Wednesday, December 15th, 2010

Cynopsis: Kids!

Good morning. It’s Wednesday, December 15, 2010, and this is your first early morning Kids briefing.

Sesame Street’s Big Bird gathered in China with executives from Sesame Workshop, China Youth Development Foundation (CYDF), which launched the Project Hope program that helps provide underprivileged kids with access to education in China, and MSD, a global healthcare company, as they announced the production and distribution of emergency response and preparedness content for kids and their families in China.  The initiative is designed to help provide families with free educational information, featuring Big Bird and friends, to help in the aftermath of a natural disaster and support the development of Hope Primary Schools in poor rural areas in two phases.  Two different kits, one addressing emergency response and the other on emergency preparedness, will be distributed in 15 provinces that have been severely impacted by or are prone to crises such as Yunnan, Guizhou, Jiangxi, and Henan.

  • In the first phase the partners will focus on providing emergency response content in a kit that includes age appropriate games, activity sheets, and a caregiver’s guide, and a kid’s activity book, which will be available from March 2011.  The kit aims to help provide a sense of normalcy following a disaster.
  • Phase two takes aim at emergency preparedness, and will include distribution of another kit that contains a DVD featuring songs and activities that will help kids learn about getting ready for emergencies with their families – this includes knowing your whole name, parents’ names and putting together an emergency kit together, as well as a parent/caregiver magazine with further emergency preparedness information, and a kid’s activity book.  This kit will be available from September 2011.


Canada’s Teletoon welcomes three new series to its Sunday morning Action Force programming block beginning Sunday, January 9, 2011.  Joining the block are the animated series Generator Rex (20×30) at 11a, Transformers Prime (26×30) at 12p, and G.I. Joe Renegades (26×30) at 12:30p.  The Action Force programming block also features The Superhero Squad Show (season 2), Ben 10: Ultimate Alien (new episodes), and Hot Wheels: Battle Force 5 (season 2).

CBBC on-air talent Barney Harwood will join the channel’s long-running kids series Blue Peter as the 35th host in the series’ history.  Harwood joins current Blue Peter hosts Andy Akinwolere and Helen Skelton on Monday, January 17, 2011.  Harwood began his career at 17 in the boy band Goal, and then went on to host the pop music series Planet Pop.  He then joined CBBC as host of Smile and most recently has been seen on CBBC in Basil and Barney’s Swap Shop.  Using his musical talents Harwood also composed the theme music to Bear Behaving Badly and also created music for Prank Patrol.

New programming deals for Little Airplane Productions‘ new short-form, animated series Small Potatoes (26×3), which has now been acquired by Canal + and Piwi in France and YLE in Finland.  The preschool series has already been picked up by Playhouse Disney (US), CBeebies (UK), NKR (Norway), SVT (Sweden), ABC TV (Australia) and by TVO and Knowledge (both in Canada).  Designed to inform preschoolers about various music styles, Small Potatoes follows a band of four singing potatoes and features music by composers including composer/lyricist Jerry Bock (Fiddler On The Roof) and composer/writer Michael John LaChiusa (Marie Christine).  All of the music for the music-based series is produced by Little Airplane’s Musical Director, Jeffrey Lesser.

US-based Televix Entertainment acquires the broadcast, DVD distribution, and merchandising rights in Latin America for the K8-12 aimed anime series Heroman (half-hour series) from Japan’s Bones, an animation studio that focuses on movies, TV, and games, and Namco Games.  Heroman was created Stan Lee.  Televix will off the series at NATPE 2011 in January.

Discovery Kids Latin America acquires the Latin American pay TV broadcast rights for Jelly Jamm (52×11), a new 3D CGI animated music-based series developed and produced by Spain-based indies Vodka Capital, 737 Shaker and RTVE (Radio Television Espanola).  Targeted to preschoolers, Jelly Jamm is a comedy that follows the comic antics of five friends as they learn to live together on the musical planet of Jammbo.

Amberwood Entertainment inks new TV and home entertainment deals for its CG animated series RollBots (26×30) in Asia.  RollBots will first rollout across Thailand, Singapore, and Indonesia in 2011, before expanding further in the region.  RollBots was commissioned by YTV (Canada) and also features a corresponding website ( ).

The Entertainment Software Rating Board (ESRB) releases its new upgraded video game rating mobile app for parents.  The free app allows consumers to look up game rating and rating summaries using their iPhone or Android phone’s camera to take a picture of the game box.  Parents can also get gaming tips and other information about age-appropriate videos games at the ESRB Facebook page, or via ESRB on Twitter (@OKtoPLay), as well as at , and mobile website .

Ladybird Books debuts its new Peppa Pig: Stars interactive picture book app for the iPad in the UK.  The app features read-it-yourself and read-to-me functions.

Oceanhouse Media enters into a new licensing partnership with Houghton Mifflin Harcourt.  The deal sees two books from the Tacky the Penguin series, and Tacky’s Christmas, are now available.

Program Call: Cynopsis Media will be producing our annual NATPE Shopping Guide sent to all Cynopsis and Cynopsis Kids subscribers on Thursday, January 20, the week before NATPE 2011 in Miami.  If you would like to have your programming included, please send us only the following info for your top 5 shows: title, availability date, number of episodes, length, type (i.e., movie, series, special, etc.), genre and your terms (barter, cash, etc.) as well as your company’s stand/booth location.  To be included in this free and highly-viewed special edition, please send your submission to no later than Friday, January 14, 2011. A confirmation email will be sent following each submission from Lisa (if you don’t receive a confirmation email, please resubmit).


Who’s Reading Cynopsis?  It’s easy as ABC…
Advertisers, Buyers, Consumers.

Shall we continue with the Decision-Makers and Executives? 
With 57,000 subscribers, Cyn opsis readers are media execs from every corner of the business.

Drive Tune-In, Announce Ratings Success, Create Buzz among Influencers – Cyn opsis delivers!

Impactful Ad Campaigns delivered first every morning.

To reach decision-makers directly, contact Mike Farina – , 203.218.6480


Cartoon Network Enterprises (CNE), the licensing/merchandising arm of Cartoon Network, and Disguise, a Halloween costume company and division of Jakks Pacific, extend their licensing deal for Nelvana and Spin Master’s Bakugan brand.  Under the newly extended two-year deal, Disguise will continue to produce a line of kids Halloween costumes based on Bakugan.  The new Bakugan Gundalian Invaders costumes will be available for Halloween 2011.  Bakugan is a co-production from Sega Toys, Spin Master, Nelvana Enterprises, TMS Entertainment, Japan Vistec and Sega Corporation, with animation by Japan Vistec and TMS Entertainment.

Lisa Marks Associates (LMA) is named to represent and build the licensing program for the women-targeted, humorous property My Friend Ronnie.  Created by artist/writer Ronnie Walter, My Friend Ronnie features a collection of clever illustrations and sayings that describe the experiences of many women, those with jobs, families, and just living life.  Lisa Marks and her team plan to grow the licensing program into categories including apparel and accessories, publishing, stationery, party goods, tabletop, holiday and beyond.  The My Friend Ronnie licensing program’s existing partners include Enesco/Department 56 (gift plaques, mini plaques), Leanin’ Tree (greeting cards), TF Publishing’s 2012 (wall, appointment calendars), Inky Antics Rubber Stamps (rubber stamps), and Personal Creations (framed prints, jewelry boxes, mugs).  Additionally, included in the brand program is the new collection Real Women…Real Country by My Friend Ronnie, which focuses on small town living, hard work, and humor.


The Hollywood Foreign Press Association announced its nominees for The 68th Annual Golden Globe Awards yesterday morning.  The Golden Globes ceremony will be hosted by Ricky Gervais, and will air live on Sunday, January 16 at 8p on NBC.  Congratulations to all those nominated, a full list of the categories and nominees can be found at ( ).

Best Animated Feature Film

  • Despicable Me – Universal Pictures, Illumination Entertainment; Universal Pictures
  • How To Train Your Dragon – DreamWorks Animation; Paramount Pictures
  • The Illusionist – Django Films, Cine B and France 3 Cinema; Sony Pictures Classics
  • Tangled – Walt Disney Animation Studios; Walt Disney Studios Motion Pictures
  • Toy Story 3 – Disney/Pixar; Walt Disney Studios Motion Pictures


RealNetworks names Judith Bitterli as CMO.  Bitterli, who will relocate from Texas to Real’s Seattle office, will report to CEO Bob Kimball.  A 25-year marketing and business operations veteran, for the last year Bitterli has served as a strategic marketing consultant for Real.  She previously was co-owner/Direct Impact, and prior to that was with Micron Electronics and Softbank.

Time Warner Cable appoints Robert D. Marcus as President and COO, effective immediately.  Marcus will continue to report to Glenn A. Britt, Chairman and CEO.  Additionally, Landel C. Hobbs, COO is exiting the company.  Marcus will also continue to serve as CFO temporarily while the company seeks his successor.  Marcus joined Time Warner Cable in 2005 as a Sr. EVP, overseeing groups including mergers and acquisitions, business affairs, programming and human resources, and eventually becoming CFO.  He previously toiled as SVP/Mergers and Acquisitions, Time Warner Inc., which he joined in 1998.


Weekly Top Ten Basic Cable Ad Supported networks, Total Day and Primetime Rankings among K2-11 (000) 12/6-12/12/10 :
Total Day      (000)   Primetime       (000)
NICK°:            1270    DSNY*:             1505
DSNY*:             925    CARTOON:          682
CARTOON:         481    NAN**:              674
NAN**:             385    NICK JR*:           571
NICK JR*:          357    DXD:                  205
ADSM**:           191    ESPN:                 177
DXD:                 152    NICKTOONS:       116
NICKTOONS:       80    BET:                     89
ESPN:                 57    TLC:                     82
SPROUT***:        56    DISCOVERY:         82
Source: Disney Research from Nielsen Media Research Data Live + SD Data
*Disney Channel and Nick Jr are not ad supported cable networks, unlike the others in this listing.
**Denotes a network that broadcasts less than 51% of minutes in a 24hr day.
The Sprout network became publicly measured as of November 1, 2010.
°Nickelodeon Total Day 6a-11p

Weekly Top Ten Basic Cable Ad Supported networks, Total Day and Primetime Rankings among K6-11 (000) 12/6-12/12/10 :
Total Day      (000)   Primetime       (000)
NICK°:             665    DSNY*:              1121
DSNY*:            591    NAN**:                505
CARTOON:        292    CARTOON:           447
NAN**:            292    DXD:                   154
DXD:                112    NICK JR*:            116
ADSM**:          104    ESPN:                  102
NICK JR*:           69    NICKTOONS:         87
NICKTOONS:       55    DISCOVERY:         61
TEENNICK:          45    TEENNICK:           59
ESPN:                 33    TLC:                     54
Source: Disney Research from Nielsen Media Research Data Live + SD Data
*Disney Channel and Nick Jr are not ad supported cable networks, unlike the others in this listing.
**Denotes a network that broadcasts less than 51% of minutes in a 24hr day.
°Nickelodeon Total Day 6a-11p

Weekly Top Ten Basic Cable Ad Supported Networks, Total Day and Primetime Rankings among Tweens 9-14 (000) 12/6-12/12/10 :
Total Day      (000)   Primetime       (000)
DSNY*:            492    DSNY*:              951
NICK°:             450    NAN**:              552
NAN**:            334    CARTOON:          337
CARTOON:        200    ESPN:                139
ADSM**:          131    DXD:                  104
DXD:                  82    COMEDY:             86
TEENNICK:          51    DISCOVERY:        84
ESPN:                 49    TLC:                    73
MTV:                  42    NICKTOONS:        68
NICKTOONS:       42    TEENNICK:          68
Source: Disney Research from Nielsen Media Research Data Live + SD Data
*Disney Channel and Nick Jr are not ad supported cable networks, unlike the others in this listing.
**Denotes a network that broadcasts less than 51% of minutes in a 24hr day.
°Nickelodeon Total Day 6a-11p

Live + Same Day Ratings Kids Cable Network Averages (000) for Saturday, December 11, 2010, 6am-11pm, ranked by K2-11:
NICKELODEON:         K2-11 1595; K6-11 1058; TWEENS 9-14 733
DISNEY CHANNEL:     K2-11 1249; K6-11   871; TWEENS 9-14 700
CARTOON NETWORK: K2-11   588; K6-11   381; TWEENS 9-14 238
DISNEY XD:               K2-11   282; K6-11   197; TWEENS 9-14 111
NICKTOONS:              K2-11   129; K6-11     84; TWEENS 9-14   62
Source: MTVN Research from Nielsen Media Research Data

Live + Same Day Ratings Kids Cable Network Averages (000) for Sunday, December 12, 2010, 6am-11pm, ranked by K2-11:
NICKELODEON:         K2-11 1493; K6-11 1028; TWEENS 9-14 696
DISNEY CHANNEL:     K2-11 1284; K6-11   915; TWEENS 9-14 762
CARTOON NETWORK: K2-11   702; K6-11   382; TWEENS 9-14 213
DISNEY XD:               K2-11   241; K6-11   185; TWEENS 9-14 132
NICKTOONS:              K2-11     88; K6-11     63; TWEENS 9-14   56
Source: MTVN Research from Nielsen Media Research Data

Live + Same Day Ratings Kids Cable Network Averages (000) for Monday, December 13, 2010, 6am-11pm, ranked by K2-11:
NICKELODEON:         K2-11 1437; K6-11 688; TWEENS 9-14 447
DISNEY CHANNEL:     K2-11 1006; K6-11 554; TWEENS 9-14 412
CARTOON NETWORK: K2-11   455; K6-11 292; TWEENS 9-14 232
DISNEY XD:               K2-11   203; K6-11 158; TWEENS 9-14 134
NICKTOONS:              K2-11    89; K6-11   72; TWEENS 9-14   65
Source: MTVN Research from Nielsen Media Research Data

Answer to Yesterday’s Trivia:   What classic animated TV character used as his motto, “I’m Not Crazy, I Just Don’t Give A Darn!” ??   DAFFY DUCK  Kudos to: Robert Cavellier-Bakery Crafts/West Chester OH; Beth Blenz Clucas-Sugar Mountain PR/Portland

Today’s Trivia Question:  This sitcom character had many nicknames including Mr. Beer Belly, Mr. Bumper Sticker, Mr. Beaver Dam, and Mr. Bell Ringer.  What was his real name?   (Email with your answer and be sure to include your name, company, city and time zone. Unofficial rules: Only the second four correct answers from each time zone will be mentioned; and once you’ve been mentioned in any of the Cynopsis editions, you can’t be mentioned again that calendar week.)

Later —
Gwen Billings for Cynopsis Kids!

Cynopsis Ad Sales:
Mike Farina – VP/Business Development & Sales – 203-218-6480 /
Classifieds – Trish Pihonak- 203-381-9096 /

Member of Interactive Advertising Bureau (iab)

To subscribe to any Cynopsis edition(s) click here .
To unsubscribe , click the button at the very bottom of this email.

Cyn opsis CLASSIFIEDSFor More classifieds, visit the classifieds page here .

ATTENTION JOB RECRUITERS FOR THE TELEVISION AND ADVERTISING INDUSTRY – send us your contact information so we can begin to build a database for referrals.  We get people all the time around the country asking us for names of local recruiters.  Help us out – send us your contact information, name, company, address, phone, email and fax.  NY and LA are great, but we also need names of firms in Chicago, Dallas, Miami, Atlanta, DC, and elsewhere.  We have people to send you!   Email your info to

JOB OPENING:  CREATIVE DIR/ON-AIR/Lifetime/NY: Create/manage/execute high level mktg campaigns. Strong campaign launch exp. Apply (12/22)

JOB OPENING:  WRITER/PRODUCER /Lifetime/NY: Conceptualize/write/produce high impact promo launch campaigns. 3+ yrs exp in on-air promo. Strong writing skills. Appy: (12/22)

JOB OPENING:  TEMP ON-AIR DESIGN DIR/AMC/NY: Creative visionary w/7+yr motion gfx exp. Oversee on-air design, produce gfx.  Mgmt/communication skills, good rolodex–all musts. Rez & salary reqmts to: (12944BR) (12/22)

JOB OPENING:  CREDITS PRODUCER/Stamford, CT: Night shift -produce reformatted credits Lifetime (12/22)

JOB OPENING:USA & SYFY SALES RESEARCH ANALYST/NBC UNIVERSAL/NYC:Support Sales positioning of USA & Syfy. Strong interest in TV Research, Knowledge of Excel/PowerPoint.Apply @ (12/22)

JOB OPENING:  EVENTS/TOUR MANAGER/NYC/Multimedia Co:  Exp. mgr to run all aspects of 100-city promotional tour for in-house marketing team. 6-mo. assignment managing vendors and local in-market staff. (12/22)

JOB OPENING: SENIOR COORDINATOR, TRAFFIC/SIRIUS XM Radio/NYC: Handle copy assignments, manage daily format changes against traffic logs. 2-3 yrs traffic exp req’d. EOE/M/F/D/AAP. Apply at (12/21)

JOB OPENING: MARKETING COORD/iN DEMAND/NYC: Support planning/execution of on-air/online & off-channel marketing plans. Degree in Mktg/Advert & 1+ yr exp with media preferred. Apply: (12/21)

JOB OPENING: DIR, PRGRMNG & DVLPMNT/GAC/NASH TN: Dvlp prgrmng concepts for internal/external prod . 7 yrs hands-on TV prod exp in variety of formats (studio, field, mag, doc, etc) Full info/ apply: #2034 (12/18)

JOB OPENING: DIG SALES PLAN’R/ACCT MGR/NBC/NYC: Mng daily partner relationships & sales processes to gty Sales team hits rev goals. Cover all dig brands across NBCU. Apply: Job ID# 1286227 (12/18)

JOB OPENING: ASSOCIATE MEDIA DIR/PHD Media/NY: Lead a media planning team in strategy development & overall administration of client media needs for a major entertainment client. Send resumes to: (12/18)

JOB OPENING: DOCUMENTARY PRODUCERS/EDITORS/COORD/LA: Producers needed w/strong story/journalism skills for doc series. Exp Coord/editors also needed. Reply w/pos in subject line to (12/18)

JOB OPENING: SCORING TICKER PRODUCER/GOLF Channel/ORLANDO: 5+ yrs in stats & graphics exp. preferable/strong writing skills/Sports knowledge required. Resumes @  Comcast EEO/AA/Drug Free Workplace (12/17)

JOB OPENING: RESEARCH ANALYST/Fuse/NY:  Create custom presentations to support all Ad Sales efforts. Strong data comm skills req’d. 2+ yrs exp w/Nielsen Toolbox & syndicated research systems. Rez to “RA” in sub (12/17)

JOB OPENING: DIRECTOR, TRADE MKTG/Syfy Network/NYC: Responsible for directing all stages of strategic develop., creative execution, & production involved in marketing Syfy to the advertising community NBCunicareers .com Req# 1287863 (12/17)

JOB OPENING: CNBC.COM INVENTORY MGR/NBC/NYC:  Resp for processing inv related requests determine inv levels/usage patterns; coord w/sales planning team in discussing allocation & pricing considerations. Job#1280400 (12/17)

JOB OPENING: ACCT EXEC AFFILIATE DIST/GSN/NY:  BA/BS 3+years exp cable network. Relationships w/ MSO’s. Heavy Travel. Send res + CL to   (12/17)

JOB OPENING: SLS AC/BBC/NYC:  Work w/ internal & external contacts to provide sales support, internal reporting & agency coordination. Excellent communication skills. apply: (12/17)

JOB OPENING: ACCOUNT MNGR SLS/BBC/NYC: Gen rev & deliver to target, dev rltnshps & biz w/ agencies/clients. Must know US media landscape. Apply: (12/17)

JOB OPENING: SNR MGR IT/BBC/NYC: Key contact for staff, lead dev of tech strat, support biz units, maintain systems. to apply (12/17)

JOB OPENING: OPS MGR/BBC/NYC:  Manage workflow b/w CS team & Tech Services, ensure delivery of assets and compliance of CS edit systems, software versions & media management. To apply: (12/17)

JOB OPENING: FREELANCE JR WEB DESIGNER/BBC/NYC: Dev & maintain internal & external web designs. To apply: (12/17)

JOB OPENING: EDITORIAL DIR/BBC/NYC:  Drive strategic direction of CS team, provide feedback on scripts/pieces. To apply: (12/17)

JOB OPENING: DIR COMMUNICATIONS/Miami:  cover all channel activity in Latam, position channel in consumer & trade press, event org etc. Must have exp in Latam & media industry. To apply: (12/17)

JOB OPENING: CREATIVE ASST/BBC/LA: Provide research, creative concept dev & artwork for new projects/games. Apply: (12/17)

JOB OPENING: ASSOC VP MRKTNG/BBC/NYC/BBC:  Lead mrktng for BBCA, manage 4 ppl, determine & Deliver mrktng strat. 5-10 yrs exp, strong communication skills. Apply: (12/17)
JOB OPENING: AFFILIATE SALES ASST/NYC/BBC:  Sales support/admin. Learn ropes of affiliate sales and media industry. Must be detail oriented and highly motivated. Apply: (12/17)

JOB OPENING:   SR DIGITAL MARKETING MGR/Music Choice/NY:  Develop online mktng/social media strategy and execute online/social/mobile mktng programs for Music Choice. 6+ years online mktng exp. required. (12/17)

JOB OPENING: SALES PLANNER/NYC:  All planning facets of media campaign orders, update plans/customize presentations, send materials,order input,reconcile contract/order discrepancies, steward accounts (12/16)

JOB OPENING: MKTG SOLUTIONS MANAGER/G4/LA: Job respond. include ideation and execution of multi-platform integration/sponsorship programs. 3-4 yrs exp. in TV mktg/ad sales. Expert in PowerPoint. Apply (12/16)

JOB OPENING: ACCOUNT EXECUTIVE/TV Guide Online/NY: AE w/5+ yrs digital ad sales exp a must. Multi-platform sales exp preferred. Competitive salary commensurate w/ exp & excellent benefits program (12/16)

INTERNSHIPS – These positions are for credit only – nobody gets paid here. These ads are always posted for free , and students work for school credit only. For more information on the specs for posting an Internship ad, email Trish at

WINTER/SPRING INTERNSHIP CREDITS ONLY:  Intern will learn Production Assistant duties at the same time honing their writing, producing, and editing skills with Creative Directors. Should have major related to television/film. (12/22)

SITUATION WANTED ADS, POSTED BY THOSE LOOKING TO BE HIRED …  There is no charge for placing your Situation Wanted ad … for more information contact Trish Pihonak at

SITUATION WANTED: MEDIA SALES/MARKETING STRATEGIST/NY: Extensive exp in all forms of media. print/digital/OOH. Smart consultative seller. Can identify new niche mkts & use analytics to generate revenue. Contact: (12/22)

SITUATION WANTED:  RESEARCH DIR/SALES STRATEGIST – 20+ yrs media, Nielsen, Hisp, research, sales, and presentation experience. Email: (12/22)

SITUATION WANTED:  EXECUTIVE ASSISTANT position film/tv (NY) 10 years experience: Interned for a President, Executive Assistant to SVP/VP/film director/celebrity (12/17)

SITUATION WANTED: Dedicated & Experienced ADV. SALES PLANNER (NY) Sales proposals, resolving client discrepancies, quarterly post analysis, special sales service projects, expert computer skills. Contact- (12/17)

SITUATION WANTED: NEED A BUDGET DONE?? LINE PROD/EIC – 10+ yrs. exp- budgets done in all formats TV & Features Accurate, Reasonable fast turnaround. Email: (12/16)

E-mail or call Trish Pihonak at 203.381.9096 for rates and specs for Job Openings.

Are you looking for a job? Post your Situation Wanted Ad here — Email for specs.

Cynopsis Media LLC
65 Lantern Road
Stratford, CT 06614
Ph: 203.381.9096
Fx: 203.386.8855

All outgoing e-mails are scanned and sent out virus free. Copyright Cynopsis 2010

To unsubscribe from future mailings, please click here.   

Related Stories

07/19/18: Springsteen on Broadway headed to Netflix

CYNOPSIS Good morning. It’s Thursday July 19, 2018 and this is your first early morning briefing.   Tonight’s Premieres: A&E: Live PD Presents: PD Cam at 10p BET: The Grand Hustle at 10p Cooking: Seaside Snacks & Shacks at 10p FX: Snowfall at 10p Great American Country: Lakefront Bargain Hunt at 9p […]

07/19/18: FOX’s carriage of the MLB All-Star Game was down, but averaged 8.8 million viewers

A CYNOPSIS MESSAGE FROM TENNIS CHANNEL THE GRASS-COURT SEASON CONTINUES While the Wimbledon Champions are crowned, the Grass-Court Season continues this week. Tennis Channel is the only network to carry the Tennis Hall of Fame Induction Ceremony and Tournament. Events include an exhibition with 2017 US Open Champion Sloane Stephens against fellow American and top-12 player Madison Keys on Friday and […]