Good morning. It’s Wednesday, December 12, 2012, and this is your first early morning Sports briefing.
CBS Sports is lining up a bevy of content to celebrate 75 years of the NCAA’s March Madness beginning this month and running through the 2013 NCAA tournament. CBS Sports, CBS Sports Network and CBSSports.com, in conjunction with the NCAA, will run a series of themed specials dedicated to the “players, coaches and commentators who have made an impact over 75 memorable years of March Madness.” The salute tips off Saturday, Dec. 29 with two shows on CBS Sports, starting with 75 years: Behind the Mic at 2p, followed by the Jim Nantz-hosted 75 Years: A Coach’s Perspective at 3p. Other specials will later look at the top ten coaches, buzzer beaters and upsets from the diamond anniversary of the tournament. Around the dial, CBS Sports Network will offer The Ultimate 75-Year Bracket on Saturday, March 2, as well as later specials looking at the greatest moments and the All-Time team from march Madness.
On the Air
With final numbers in, Saturday Night’s UFC on FOX 5 almost doubled the channel’s previous outing with the MMA promotion and scored its highest-rated, most-watched UFC event since January. The event posted a 2.5/4 household rating/share, with an average audience of 4.4 million viewers in primetime for a quadruple fight card, up 83% over UFC on FOX 4 last August.
After jumping from MTV2, Bellator MMA is set to mark its premiere on Spike TV on Thursday, Jan. 17 at 10p with a card that includes two Bellator World Championship Title fights. The MMA promotion will feature five tournaments this season in different weight classes including featherweight, lightweight, welterweight, middleweight and light heavyweight. The sport’s 12-week season will now run on Thursdays, following TNA Impact, on the network.
NHL labor negotiations are slated to resume once again today, this time with mediators rejoining the talks. On Monday, the league cancelled all remaining games set for 2012. Today marks the 88th day of the lockout.
ESPN’s MNF game, featuring a Patriots blowout of the Texans, delivered a 9.0 household rating with an average of 14,483,000 million viewers tuning in to the game, according to Nielsen. In Houston, the game delivered a 12.9 rating on ESPN and a 21.7 rating on KHOU-CBS, for a combined 34.6 rating in the market. In Boston, the game delivered a 13.5 rating on ESPN and a 25.6 rating on WCVB-ABC, for a combined 39.1 rating in the market.
ESPN’s coverage of the Heisman Trophy on Saturday ranked as the network’s highest-rated ever and second most viewed with a 3.5 coverage rating and 4.9 million viewers, according to the network.
Boxing is set to return to CBS for the first time in 15 years when the network teams with Showtime Sports to offer a day/night marathon of the sport that will feature up to seven fights this Saturday. The live 90-minute CBS broadcast will air 4:30p with two fights on deck, including unbeaten IBF Bantamweight World Champion Leo Santa Cruz vs. Alberto Guevara. That evening, Showtime will step in at 10:30p with Amir Khan/Carlos Molina.
ESPN is eliminating the famed Bracketbusters matchups, which pitted teams from non-power conferences in a late season move to boost RPI and draw a national audience. The two-day event will be held for the final time in February with 13 games set to run on ESPN-affiliated networks.
Time Warner Cable SportsNet is celebrating the LA Galaxy’s second-consecutive MLS Cup with behind-the-scenes programming that takes fans inside the team’s playoff run. Three new episodes of Backstage: Galaxy will premiere tonight from 8-10p pacific, and a Backstage: Galaxy Run to MLS Cup 2012 special will air on Dec. 31 at 6p local time.
ESPN will offer the next installment of its SEC Storied series on Thursday, Dec. 20 at 9p on ESPNU. The film will follow the career of former basketball player Sam Bowie and his injury-plagued career.
A CYNOPSIS MESSAGE
Tomorrow: December 13 || 1:30 – 3:00pm ET
Social Media 3.0 for TV Programmers: Beyond Facebook + Twitter
The Bud Light Hotel is back. The brand announced that it will once again transform a hotel into “the ultimate fan experience” ahead of the Super Bowl, from Thursday, Jan 31 through Sunday, Feb. 3. This year, Bud Light will utilize a 200-room New Orleans hotel into a hot spot with parties and events throughout the week with even the hand towels and shampoos being Bud Light branded. In addition, the company announced that the EA Sports Madden Bowl will return to the scene as one of the featured events.
Congrats to Brooklyn Nets guard Deron Williams, who is the recipient of the Kia Community Assist Award for November honoring his efforts in the community and his ongoing philanthropic and charitable work. Kia and the NBA are honoring Williams in part for his charitable efforts through his Point of Hope Foundation (POH), which supports programs that provide resources, research grants and a number of in-house initiatives that help children and families in need.
A CYNOPSIS MESSAGE
SPORTS PROGRAMS, CAMPAIGNS, & PEOPLE
Cynopsis: Sports Media Awards
Entry Deadline: February 1
Late Submission Deadline: February 8
Awards Event: April 2013 (NYC)
The Fan Cave is going international. MLB announced a call for fans from the World Baseball Classic’s 16 countries to are up for life in the Fan Cave during the tournament next spring. Participants will leave the famed spot once their teams are eliminated and fans of the final four countries standing will be flown to San Francisco to watch the finals live.
The San Francisco 49ers inked a deal with Sony that makes the company the official consumer electronics partner for both the club and the new Santa Clara Stadium. The partnership will also look to maximize the entertainment value for fans with Sony technology being used to “create personal, engaging, compelling and interactive experiences for the 49ers Faithful fans, both online and in the stadium.” Experiences will include utilizing Sony technologies such as the 4K Ultra HD cameras and displays, providing visuals with four times the resolution of Full HD.
The Main Event
Mavericks/Celtics on ESPN at 8p.
ON THIS DAY in 1951: Joe DiMaggio announces his retirement from baseball.
Answer to Our Last Sports Trivia Question: The Chicago Bulls hold the record for most wins in a season with how many victories? Answer: 72 in the regular season with 87 total wins. Kudos: Scott L. Pinker-Sony Pictures Television/NY; Hector Calix-MEC/NY; Matt Denerstein-Mindshare/NY; Aymon DeMauro-Discovery/NY; G. David Brown-FOX Sports Carolinas/Charlotte; Rich Dubroff-CSNBaltimore.com/Baltimore; James Taguchi-WTVR/Richmond; Glenn Schineller-Time Warner Cable/Charlotte; David Perlmutter-MediaOcean/Chicago; Jeff Nuich-Comcast SportsNet/Chicago; Paul Tarrants-Nashville Predators/Nashville; Robert Teinowitz-Live Action Media/Chicago; Greg Moloznik-GLM Media/Scottsdale; Aly Stogol-KOLD/KMSB/KTTU/Tucson; Michael Madnick-Saban Brands/LA; Brian Robin-Brener Zwikel & Associates. Inc./Reseda; Ty Jones-WhoSay Inc/LA; Neal Stevens-Stevens & Associates/Beverly Hills.
In The Know: Trivia buffs know that Sam Bowie was drafted before Michael Jordan. But who was drafted before Sam? (Email Chris-Sports@cynopsis.com with your answer and be sure to include your name, company, city and time zone. Unofficial rules: Only the second four correct answers from each time zone will be mentioned; and once you’ve been mentioned in any of the Cynopsis editions, you can’t be mentioned again that calendar week.)
Later — Chris
Chris Pursell for Cynopsis | Sports
JOB OPENING: DIRECTOR, DIGITAL PRODUCT MGMT/Cablevision/Bethpage NY: Run day-to-day ops, user experience & strategy for biz & consumer portals; 12+ yrs prod mktg exp. Apply to email@example.com (12/19)
JOB OPENING: SR RSCH ANLST/NBCUniversal/NY: 1+yrs Natl media rsrch@cable, brdcst, synd or ad agency; Natl Nielsen systems & data knwlg required. Support Bdcst Ent Programming http://www.nbcunicareers.com/search_nbc/ (12/19)
JOB OPENING: DIR, MGR & SR ANALYST AD SALES STRAT/NBCUNI/NYC: Dvlp. insightful /actionable rsrch & strat. in support cable/dig portfolio. Seeking EXp’d only. For more info/ Apply: #7952BR. http://www.nbcunicareers.com/search_nbc/ (12/19)
JOB OPENING: MKTG MGR/Myx TV/LA: Myx TV is the fastest growing Asian American entertainment cable TV network. Apply now: Please visit for details. http://ejob.bz/ATS/jb.do?reqGK=655626 (12/19)
JOB OPENING: SR PROD MGR, MOBILE/A+E NETWORKS/NY: Dvlps mobile prods/features across platforms. 3+ yrs life-cycle dig prod mgt exp (software/web/mobile app environmts). BA/BS, Comp Sci prefd. #147911, www.aenetworks.com/careers (12/18)
JOB OPENING: ASSOC. DIRECTOR U-VERSE SALES OPS/AT&T AdWorks/NYC: Manages Product Dev., works with sales/mkting teams. BA/BS, 3+yrs Media Exp., product dev.+knowledge of research skills desired. Apply: http://attlinks.com/Ujgj4g. (12/18)
JOB OPENING: ACCOUNT SUPPORT REP/AT&T AdWorks/NYC: Support U-verse TV Sales Planners, manage inventory, reconcile discrepancies, campaign reporting. BA degree reqd. Apply: http://attlinks.com/127Q87u (12/18)
JOB OPENING: ACCOUNT SUPPORT REP/AT&T AdWorks/LA: Support U-verse TV Sales Planners, manage inventory, reconcile discrepancies, campaign reporting. BA degree reqd. Apply: http://attlinks.com/TP2f49 (12/18)
JOB OPENING: DIGITAL PROJECT MGR/SYFY, NBCUNIVERSAL/NYC: Day-to-day project mgmt for Syfy.com & Chillertv.com, apps for phones & new tech. 5+ years project mgmt in a cross-disciplinary environment req’d. nbcunicareers.com #7926 (12/18)
JOB OPENING: SPVSR, SCHEDULING/AMC/NYC: maintain wkly prog scheds, calendars for AMC domestic and Canada. Create sched change memos & grids, track relevant competitive prog info, etc. 2+ yrs exp. Submit res: http://tinyurl.com/b79sppk (12/18)
JOB OPENING: DIR., MARKETING & COMM (Fox Sports South-Atlanta, GA): Manage all OAP, off-channel & social media efforts to drive revenue, traffic, subs & ratings. 7-10 yrs exp in marketing/brand dev req. http://bit.ly/Vp71F0 (12/18)
JOB OPENING: ABC RESEARCH PART TIME CONTRACTOR/ABC Burbank: TV and digital research experience, multiplatform reporting, solid computer skills, organized & detail oriented, TV and digital media research exp, college degree required firstname.lastname@example.org (12/18)
JOB OPENING: SR EXEC ASST/Fox Group/LA: Apply to: http://ars2.equest.com/?response_id=5148654cd40842e3308f39dc3aa21f7f (12/15)
JOB OPENING: ACCOUNT EXECUTIVE, DIRECT RESPONSE/REELZ/NYC: experienced AE in selling long & short form direct response advertising. Apply: email@example.com (12/15)
JOB OPENING: TV RSRCH DIR/HARTFORD CT: Provide sales & news for assgnd stations with rsrch. 5+ yrs exp in brdcst TV or cable station in rsch/mktg dept req’d. Apply at http://www.meredith.com/meredith_corporate/careers.html (12/14)
JOB OPENING: ABC RESEARCH PART TIME CONTRACTOR/ABC Network Research, ABC Television Network, Burbank, CA. firstname.lastname@example.org (12/14)
JOB OPENING: MKTG RESEARCH MGR/ATL: 5+ yrs mktg/media rsrch exp. Prof in basic statistics/analysis. Exp w/primary rsrch methods & Nielsen rsrch software. To apply, contact: http://bit.ly/11VBb8x (12/14)
JOB OPENING: VP, BUS & LEGAL AFFAIRS CDM/NYC: Structure/draft/negotiate variety of agreements relating to dist of a broad portfolio on traditional linear. JD & min 8-10 yrs in-house or law first exp req’d. www.viacomcareers.com/3444 (12/14)
JOB OPENING: VP GLOBAL COMPLIANCE, TRAINING & COMM/NYC: Dvlp & facilitate enterprise-wide compliance training. Proven track record and 10+ yr exp. More info/apply: www.viacomcareers.com/4695 (12/14)
JOB OPENING: SVP, MARKETING & CREATIVE SERVICES/GAC/Knoxville: 8 yrs+ exp in advertising, marketing or promotions. Manage and lead on & off air promotion and network marketing in a broadcast/cable environment. Click here to apply (12/14)
JOB OPENING: SR EXEC ASST/20th CENTURY FOX TELEVISION/LA: APPLY URL http://ars2.equest.com/?response_id=5148654cd40842e3308f39dc3aa21f7f (12/14)
JOB OPENING: SR. MGR, DISTRIBUTION ANALYTICS/A+E NETWORKS/NY: Dvlps data models/analyses to est impact of TVEverywhere. Mngs data aggregtn & reporting. 5+yrs in media/distrib/rsrch, MBA prefd. #148846, www.aenetworks.com/careers (12/14)
JOB OPENING: SR CREATIVE MGR/ESPN/Bristol CT: To view full job description please use this link – (12/14)
JOB OPENING: RSRCH MGR/AMAZON STUDIOS/LA: Act as a strategic bus. partner to internal teams, leveraging rsrch to provide recommendations/analyses on film & series projects in dvlpmnt. 5+ yrs mkt rsch ind exp. Isabela@amazon.com (12/13)
JOB OPENING: SR. RESEARCH ANALYST/New York City: Provide services to all research dept. internal clients through analysis & tracking of standard & custom reports. More info & apply: http://www.hallmarkchannel.com/jobs (12/13)
JOB OPENING: DIR, FUNNY OR DIE/PROMOS/NYC: 8 yrs of dig promos & branded ent exp. Act as liaison btwn FunnyorDie.com & Digital Sales team. Work closely w/ on-air counterparts for dig. support on integrated FOD deals. Click here (12/13)
JOB OPENING: LEAD PRODUCER/University of Notre Dame/Notre Dame IN: Req. Bachelor’s degree in video prod, comm. or related field. Extensive exp. leading video prod. teams. For more info & to apply, visit http://apptrkr.com/302572 AA/EOE (12/13)
JOB OPENING: MGR, RESEARCH/NY: 4+ yrs TV rsrch brdcst/cable.Exp w/primary rsrch methods & Nielsen/MRI rsrch software.Create sales present, primary, mgmt & presentation exp. a plus. To apply, contact: http://bit.ly/TIbzsU (12/13)
INTERNSHIPS – These positions are for credit only – nobody gets paid here. These ads are always posted for free, and students work for school credit only. For more information on the specs for posting an Internship ad, email Trish at email@example.com.
SITUATION WANTED ADS, POSTED BY THOSE LOOKING TO BE HIRED… There is no charge for placing your Situation Wanted ad… for more information contact Trish Pihonak at firstname.lastname@example.org.
SITUATION WANTED: DEVELOPMENT PRO/LA BASED: Reality/Docs long/short formats A&E; Bravo; Dis; E!; Fox21; Hist; Logo; MTV; Spike; TLC; VH1; Travel; solid showrunner/prodco/agency/network relationships, runs on batteries! Parkerrandal@me.com (12/13)
E-mail Trish@cynopsis.com or call Trish Pihonak at 888.702.3858 for rates and specs for Job Openings.
Are you looking for a job? Post your Situation Wanted Ad here — Email Trish@cynopsis.com for specs.
Copyright Cynopsis 2012
All outgoing e-mails are scanned and sent out virus free. Copyright Cynopsis 2012