Wednesday, August 22nd, 2012

Cynopsis: Kids!

Good morning. It’s Wednesday, August 22, 2012, and this your first early morning briefing.

The Hunger Games continues to pay dividends for Lionsgate, which sold 3.8 million DVD and Blu-ray units of the film this weekend, in its first weekend of DVD release. More than one-third of the discs were in the Blu-ray format, which affords studios a higher margin. The film also racked up the most digital and on-demand buys in the studio’s history, Lionsgate said. It had the biggest first day sales for Lionsgate of any film on Zune Video on Xbox and more on-demand buys on Comcast in the past four years. The flick also set a record for Lionsgate on iTunes, the studio said. Those sales are in addition to the $407 million the film earned at the North American box office, as part of its nearly $700 million worldwide haul.


Cartoon Network nabs Matthew Broderick to voice a character in an episode of Adventure Time. He’ll play a new character dubbed “The Dream Warrior” in the Monday, Sept. 3 airing of the network’s animated series. The Dream Warrior is a used car salesman who advises the protagonists on defeating a rival. Broderick has said his son watches Adventure Time.

ABC Family launches a weekly Web series Pretty Dirty Secrets Tuesday August 28. The digital series is a companion to the network’s Pretty Little Liars and will run for eight episodes with new installments every Tuesday on at 8 p. The Web series will serve as a companion to the show and delve into the time between the summer finale and a Halloween episode of the show airing in October. The network will also introduce a new character in the Web series named Shana who will appear in on-air episodes in 2013.

Canadian kids network Teletoon introduces a hosted block for kids on Thursday nights for two hours starting at 6 p. Actress Andrea Jenna will host, starting with the premiere week Sept. 6 and each week that follows.


American Greetings Properties strikes a new licensing pact for the Strawberry Shortcake brand for a kids’ meal promotion in Asia with Jollibee. This month, Strawberry Shortcake premiums will be included in each Jollibee Kids Meal sold in all Jollibee stores in the Philippines and in Vietnam.

Programming producer and distributor Lawless Entertainment inks a deal to serve as worldwide representative for Constellation, a one-hour action adventure series. The show is set in 2031 on a drastically changed planet.




Cynopsis: Kids PEOPLE AWARDS
Celebrating leaders & innovators in Kids TV

NominationDeadline: October 3, 2012

Awards Breakfast: December 2012  

More details coming soon…


Kids and parents are still watching TV together, according to a new study conducted by Nickelodeon. The programmer surveyed parents and kids in 11 countries on family dynamics and purchasing decisions and found that 94% of kids and parents share the same taste in TV, 98% watch TV together, 79% share music taste, and 67% share clothing and shoes. About two-thirds of kids learn about brands from friends, while 63% hear about them online, and 57% from ads on TV. Interestingly, the ads on TV generate the most requests to buy the products advertised, Nickelodeon said.


Disney-ABC Television Group launches a puzzle game for iPhones, iPads and iPod Touches based on the Disney Channel Fish Hooks series. The game is free and available in more than 70 countries. The game features Milo the Fish and many of his friends from Freshwater High, Disney said. The characters will have to complete obstacle courses and make their way through mazes and other puzzles.


Toy company Nukotoys rolls out two new games with Animal Planet Wildlands and Monsterology. The toys are trading cards that are activated when tapped to the screen of an iPad, iPod touch or iPhone. The apps are free in iTunes, with packs of cards available to purchase at Apple stores as well as Toys “R” Us, Target, and Walmart.


Children’s consumer products company The Wish Factory Inc. names David Scher as Executive Vice President of Sales for the company. He has worked with brands including Hit Clips, Talkboy, Furby, WWE action figures, and Paper Jamz music toys.


Disney Channel said it’s on track to finish the summer ranking tops in total day in total viewers with 1.96 million and in kids 2-11 with 1.23 million. The network has won both demos for the past 11 weeks, Disney Channel said in its announcement.

Weekly Top Ten Basic Cable Ad Supported networks, Total Day and Primetime Rankings among K2-11 (000) 8/13-8/19/12 :
Total Day (000) Primetime (000)
DSNY*:    1149    DSNY* :    1550
NICK°:       968    NICK JR°°:   579
CARTOON:   686  NAN**:        308
NICK JR°°:  390   DXD :          281
DXD:         230   ADSM**:      244
NAN**:     199   NICKTOONS:  142
ADSM**:   176   DISCOVERY:   133
DISCOVERY   73  ESPN:             66
Source: Disney Research from Nielsen Media Research Data Live + SD Data
*Disney Channel is not spot ad-supported, although it does accept select sponsors.
**Denotes a network that broadcasts less than 51% of minutes in a 24hr day.
***The Sprout network became publicly measured as of November 1, 2010.
°Nickelodeon Total Day: Mon-Thurs 7a-8p; Fri 7a-9p; Sat 6a-10p; Sun 6a-8p
°°Nick Jr is not an ad supported cable network, unlike most of the others in this listing

Weekly Top Ten Basic Cable Ad Supported networks, Total Day and Primetime Rankings among K6-11 (000) 8/13-8/19/12 :
Total Day (000) Primetime (000)
DSNY*:      839       DSNY* : 1262
NICK°:       618       DXD:       224
CARTOON:  463       NAN**:    232
DXD:          188      ADSM** : 169
NAN**:      156      NICK JR°° : 114
ADSM**:    129      NICKTOONS: 100
NICK JR°°:    83      DISCOVERY:   95
ANIMAL PLANET: 50 ESPN:          40
TEENNICK:    42      TEENNICK:    34
Source: Disney Research from Nielsen Media Research Data Live + SD Data
*Disney Channel is not spot ad-supported, although it does accept select sponsors.
**Denotes a network that broadcasts less than 51% of minutes in a 24hr day.
***The Sprout network became publicly measured as of November 1, 2010.
°Nickelodeon Total Day: Mon-Thurs 7a-8p; Fri 7a-9p; Sat 6a-10p; Sun 6a-8p
°°Nick Jr is not an ad supported cable network, unlike most of the others in this listing

Weekly Top Ten Basic Cable Ad Supported Networks, Total Day and Primetime Rankings among Tweens 9-14 (000)  8/13-8/19/12 :
Total Day (000) Primetime (000)
DSNY*:      698      DSNY* : 1059
NICK°:       477      NAN** :   258
CARTOON:  353     ADSM** : 209
ADSM**:    226     DXD:       184
NAN**:      207     DISCOVERY: 122
DXD:         174      MTV:        92
MTV:          78      ANIMAL PLANET:84
TEENNICK:   57      TEENNICK:  66
NICKTOONS:  49     COMEDY:    55
Source: Disney Research from Nielsen Media Research Data Live + SD Data
*Disney Channel is not spot ad-supported, although it does accept select sponsors.
**Denotes a network that broadcasts less than 51% of minutes in a 24hr day.
***The Sprout network became publicly measured as of November 1, 2010.
°Nickelodeon Total Day: Mon-Thurs 7a-8p; Fri 7a-9p; Sat 6a-10p; Sun 6a-8p
°°Nick Jr is not an ad supported cable network, unlike most of the others in this listing




Cynopsis: Digital Video Measurement Summit
Monetizing Cross-Platform Video

November 14 | JWT, NYC | 12-6pm

More info + registration coming soon…
For sponsorship information: Mike Farina, VP Sales & Marketing: 203-218-6480

Answer to Our Last Trivia Question: One the show CatDog, which of the conjoined twins liked Rock n Roll? Dog. Kudos to: David Stern-BARD Entertainment/NYC; Sarah Funk-Disney/NYC; Sharaine Roberts-A&E Networks/NY; Chris Devine Dailey-Simply Devine Marketing Group/Deposit NY.

Today’s Trivia Question: What cartoon characters’ last names are Hoek and Cat? (Email with your answer and be sure to include your name, company, city and time zone. Unofficial rules: Only the second four correct answers from each time zone will be mentioned; and once you’ve been mentioned in any of the Cynopsis editions, you can’t be mentioned again that calendar week.)

Later — Gwen
Gwen Billings for Cynopsis Kids!

Denise O’Connor: Group Publisher, Media Entertainment
Diane K Schwartz: Senior Vice President, Media Communications Group

Cynopsis Ad Sales: Mike Farina | VP Sales & Marketing | 203-218-6480
Classifieds Sales: Trish Pihonak | Director of Operations & Content | 888-702-3858


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Cynopsis CLASSIFIEDSFor More classifieds, visit the classifieds page here

 JOB OPENING: ASSOCIATE MARKETING MANAGER/Scholastic Media/NY: 3 yrs marketing experience in children’s publishing or licensing. Detailed, strong writing skills,, requisition NY9262 (8/29)

JOB OPENING: AD SALES MRKTG COORD’S/TRAVEL CHANNEL & FOOD NETWORK/NYC: 1-3 yrs exp; Detail oriented, creative thinking, knowledge of media/cable/creative process. – Req 3270 Travel / 3281 Food (9/1)

JOB OPENING: MARKETING MGR/THE PROMOTIONAL EDGE/LA: Create breakthrough promotions. Develop/Research/Analyze social media campaigns. Good w/social media, 5 yrs exp, BA in Comm/PR/Media. Resume to: (8/28)

JOB OPENING: NBC Universal is hiring for an EXECUTIVE ASSISTANT, EVP, BUSINESS OPERATIONS/NBC Entertainment. For more info please visit job#6653BR (8/25)

JOB OPENING: DIR PRICING&PLANNING/TVG/NY: Dir & ctrl Ad Sale price/plan. Mng invtry, anlyz price/approvl/liablty, card dvlpmt, budgt, sales rprts. BA/BS, 5yr Price/Plan/Ad Sales req’d. Dealmaker, VCI exp pref’d (8/25)

JOB OPENING: DIG RSRCHANALYST/A+E NETWORKS/NY: Utilize synd resources (Nielsen Online, comScore) to address ad sales rsrch req’s; compile/analyze data for reports; 1-2 yrs dig media exp; More info/apply: (8/25)

JOB OPENING: DIR, MARKETING & OAP for Fox Sports West: Will manage all on-air/off-channel marketing, budget & coordinate on-air and off-air promotional activities with partners and teams. 5-7 yrs exp. (8/24)

JOB OPENING: DIR, NATIONAL ACCOUNTS for Fox: Responsible for the mngmt of various national MVPD accounts, advises Distribution team on contractual compliance/ legal matters related to accounts. JD or MBA req. (8/24)

JOB OPENING: SR MGR VOD PROG/iN DEMAND/NYC: Create/approve schedules. Negotiate/acquire movie & TV product. Secure content suppliers. Bachelor’s + 5 yrs exp in movies/TV/cable/entertainment. Apply: (8/24)

JOB OPENING: PRICING & INVENTORY MGR/Discovery/MIA: Create, track & analyze pricing models to help competitively maximize inventory & revenue; exp in extensive analytics modeling; #638 7 (8/24)

JOB OPENING: DIGITAL AE/Established company/NYC: Need Digital AE with 2-5 years successful exp selling Brand/Display to major NY Digital Agency groups, excellent base + commission package. send resume to: (8/23)

JOB OPENING: VP SALES/East/Midwest: Lead territory, build team, drive results. Deep exp. in DOOH, passion for health/fitness. Resumes: (8/23)

JOB OPENING: MGR, ACCOUNT SERVICES/ESPN Inc/Burbank, CA: 3+ Yrs Exp; Manage TV and Digital ad sales support team handling account maintenance. Ad industry exp req’d. Analytical skills a +. Job ID-57737 (8/23)

JOB OPENING: CREATIVE DIR/AMC/NYC: Resp for AMC On-Air Promo creative. Oversee team of Writer/Prods, Editors resp for series launch & sustain, movies, stunts & image promotion. Strong writing/prod/mngmnt skills. Res: (8/22)

JOB OPENING: DIR OF LITERACY/ePals Dir. Of Literacy Ch/IL: Resp for literacy content/community for 5-7 yrs K-12 exp req’d; exp w/online learning & mng online communities desired. Res to: (8/22)

JOB OPENING: Sr WRITER/PROD/History/NY : Write & produce high concept, on brand, on-air promo spots. 5+ yrs TV promo, mktg, production exp in a media environment. Apply: (8/22)

JOB OPENING: RIGHTS & CLEARANCES ADMIN/ WE/NYC: min 2 yrs R&C exp., ability to review & analyze contractual language & identify R&C issues. Resumes to: (8/22)

JOB OPENING:  SALES ASSISTANT/American Target Network/NYC: Develop Sales prop, work w/agency buyers, 3 yrs+ exp in TV, must be very organized, media math, Nielson, excel & writing skills a must. Apply: (8/22)

INTERNSHIPS – These positions are for credit only – nobody gets paid here. These ads are always posted for free, and students work for school credit only. For more information on the specs for posting an Internship ad, email Trish at

FALL INTERNSHIP CREDITS ONLY: NYC production company needs interns to help with production, post-production, set building, admin work. Must commit to minimum 2x/wk. Email (8/29)

FALL INTERNSHIP CREDITS ONLY: Screenvision/CA: SALES INTERN to assist Nat’l Sales team with contracts, research, analysis and account management. Apply: (8/29

FALL INTERNSHIP CREDITS ONLY: Full service TV production company needs interns to help with DEVELOPMENT & RESEARCH. Must be able to work at least 20 hours a week and desire to work in media. Resume/cover letter: (8/24)

FALL INTERNSHIP CREDITS ONLYJigsaw Prods NYC: Assist producers @ Oscar-winning filmmaker Alex Gibney’s prod co. Major/minor in film, TV, media or journalism a +. Submit resume/cover letter to (8/23)

FALL INTERNSHIP CREDITS ONLY: Non-Fiction TV Dev. Internship (NYC): Major TV Prod Co seeking CREATIVE INTERNS interested in reality TV and motivated to research, write and develop new ideas for TV series.Res/cov (8/22)

SITUATION WANTED ADS, POSTED BY THOSE LOOKING TO BE HIRED… There is no charge for placing your Situation Wanted ad… for more information contact Trish Pihonak at

SITUATION WANTED: SPUNKY REALITY PROD.(Field & Post); wears many hats; NBC, Disc, Life, CMT, A&E, VH1, Outdoor Ch; strings out on AVID and Final Cut; shoots; avail. To travel. (8/29)

SITUATION WANTED: SALES PLANNER/PLANNING MANAGER/NYC: Experienced planner has strong background in TV planning and 2 yrs in digital planning. Handled inventory management and stewardship analysis. Excellent references. (8/24)

SITUATION WANTED: ASST. MEDIA BUYER/CREATIVE DIRECTOR: Loves the challenge of creating an ad campaign from start to finish. Proficient in SBMS and other Media Buying services. Email: (8/24)

SITUATION WANTED: ASSISTANT OR APPRENTICE EDITOR (NY tri-state area): Mastery of Final Cut Pro and Adobe After Effects. Editing exp across genres including digital, corporate & indie film. Open to all opportunities. (8/22)

SITUATION WANTED:  NYC, Frfld, Wstchstr counties. Experienced SALES, BIZ DEV PRO pro seeking position in educational/home media, ad sales. Solid resume and excellent  (8/22)

E-mail or call Trish Pihonak at 888-702-3858 for rates and specs for Job Openings.

Are you looking for a job? Post your Situation Wanted Ad here — Email for specs.

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