Wednesday, January 5th, 2011


Cynopsis: Kids!
01/05/11

Good morning. It’s Wednesday, January 5, 2011, and this is your first early morning Kids briefing.

The Weinstein Company (TWC) acquires a 25% stake in Liberty Media’s Starz Media, which includes Anchor Bay Entertainment and other TV and home entertainment assets.  Under a separate pact, Anchor Bay enters into a multi-year domestic distribution deal for new feature films from TWC and its Dimension Films.  No financial terms of the partnership were announced.  Under the home and digital entertainment deal, which includes Blu-ray, DVD and EST/VOD/PPV electronic/digital distribution but not TV rights, will see the release of up to 20 TWC and Dimension movie titles per year.

Beginning this spring streaming content from Netflix on TV will be as simple as pushing a button on a remote control, as Netflix teams with a range of consumer electronics companies to create a Netflix-branded button on remote controls for TVs, Blu-ray units and other devices that connect the internet to TVs.  The new button, some of which will feature the red Netflix logo, will be featured on remote controls from companies including Dynex (Best Buy’s in-house brand), Haier, Memorex, Panasonic, Samsung, Sharp, Sony, and Toshiba.  Sharp, Sony, and Toshiba will also place the Netflix button on remote controls for select new internet-connected TVs.  Remote controls for the Boxee, Iomega and Roku set-top boxes also will feature the Netflix one-click remote.  No plans for parental control or instructions have been unveiled for use with the new remote control button.

Rentrak Corporation, which provides media audience measurement services, has acquired Media Salvation, a provider of sales and financial reporting systems and services to movie studios and indie film companies.  The acquisition secures an additional studio to Rentrak’s entertainment client roster for its Studio Revenue Share Essentials, Digital Download Essentials and Mobile Essentials services.  As part of the agreement, David Cortese, who founded Media Salvation in 2009, has been appointed SVP/Digital Studio Services, Rentrak.  Cortese previously toiled for eight years at Sony Pictures Entertainment, eventually serving as the division’s worldwide CIO.

MORE KIDS STUFF

Hasbro Studios, Hasbro’s production and distribution arm, inks a programming deal with Italy’s Mediaset to televise its series Transformers Prime, My Little Pony Friendship is Magic, G.I. Joe Renegades, The Adventures of Chuck, and Friends and Pound Puppies across the broadcasters channels.  The deal, which launches in Q4 2011, will also see Mediaset serving as Hasbro’s exclusive licensing agent for merchandise in the Italian market for the five properties above, as well as Hasbro’s brands Monopoly, Trivial Pursuit, and Littlest Pet Shop.

This week marks Classic Media and Bullwinkle Studios‘ release of Rocky & Bullwinkle & Friends: The Complete Series on DVD in a collectible edition box set ($99.98) for the first time.  The box set, which includes 18 discs, features all 163 episodes of Rocky & Bullwinkle, along with the classic component of the series including Boris & Natasha, Peabody’s Improbable History, Fractured Fairy Tales, Dudley Do-Right of the Mounties, and Aesop and Son.  The set also features bonus content, such as Goof Gas Outtake (aka The Longest Laugh in History), an on-camera interview with June Foray (the voice of Rocky).  Additionally, there are collectibles, including Frostbite Falls Field Guide to a Moose, a Squirrel and a Royal Canadian Mountie, by Keith Scott, and a Loyal Viewer award.

Program Call: Cynopsis Media will be producing our annual NATPE Shopping Guide sent to all Cynopsis and Cynopsis Kids subscribers on Thursday, January 20, the week before NATPE 2011 in Miami.  If you would like to have your programming included, please send us only the following info for your top 5 shows: title, availability date, number of episodes, length, type (i.e., movie, series, special, etc.), genre and your terms (barter, cash, etc.) as well as your company’s stand/booth location.  To be included in this free and highly-viewed special edition, please send your submission to lisa@cynopsis.com no later than Friday, January 14, 2011. A confirmation email will be sent following each submission from Lisa (if you don’t receive a confirmation email, please resubmit).

MARKETING/LICENSING

Cartoon Network Enterprises (CNE) enters into a licensing partnership with Rubies Costumes for a line of Halloween costumes based on Cartoon Network’s original action-adventure series, Generator Rex.  Featuring kids costumes based on characters from the series, the Generator Rex costume line is set to debut at all tiers of retail in time for Halloween 2011.  Created by Man of Action (creators of the Ben 10 franchise), Generator Rex is produced at Cartoon Network Studios in Burbank.  In the US, new episodes of Generator Rex debut on Cartoon Network on Fridays at 8:30p.

DQ Entertainment (DQE) enters into an exclusive UK toy merchandising deal for its 3D animated series The Jungle Book with Mookie ToysCopyright Promotions Licensing Group (CPLG) represents DQE’s Jungle Book UK merchandising rights in UK.  Under the terms of the deal through DQE’s licensing agent CPLG, Mookie acquires the Toy licensing rights for The Jungle Book in the UK, Republic of Ireland and the Channel Islands.  Mookie will sell Jungle Book toy products including wheeled bicycles, tri-scooters, tricycles, balance bikes, sit N rides, play balls, outdoor activity centers, slides, among others.  DQE will receive a significant upfront payment as minimum guarantee from this agreement that covers the outdoor play and ball categories for three years.

Oberon Media, a multi-platform casual games company, enters into a deal with The Tetris Company, via Tetris’ licensing agent Blue Planet Software, to license the exclusive rights for the Tetris game on internet-connected TVs.  Beginning Q1 2011, Oberon’s partners and consumer electronics manufactures will have Tetris available directly via TV and TV related devices such as Blu-ray players.

EXECUTIVE MOVES

Ludorum appoints Kirsten Fallon as VP/Retail Marketing and Development, US.  She will oversee retail development for Ludorum’s licensing program for Chuggington.  Based in Ludorum’s NYC office, Fallon will report to Maureen Taxter, SVP/Consumer Products.  Most recently, Fallon was with Peanuts Worldwide (f/k/a United Media) where she led retail strategy and development for kid-targeted brands including Peanuts, Fancy Nancy and Beatrix Potter.

RATINGS

Nickelodeon‘s premiere of its live-action series House of Anubis on New Year’s Day, Saturday, January 1 at 8-9p.  The hour-long series debut was the top telecast on broadcast and basic cable TV among K2-11 (1.2 million), K6-11 (952,000), and Tweens 9-14 (846,000).  Nickelodeon’s House of Anubis is already popular in Europe.  The series is Nickelodeon US’ first live-action series produced in the UK.  New episodes of House of Anubis will debut on Nick US Monday-Friday, January 10-14 at 7p.

Weekly Top Ten Basic Cable Ad Supported networks, Total Day and Primetime Rankings among K2-11 (000) 12/27/10-1/2/11 :
Total Day      (000)   Primetime       (000)
NICK°:            1425    DSNY*:             1295
DSNY*:           1105    NAN**:               793
CARTOON:         511    NICK JR*:           524
NAN**:             506    ESPN:                 369
NICK JR*:          367    ADSM**:            273
ADSM**:           217    DXD:                  224
DXD:                 198    NICKTOONS:       160
ESPN:                140    DISCOVERY:         87
NICKTOONS:      105    MTV:                    70
SPROUT***:        66    SPROUT**:           65
                                  TEENNICK:            65
                                  ANIMAL PLANET:    65
Source: Disney Research from Nielsen Media Research Data Live + SD Data
*Disney Channel and Nick Jr are not ad supported cable networks, unlike the others in this listing.
**Denotes a network that broadcasts less than 51% of minutes in a 24hr day.
***
The Sprout network became publicly measured as of November 1, 2010.
°Nickelodeon Total Day 6a-11p

Weekly Top Ten Basic Cable Ad Supported networks, Total Day and Primetime Rankings among K6-11 (000) 12/27/10-1/2/11 :
Total Day      (000)   Primetime       (000)
NICK°:             882    DSNY*:              985
DSNY*:            798    NAN**:              561
NAN**:            391    ESPN:                224
CARTOON:        343    DXD:                 173
DXD:                152    ADSM**:           159
ADSM**:          133    NICK JR*:          120
NICK JR*:           89    NICKTOONS:     114
ESPN:                 84    DISCOVERY:        60
NICKTOONS:       76    TEENNICK:          59
TEENNICK:          41    ANIMAL PLANET:  49
Source: Disney Research from Nielsen Media Research Data Live + SD Data
*Disney Channel and Nick Jr are not ad supported cable networks, unlike the others in this listing.
**Denotes a network that broadcasts less than 51% of minutes in a 24hr day.
°Nickelodeon Total Day 6a-11p

Weekly Top Ten Basic Cable Ad Supported Networks, Total Day and Primetime Rankings among Tweens 9-14 (000) 12/27/10-1/2/11 :
Total Day      (000)   Primetime       (000)
DSNY*:            649    DSNY*:              804
NICK°:             645    NAN**:              507
NAN**:            424    ESPN:                236
CARTOON:        253    ADSM**:           179
ADSM**:          196    DXD:                 123
DXD:                118    MTV:                   96
ESPN:                96    NICKTOONS:        80
MTV:                 92    DISCOVERY:         80
NICKTOONS:      60    TEENNICK:           74
TEENNICK:         55    COMEDY:             65
Source: Disney Research from Nielsen Media Research Data Live + SD Data
*Disney Channel and Nick Jr are not ad supported cable networks, unlike the others in this listing.
**Denotes a network that broadcasts less than 51% of minutes in a 24hr day.
°Nickelodeon Total Day 6a-11p

Live + Same Day Ratings Kids Cable Network Averages (000) for Friday, December 31, 2010, 6am-11pm, ranked by K2-11:
NICKELODEON:         K2-11 1447; K6-11 886; TWEENS 9-14 647
DISNEY CHANNEL:     K2-11 1158; K6-11 819; TWEENS 9-14 650
CARTOON NETWORK: K2-11   523; K6-11 361; TWEENS 9-14 257
DISNEY XD:               K2-11   302; K6-11 230; TWEENS 9-14 170
NICKTOONS:              K2-11   122; K6-11   85; TWEENS 9-14   65
Source: MTVN Research from Nielsen Media Research Data

Live + Same Day Ratings Kids Cable Network Averages (000) for Saturday, January 1, 2011, 6am-11pm, ranked by K2-11:
NICKELODEON:         K2-11 1282; K6-11 861; TWEENS 9-14 611
DISNEY CHANNEL:     K2-11 1121; K6-11 762; TWEENS 9-14 568
CARTOON NETWORK: K2-11   604; K6-11 393; TWEENS 9-14 286
DISNEY XD:               K2-11   139; K6-11   99; TWEENS 9-14   60
NICKTOONS:              K2-11     77; K6-11   52; TWEENS 9-14   38
Source: MTVN Research from Nielsen Media Research Data


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Answer to Yesterday’s Trivia:  This device was used by the Commander of the U.P.U. in the 30th Century.  The machine reprogrammed and rehabilitated the bad guys and turned all of their evil thoughts to good.  What was this device? BRAINOGRAPH USED BY COMMANDER BUZZ CORRY ON SPACE PATROL  Kudos to … nobody.  Tough one.  Next one … not so tough.

Today’s Trivia Question:   Who am I?  I’m a dog and a cop.  Like any cop worth his salt, I also wear a trench coat.  Mostly I talk to kids about being good citizens and staying away from drugs, strangers and weapons.  Who am I?    (Email Cynthia@cynopsis.com with your answer and be sure to include your name, company, city and time zone. Unofficial rules: Only the second four correct answers from each time zone will be mentioned; and once you’ve been mentioned in any of the Cynopsis editions, you can’t be mentioned again that calendar week.)

Later —
Gwen Billings for Cynopsis Kids!
01.05.11

Cynopsis Ad Sales:
Mike Farina – VP/Business Development & Sales – 203-218-6480 / mike@cynopsis.com
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