Wednesday, August 15th, 2012

Cynopsis: Sports

Good morning. It’s Wednesday, August 15, 2012, and this is your first early morning Sports briefing. 

Mike Aresco, Executive Vice President, Programming of CBS Sports, has been named the new Commissioner of the Big East Conference beginning in early September and just in time for the league’s upcoming broadcast negotiations. Aresco joined CBS Sports as Vice President, Programming, in 1996 and was eventually named Executive Vice President, Programming in 2008.

“The search to identify the new Commissioner of The Big East Conference was truly an international search,” said Greg Williams, University of Cincinnati President and Chair of the Commissioner Search Committee. “We had many outstanding candidates, but we are fortunate to have Mike Aresco as our new Commissioner. His breadth of experience and depth of knowledge in intercollegiate athletics will continue to move the Big East forward on a successful path.”


Cynopsis’ Most Intriguing People Awards

We’re in search of The Most Intriguing People in the television industry! Please nominate (free to submit) those you feel are making significant & sometime head-turning contributions to the business: those that are trail blazers or risk-takers, unpredictable (in positive ways) and who are downright intriguing.

Nominate: NOW  |  Deadline: NOV 1  |  Awards Gala: SPRING 2013

Event/Submission Questions: Jenn Sredzinski 203.906.4603
Advertising/Sponsorship information: Mike Farina 203.218.6480

On the Air

Fox Soccer inked a deal to televise the CONCACAF Gold Cup in 2013 and 2015, according to the AP. As part of the agreement, the network will also broadcast the CONCACAF Champions League through the 2015-16 season with the deal including digital rights for and FoxSoccer2Go as well.

The Pac-12 Networks officially kick off today at 9p, and the organization announced programming lineups heading into launch. The schedule is set to include: Pac-12 Football Previews, Olympic Sports Previews, Pac-12 Football Encore, Conference of Champions, Pac-12 Classics, Pac-12 Football Pregame Show, Pac-12 Football Postgame Report, Pac-12 Football Rewind, Football in 60, and Pac-12 Playbook. Pac-12 Live kicks off the launch with co-hosts Mike Yam and Ashley Adamson this evening.

The NHL Players’ Association submitted the group’s first proposal to owners stating that it was offering the league a smaller percentage of revenues for players as well as an expanded revenue sharing program designed to boost struggling teams. According to the AP, Donald Fehr, the executive director of the NHL Players’ Association, said that players were willing to give up as much as $465 million in revenue under the proposal if the league continues to grow at an average rate. The current CBA expires Sept. 15.

CBS Sports Network is adding a trio of well-known minds to its 10th season of college football coverage adding new voices to its talent lineup with the additions of former University of Illinois head football coach Ron Zook, former University of Mississippi head football coach Houston Nutt and former University of Minnesota head football coach Tim Brewster. Brewster will be paired with play-by-play announcer Dave Ryan to call Conference USA and Patriot League games this season, while Zook and Nutt will serve as studio analysts on the network’s various college football shows. James Bates and analyst Aaron Taylor will return as the Network’s lead college football team, along with new sideline reporter Lauren Gardner.

CBS Sports Spectacular will kick off the pigskin season for the network on Saturday with CBS Sports’ College Football Preview Show at 1p. Tim Brando, Spencer Tillman, Gary Danielson and Tony Barnhart will offer their insights into what to expect during the upcoming season.

It didn’t take Olympian Ryan Lochte long to land on TV. Joining other Olympians in the rush for television, Lochte will make his TV series debut in the October 29th episode of the CW’s 90210.

Alterna’TV acquired exclusive broadcasting rights for Womens’ Basketball’s Torneo Las Américas U18 (Championship FIBA Americas 2012) in Puerto Rico. The acquisition marks a new segment of Alterna’TV’s new business development strategy to acquire sporting events in an effort to strengthen the programming offer of the channels it distributes. The Torneo Las Américas U18 takes place August 15 to 19.



Cynopsis: Digital Video Metrics Summit
November 14 | JWT, NYC | 12-6pm

Join us as we bring together top thought leaders from every facet of the online video landscape, from research firms and technologists to executives from brands, agencies, TV and online networks to debate and evaluate the solutions toward establishing cross-platform measurement standards.

More info + registration coming soon…
For sponsorship information: Mike Farina, VP Sales & Marketing: 203-218-6480

Sponsorship, Promotion& Licensing

IndyCar locked in a deal with MAVTV to serve as title sponsor for the final race of the season. The MAVTV 500 will run at Auto Club Speedway at Fontana in Southern California, on September 15. The race marks the first of a three-year event title sponsor agreement between MAVTV and ISC.

The NBA announced a multi-year partnership with Europe’s leading online sports retailer Kitbag to launch the league’s official online store for Europe, the Middle East and Africa. will launch next month and offer NBA-branded products from the league’s official merchandise partners, including adidas, Spalding, Mitchell & Ness, New Era and Forever Collectibles.

Meanwhile, the WNBA scored a deal with Deuce Brand to create a new collection of WNBA watches, featuring all WNBA team retail stores beginning August 17.

WWE and Party City announced an alliance to “Help Make Wishes Come True,” by conducting a nationwide in-store fundraiser through August 18 allowing customers to support Make-A-Wish with donations. Party City and WWE wrestler The Miz – will present a check to Make-A-Wish in the ring at SummerSlam Axxess at Nokia Plaza at LA Live on August 18.

Digital Fields

NBC Olympics released its social wrap up of the London Games. According to social media research company Bluefin Labs, 99% of all social TV buzz between the hours of 7 p.m. through midnight was attributable to NBC Olympics’ primetime coverage of the Games. Other stats: nearly 83M social comments in total during the Games; 99% of all social TV buzz was attributed to the primetime Olympics telecasts between 7p and midnight; and there were more than 82M comments on Twitter and public Facebook about the Olympics. reports that during the 2012 London Olympics, the site drew record traffic, scoring three times more than during the 2008 Beijing Games, via web and mobile with 177.3 million visits. Video traffic grew nearly 1400% compared to 2008 Beijing Games with 37.6 million streams. also drew a total of 74 million visits during the second full week of the 2012 Summer Olympic Games, making it the best week ever for the site.

The Main Event

Rangers and Yankees continue their series at 7:05p on ESPN.


Upcoming Special eReports: DEMOGRAPHICS
Explores the latest research on viewing patterns and evolving media preferences of specific demographic groups, as well as identifies the newest trends networks and ad agency executives are using to target and reach each of these demos. For ad opportunities contact Mike Farina .

African American Viewers |    OCT 4
Women |  OCT 10
Baby Boomers |  OCT 17
Kids, Tweens & Teens |  OCT 31
Hispanics | NOV 13
Digital Online Viewing Patterns | NOV 21

ON THIS DAY in 1990: Mark McGwire becomes the first player to hit 30 HRs in each of his first four seasons.

Answer to Our Last Sports Trivia Question: What quarterback led the Dolphins to the perfect season and Super Bowl victory in 1972? There were actually two quarterbacks. After an injury to Bob Griese early in the season, Earl Morrall carried the team until the playoffs when Griese returned and led the team to the Super Bowl win. Kudos: Jon Miller-NBC Sports Group/NY; Rob Thompson-Armada Group/NY; Phyllis Starsia-Tangible Media/NY; Joe Tafuri-Tennis Channel/NY; Larry Kahn-Golf Channel/Orlando; Rob Garner-Clear Channel Media and Entertainment/Greensboro; Mike Patterson-Turner Digital/Chicago; Bill Robertson-Tunheim Partners/Minneapolis; Kristin Staskowski-Charter Media/Birmingham; Marc Christian-KWES TV- KTLE TV – KTXC-FM/Midland; David Hauptman/Denver; Matt Sautter-OpenTV/Golden; Dean Boeh-T3Media/LA; Alan Perris-The Television Academy/North Hollywood; Dennis Treleven-Fox Networks Group/LA; Daniel Harrison-Level 3 Communications/LA.

In The Know: What sportscaster had the longest tenure in the Monday Night Football broadcast booth? (Email with your answer and be sure to include your name, company, city and time zone. Unofficial rules: Only the second four correct answers from each time zone will be mentioned; and once you’ve been mentioned in any of the Cynopsis editions, you can’t be mentioned again that calendar week.)

Later — Chris
Chris Pursell for Cynopsis | Sports

Denise O’Connor: Group Publisher, Media Entertainment
Diane K Schwartz: Senior Vice President, Media Communications Group

Cynopsis Ad Sales: Mike Farina | VP Sales & Marketing | 203-218-6480
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JOB OPENING: CREATIVE DIR/AMC/NYC: Resp for AMC On-Air Promo creative. Oversee team of Writer/Prods, Editors resp for series launch & sustain, movies, stunts & image promotion. Strong writing/prod/mngmnt skills. Res: (8/22)

JOB OPENING: DIR OF LITERACY/ePals Dir. Of Literacy Ch/IL: Resp for literacy content/community for 5-7 yrs K-12 exp req’d; exp w/online learning & mng online communities desired. Res to: (8/22)

JOB OPENING: Sr WRITER/PROD/History/NY : Write & produce high concept, on brand, on-air promo spots. 5+ yrs TV promo, mktg, production exp in a media environment. Apply: (8/22)

JOB OPENING: RIGHTS & CLEARANCES ADMIN/ WE/NYC: min 2 yrs R&C exp., ability to review & analyze contractual language & identify R&C issues. Resumes to: (8/22)

JOB OPENING:  SALES ASSISTANT/American Target Network/NYC: Develop Sales prop, work w/agency buyers, 3 yrs+ exp in TV, must be very organized, media math, Nielson, excel & writing skills a must. Apply: (8/22)

JOB OPENING: VP, DIGITAL SALES & MKTG/AMC/NYC: Acct mgmnt of digital dist & licensing across all AMCN nets.Central contact for all AMCN digital partners, accountable for digital revenue. Submit res (8/21)

JOB OPENING: DIR COMM/Discovery/MD: dvlps comm strategy & oversees PR/program publicity/Public Affairs outreach for ID and Military Channel; 8+yrs hands on media exp #6337 (8/21)

JOB OPENING: DAYTIME TALK PRODUCER/New York: Producer needed immediately for nationally syndicated daytime talk show. MUST have prior conflict booking experience. Resume: (8/21)

JOB OPENING: BROADCAST DESIGNER/MLB Network Promos/NJ: Design/animate/edit promos/gfx pckgs. Strong tech. execution & 5 yrs exp w/After Effects, Cinema 4D, Final Cut Pro, etc. Send resume/link to reel to (8/18)

JOB OPENING: ACCT EXEC. AD SALES/NY: Growing multimedia sports co. seeks experienced TV ad sales rep. Excellent compensation/benefits pkg. Agency relationships and ratings exp. a+. Send resume Attn: Rose to (8/18)

JOB OPENING: DIR AD SALES RSRCH/Ovation/NYC: Proactive, detail-oriented, creative, team player. 7+ yrs exp. with cable or BC sales team req’d. Strategic & hands on w/ Nielsen, MRI, Mendelsohn etc. (8/18)

JOB OPENING: EXEC ASST, PRESIDENT/SYFY, NBCUNIVERSAL/NYC: Looking for a talented Executive Assistant to support the Pres of Syfy. Must have 2 years of admin exp as well as a min 1 year working in TV. (6201BR) (8/18)

JOB OPENING: DIR, CONSUMER RESEARCH/Showtime Networks/NYC: Resp. for acq, trking and forecasting of consumer info in support of corp. directives. 8+ yrs of primary and second rsch exp in media a must. Apply at #12180BR (8/18)

JOB OPENING: DIR. PROG & SCHEDULING/Nat Geo TV/DC: Prog/Schdling expert will create Chl’s prime/daytime/fringe/late-night strategy. Strg schdl/nielsen exp analysis/strategy. 3-5 yr Cbl TV, Strg Excel/PP, Mgt. (8/17)

JOB OPENING: DEV/PRODUCTION MGR/DC: Non-fic theatrical product, giant screen films & documentaries. Highly creative & orgnzd & great comm skills. 3D film prod exp a plus.  Apply: ID 5273. EOE. (8/17)

JOB OPENING: DIGITAL AE/A+E Networks/NY: Sell A+E Network’s suite of dig advertising opportunities within assigned territory to agencies/clients. Apply: (8/17)

JOB OPENING: MGR NAT’L PARTNERSHIPS/HOME TEAM SPORTS SALES/FOX/CHI: Prspt/Sell/Dev multi-platform sponsorships w/Mdwt clients & properties to drive revenue. 5 yrs Ad Sales exp/Sports prog/Stnd Pres skills/Syst/PP. (8/17)

JOB OPENING:  Established NYC prod co is expanding its reality development dept. Seek several DEV EXECS with rolodex, proven track record selling shows, finding characters and writing. (8/16)

JOB OPENING: VP, PROGRAM STRATEGY/Viacom. 10+ yrs exp. in TV prog/sched; Min 2 yrs @ Sr. Dir level and above; Min 5 yrs exp managing a team. Prog research bckgd desired. B.A req. EOE/M/F/D/AAP apply (8/16)

JOB OPENING: Hd BUS AFFAIRS/NY: Solid BA bkgrd in TV and Digital Prod. Draft, negotiate, review agreements. Standards & Practices/copyright. JD+3yrs industry exp, network & cable. Resume/credits to (8/16)

JOB OPENING: VP/DIR, DISTRIBUTION/JIM HENSON CO/LA: Oversee sales TV, DVD & dig platforms for current & catalog series for Western Europe. (8/16)

JOB OPENING: FREELANCE FCPX EDITOR/Uncommon Content/NYC: Experienced and creative FCP X editor with background in creative services, promo and short-form.  Please send resume and link to reel to: (8/16)

JOB OPENING:  ACCT EXEC/OUTDOOR CHANNEL/CHICAGO: Dvlp, sell, implmt on-air/online media plns; new biz, mng accts, meet sls gls; 5 yrs media sls ind exp, 4yr deg reqd. Apply @; EEO/M/F/D/V (8/16)

INTERNSHIPS – These positions are for credit only – nobody gets paid here. These ads are always posted for free, and students work for school credit only. For more information on the specs for posting an Internship ad, email Trish at

FALL INTERNSHIP CREDITS ONLY: Non-Fiction TV Dev. Internship (NYC): Major TV Prod Co seeking CREATIVE INTERNS interested in reality TV and motivated to research, write and develop new ideas for TV series.Res/cov (8/22)

FALL INTERNSHIP CREDITS ONLY: INTERN /DiGa Vision/NYC: Busy production company looking for interns for current series in production & post. Must be enthusiastic, have a positive attitude and eager to learn. (8/21)

FALL INTERNSHIP CREDITS ONLY: CORPORATE COMMUNICATIONS POSTING/NYC: Crown Media Family Networks needs interns in our Corporate Communications department. Interns will get exposure in media outreach/placement, press kits & marketing. (8/21)

FALL INTERNSHIP CREDITS ONLY: RESEARCH POSTING/LA: Crown Media Family Networks needs an intern in our Research department. Interns will get exposure in analyzing network trends, focus groups, and Nielsen ratings. (8/21)

FALL INTERNSHIP CREDITS ONLY: INTERNS /Pink Sneakers Productions/Orlando: A one-stop, all-inclusive prod co creating entertaining, high-quality prgrmng. (8/16)

FALL INTERNSHIP FOR CREDIT ONLY:   FanBridge/NYC: Online fan marketing & management platform for music, sports, entertainment & brands seeks interns interested in biz dev/marketing/social media. (8/16)

SITUATION WANTED ADS, POSTED BY THOSE LOOKING TO BE HIRED… There is no charge for placing your Situation Wanted ad… for more information contact Trish Pihonak at

SITUATION WANTED: ASSISTANT OR APPRENTICE EDITOR (NY tri-state area): Mastery of Final Cut Pro and Adobe After Effects. Editing exp across genres including digital, corporate & indie film. Open to all opportunities. (8/22)

SITUATION WANTED:  NYC, Frfld, Wstchstr counties. Experienced SALES, BIZ DEV PRO pro seeking position in educational/home media, ad sales. Solid resume and excellent (8/22)

SITUATION WANTED: SUPERFINE WRITER. Concepts/content. Digital, video, print, integrated. Broadcast, innovation, beauty, foodie, wellness. I hear brand voices. (8/21)

SITUATION WANTED: RESEARCHER/EXEC ASST/LOS ANGELES AREA: 16+ yrs exp + key player in Primetime TV as researcher, proofreader, copy-editor, writer, exec asst. Exc. etiquette. (8/18)

SITUATION WANTED: SENIOR PRODUCER/FIELD DIRECTOR (NYC):  Experienced long-form, short-form and studio producer proficient in booking, writing, directing, talent producing, and post. (8/18)

SITUATION WANTED: PRODUCER/WRITER/RESEARCHER: for TV/webcomedy and variety series and specials at the network level. NY-based and looking for new opportunities. Visit for more info. Contact (8/18)

SITUATION WANTED: RESEARCHER/EXEC ASST/LOS ANGELES AREA: 16+ yrs exp +key player in Primetime TV as researcher, proofreader, copy-editor, writer, exec asst. Exc. etiquette. (8/16)

E-mail or call Trish Pihonak at 888.702.3858 for rates and specs for Job Openings.

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