Wednesday, August 28th, 2013

Cynopsis: Kids!
08.28.13

Good morning. It’s Wednesday, August 28, 2013, and this is your first early morning briefing.

CYNOPSIS KIDS LICENSING WEBINAR NEWS

What are the keys to a winning master toy partnership? A shared vision and commitment were top of mind for the experts who presented at yesterday’s CynKids webinar, How to (Really) Increase Kid Brand Revenue Through Licensing. “Partnering well sounds easy, but it can mean different things to different organizations and even within one organization,” said Daisy Kline, VP, marketing and brand management, at Scholastic. “Pick a company that’s focused on your property for the long term,” said Melissa Segal, EVP, global consumer products, at the Jim Henson Co., who also advised brand owners ask toy companies for an annual SKU commitment when cementing a deal. “A lot of the big toy companies will sign up, launch only a few [products] then they’re on to the next.” Indeed, the best licensee “is not necessarily the one with the biggest checkbook,” said Pete Yoder, VP, U.S. consumer products, at Cartoon Network Enterprises.

Other headlines:

  • Evolving distribution models including the web and streaming services–will start to change licensing paradigms. “Retailers would prefer to have a TV network launch, but if you’re not able to get a top network then Apple, Hulu, Netflix and others are starting to look better. We’re seeing a lot of families cutting the cord. I’m looking forward to the first successful launch of a preschool property via [nontraditional] distribution,” said Segal.
  • Look for a big return to live shows featuring key kids brands. AG Properties will launch a Strawberry Shortcake live show next year, and Henson will bring Dinosaur Train to the stage this fall.
  • Expect more tailored licensed goods for a particular market, and an increased focus on partnering with local companies in international markets. “We’re thinking about localization more and more across our brands,” Gorman said, noting specifically France and Brazil.
  • Collaboration will play an even greater role among brand owners, licensees and even fans. “It’s important to have both fans and developers feel they are part of the development process,” said Cartoon’s Yoder.

TODAY’S TOP NEWS

Digital Sandbox: Amazon Studios is really packing in the kids pilots. On the heels of giving the thumbs up to five kids treatments last month, the digital studio greenlit a pilot for the show Maker Shack Agency, a live-action show about a 13-year-old inventor. In fact, the production crew plans to team up with research and development shop Applied Minds to design gadgets that will be featured in the show to inspire a new generation of inventors. The pilots will be available on Amazon Instant Video early next year for customers to watch and provide feedback.

The Jim Henson Co.’s beloved Fraggle Rock is now available on Hulu Kids. The series, which ran for five seasons in the late ’80s and maintains a rabid following, is a feather in Hulu’s cap as streaming video companies continue to battle for bragging rights in the kids programming arena. Hulu also picked up nine other series that make up The Jim Henson Family TV collection.

Just announced: Cynopsis Future TV Summit – Content Innovation & Next Generation Advertising Models is set for October 17 in NYC.  This is a 360-degree, in-depth look at TV’s opportunities and challenges at this critical moment in media, from the perspective of sellers, advertisers and content creators. Registration is now open: http://www.cynopsisfuturetvsummit.com/

PROGRAMMING PICKS

It’s fall, time for some season premieres, including this duo on Cartoon Network.  A new season of the net’s animated Regular Show launches Monday, Sept. 2, 2013 at 7:30p. Cartoon is also gearing up for Sept. 19, 7:30p, season two premiere of DreamWorks Dragons, DreamWorks Animation Television’s series based on the hit film How To Train Your Dragon. Art Brown and Douglas Sloan are show runners.

PRODUCTION NOTES

What’s so funny? ABC Family is producing three new comedy pilots Work Mom, Young & Hungry, and Mystery Girls, starring Tori Spelling and exec-produced by Spelling and Maggie Malina.

Amphibian alert! The Jim Henson Co. is developing an animated feature film based on the classic Frog and Toad books that will be written by Craig Bartlett (Dinosaur Train and Hey Arnold!) and directed by Cory Edwards (Hoodwinked). Lisa Henson will produce, and Adam Lobel and Adrianne Lobel will executive produce. Henson signed Yottoy and Clothworks as the first two licensees for the beloved Arnold Lobel children’s book series written in the ’70s. Frog and Toad books have sold more than 13 million copies and continue to sell in excess of 500,000 copies annually for publisher HarperCollins.


A CYNOPSIS MESSAGE


REGISTER TODAY – ONLY 3 WEEKS LEFT!

Cynopsis Webinar – 09/18/13 @ 1:30-3:00pm EST
Reaching Millennials: New Ways to Activate Viewership & Revenue

Moderator: Roberta Caploe, Editorial Director – Cynopsis Media
Speakers:
MTV: Joe Ortiz (SVP Marketing)
Fitzgerald + Co: Noel Cottrell (Chief Creative Officer)
Pivot/Participant Media: Kent Rees (EVP Marketing, Scheduling & Operations)
Turner Broadcasting’s Young Adults Group: Patty Gillette (SVP, Integrated Marketing)


MORE KIDS NEWS

Triple-threat actress, singer and dancer Zendaya (Shake It Up, Dancing With The Stars) will take control as star of Disney Channel’s upcoming movie Zapped, based on the book Boys Are Dogs by Leslie Margolis. The comedy, about a girl who stumbles across an app that allows her to control all the boys around her (what girl won’t love this plot line?), will debut in 2014. Zapped also stars Chanelle Peloso (Radio Rebel), Spencer Boldman (Lab Rats), Emilia McCarthy (Hemlock Grove) and Adam DiMarco (Radio Rebel). The movie is directed by Peter DeLuise (16 Wishes, Kyle XY) and exec-produced by Jane Goldenring, Carol Baum, Michael Prupas and Harvey Khan. Lisa Towers is producing for Off-Leash Teleproductions Inc.

9 Story Enterprises acquired the second season of 3D animated preschool series Monkey See Monkey Do, which will include a new interactive web experience for preschoolers. The series is co-produced by Smartoonz of Israel and Canadian company Title Entertainment, and is currently in production for a second season with TVO. 

You’d have to be hiding under a moon-sized rock to miss the reverberations from ex-Disney Channel darling Miley Cyrus’ performance at the MTV Video Music Awards. Whether you were among the masses expressing shock or the minority supporting Cyrus in the media, here are some stats:

  • Cyrus’ performance drew a massive 4.5 millions mentions on Twitter, according to the social network site, besting Justin Timberlake‘s twitter capital of 2.9 million.
  • Interviewed backstage after the event, Cyrus’ Disney sorority sister Selena Gomez had nothing but praise for her performance, noting, “I thought it was awesome.”
  • Not so much from the Parents Television Council. “MTV has once again succeeded in marketing sexually charged messages to young children using former child stars and condom commercials – while falsely rating this program as appropriate for kids as young as 14. This is unacceptable,” PTC director of public policy Dan Isett said in a statement.

DIGITAL UPDATE

It was a nail-biter as obsessed tweens and teens prepared for last night’s finale of ABC Family’s Pretty Little Liars as CynKids went to press. And the network was set to meet the frenzy with a social media chain letter of sorts touting its upcoming spinoff Ravenswood, with the #RavenswoodReveal challenge. The Twitter event was to reveal a secret about the new series only after each new clue got retweeted 1022 times, to mark the Ravenwood Oct. 22 debut.

MORE LICENSING NEWS

AG Properties and licensing agent Medialink nabbed a limited-time partnership for Care Bears with Bunny King in Asia, a region that’s increasingly important to the brand. The one-year promo combines the Care Bears with the famous Hong Kong-based character, Bunny King in a line of bags, stationery, and accessories throughout Hong Kong, Macau, Taiwan, and Indonesia. It comes on the heels of a similar co-branding deal secured with Medialink for popular brand Rody in Taiwan.

Think fast… six-time Olympic Gold Medalist and world’s fastest man, Usain Bolt is the latest playable character in Temple Run 2. Additionally, Lisle International unveiled more licensed partners for digital property. Forbidden Planet will launch early September with a Temple Run merchandise range, and a new worldwide deal will bring a series of National Geographic branded Temple Run sci-fi exploration books to the U.K. in fourth quarter 2014.

PARTNERSHIPS & PROMOTIONS

PBS Kids and Whole Foods Market are teaming up to help kids and families make nutritional eating choices. For the month of September, the promo places PBS Kids content, including materials from new math-focused series Peg + Cat (launching Oct. 7), activities and recipes at Whole Foods locations around the country. PBS Kids also launched a web site with resources for families to encourage healthy eating and build academic skills at pbskids.org/healthykids.

EXECUTIVE MOVES

Big congrats to Jennifer Giddens, who’s been named VP of Marketing for Sprout. Giddens will steer the network’s consumer and trade marketing strategy for current and new series. Shell also oversee Sprout’s growing social media presence. Giddens joins Sprout after spending 10 years with Turner Networks in Atlanta, most recently as a senior director at TNT.

Radio Disney snatched up Lance Washington to serve as account executive in LA.

TRIVIA

Answer to Last Week’s Trivia Question: What is the name of Strawberry Shortcake’s cat? Custard. Kudos to: Helen Boehm, FCCReady.com, NY; Hillary Harmon Powell, LA; Jimmy Huynh, Toon Goggles, LA.

Today’s Trivia Question: Which network aired Fraggle Rock in the mid-80s? (Email cathy@cynopsis.com with your answer and be sure to include your name, company, city and time zone.)

BY THE NUMBERS

Nickelodeon’s original TV movie Swindle stole the show, winning the week for Nick with all kid and tween demos and drawing 4.2 million total viewers during its Saturday, Aug. 24, 8p primetime premiere. The comedy caper posted high triple-digit year over year gains, averaging a 7.0/2.3M K2-11 (+218%), 10.0/2.0M K6-11 (+281%) and 8.5/1.7M with T9-14 (+270%).

Top 10 Basic Cable Ratings for the week of Aug. 19-25, 2013

K2-11 Total Programming Day

NETWORK

RATING

000s

DSNY

3.3

1085

NICK

3.0

1001

TOON

1.5

499

DSJR

1.4

286

NAN

0.9

280

NKJR

0.8

219

DXD

0.7

208

NKTN

0.6

137

ADSM

0.5

159

SPRT

0.5

92

 

K2-11 Prime (Monday – Sunday 8-11p.m.)

NETWORK

RATING

000s

DSNY

4.5

1450

DSJR

1.7

357

NAN

1.5

493

NKJR

1.1

279

DXD

0.8

225

ADSM

0.7

222

NKTN

0.7

156

FAM

0.6

177

SPRT

0.6

110

DISC

0.4

122

 

K2-11  (Monday-Sunday 6 a.m.-11 p.m.)

NETWORK

RATING

000s

DSNY

3.5

1144

NICK

3.0

1001

DSJR

1.6

324

TOON

1.5

499

NAN

1.3

412

NKJR

1.1

289

DXD

0.8

238

NKTN

0.5

118

SPRT

0.5

101

TNNK

0.4

88

 

K6-11 Total Programming Day

NETWORK

RATING

000s

DSNY

4.0

783

NICK

2.9

569

TOON

1.8

360

NAN

1.1

207

DXD

1.0

167

NKTN

0.7

94

ADSM

0.5

106

DSJR

0.5

64

TNNK

0.4

62

FAM

0.3

60

 

K6-11 Prime (Monday – Sunday 8-11p.m.)

NETWORK

RATING

000s

DSNY

5.7

1104

NAN

1.8

362

DXD

1.1

185

NKTN

0.8

110

ADSM

0.7

140

FAM

0.6

104

DSJR

0.6

78

APL

0.5

86

DISC

0.4

82

A+E

0.4

78

 

K6-11  (Monday-Sunday 6 a.m.-11 p.m.)

NETWORK

RATING

000s

DSNY

4.1

802

NICK

2.9

569

TOON

1.8

360

NAN

1.6

305

DXD

1.1

189

NKTN

0.6

82

DSJR

0.6

70

TNNK

0.5

76

NKJR

0.4

60

APL

0.3

64

 

K9-14 Total Programming Day

NETWORK

RATING

000s

DSNY

3.2

645

NICK

1.9

389

TOON

1.4

295

NAN

1.1

221

ADSM

1.0

204

DXD

0.9

165

TNNK

0.5

76

NKTN

0.5

75

FAM

0.4

75

APL

0.3

67

 

K9-14 Prime (Monday – Sunday 8-11p.m.)

NETWORK

RATING

000s

DSNY

4.4

877

NAN

1.5

311

ADSM

1.1

219

DXD

1.0

173

FAM

0.7

136

MTV

0.6

122

A+E

0.6

113

NKTN

0.6

89

USA

0.5

109

APL

0.5

97

 

K9-14  (Monday-Sunday 6 a.m.-11 p.m.)

NETWORK

RATING

000s

DSNY

3.1

625

NICK

1.9

389

TOON

1.4

295

NAN

1.4

281

DXD

1.0

180

TNNK

0.6

92

NKTN

0.5

69

FAM

0.4

79

APL

0.4

71

MTV

0.3

67

 

Source: Disney from Nielsen Media Research National MIT, ranked on coverage ratings

Viewing Type: Live +SD

 K2-11  Top 10 Programs for the week of Aug. 19-25, 2013

DATE

PROGRAM

NETWORK

TIME

000s

8/24/2013

Swindle

NICK

8-10p

2293

8/23/2013

Fish Hooks

DSNY

9-9:30p

2023

8/23/2013

Jessie

DSNY

8:30-9p

2012

8/25/2013

Dog With A Blog

DSNY

8-8:30p

1883

8/25/2013

SpongeBob

NICK

11-11:30a

1858

8/25/2013

Shake It Up

DSNY

8:30-9p

1818

8/24/2013

Gravity Falls

DSNY

11:30a-12p

1789

8/22/2013

SpongeBob

NICK

6-6:30p

1778

8/22/2013

SpongeBob

NICK

5:30-6p

1772

8/23/2013

Dog With A Blog

DSNY

10-10:30p

1748

 

K6-11  Top 10 Programs for the week of Aug. 19-25, 2013

DATE

PROGRAM

NETWORK

TIME

000s

8/24/2013

Swindle

NICK

8-10p

1951

8/23/2013

Jessie

DSNY

8:30-9p

1730

8/23/2013

Fish Hooks

DSNY

9-9:30p

1713

8/25/2013

Dog With A Blog

DSNY

8-8:30p

1569

8/25/2013

Shake It Up

DSNY

8:30-9p

1506

8/23/2013

Dog With A Blog

DSNY

10-10:30p

1384

8/23/2013

Gravity Falls

DSNY

9:30-10p

1329

8/23/2013

A.N.T. Farm

DSNY

8-8:3p

1320

8/24/2013

Gravity Falls

DSNY

11:30a-12p

1312

8/24/2013

Gravity Falls

DSNY

11-11:30a

1204


Source: Turner Research from the Nielsen Co. data, Viewing type = Preliminary Live + SD

Weekend box office estimates for the 10 top-grossing kids/tween/teen movies rated G, PG or PG-13, provided by Rentrak for Aug. 23-25, 2013:

Lee Daniels The Butler (The Weinstein Co.) PG-13 $17 million (weekend)  $52.3 million (2-week cume)9
The Mortal Instruments-City of Bones (Sony) $9.3 million (weekend) $14.1 million (1-week cume)
Planes (Disney) G  $8.6 million (weekend) $59.6 million (3-week cume)
Percy Jackson: Sea of Monsters (20th Century Fox) PG $5.2 million (weekend) $48.3 million (3-week cume)
Blue Jasmine (Sony Pictures) PG-13 $4.3 million (weekend) $14.8 million (5-week cume)
Jobs (Open Road) PG-13 $3 million (weekend)  $12.1 million (2-week cume)
Smurfs 2 (Sony) PG $2.8 million (weekend) $62.6 million (4-week cume) 
Despicable Me 2 (Universal) G $2.6 million (weekend) $350.7 million (8-week cume)
The Wolverine (20th Century Fox) PG-13 $2.5 million (weekend) $125.1 million (5-week cume)
Turbo (20th Century Fox) G $632,000 (weekend)  $78.8 million (6-week cume)


A CYNOPSIS MESSAGE


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| OCT.17 |Grand Hyatt NYC | REGISTER NOW |



Cheers — Cathy
Cathy@cynopsis.com for Cynopsis Kids!
08.28.13

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