Good morning. It’s Wednesday, August 15, 2012, and this is your first early morning Sports briefing.
Mike Aresco, Executive Vice President, Programming of CBS Sports, has been named the new Commissioner of the Big East Conference beginning in early September and just in time for the league’s upcoming broadcast negotiations. Aresco joined CBS Sports as Vice President, Programming, in 1996 and was eventually named Executive Vice President, Programming in 2008.
“The search to identify the new Commissioner of The Big East Conference was truly an international search,” said Greg Williams, University of Cincinnati President and Chair of the Commissioner Search Committee. “We had many outstanding candidates, but we are fortunate to have Mike Aresco as our new Commissioner. His breadth of experience and depth of knowledge in intercollegiate athletics will continue to move the Big East forward on a successful path.”
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Nominate: NOW | Deadline: NOV 1 | Awards Gala: SPRING 2013
On the Air Fox Soccer inked a deal to televise the CONCACAF Gold Cup in 2013 and 2015, according to the AP. As part of the agreement, the network will also broadcast the CONCACAF Champions League through the 2015-16 season with the deal including digital rights for FOXSoccer.com and FoxSoccer2Go as well.
The Pac-12 Networks officially kick off today at 9p, and the organization announced programming lineups heading into launch. The schedule is set to include: Pac-12 Football Previews, Olympic Sports Previews, Pac-12 Football Encore, Conference of Champions, Pac-12 Classics, Pac-12 Football Pregame Show, Pac-12 Football Postgame Report, Pac-12 Football Rewind, Football in 60, and Pac-12 Playbook. Pac-12 Live kicks off the launch with co-hosts Mike Yam and Ashley Adamson this evening.
The NHL Players’ Association submitted the group’s first proposal to owners stating that it was offering the league a smaller percentage of revenues for players as well as an expanded revenue sharing program designed to boost struggling teams. According to the AP, Donald Fehr, the executive director of the NHL Players’ Association, said that players were willing to give up as much as $465 million in revenue under the proposal if the league continues to grow at an average rate. The current CBA expires Sept. 15.
CBS Sports Network is adding a trio of well-known minds to its 10th season of college football coverage adding new voices to its talent lineup with the additions of former University of Illinois head football coach Ron Zook, former University of Mississippi head football coach Houston Nutt and former University of Minnesota head football coach Tim Brewster. Brewster will be paired with play-by-play announcer Dave Ryan to call Conference USA and Patriot League games this season, while Zook and Nutt will serve as studio analysts on the network’s various college football shows. James Bates and analyst Aaron Taylor will return as the Network’s lead college football team, along with new sideline reporter Lauren Gardner.
CBS Sports Spectacular will kick off the pigskin season for the network on Saturday with CBS Sports’ College Football Preview Show at 1p. Tim Brando, Spencer Tillman, Gary Danielson and Tony Barnhart will offer their insights into what to expect during the upcoming season.
It didn’t take Olympian Ryan Lochte long to land on TV. Joining other Olympians in the rush for television, Lochte will make his TV series debut in the October 29th episode of the CW’s 90210.
Alterna’TV acquired exclusive broadcasting rights for Womens’ Basketball’s Torneo Las Américas U18 (Championship FIBA Americas 2012) in Puerto Rico. The acquisition marks a new segment of Alterna’TV’s new business development strategy to acquire sporting events in an effort to strengthen the programming offer of the channels it distributes. The Torneo Las Américas U18 takes place August 15 to 19.
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Cynopsis: Digital Video Metrics Summit
Join us as we bring together top thought leaders from every facet of the online video landscape, from research firms and technologists to executives from brands, agencies, TV and online networks to debate and evaluate the solutions toward establishing cross-platform measurement standards.
More info + registration coming soon…
For sponsorship information: Mike Farina, VP Sales & Marketing: 203-218-6480
Sponsorship, Promotion& Licensing IndyCar locked in a deal with MAVTV to serve as title sponsor for the final race of the season. The MAVTV 500 will run at Auto Club Speedway at Fontana in Southern California, on September 15. The race marks the first of a three-year event title sponsor agreement between MAVTV and ISC.
The NBA announced a multi-year partnership with Europe’s leading online sports retailer Kitbag to launch the league’s official online store for Europe, the Middle East and Africa. NBAStore.eu will launch next month and offer NBA-branded products from the league’s official merchandise partners, including adidas, Spalding, Mitchell & Ness, New Era and Forever Collectibles.
Meanwhile, the WNBA scored a deal with Deuce Brand to create a new collection of WNBA watches, featuring all WNBA team retail stores beginning August 17.
WWE and Party City announced an alliance to “Help Make Wishes Come True,” by conducting a nationwide in-store fundraiser through August 18 allowing customers to support Make-A-Wish with donations. Party City and WWE wrestler The Miz – will present a check to Make-A-Wish in the ring at SummerSlam Axxess at Nokia Plaza at LA Live on August 18.
NBC Olympics released its social wrap up of the London Games. According to social media research company Bluefin Labs, 99% of all social TV buzz between the hours of 7 p.m. through midnight was attributable to NBC Olympics’ primetime coverage of the Games. Other stats: nearly 83M social comments in total during the Games; 99% of all social TV buzz was attributed to the primetime Olympics telecasts between 7p and midnight; and there were more than 82M comments on Twitter and public Facebook about the Olympics.
FOXSports.com reports that during the 2012 London Olympics, the site drew record traffic, scoring three times more than during the 2008 Beijing Games, via web and mobile with 177.3 million visits. Video traffic grew nearly 1400% compared to 2008 Beijing Games with 37.6 million streams. FOXSports.com also drew a total of 74 million visits during the second full week of the 2012 Summer Olympic Games, making it the best week ever for the site.
The Main Event
Rangers and Yankees continue their series at 7:05p on ESPN.
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Explores the latest research on viewing patterns and evolving media preferences of specific demographic groups, as well as identifies the newest trends networks and ad agency executives are using to target and reach each of these demos. For ad opportunities contact Mike Farina .
Women | OCT 10
Baby Boomers | OCT 17
Kids, Tweens & Teens | OCT 31
Hispanics | NOV 13
Digital Online Viewing Patterns | NOV 21
ON THIS DAY in 1990: Mark McGwire becomes the first player to hit 30 HRs in each of his first four seasons.
Answer to Our Last Sports Trivia Question: What quarterback led the Dolphins to the perfect season and Super Bowl victory in 1972? There were actually two quarterbacks. After an injury to Bob Griese early in the season, Earl Morrall carried the team until the playoffs when Griese returned and led the team to the Super Bowl win. Kudos: Jon Miller-NBC Sports Group/NY; Rob Thompson-Armada Group/NY; Phyllis Starsia-Tangible Media/NY; Joe Tafuri-Tennis Channel/NY; Larry Kahn-Golf Channel/Orlando; Rob Garner-Clear Channel Media and Entertainment/Greensboro; Mike Patterson-Turner Digital/Chicago; Bill Robertson-Tunheim Partners/Minneapolis; Kristin Staskowski-Charter Media/Birmingham; Marc Christian-KWES TV- KTLE TV – KTXC-FM/Midland; David Hauptman/Denver; Matt Sautter-OpenTV/Golden; Dean Boeh-T3Media/LA; Alan Perris-The Television Academy/North Hollywood; Dennis Treleven-Fox Networks Group/LA; Daniel Harrison-Level 3 Communications/LA.
In The Know: What sportscaster had the longest tenure in the Monday Night Football broadcast booth? (Email Chris-Sports@cynopsis.com with your answer and be sure to include your name, company, city and time zone. Unofficial rules: Only the second four correct answers from each time zone will be mentioned; and once you’ve been mentioned in any of the Cynopsis editions, you can’t be mentioned again that calendar week.)
Later — Chris
Chris Pursell for Cynopsis | Sports
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