of the others in this listing

Weekly Top Ten Basic Cable Ad Supported Networks, Total Day and Primetime Rankings among Tweens 9-14 (000) 7/2-7/8/12 :
Total Day      (000)  Primetime     (000)
DSNY* :        662     DSNY* :         811
NICK° :          463     ADSM** :       213
CARTOON:      357     NAN** :         188
ADSM** :      229     DXD:              150
NAN** :         154     MTV:             106
DXD:              153     ANIMAL PLANET: 68
MTV:               78     NICKTOONS:     66
TEENNICK:        61     COMEDY:         55
NICKTOONS:     52     DISCOVERY:      47
ANIMAL PLANET: 45     NICK JR°° :      44
Source: Disney Research from Nielsen Media Research Data Live + SD Data
*Disney Channel is not spot ad-supported, although it does accept select sponsors.
**Denotes a network that broadcasts less than 51% of minutes in a 24hr day.
The Sprout network became publicly measured as of November 1, 2010.
°Nickelodeon Total Day: Mon-Thurs 7a-8p; Fri 7a-9p; Sat 6a-10p; Sun 6a-8p
°°Nick Jr is not an ad supported cable network, unlike most of the others in this listing

Live + Same Day Ratings Kids Cable Network Averages (000) for Saturday, July 7, 2012, 6am-11pm, ranked by K2-11:
DISNEY CHANNEL:     K2-11 1027; K6-11 723; TWEENS 9-14 586
NICKELODEON:         K2-11   865; K6-11 558; TWEENS 9-14 412
CARTOON NETWORK: K2-11   490; K6-11 349; TWEENS 9-14 278
DISNEY XD:              K2-11   211; K6-11 178; TWEENS 9-14 157
NICKTOONS:            K2-11    85; K6-11   44; TWEENS 9-14   32
Source: MTVN Research from Nielsen Media Research Data

Live + Same Day Ratings Kids Cable Network Averages (000) for Sunday, July 8, 2012, 6am-11pm, ranked by K2-11:
DISNEY CHANNEL:     K2-11 1048; K6-11 780; TWEENS 9-14 630
NICKELODEON:         K2-11   865; K6-11 565; TWEENS 9-14 481
CARTOON NETWORK: K2-11   556; K6-11 420; TWEENS 9-14 286
DISNEY XD:              K2-11   224; K6-11 168; TWEENS 9-14 135
NICKTOONS:            K2-11    61; K6-11   42; TWEENS 9-14   40
Source: MTVN Research from Nielsen Media Research Data

Live + Same Day Ratings Kids Cable Network Averages (000) for Monday, July 9, 2012, 6am-11pm, ranked by K2-11:
DISNEY CHANNEL:     K2-11 1264; K6-11 867; TWEENS 9-14 655
NICKELODEON:         K2-11   904; K6-11 555; TWEENS 9-14 441
CARTOON NETWORK: K2-11   755; K6-11 504; TWEENS 9-14 396
DISNEY XD:              K2-11   304; K6-11 244; TWEENS 9-14 188
NICKTOONS:            K2-11     92; K6-11   55; TWEENS 9-14   67
Source: MTVN Research from Nielsen Media Research Data

Answer to Our Last Trivia Question: What was the name of He-Man’s legless, wizard friend? Orco. Kudos to: Chris Devine Dailey-Simply Devine Marketing Group/Deposit NY; RT Harris-WideOrbit/Detroit; Rich Thomas-Disney Publishing/NYC; Mike Hook-Lambert Media Group, CW58 TV/Nashville; Brett Ashy-The Ashy Agency/LA; William “Chip” Beaman-Soundelux Design Music Group/Hollywood; Betsy Bozdech-Common Sense Media/San Francisco;  Rori Caffrey-Kids Media Centre/Toronto; Martin McElroy-Red Kite Animations/Edinburgh; Anand Roy-The Walt Disney Company/India.

Today’s Trivia Question: Britt, the The Lone Ranger’s grand-nephew, later went on to become which crime fighter? (Email with your answer and be sure to include your name, company, city and time zone. Unofficial rules: Only the second four correct answers from each time zone will be mentioned; and once you’ve been mentioned in any of the Cynopsis editions, you can’t be mentioned again that calendar week.)

Later — Gwen
Gwen Billings for Cynopsis Kids!

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