Wednesday, December 21st, 2011

Cynopsis: Kids!

Good morning. It’s Wednesday, December 21, 2011, and this your first early morning briefing.

Scholastic furthers its multi-platform publishing initiative with the worldwide launch of Infinity Ring, an alternate-history time travel series targeted to Kids/Tweens 8-12.  The Infinity Ring will be penned by a team of six authors and will feature an interactive Hystorian’s Guide map, and an immersive online game experience where readers will travel back in time to fix the “Great Breaks” in history.  Infinity Ring will launch simultaneously in September 2012 in the US, UK, Australia, New Zealand, and Canada, with Book 1: A Mutiny in Time, written by bestselling author James Dashner (The Maze Runner), who also outlined the program’s overall story arc.  The next books will written by noted authors including Carrie Ryan (Book 2; November 2012), Lisa McMann (Book 3; February 2013), Matt de la Pena (Book 4; June 2013), Matthew J. Kirby (Book 5; September 2013), and Jennifer A. Nielsen (Book 6; December 2013).  The last book in the Infinity Ring series will also be written by Dashner (Book 7; March 2014).  Each book in the series will be packaged with a unique Hystorian’s Guide, a collectible map that includes a special code to unlock exclusive content in the Infinity Ring online game (, the site is currently under construction).  The online game, available on the web, smartphones, iOS and Android tablets, features a virtual world, where players can interact with other characters, and explore key events in history alongside Christopher Columbus, Abraham Lincoln, and other figures featured in the books.  Scholastic launched its first multi-platform publishing effort, The 39 Clues ( in 2008.  The 39 Clues franchise includes an integrated combination of book, collectible cards, and an online game.


Disney EMEA gives the go ahead on a new CG animated preschool series, The Happy Hugglemonsters (52×11), which will launch on Disney Junior from fall 2012 in 150 countries.  Developed and produced by Dublin-based Brown Bag Films, the series is based on the book I’m A Happy Hugglewug by Irish author/illustrator Niamh Sharkey, and published by Walker Books.  The new series will feature the illustration style used in the book.  The Happy Hugglemonsters follows Henry, a five-year-old monster going through the daily ups and downs of growing up as the middle child in a happy, slightly wacky close-knit family with three siblings, including his older brother Cobby, slightly older sister Summer, and baby brother Ivor.  Directed by Norton Virgien (Rugrats, Doc McStuffins), the series head writer is Sascha Paladino (Wonder Pets, Ni-Hao Kai-Lan) and is produced by Gillian Higgins (Doc McStuffins, The Octonauts).  The Happy Hugglemonsters was developed with support from the Irish Film Board.




Battle of the Bands: Rock Till the World Ends
Benefiting Citymeals-on-Wheels

Accepting band submissions
for the Battle of the Bands on February 9th
at Terminal 5. Entries due by January 6, 2012.
Contact Jean Son at for more details.

For tickets and event information, visit
Or check us out on facebook: ..


Columbia Records and Nickelodeon will release iCarly  iSoundtrack II  Music From And Inspired By The Hit TV Show on January 24, 2012, but via an iTunes pre-sale fans can purchase the new soundtrack now.  Executive produced by Dr. Luke (P!nk, Avril Lavigne ) and iCarly star Miranda Cosgrove (Carly), the album features music from popular live-action TV series as well as tracks inspired by iCarly from artists like Katy Perry, Ke$ha and Taio Cruz.  The release also features two new and original Miranda Cosgrove songs, Million Dollars and All Kinds Of Wrong, penned by Max Martin (Britney Spears, Backstreet Boys), and a remix of the series’ theme song, Leave It All To Me, by Cosgrove featuring Drake Bell, and Cosgrove’s single Dancing Crazy.  Finally, The whole iCarly cast gets together for their rendition of Diddy-Dirty Money’s Coming Home.  The first iCarly soundtrack has sold 1.5+ million singles worldwide.

Nickelodeon teams with LeapFrog Enterprises to distribute downloadable content through LeapFrog’s ( new digital App Center.  Beginning this month, content from Nickelodeon’s animated and educational preschool series, SpongeBob SquarePants, Dora the Explorer, Bubble Guppies and Team Umizoomi, will be available for purchase via the App Center, which is accessible via the LeapFrog Connect Application.


Get ready, Nickelodeon will debut the second season of its telenovela-style series, House of Anubis, on Monday, January 9, at 7p.  The new season includes 45 new half-hour episodes, which will debut Monday-Friday at 7p on Nickelodeon.  The new season introduces several new characters including series regular Eddie, a self-styled punk bad boy from America, played by Burkely Duffield.  Duffield is also set to star as the dim-witted stepbrother in Nickelodeon’s upcoming new Cinderella inspired original TV movie, Rags, which will premiere in 2012.  Fans can also head over to iTunes where they can download all of season one of the series for free from now through January 10, 2012. is currently featuring full episodes and show clips from season one, character journal entries, sneak peek photos from season two, and quizzes, among other things.  And, viewers can also submit their own fiction stories on the House of Anubis message board ( Beginning January 9, fan stories will be highlighted on the website each week.

Amberwood Entertainment is announces that tvokids (Ontario) is set to launch Rob the Robot online on January 9, 2012 at (  Based on the CGI animated series Rob the Robot the online offerings will feature several interactive games and activities (e.g. puzzles, matching games, coloring pages, and Spot the Difference) featuring the characters and situations from the science and technology themed series.  Commissioned by tvokids, TVOntario’s (TVO) kid-targeted programming block, Rob the Robot Online is a co-production between One Animation and Amberwood Entertainment, with participation from the MDA, the CMF, and the Shaw Rocket Fund.  eOne Family is the global distributor for the series, outside of Asia, which is being handled by One Animation.

Speaking of The 39 Clues – don’t forget – Scholastic recently announced the expansion of The 39 Clues franchise into the digital arena, which will see the launch of The 39 Clues: Rapid Fire (, a series of seven original eBook short stories to be released on seven consecutive days from this weekend, December 25-31, 2011.

Kidz Bop is teaming up with Hot Chelle Rae (they won the American Music Awards’ Sprint Favorite New Artist this year) to collaborate on a special version of their single, I Like It Like That, off their new album, Whatever.  This special version of the Kidz Bop Kids singing along with Hot Chelle Rae on I Like It Like That will be available for digital download beginning Tuesday, January 17, 2012 to coincide with the release of Kidz Bop 21.  Additionally, Hot Chelle Rae is inviting kids/tweens everywhere to create their own version of the pop hit by entering the I Like It Like That Super Contest ( by uploading a performance video now through January 4, 2012 on

Head over to the Cynopsis: Kids !magination Awards to enter your preschool, kid and tween targeted TV series, TV movies, and websites, apps and games, and the marketing, public relations and advertising campaigns, which support that content, for our first annual awards program.  To enter the Cynopsis: Kids !magination Awards your kid-targeted content or support campaign must have taken place (in part or in full) between October 1, 2010 and December 31, 2011.  We look forward to seeing your entry and honoring the winners at the June 2012 Awards ceremony in New York City.

Program Call:  Cynopsis Media will be producing our annual NATPE Shopping Guide sent to all Cynopsis and Cynopsis Kids subscribers on Thursday, January 19, 2012, the week before NATPE Market and Conference 2012 opens at the Fontainebleau Resort, Miami Beach.  If your company is an official exhibitor at NATPE 2012, please send us only the following info for your top 5 shows:  title, availability date, number of episodes, length, type (i.e. series, special, movie, etc.), genre (comedy, drama, lifestyle, etc.) and your terms (barter, cash, etc.) as well as your company’s stand/booth location.  To be included in this free and highly-read special edition, please send your submission to Lisa Ball at: no later than Thursday, January 12, 2012. A confirmation email will be sent following each submission from Lisa (if you don’t receive a confirmation email, please resubmit).



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Answer to Yesterday’s Trivia Question:
What was Peter Potamus’ usual mode of transportation? Hot Air Balloon. Kudos to: Keith Manzella-Eastwest, MG/NYC; Andy Krinner-aNb Media/NYC; Sherrie Brooks-TBS, Inc/Atlanta; Russ Camlet-NBCU/NY.

Today’s Trivia Question: In what US city was Mr. Rogers produced? (Email with your answer and be sure to include your name, company, city and time zone. Unofficial rules: Only the second four correct answers from each time zone will be mentioned; and once you’ve been mentioned in any of the Cynopsis editions, you can’t be mentioned again that calendar week.)

Later — Gwen
Gwen Billings for Cynopsis Kids!

Cynopsis Ad Sales:
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Cynopsis CLASSIFIEDSFor More classifieds, visit the classifieds page here .

JOB OPENING: SALES EXECUTIVE/RLTV/NY: Revenue goals, new bus development and sponsorship sales. Strong decision maker relationships, strategic, creative, 7+yrs direct selling experience. Send to (1/4)

JOB OPENING: MKTG COMM MGR/Weather Channel/NY: Exp Mktg Comm prof w/ ext creative/tech & prof presentation develpmt skills. Req excep written/verbal skills. Understanding of media rsrch & media exp a +.Resumes: (1/4)

JOB OPENING: AE AFFILIATE DIST/GSN Santa Monica: 5+yrs cbl network exp. BA/BS in related field. Strong comm, hvy travel, dig/integrated campaigns. Send res + CL to (1/4)

JOB OPENING: DIR, DIGITAL AD SALES MKTG/Syfy/NYC: Oversee Digital Ad Sls Mktg campaigns across all platforms including On Air, Web, Games, Mobile and Social. Min 10 yrs Ntwk/Web exp. To apply, click: (1/4)

JOB OPENING: DIRECTOR, MEDIA AD SALES RESEARCH/NY-Warner Bros. Media Sales: (Syndication) strong analytical and presentation writing skills. Adept w/Nielsen systems, MRI and Simmons. Email: RE: UCTC/128416BR (12/24)

JOB OPENING: SR. RESEARCH ANALYST/nuvoTV/LA: Nielsen rating analysis, collect/evaluate audience & market research data, 3+ years TV media research experience, familiar w/American Latino market+, EOE/M/F/D/AAP (12/24)

JOB OPENING: MANAGING DIRECTOR CONTENT ENTERPRISES/Owings Mills MD: Responsible for production, development, funding, distribution and marketing. BA/BS: Mass Comm. or related field. Email Resume and cover letter with the title to: (12/24)

JOB OPENING: VP, BUS & LEGAL AFFAIRS/RHI Entertainment/NYC: Neg. & draft documentation for variety of TV program/content. Knowledge of TV dev, prod & distrib. transactions. J.D. & 10 + yrs exp in the entertainment industry. CV & cover to: (12/24)

JOB OPENING: CLIENT SRVCS MGR/WN/Queens NY: Mng client prod launches; provide training, acct mgmt & strategic support for clients; 2-4 ys exp in client services, acct mgmnt, project mgt or sales support. Apply: (12/23)

JOB OPENING: DIR, MULTICULTURAL DIG SALES/NBC News/NY: Lead Sales efforts on behalf of and our new English language Hispanic News Website 7 yrs exp. To apply, visit: Job#3250BR (12/23)

JOB OPENING: RESEARCH ANALYST/OWN: Oprah Winfrey Network/LA: 1-2 yrs exp in TV Research, detailed oriented, knowledge of Star & NPower required. Apply at: (12/23)

JOB OPENING:  DIG. RSRCH ANALYST/LAS VEGAS: Track/analyze perf of company’s official website & digital dist. Proficient w/ Google Analytics. Exp w/ content mngmnt system reporting tools a +. More info/Apply to: (12/23)

JOB OPENING: SALES ASSISTANT/LER/NY: Exp w/ Excel/Word/PowerPoint, DDS a +plus, work closely w/AE’s in all aspects of sales, Multi-tasker, Strong comm skills, Fluent in Spanish. Send resume to (12/22)

JOB OPENING: MARKETING COORDINATOR/FOOD NETWORK/NYC: Assist 2 Marketing Managers w/all aspects of consumer/ brand partnerships marketing. 2+ yrs brand/media/entertainment industry exp req’d. Resumes: #2592 (12/22)

JOB OPENING: SOCIAL MEDIA COORD/The Hub/Burbank, CA: Temporary position. Salaried, no benefits. BA and writing samples req’d. This position will be the project coordinator for the network’s social media efforts. Apply: (12/22)

INTERNSHIPS – These positions are for credit only – nobody gets paid here. These ads are always posted for free, and students work for school credit only. For more information on the specs for posting an Internship ad, email Trish at .

SPRING INTERNSHIP CREDITS ONLY:  NON-FICTION TV DEV INTERNSHIP/NYC: Major TV Prod Co seeking creative interns interested in reality TV and motivated to research, write and develop new ideas for TV series. Res/cov let:  (12/23)

SITUATION WANTED ADS, POSTED BY THOSE LOOKING TO BE HIRED … There is no charge for placing your Situation Wanted ad … for more information contact Trish Pihonak at

SITUATION WANTED: Jeanne Intile Burns, VOICE-OVER ARTIST/VOICE COACH, Cell: 845-721-9681, E-Mail: , Web Links:,, (“American Biographies”) (12/24)

SITUATION WANTED: SUMMER, CREDIT 2012 INTERNSHIP TV/FILM HI-ENERGY & IN-PRODUCTION CO/LA: Syracuse Newhouse: Exp: HD Camera Shooting & Prod, FCP, & PA duties. In LA 12/19-01/13;, 818.569.9678 (12/22)

SITUATION WANTED: AD SALES ASSISTANT: (CHICAGO) Interned at Comcast Sports Net in Ad Sales, Works as Sales Assistant at NBCUniversal. Has B.A. from DePaul in PR/Advertising. Resume upon request. Contact (12/22)

SITUATION WANTED: On air guest for major TV shopping network available as your PITCHMAN FOR YOUR PRODUCT(S). NY based,will travel. 38/M, clean, high energy, articulate, also host a high profile radio show. 631-415-5013 (12/22)

E-mail or call Trish Pihonak at 203.381.9096 for rates and specs for Job Openings.

Are you looking for a job? Post your Situation Wanted Ad here — Email for specs.

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