Wednesday, December 22nd, 2010


Merry Christmas | Happy Holidays | Happy New Year

Cynopsis Media will be off the week of December 27 – 31, 2010.
Don’t forget to read the 2010 Year in Review on January 1st 2011!

Past e-publications, classifieds & industry calendar of events can always be found on our website.

Cynopsis: Kids!

Good morning. It’s Wednesday, December 22, 2010, and this is your first early morning Kids briefing.

Cartoon Network will premiere its new animated series Young Justice on Friday, January 7, 2011 at 7p.  Last month the network debuted a Young Justice hour-long special that introduced the series team of super heroes, which is comprised of Robin, Aqualad, Kid Flash, Superboy, Miss Martian and Artemis.  Young Justice is produced by Warner Bros. Animation and based on characters from DC Comics.  Brandon Vietti (Batman: Under the Red Hood, Superman Doomsday, The Batman) and Greg Weisman (Gargoyles, The Spectacular Spider-Man, W.I.T.C.H.) serve as producers on the series.


CBeebies, BBC’s preschool brand, will premiere its new Let’s Celebrate series in the US Hispanic market on Christmas Day, Saturday, December 25, at 4p.  All this week leading up to the debut of Let’s Celebrate, CBeebies will feature its Christmas Special block, daily 11a-1p, featuring holiday-themed episodes of its many preschool series.  Then, on Christmas Day, Cbeebies will feature a Christmas marathon, 11a-4p, culminating with the launch of Let’s Celebrate.  Each episode of Let’s Celebrate explores different stories and customs behind religious and cultural festivals as it visits kids and their families in different communities.  Festivals featured in the series include, Vaisakhi, Eid-ul-Fitr, Holi, Wesak, Purim, Diwali, Easter, St Patrick’s Day, St David’s Day, St George’s Day, St Andrew’s Day and Norouz.

The third season of The Electric Company ( ) will launch on Monday, February 7, 2011 on PBS Kids Go! (check local listings).  The new season of The Electric Company is comprised of 12 new episodes, which will debut each Monday.  Building on the series goal of developing literacy skills, the theme for the new season of The Electric Company is math vocabulary.  Additionally, season three will introduce new segments and two new characters Coy Stewart (Are We There Yet?) will play Marcus Barnes, who inherits a math superpower, and Carly Sonenclar (Les Miserables) will play Gilda Flip, a prankster in training.  Also, special guest appearances this season include Alan Cumming, Benji and Joel Madden (Good Charlotte), music producer/rapper Swizz Beats, comedians Jenny Slate and Sherrod Small, and Wyatt Cenac (The Daily Show), as well as music’s Doug E. Fresh.

HBO will debut the new HBO presentation The Pee-Wee Herman Show on Broadway in 2011.  HBO will record the special presentation of the current Broadway show at the Stephen Sondheim Theatre in NYC, following its run that ends January 2, 2011.  While not specifically targeted to kids, The Pee-Wee Herman Show on Broadway, like the Paul Reubens’ Pee-wee’s Playhouse TV series, works on many levels for different age groups.  Reubens’ first Pee-Wee Herman special debuted three decades ago.  The new special, like the first, will be directed by Marty Callner, who has directed a range of HBO comedy specials.  Reubens is also working with writer/director/producer Judd Apatow to develop a new Pee-Wee feature film.

MTV Networks International inks deals in Latin America for Nickelodeon‘s series True Jackson, VP.  Channels acquiring the live-action comedy include UCV TV (Chile) takes season one of the series, with Monte Carlo TV (Uruguay) picking up the first 25 episodes. TeleTica (Costa Rica) signs on for additional episodes of True Jackson, VP (episodes 114-125 from season 1 and episodes 201-210 from season 2).  Viewers of Venevision (Venezuela) and Teleamazonas (Ecuador) will be able to watch the series on the new Nickelodeon blocks that will be featured on those channels under newly complete deals.

DHX Media is launching a new iPad app based on its CBeebies TV series Grandpa in My Pocket.  The new Grandpa in my Pocket: Horatio Heave Ho! eBook app will be available initially in the UK via UK iTunes, and will rollout later in other territories.  The app will be available for iPhone and iPod Touch in spring 2011.  Narrated by Jason Mason, the ebook features Horatio Heave Ho!, the Sunnysands Bank Manager that really wants to be a pirate.  When he decides to search for treasure at the beach, Grandpa dons his shrinking cap to help teach him there’s more to life than treasure.  The app includes features such as tapping the little Grandpa on each page to make him run  and then try to catch him and make him sparkle, tap Horatio and play pirate, and take part in the word and actions of the pirate song.  The Grandpa in My Pocket TV series can be seen around the world and is produced with participation from Finance Wales and produced by Adastra Creative.

Spain’s Zinkia Entertainment is releasing its second Pocoyo app, Coloring with Pocoyo and Friends, worldwide specifically for the iPad  but also available for the iPhone and iPod Touch.  The app can be purchased and downloaded in English and Spanish.  New coloring pages will be available on demand via the app.  Downloading the app provides the user with seven days premium access to the Premium Club at ( ), Pocoyo’s virtual world online destination.  The app is based on the Pocoyo CGI animated preschool TV series, which is co-produced by Zinkia and ITV Studios Global Entertainment.  Bandai America, the master toy licensee for the property in the US and Canada, recently released a line of Pocoyo toys.  The series airs in the US on the Nick Jr. channel, PBS, Univision and Discovery Familia.

Program Call: Cynopsis Media will be producing our annual NATPE Shopping Guide sent to all Cynopsis and Cynopsis Kids subscribers on Thursday, January 20, the week before NATPE 2011 in Miami.  If you would like to have your programming included, please send us only the following info for your top 5 shows: title, availability date, number of episodes, length, type (i.e., movie, series, special, etc.), genre and your terms (barter, cash, etc.) as well as your company’s stand/booth location.  To be included in this free and highly-viewed special edition, please send your submission to no later than Friday, January 14, 2011. A confirmation email will be sent following each submission from Lisa (if you don’t receive a confirmation email, please resubmit).


Weekly Top Ten Basic Cable Ad Supported networks, Total Day and Primetime Rankings among K2-11 (000) 12/13-12/19/10 :
Total Day      (000)   Primetime       (000)
NICK°:            1326    DSNY*:             1237
DSNY*:             878    CARTOON:          686
CARTOON:         495    NAN**:              627
NAN**:             415    NICK JR*:           512
NICK JR*:          342    DXD:                  184
ADSM**:           196    NICKTOONS:       170
DXD:                 162    ESPN:                 144
NICKTOONS:       92    TEENNICK:            79
SPROUT***:        61    SPROUT***:         70
TEENNICK:          58    DISCOVERY:          66
Source: Disney Research from Nielsen Media Research Data Live + SD Data
*Disney Channel and Nick Jr are not ad supported cable networks, unlike the others in this listing.
**Denotes a network that broadcasts less than 51% of minutes in a 24hr day.
The Sprout network became publicly measured as of November 1, 2010.
°Nickelodeon Total Day 6a-11p

Weekly Top Ten Basic Cable Ad Supported networks, Total Day and Primetime Rankings among K6-11 (000) 12/13-12/19/10 :
Total Day      (000)   Primetime       (000)
NICK°:             709    DSNY*:               958
DSNY*:            591    CARTOON:           465
NAN**:            316    NAN**:               465
CARTOON:        310    DXD:                  144
ADSM**:          125    NICKTOONS:       123
DXD:                122    NICK JR*:           102
NICKTOONS:      68    ESPN:                   76
NICK JR*:          63    TEENNICK:            64
TEENNICK:         51    ANIMAL PLANET:   45
ESPN:                30    DISCOVERY:          43
Source: Disney Research from Nielsen Media Research Data Live + SD Data
*Disney Channel and Nick Jr are not ad supported cable networks, unlike the others in this listing.
**Denotes a network that broadcasts less than 51% of minutes in a 24hr day.
°Nickelodeon Total Day 6a-11p

Weekly Top Ten Basic Cable Ad Supported Networks, Total Day and Primetime Rankings among Tweens 9-14 (000) 12/13-12/19/10 :
Total Day      (000)   Primetime       (000)
DSNY*:            508    DSNY*:              884
NICK°:             481    NAN**:              487
NAN**:            338    CARTOON:          336
CARTOON:        217    NICKTOONS:      102
ADSM**:          152    ESPN:                113
DXD:                  92    DXD:                 100
TEENNICK:          64    COMEDY:             90
NICKTOONS:       58    TEENNICK:           81
ESPN:                 49    DISCOVERY:         73
COMEDY:            39    MTV:                    59
DISCOVERY:       39
MTV:                  39
Source: Disney Research from Nielsen Media Research Data Live + SD Data
*Disney Channel and Nick Jr are not ad supported cable networks, unlike the others in this listing.
**Denotes a network that broadcasts less than 51% of minutes in a 24hr day.
°Nickelodeon Total Day 6a-11p

Live + Same Day Ratings Kids Cable Network Averages (000) for Saturday, December 18, 2010, 6am-11pm, ranked by K2-11:
NICKELODEON:         K2-11 1465; K6-11 1019; TWEENS 9-14 779
DISNEY CHANNEL:     K2-11 1091; K6-11   750; TWEENS 9-14 561
CARTOON NETWORK: K2-11   600; K6-11   378; TWEENS 9-14 273
DISNEY XD:               K2-11   258; K6-11   200; TWEENS 9-14 153
NICKTOONS:              K2-11   121; K6-11     81; TWEENS 9-14   60
Source: MTVN Research from Nielsen Media Research Data

Live + Same Day Ratings Kids Cable Network Averages (000) for Sunday, December 19, 2010, 6am-11pm, ranked by K2-11:
NICKELODEON:         K2-11 1433; K6-11 898; TWEENS 9-14 634
DISNEY CHANNEL:     K2-11 1196; K6-11 859; TWEENS 9-14 714
CARTOON NETWORK: K2-11   640; K6-11 404; TWEENS 9-14 252
DISNEY XD:               K2-11   195; K6-11 145; TWEENS 9-14   96
NICKTOONS:              K2-11   101; K6-11   82; TWEENS 9-14   69
Source: MTVN Research from Nielsen Media Research Data

Live + Same Day Ratings Kids Cable Network Averages (000) for Monday, December 20, 2010, 6am-11pm, ranked by K2-11:
NICKELODEON:         K2-11 1540; K6-11 762; TWEENS 9-14 465
DISNEY CHANNEL:     K2-11 1150; K6-11 770; TWEENS 9-14 656
CARTOON NETWORK: K2-11   688; K6-11 427; TWEENS 9-14 320
DISNEY XD:               K2-11   230; K6-11 188; TWEENS 9-14 155
NICKTOONS:              K2-11   144; K6-11 104; TWEENS 9-14   85
Source: MTVN Research from Nielsen Media Research Data

Answer to Yesterday’s Trivia:   This pair first appeared in a book published in 1918, later dolls were made and a television show first aired in 1988. The girl was first inspired by the author’s daughter who found an old faceless and well loved rag doll that belonged to her grandmother.  Who were this pair?   RAGGEDY ANN AND ANDY  Kudos to:  Danielle Larson-Hasbro Inc./Pawtucket; Monica Lenti-MTV Networks/NY; Ellen Wall-Disney FamilyFun/Northampton; Mara Anastas-Simon & Schuster/NY; Leah Broeders-Target/Minneapolis; Heather Floore-KDAF/Dallas; Michael Ross-The Hub/Burbank; Katherine Kaufman-Televix Entertainment/Beverly Hills; Randy Barrios-CBS/LA; Chip Beaman-Soundelux Design Music Group/Hollywood; Daniel Wineman-Disney/London; David Hiltz-HBC/Toronto

Today’s Trivia Question:   Entirely too rugged to be considered a doll, this 12″ toy featured a scar on its right cheek and came well equipped to fight any enemy.  Who is he?     (Email with your answer and be sure to include your name, company, city and time zone. Unofficial rules: Only the second four correct answers from each time zone will be mentioned; and once you’ve been mentioned in any of the Cynopsis editions, you can’t be mentioned again that calendar week.)

Later —
Gwen Billings for Cynopsis Kids!

Cynopsis Ad Sales:
Mike Farina – VP/Business Development & Sales – 203-218-6480 /
Classifieds – Trish Pihonak- 203-381-9096 /

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Cyn opsis CLASSIFIEDSFor More classifieds, visit the classifieds page here .

ATTENTION JOB RECRUITERS FOR THE TELEVISION AND ADVERTISING INDUSTRY – send us your contact information so we can begin to build a database for referrals.  We get people all the time around the country asking us for names of local recruiters.  Help us out – send us your contact information, name, company, address, phone, email and fax.  NY and LA are great, but we also need names of firms in Chicago, Dallas, Miami, Atlanta, DC, and elsewhere.  We have people to send you!   Email your info to

  JOB OPENING: TELEVISION AD SALES MANAGER/NYC: 10yrs+ TV Ad Agency or Sales exp. Minimum 5 yrs DRTV & Per Inquiry Sales Exp. Send resume & salary req’s to: (1/5)

JOB OPENING: SALES ASSISTANT/AMC & WEtv/Chicago: 2+yr admin exp in sales envmt of Cble/Tv/Ent indstry. Assts VP & AEs w/daily sales & clients. Handls high call vol. Excllnt comp/comm/orgztnl skilz. Rez: (1/4)

JOB OPENING: MANAGER II RESEARCH/Discovery Communications/SS: Directs primary rsrch efforts; analyzes Nielsen data & other syndicated info dvlpmnt, prod, prgrm, schd, & mrktng strtgy. (req 2997) (1/4)

JOB OPENING: DIGITAL ACCT EXEC/Discovery Communications/NY: AE w/5+ yrs digital ad sales exp a must to sell national advertising for Discovery’s Digital properties including web, mobile, VOD and podcasting. (2795) (1/4)

JOB OPENING: SR. Web RSRCH ANALYST/TRAVEL CHANNEL/ CHEVY CHASE MD: 3 + yrs media/web research. Strong analytical/data interpretation skills. Media Research/team player a must. Apply, & select 2049 (12/25)

JOB OPENING: DIRECTOR OR MANAGER, COMMERCIAL CLEARANCES/The Hub/NYC: Must have strong background in commercial standards, within kids TV/content highly desired. Apply at (12/24)

JOB OPENING: DIR, INT’L MERCHANDISING/NY: Mng SKU dvlpmnt from a creative & fiduciary point of view. Dvlp overall product mix 7-10+ merch exp working in retail/wholesale envir. Lots of travel. Resume: (12/24)

JOB OPENING:  MGR, PROGRAM RESEARCH/Oxygen/NYC:  Min 4 yrs exp in media research. Supports mgmt, programming, development, scheduling, press/publicity, marketing & pricing/finance. Apply to (12/24)

JOB OPENING: DIGITAL ACCOUNT EXEC/NY: Sell AETN’s digital advertising w/ assigned territory to agencies & clients. Apply: (12/24)

JOB OPENING: FRONTLINE ASSISTANT ACCOUNT EXECUTIVE/WGBH/Boston: FRONTLINE Assistant Account Executive (Social Media & Promotions). AEEF, FT 52 Weeks. Job Req # 4878 Please apply online at (12/24)

JOB OPENING: CREATIVE DIRECTOR/2C Media/Miami: Dvlp promo campaigns for major nat’l networks. Strong writing, conceptual, editorial, & 3-5 yrs cable, studio, or ntwrk promo exp. Co info @ Contact: (12/23)

JOB OPENING:   MARKETING ASSISTANT/ION/NY: Asst w/network sales/consumer marketing initiatives, college deg a must, 1-2 yrs mktg exp. EOE  See full ad: (12/23)

INTERNSHIPS – These positions are for credit only – nobody gets paid here. These ads are always posted for free , and students work for school credit only. For more information on the specs for posting an Internship ad, email Trish at

WINTER/SPRING INTERNSHIP CREDITS ONLY:  START ASAP: RESEARCH INTERNS/TWO CATS PRODUCTIONS/NYC: Interns wanted to research and develop new TV show ideas. Please send resumes (1/5)

WINTER/SPRING INTERNSHIP CREDITS ONLY: Bynum Artist Management/LA: Looking for an unpaid intern to manage actor submissions. Approx. 3 to 4 hours/work day. Respond to and include “Manager Intern” in subject line. (1/4)

WINTER/SPRING INTERNSHIP CREDITS ONLY: Intern will learn Production Assistant duties at the same time honing their writing, producing, and editing skills with Creative Directors. Should have major related to television/film. (12/24)

WINTER/SPRING INTERNSHIP CREDITS ONLY:  TV DEVELOPMENT/GRB Entertainment/LA: Award winning TV company seeks organized, self-starting interns for administrative/writing/producing/editing support. Final Cut & Photoshop a plus. Resume/cover: (12/23)

SITUATION WANTED ADS, POSTED BY THOSE LOOKING TO BE HIRED …  There is no charge for placing your Situation Wanted ad … for more information contact Trish Pihonak at

SITUATION WANTED: EXECUTIVE ASSISTANT position film/TV (NY) 10 years experience: Interned for a President, Executive Assistant to SVP/VP/film director/celebrity (1/4)

E-mail or call Trish Pihonak at 203.381.9096 for rates and specs for Job Openings.

Are you looking for a job? Post your Situation Wanted Ad here — Email for specs.

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