Good morning. It’s Wednesday, January 23, 2012, and this is your first early morning briefing.
If you’re thinking of an iconic kids brand, there’s a good chance Margaret Loesch is connected to it. The industry veteran’s latest accomplishment, the 2010 launch of Discovery-Hasbro’s The Hub (in 71.4 million homes), is on a roll with five straight quarters of year-over-year growth. It’s a testament to Loesch’s vision of interrupting the uber-competitive kids market with a program slate heavy on heritage characters. Here’s Margaret in her own words on…
We’re the new kids on the block and we recognized beloved, well-known brands could give us a boost. What we recognized is those legacy brands are beloved by multiple generations and as we were developing The Hub we had an opportunity to build on that as a strength, not as a weakness.
Co-viewing has been a big part of our strategy and, percentage-wise, we’re delivering well against the competition in co-viewing. We’ve never tried to position the network as a nostalgia network. We coined a phrase we only use internally – “Nowstalgic.” Programming that’s relevant now but has nostalgia for the older audience. It builds on our strategy to align with strong brands and deliver cross-generational appeal. We knew the audiences that want to come out and see the new Transformers would also want to see shows from their youth that were on in prime time. And we would be able to sell advertising to adult audiences as well as kids.
The expectation of the audience today, particularly kids, is programs should be ubiquitous. And as a programmer, we have to deliver on that. It’s challenging because the revenue opportunities haven’t caught up with the demand side of producing content on variety of platforms. But the audience expects it, so we all have to be there. It’s also a challenge for our MSO partners and satellite providers because they are paying us for our programming and we have to be careful we don’t shoot ourselves in the foot and devalue our product in their eyes. It’s a balance.
I’m a huge consumer of YouTube. I watch it every night, looking for what kids and young families are looking at, and I’m laughing along with them. But it is very clear to me that kids in particular are more interested in consuming short segments through YouTube than whole shows.
Kids and community service
We associated ourselves with Generation On, the youth services division of Points of Light. We’ve done campaigns and PSAs, and one of the things we recognize is you have to be more specific for kids. So we continue to drill down and see if we can be more unique in showing them how to make a difference. We’re in an era where a lot of adult generations are inherently narcissistic, and it’s great to be able to showcase it in way that encourages them to give back.
(Time Out is a new Cynopsis Kids! monthly Q&A with a children’s entertainment thought leader. For the complete interview with Margaret Loesch, please go to www.cynopsis.com).
A CYNOPSIS MESSAGE FROM LITTLE AIRPLANE
“HOW TO MAKE A GREAT PRESCHOOL SERIES”
February 9, 10, 11
Little Airplane Productions is accepting applications for a unique workshop taught by accomplished preschool TV veterans on each step of creating a high-quality preschool series. Topics include Writing, Pitching, Legal, Design, Music, Directing, Producing, Distribution and more. A panel of noteworthy Children’s TV broadcasters will be on hand to discuss pitching to a network.
More Kids Stuff
Following the Jan. 21 premiere of season 2 of Marvel series Ultimate Spider-Man on Disney XD, Marvel Entertainment is spinning out a new merchandising line with 200-plus licensees including Hasbro, Huffy, Lego and Street Flyers. The line spans all major product categories, including toys and apparel.
Disney Everywhere: AT&T U-Verse is the lucky seventh distributor to reach an agreement to carry Disney content in just over two years. The multiyear deal has the telco launching the full suite of TVE Watch products as well as ESPN 3D, Disney Junior and ABC News/Univision’s upcoming joint venture. The deal also includes retrans consent for Disney owned and operated stations.
As part of his plan to reduce gun violence, President Obama is asking Congress to fund a Centers for Disease Control study “investigating the relationship between video games, media images and violence.”
Disney Junior’s new animated series Henry Hugglemonster debuts Feb. 9 in the U.K., with an April premiere date in the States. Early episodes of the music-laden series will feature Spice Girl Geri Harriwell, Brenda Blethyn and Brian Blessed.
Sesame Street’s newest resilience initiative, “Little Children, Big Challenges: Divorce” offers multimedia resources for parents of children 2-8 to help as they encounter the tough transitions that accompany divorce.
ABC Family is vamping out with a weekend of “Twilight” Feb. 9-10. The network will premiere the first film in the series Feb. 9 at 7 p.m., and air it an additional three times during the two days.
Grammy-winning recording artist and Fred Rogers devotee Jason Mraz lends his voice to a special Valentine’s Day episode of PBS Kids’ Daniel Tiger’s Neighborhood. Mraz will sing the show’s opening and closing songs.
To fete the 75th anniversary of Dr. Seuss’s The 500 Hats of Bartholomew Cubbins, Oceanhouse Media is releasing an app the same day as Random House Children’s Books’ newly recolored anniversary hardcover edition.
The WSJDigitalNetwork last week jumped 234% on AdWeek’s YouTube Original Channel Tracker but credit belongs to Pixar. A teaser for its animation short “The Blue Umbrella”–about two umbrellas that fall in love on a rainy day–was posted on the channel and spiked the surge in viewership. The film was directed by camera and staging artist Saschka Unseld.
Discovery Kids’ partnership with Burger King will continue for a second year with a new line of space-themed DK premiums included in very BK Kids Meal debuting in January.
A fond farewell to L.A. Youth. The newspaper produced by teens, largely comprising first-person accounts, and distributed to schools across Los Angeles County, will cease publication in February after 25 years.
Have a winning children’s show or marketing program in your midst? Nominate them for the Cynopsis Kids !magination Awards (enter here).
A CYNOPSIS MESSAGE
Tomorrow: Jan 24 | 1:30-3pm ET
Capitalizing on Mobile Video: Strategies + Tactics to Drive Revenue
By the Numbers
Only four of the 12 top-grossing domestic films for Jan. 18-20 were kids/tween/teen movies rated G, PG or PG-13. Data provided by Rentrak:
Les Miserables (Universal) PG-13 $7.8 million
The Hobbit: An Unexpected Journey (Warner Bros.) PG-13 $6.4M
Lincoln (Disney) PG-13 $5.4 million
Parental Guidance (20th Century Fox) PG $4.2 million
Toronto-based Studio Licensing appointed Monika Sharma director of brand marketing.
Paris-based PGS Entertainment restructured operations and named Guy Soutter CFO. In addition, Laure Cubeau has been promoted to head of operations, Charlotte Selignan has been appointed head of marketing and Richard Bickersteth at Looking Forward Productions signed on as a consultant on the company’s toys and games global licensing strategy.
A CYNOPSIS MESSAGE
2013 CYNOPSIS KIDS !MAGINATION AWARDS
HONORING THE BEST IN KIDS PROGRAMMING & MARKETING
To see the complete list of categories, click here.
Entry deadline is February 20 – Submit your Entry Today.
Answer to Last Week’s Trivia Question: Who was Underdog’s love? Sweet Polly Purebread. Kudos to: Alan Dorfman-Topcat Worldwide, LLC/Bristol, PA; Brad Stern-Mobileye, Inc./Jericho, NY; Frank DeCaro-Sirius XM Satellite Radio/NYC; Andy Krinner-aNb Media/NYC; LeNea Ricks-KIDK/KXPI/Idaho Falls, Id; Tom Boyd-WGN-TV-Chicago; Squirrel Rippley-Dark Horse Media/Tucson; Richard Quan-BSSP/San Francisco; Pat Brady-CESD/LA; Lou Fazio-The Hub/Burbank.
Today’s Trivia Question: Cyborg, Beast Boy, Starfire, and Raven are all apart of what group? (Email John@cynopsis.com with your answer and be sure to include your name, company, city and time zone. Unofficial rules: Only the second four correct answers from each time zone will be mentioned; and once you’ve been mentioned in any of the Cynopsis editions, you can’t be mentioned again that calendar week.)
Cheers — Cathy
Cathy@cynopsis.com for Cynopsis Kids!
JOB OPENING: LOCAL MEDIA SALES POSITIONS/Vidicom/NY/Chi: Lead sales efforts selling brand integration opptys for the Citybuzz DOOH Ntwrk. Strong kwldg local ad mktplace & non-trad media.1-3 yrs exp req’d. Res to: email@example.com (1/30)
JOB OPENING: DIGITAL DIR/Bleacher Report/NYC: Min 8 yrs Digital Mkting exp. Must be passionate about sports. Partner with sales to bring Promos to market, spec focusing on Bleacher Report. To apply: click here: https://careers.timewarner.com/en/asp/tg/cim_jobdetail.asp?partnerid=391&siteid=36&AReq=133780BR (1/30)
JOB OPENING: MGR, PRICING & PLANNING/Fox Sports Media Group/NY: 3-5 yrs Media Ad Sales, planning or research req. Reporting & forecasting. Must have exp w/Ad Sales Systems, Excel, analytical & math skills req. http://bit.ly/W7CgFD (1/29)
JOB OPENING: MGR, AFFILIATE RELATIONS & PROMOTION/NBCUniversal/Stamford, CT: Relations & promo contact for 4 NBC produced shows. Exp.w/TV syndication req; affiliate relations desired. www.nbcunicareers.com Job#8455BR (1/29)
JOB OPENING: WRITER PRODUCER/THE WEATHER CHANNEL/ATL: 5+ years industry related exp. Resp for concept development, writing, production & proj mngt of creative on-air promo & campaigns for network. Resume to: firstname.lastname@example.org (1/29)
JOB OPENING: MANAGER, AD SLS RESEARCH/Vh1/NY: 5+yrs rsch exp, proficient in Nielsen systems, MRI, Lake 5, Support P&I needs, Develop unique rsch metrics & methods of measurement, EOE/M/F/D/AAP. www.viacomcareers.com (1/29)
JOB OPENING: DIR, RSCH/Turner/ATL: 8+ yrs media rsch &/or plan’g exp. Media agency exp pref’d & Strong knwldg of rsrch systems such as NPower, IMS, Adviews, MEMRI. Resume: http://bit.ly/WbRgCu (1/29)
JOB OPENING: TV MARKETING MGR/THE WEATHER CHANNEL/ATL: 3-5 yrs marketing, implement & execute TV mrktng strategy & increase audience reach & engagement. Strategic creation to mrktng plan execution.Resume to: email@example.com (1/26)
JOB OPENING: MGR, RESEARCH/TV: San Fran/Marin: Manage teams of rsrchrs/APs thru fast paced envir, strong pre-pro exp, work close w/supervising producers, multi-shows, BA deg, 5 + yrs TV exp. CV to: firstname.lastname@example.org (1/26)
JOB OPENING: PRODUCT MANAGER, SHOW/Fox Broadcasting/LA: Create, manage & deliver engaging web, social & mobile experiences. BA, 5-7 yrs exp . Creative & technically adept. Scrum/network TV exp a plus. http://bit.ly/XF18GQ (1/26)
JOB OPENING: DIR, POST PROD/Leftfield Pictures/NY: Oversee all NY-based Post Ops.Overseeing mult shows, dvlpng workflows, hiring/mngng a lrg staff. Must be profic in Avid. Min 3-5 yrs as Post Sup. Apply: email@example.com (1/26)
JOB OPENING: NEW BIZ ACCT EXEC DIRECT RESPONSE/DISH Media Sales/NY: Join fast-growing Nat’l sales team. Dvlp NEW DR business. 5+ yrs cable ad sales exp w/relationships & history of new biz dvlpmnt. Resumes: firstname.lastname@example.org (1/26)
JOB OPENING: INTERACTIVE CLIENT SERVICES SPECIALIST/DISH Network NY: Produce interactive broadcast ad campaigns. Detail oriented, strong communication skills. 2-4 yrs creative PM experience. Resumes to: email@example.com (1/26)
JOB OPENING: RSRCH ANALYST/Discovery/NY: Monitors US Hispanic Ntwrks’ ratings & demographic prfrm utilizing Nielsen Media Rsrch systms & syndicated rprts; 4+yrs Media/Ad Sls Rsrch/cable ntwrk or similar; http://careers.discovery.com/#7176 (1/26)
JOB OPENING: DR SALES ASST/Univision/NY Based: Entry level position. Looking for fast paced, detail oriented individual looking to grow within a newly created division in Ad Sales. Ad Sales experience a plus but not required. Speykar@univision.net (1/26)
JOB OPENING: TEMP SCHEDULING ASST/NY: Entry Level: 6 mos proj. Detail/Organiz. Respn incld schedule graphics,data entry, operate On-Air database, create #s for TV bugs, Operational/strategic plan’g. Exp. Req. Resume firstname.lastname@example.org (1/26)
JOB OPENING: RESEARCH ANALYST/Scripps HGTV & DIY/NY: 1 +yrs Natl media rsrch@cable, brdcst, synd or ad agency; Natl Nielsen systems & syndicated data systems knowledge required. Support Ad Sales. Apply at Click here to apply (1/25)
JOB OPENING: DIRECTOR, ANIMATION DEV/MARVEL/LA: Lead develop. & current series superv incl post-prod. Exp in scripting process critical. 5+ yrs anim production or development exp required. Apply: email@example.com (1/25)
JOB OPENING: MGR, ANIMATION DEV/MARVEL/LA: Manage develop. & current series superv – dom & intl co-pros. Exp in scripting process critical. 5+ yrs animation exp required. Must read & speak Japanese. Apply: firstname.lastname@example.org (1/25)
JOB OPENING: COORDINATOR, ANIMATION/MARVEL/LA: Supports develop & prod w/distro and compiling of assets/scheds/scripts. 1 yr animation exp required.Apply: email@example.com (1/25)
JOB OPENING: TEMP ASSOCIATE PRODUCER/Studio City: Support dept. with content updates and production for company’s consumer web initiatives. More info & apply: http://www.hallmarkchannel.com/jobs (1/25)
JOB OPENING: SR MGR/Discovery – Ad Sales/NY: Temp Sr Mgr assgnmt for DCI to conduct research & to develop strategies to manage ad sales research. Visit: www.facebook.com/discoverfsg (1/24)
JOB OPENING: MKTG DIR STRGY/DISCOVERY CHANNEL/MD: Drives brand strgy; mngs off-air media plans/partnerships/consumer events; 10+ yrs exp mktg/ad wrkin brdcst/cable ntwrkmktg/ad agency/brand mgmt; http://careers.discovery.com/#6100 (1/24)
JOB OPENING: MGR, AD SALES MKTG/IFC/NYC: execute integrated marketing partnerships, events, promos, and online extensions. Develop sales packages and partner proposals. Digital knowledge a must. 5+ yrs exp. Submit res @ http://tinyurl.com/aowgwt4 (1/24)
JOB OPENING: NETWORK ACCOUNT MANAGER: Manage large cable network client for growing VC backed co. 3+ yrs exp in cable network, pref in sales or pricing. Able to spend signif. time in NY. To Apply: http://www.wideorbit.com/careers/ (1/24)
JOB OPENING: IMPLEMENTATION SPECIALIST: Travel to clients to implemnt softwre and train usrs. 2+ yrs exp in cable network, pref in sales dept. Able to travel signif. & spend time in NY. To Apply: http://www.wideorbit.com/careers/ (1/24)
INTERNSHIPS – These positions are for credit only – nobody gets paid here. These ads are always posted for free, and students work for school credit only. For more information on the specs for posting an Internship ad, email Trish at firstname.lastname@example.org.
WINTER INTERNSHIPS CREDITS ONLY: Susan Blond, Inc has Internship opportunities for students & graduates interested in lifestyle, consumer & entertainment PR. MINIMUM of 3 full days per week. Send resume, cover letter to email@example.com (1/25)
SITUATION WANTED ADS, POSTED BY THOSE LOOKING TO BE HIRED… There is no charge for placing your Situation Wanted ad… for more information contact Trish Pihonak at firstname.lastname@example.org.
SITUATION WANTED: VP/CREATIVE: Over 15 yrs. of experience. Looking to work with a network, studio, cable group or outside agency. Team building, photo shoots w/talent, entertainment marketing from concept to completion. Contact: email@example.com (1/25)
E-mail Trish@cynopsis.com or call Trish Pihonak at 888.702.3858 for rates and specs for Job Openings.
Are you looking for a job? Post your Situation Wanted Ad here — Email Trish@cynopsis.com for specs.
Copyright Cynopsis 2013
All outgoing e-mails are scanned and sent out virus free. Copyright Cynopsis 2013