Wednesday, August 22nd, 2012

Cynopsis: Sports

Good morning. It’s Wednesday, August 22, 2012, and this is your first early morning Sports briefing. 

CBS Sports revealed its broadcast pairings for the upcoming NFL season, which will begin on Sunday, Sept. 9 at noon with James Brown anchoring pre-game studio show, The NFL Today, along with analysts Dan Marino, Boomer Esiason, Shannon Sharpe and Bill Cowher. Jason La Canfora joins the show this season as the NFL Insider, while Lesley Visser serves as reporter. Jim Nantz and Phil Simms once again take on the role as the lead team. Greg Gumbel calls games alongside Dan Dierdorf; while Ian Eagle teams with Dan Fouts; and Marv Albertpairs with Rich Gannonto call games. Other pairings include Kevin Harlan/Solomon Wilcots, Bill Macatee/Steve Tasker and Spero Dedes/Steve Beuerlein.

On the Air

CBS Sports Network is getting into the NFL game, launching new series NFL Monday QB. The series will be led by former QBs Phil Simms, Rich Gannon and Steve Beuerlein, who will break-down the week’s games from a quarterback perspective and discuss how quarterback play impacted the games, key plays, clutch drives, crucial decisions, star performances, winning and losing efforts and more. Other names set to visit the show during the season include Dan Marino, Dan Fouts and Boomer Esiason. Adam Schein hosts from the CBS Sports Network studio. The one-hour show debuts Monday, September 10at 5p. After Week 1, the series airs weekly through Super Bowl XLVII at 6:30p.

Former Giant and FOX NFL Sunday talent Michael Strahan is the apparently the name set to be announced as the new co-host of ”Live!” beside Kelly Ripa. Multiple reports state that Strahan is in negotiations to replace Regis Philbin, and ABC is expected to announce him as the new co-host in early September. Strahan is expected to keep his role on FOX NFL Sunday despite the new gig for the former player.

The Australian Rugby League Commission locked in the second-largest broadcast rights deal in Australian TV history, inking an agreement with Nine Network and Fox Sports in the country to pay around $961 million for broadcast rights in a new five-year contract.

The Jacksonville Jaguars are establishing a British outpost. The NFL and the team announced that the franchise will play one home game in London for the next four years beginning in 2013. The team will play at Wembley Stadium and replaces the Rams, who had been slated to play in 2013 and 14 but pulled out last week.

FUELTV is putting the spotlight on one country’s impact on the UFC with Brazil week on the network. The channel will begin programming on Monday, August 27 and wrap it up with an all-day marathon of The Ultimate Fighter Brazil on Sunday, September 2. Every day, the channel will host Brazilian-themed interstitials as well as classic UFC bouts with the country’s fighters such as Middleweight Champion Anderson Silva, Heavyweight Champion Junior dos Santos, and Featherweight Champion Jose Aldo.

Sportsman Channel announced that it has given the greenlight for season two of series Dropped: Project X. The series features brothers Chris and Casey Keefer dropped in an unforgiving area and given 30 days to accomplish a mission. Season one features the pair dropped in a remote part of Alaska.

Television network AXS TV locked in a deal with The Score Fighting Series to serve as a broadcast partner for its MMA events. The Score Fighting Series is a live MMA promotion owned and run by Score Media, and the deal will see SFS bouts broadcast as part of AXS TV Fights’ programming, beginning October 19th when the series comes to the RBC Centre in Sarnia, Ontario.



Cynopsis’ Most Intriguing People Awards

We’re in search of The Most Intriguing People in the television industry! Please nominate (free to submit) those you feel are making significant & sometime head-turning contributions to the business: those that are trail blazers or risk-takers, unpredictable (in positive ways) and who are downright intriguing.

Nominate: NOW  |  Deadline: NOV 1  |  Awards Gala: SPRING 2013

Event/Submission Questions: Jenn Sredzinski 203.906.4603
Advertising/Sponsorship information: Mike Farina 203.218.6480

Sponsorship & Promotion

Longtime Discovery Communications executive David Schaefer is leaving his position to take up a newly created role as Vice President of Communications at Golf Channel. Schaefer will now lead the network’s communications team, joining Dan Higgins and Jeremy Friedman. Schaefer had been with Discovery for the past 13 years, working in a variety of communications capacities across Discovery’s portfolio.

Outdoor Channel announced that Lorey Zlotnick will join the company as Senior Vice President of Marketing. Zlotnick will now develop, manage and implement all marketing and branding initiatives in support of network and multiplatform portfolio. Zlotnick previously served as Senior Vice President of Marketing and On-Air Promotion for FOX Sports Media Group’s FUEL TV.

UPS is utilizing its NASCAR ties and has launched a video series that focuses on innovations that revolutionized the sport. The series, dubbed Ideas that Changed NASCAR, features six videos that live on a custom microsite developed with Turner Digital and hosted on as well as on UPS Racing’s Facebook page. Topics range from the evolution of the modern day pit crew and online racing simulation.

The NBA will launch the first-ever NBA 3X presented by Sprite in India. The interactive event is designed to combine basketball and entertainment to fans in four cities around the country from Sept. 15 to Oct. 21. The event will feature the largest 3-on-3 basketball tournament ever staged in India with 400 teams expected to participate; as well as performances from musical artists or well-known DJ each day. The winners in each city will be flown to Mumbai to compete in a National Championship on Oct. 21.

Starkey Hearing Foundation will be visiting China as part of the organization’s partnership with NBA Cares in order to give more than 6,000 children and adults in need. This will mark the first time Starkey Hearing Foundation has conducted a mission in China. On August 26, Yao Ming, Caron Butler, and NBA China CEO David Shoemaker will join Starkey Hearing Foundation’s team of audiologists and staff in Chengdu.

Studio Licensing announced that Muhammad Ali Enterprises LLC had entered into an exclusive representation of rights for the famed boxer for consumer products in Canada. The company announced that a roster of categories for adults and kids will be introduced to the marketplace in 2013.

Digital Fields

Turner Sports announced that the PGA Trade-In Network and eBay are launching The Pro Shops, a new consumer retail experience that allows golfers to buy equipment directly from PGA Professionals. The Pro Shops will serve as an online storefront both on as well as eBay and offer players equipment and services available through the eBay marketplace that have been listed by PGA Professionals. The PGA Trade-In Network and are managed by Turner Sports in partnership with the PGA of America.

ESPN and StubHub revealed that ten finalists for its Hall of Fans online promotion, and all ten will now campaign via social media platforms to become one of the three inaugural inductees into the Hall of Fans. The three fans with the most votes on Friday, August 31 will be during a September ceremony on ESPN’s Bristol, Conn-based campus. Finalists include fans from teams that range from the NFL’s Bills and Cowboys to the NBA’s Warriors and Clippers to the NCAA’s Crimson Tide and the NHL’s Canucks.

Amazon locked in a licensing deal with ESPN to add titles from the sports network’s 30 for 30 documentary series to its Prime Instant Video library. Content will be available for Prime subscribers to stream at no additional cost.

The Main Event

Yankees and White Sox square off on ESPN2 and YES Network at 8:10p.




Cynopsis: Digital Video Measurement Summit
Monetizing Cross-Platform Video

November 14 | JWT, NYC | 12-6pm

More info + registration coming soon…
For sponsorship information: Mike Farina, VP Sales & Marketing: 203-218-6480

ON THIS DAY in 1989: Nolan Ryan scores his 5,000th strikeout.

Answer to Our Last Sports Trivia Question: Name one movie in which Brent Musburger had a cameo. The Main Event, The Waterboy, Cars 2 and/or Rocky II. Kudos: Seth Bacon-NASCAR/NY; Chris Connaughton-SEASON Sports/NY; Sarah Galvin-Flashpoint Marketing Inc./NY; Evan Perlmutter-One Line Sports Agency/NY; David Maybrown-MLB Network/Secaucus; Mike Doyle-Spot On Media Consultants/Madison; James Taguchi-WTVR Television/Richmond; Karen Yaldoo-Comcast Spotlight/Bingham Farms; Allen Hoose-Tribal Fusion/Dallas; Michael Chavez Booth-Fleishman-Hillard/LA; Tom Moore-Kalt Productions/LA; Alex Petrilli, Jr.-TiVo/Alviso.

In The Know: Nolan Ryan began his MLB career with which team? (Email with your answer and be sure to include your name, company, city and time zone. Unofficial rules: Only the second four correct answers from each time zone will be mentioned; and once you’ve been mentioned in any of the Cynopsis editions, you can’t be mentioned again that calendar week.)

Later — Chris
Chris Pursell for Cynopsis | Sports

Denise O’Connor: Group Publisher, Media Entertainment
Diane K Schwartz: Senior Vice President, Media Communications Group

Cynopsis Ad Sales: Mike Farina | VP Sales & Marketing | 203-218-6480
Classifieds Sales: Trish Pihonak | Director of Operations & Content | 888-702-3858


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Cynopsis CLASSIFIEDSFor More classifieds, visit the classifieds page here .

 JOB OPENING: ASSOCIATE MARKETING MANAGER/Scholastic Media/NY: 3 yrs marketing experience in children’s publishing or licensing. Detailed, strong writing skills,, requisition NY9262 (8/29)

JOB OPENING: AD SALES MRKTG COORD’S/TRAVEL CHANNEL & FOOD NETWORK/NYC: 1-3 yrs exp; Detail oriented, creative thinking, knowledge of media/cable/creative process. – Req 3270 Travel / 3281 Food (9/1)

JOB OPENING: MARKETING MGR/THE PROMOTIONAL EDGE/LA: Create breakthrough promotions. Develop/Research/Analyze social media campaigns. Good w/social media, 5 yrs exp, BA in Comm/PR/Media. Resume to: (8/28)

JOB OPENING: NBC Universal is hiring for an EXECUTIVE ASSISTANT, EVP, BUSINESS OPERATIONS/NBC Entertainment. For more info please visit job#6653BR (8/25)

JOB OPENING: DIR PRICING&PLANNING/TVG/NY: Dir & ctrl Ad Sale price/plan. Mng invtry, anlyz price/approvl/liablty, card dvlpmt, budgt, sales rprts. BA/BS, 5yr Price/Plan/Ad Sales req’d. Dealmaker, VCI exp pref’d (8/25)

JOB OPENING: DIG RSRCHANALYST/A+E NETWORKS/NY: Utilize synd resources (Nielsen Online, comScore) to address ad sales rsrch req’s; compile/analyze data for reports; 1-2 yrs dig media exp; More info/apply: (8/25)

JOB OPENING: DIR, MARKETING & OAP for Fox Sports West: Will manage all on-air/off-channel marketing, budget & coordinate on-air and off-air promotional activities with partners and teams. 5-7 yrs exp. (8/24)

JOB OPENING: DIR, NATIONAL ACCOUNTS for Fox: Responsible for the mngmt of various national MVPD accounts, advises Distribution team on contractual compliance/ legal matters related to accounts. JD or MBA req. (8/24)

JOB OPENING: SR MGR VOD PROG/iN DEMAND/NYC: Create/approve schedules. Negotiate/acquire movie & TV product. Secure content suppliers. Bachelor’s + 5 yrs exp in movies/TV/cable/entertainment. Apply: (8/24)

JOB OPENING: PRICING & INVENTORY MGR/Discovery/MIA: Create, track & analyze pricing models to help competitively maximize inventory & revenue; exp in extensive analytics modeling; #6387 (8/24)

JOB OPENING: DIGITAL AE/Established company/NYC: Need Digital AE with 2-5 years successful exp selling Brand/Display to major NY Digital Agency groups, excellent base + commission package. send resume to: (8/23)

JOB OPENING: VP SALES/East/Midwest: Lead territory, build team, drive results. Deep exp. in DOOH, passion for health/fitness. Resumes: (8/23)

JOB OPENING: MGR, ACCOUNT SERVICES/ESPN Inc/Burbank, CA: 3+ Yrs Exp; Manage TV and Digital ad sales support team handling account maintenance. Ad industry exp req’d. Analytical skills a +. Job ID-57737 (8/23)

JOB OPENING: CREATIVE DIR/AMC/NYC: Resp for AMC On-Air Promo creative. Oversee team of Writer/Prods, Editors resp for series launch & sustain, movies, stunts & image promotion. Strong writing/prod/mngmnt skills. Res: (8/22)

JOB OPENING: DIR OF LITERACY/ePals Dir. Of Literacy Ch/IL: Resp for literacy content/community for 5-7 yrs K-12 exp req’d; exp w/online learning & mng online communities desired. Res to: (8/22)

JOB OPENING: Sr WRITER/PROD/History/NY: Write & produce high concept, on brand, on-air promo spots. 5+ yrs TV promo, mktg, production exp in a media environment. Apply: (8/22)

JOB OPENING: RIGHTS & CLEARANCES ADMIN/WE/NYC: min 2 yrs R&C exp., ability to review & analyze contractual language & identify R&C issues. Resumes to: (8/22)

JOB OPENING:  SALES ASSISTANT/American Target Network/NYC: Develop Sales prop, work w/agency buyers, 3 yrs+ exp in TV, must be very organized, media math, Nielson, excel & writing skills a must. Apply: (8/22)

INTERNSHIPS – These positions are for credit only – nobody gets paid here. These ads are always posted for free, and students work for school credit only. For more information on the specs for posting an Internship ad, email Trish at

FALL INTERNSHIP CREDITS ONLY: NYC production company needs interns to help with production, post-production, set building, admin work. Must commit to minimum 2x/wk. Email (8/29)

FALL INTERNSHIP CREDITS ONLY: Screenvision/CA: SALES INTERN to assist Nat’l Sales team with contracts, research, analysis and account management. Apply: (8/29

FALL INTERNSHIP CREDITS ONLY: Full service TV production company needs interns to help with DEVELOPMENT & RESEARCH. Must be able to work at least 20 hours a week and desire to work in media. Resume/cover letter: (8/24)

FALL INTERNSHIP CREDITS ONLYJigsaw Prods NYC: Assist producers @ Oscar-winning filmmaker Alex Gibney’s prod co. Major/minor in film, TV, media or journalism a +. Submit resume/cover letter to (8/23)

FALL INTERNSHIP CREDITS ONLY: Non-Fiction TV Dev. Internship (NYC): Major TV Prod Co seeking CREATIVE INTERNS interested in reality TV and motivated to research, write and develop new ideas for TV series.Res/cov (8/22)

SITUATION WANTED ADS, POSTED BY THOSE LOOKING TO BE HIRED… There is no charge for placing your Situation Wanted ad… for more information contact Trish Pihonak at

SITUATION WANTED: SPUNKY REALITY PROD.(Field & Post); wears many hats; NBC, Disc, Life, CMT, A&E, VH1, Outdoor Ch; strings out on AVID and Final Cut; shoots; avail. To travel. (8/29)

SITUATION WANTED: SALES PLANNER/PLANNING MANAGER/NYC: Experienced planner has strong background in TV planning and 2 yrs in digital planning. Handled inventory management and stewardship analysis. Excellent references. (8/24)

SITUATION WANTED: ASST. MEDIA BUYER/CREATIVE DIRECTOR: Loves the challenge of creating an ad campaign from start to finish. Proficient in SBMS and other Media Buying services. Email: (8/24)

SITUATION WANTED: ASSISTANT OR APPRENTICE EDITOR (NY tri-state area): Mastery of Final Cut Pro and Adobe After Effects. Editing exp across genres including digital, corporate & indie film. Open to all opportunities. (8/22)

SITUATION WANTED:  NYC, Frfld, Wstchstr counties. Experienced SALES, BIZ DEV PRO pro seeking position in educational/home media, ad sales. Solid resume and excellent  (8/22)

E-mail or call Trish Pihonak at 888.702.3858 for rates and specs for Job Openings.

Are you looking for a job? Post your Situation Wanted Ad here — Email for specs.

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