Wednesday, April 4th, 2012

Cynopsis: Kids!

Good morning. It’s Wednesday, April 4, 2012, and this your first early morning briefing.

CBeebies (UK) commissions The Foundation, a Zodiak Kids production company, to produce the new preschool series Let’s Play (26×11). Hosted by Sid Sloane (CBeebies’ Get Set Go and Big Fun Time) and a new female host (to be announced), Let’s Play is designed to encourage young viewers to explore and discover the world through creative role playing and dressing up. Each episode will see the hosts set out on a new adventure in an animated world where they take on the role of a colorful character and dressed up for the part, during which they will play and learn all sorts of things before heading back home. Let’s Play will be filmed in summer 2012 and will air on CBeebies later this year.


Vancouver-based Thunderbird Films teams up with New Zealand’s Flux Animation Studios and Ireland’s Telegael to co-produce the new CGI preschool series, Wiki The Kiwi (78×7). The series revolves around two very different friends, Wiki, a bird who cannot fly, and his best friend Brian the Bat, who can fly. The two take viewers on imaginative journeys to a place where being different makes you the same and everything the same can seem to be very different, and where nothing stays the same  unless you want it to!

Zodiak Kids signs a three-pronged international co-production deal for the 3D animated educational preschool series Quick, Quack, Duck! (52×11). Quick, Quack, Duck! will be created and produced by Zodiak Kids’ production company The Foundation in partnership with Korean animation studio High 1 Entertainment and Tel Aviv based QQD Limited, the creators of the original concept. A pop-up world that encourages imaginative creative play, Quick, Quack, Duck! features the adventures of an inquisitive seven-year-old boy named Remi and his loyal duck, Quack. In each episode, Remi and Quack use tabs, pulls and other devices to trigger pop-ups that create a surprising and interactive story. Based on a short film called The Happy Duckling, the Quick, Quack, Duck! series is been co-created by Yvette Kaplan (Ice Age, Beavis & Butthead) and Gili Dolev (The Happy Duckling). Zodiak Kids retains worldwide rights to the property.

DQ Entertainment (DQE) welcomes new production partners onto two of its new animated productions.

  • Signing on as co-production partners with DQE for the new 3D animated series Robin Hood are broadcaster TF1 (France) and Method Animation, as well as Minika TV (Turkey), ATV’s new kid-targeted network. TF1 will hold the broadcast rights for the Robin Hood series for France and French speaking territories.
  • DQE enters into a co-production deal with Gaumont Alphanim (Alphanim), France, the principal rights holders for the new 3D animated CGI TV series Lanfeust. Alphanim has acquired the rights for Lanfeust of Troy, a long running French language comic series written by Christophe Arleston, drawn by Didier Tarquin, and published by Editions Delcourt. Alphanim is producing the series and will handle all of the creative aspects. As co-producer, DQE will be responsible for animation production. Under their deal, Alphanim and DQE will share global territories, including France and other French speaking territories and backend revenues from all lines of income. French broadcasters M6 and Canal j are backing the series.


The European Licensing Company (ELC) releases a new line of Scooby-Doo books across Romania from new Romanian licensing partner kid’s book publisher Gama Publishing House. The new publishing line features a range of titles, including coloring books, activity books and reading books, as well as an educational series that focus subjects such as the animal kingdom, unusual occupations, great inventions, geography, and the universe. Gama plans to add to the line with new titles later this year. Scooby-Doo is hugely popular in Romania, where Scooby and those meddling kids can be seen on Cartoon Network.

American Greetings Properties, the intellectual property and licensing division of American Greetings Corporation, and CPLG France, Cookie Jar Entertainment’s European licensing arm, will showcase the iconic Strawberry Shortcake brand at the Kazachok Licensing Forum this month. American Greetings Properties, marking its first time at the Kazachok Licensing Forum, will introduce Strawberry Shortcake’s new best friend and musical star Cherry Jam, into the French marketplace. Further plans for the Strawberry Shortcake brand in France include a promotion with the Association d’Organisations de Production Nationale de Fraise (National Association of Production of Strawberries). Beginning this month through June 2012, a Strawberry Shortcake costume character will appear at strawberry farms throughout France to promote the berries, share recipes and interact with kids. The brand will also provide continued support to the nonprofit organization Toutes a l’ecole (All to School) to help raise funding for a new all-girls school in Cambodia through various Strawberry Shortcake-themed events. Additionally, all new content will be featured on the Strawberry Shortcake France website at Since CPLG launched the Strawberry Shortcake licensing program in France, a wide range of licensing partners have signed on to the property across key categories including: Hasbro (toys); Hachette Jeunesse, Hemma, and Turbulences Press (publishing); D’Arpeje (outdoor toys, arts & crafts); Evasion (costume appearances); FOX and M6 (DVDs); Beautifair (back-to-school); Belltex (bedding); and Calego (bags, umbrellas); Corep (lighting).



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The Fresh Beat Band, Nickelodeon‘s preschool music group and stars of its eponymous series, adds a second leg (50 cities/70 shows) to its nationwide The Fresh Beat Band Live in Concert Tour (


The Hub scares up some thrills for a special nine-hour Friday the 13th programming marathon on Friday, April 13, 9p-6a. The Friday the 13th lineup begins with the debut of Clue as a TV movie (9-11:30p), the movie is amalgamation of Hasbro Studios’ original series format that premiered as a five-part miniseries in fall 2011. A 13-episode marathon of the live action series R.L. Stine’s The Haunting Hour: The Series and Goosebumps will follow (11:30p-6a).

Entertainment One and Kidtoon Films team up to feature Peppa Pig on the big screen at 120+ movie theaters nationwide this April 2012 as part of Kidtoons weekend matinee program. Throughout the month, participating theaters will offer a compilation of Peppa Pig episodes, including the iconic Muddy Puddles show. Peppa Pig airs in the US on Nick Jr. Additionally, Kidtoons will conduct select giveaway programs featuring Peppa Pig products with its theater and blogger network. Kidtoons will also supporting the screenings via Facebook and Twitter. The Entertainment One and Kidtoons partnership aims to create increased US awareness of Peppa Pig, drive viewership of the series on Nick Jr., support the launch of the new Peppa Pig DVD, and showcase the new Peppa Pig website ( ) and Facebook page. For a list of theatres showing Peppa in April go to

Slight programming change if you are looking for Dora’s Easter Adventure special today, it will premiere on Nickelodeon this morning at 11a (it had previously been set for a 10a debut). The special finds Dora and Boots awaiting a visit from the Hip-Hop Bunny, who is brining Easter Eggs for the Egg Hunt. Things are going well  at least until Swiper shows up and swipes the Hip-Hop Bunny’s basket, sending Dora and Boots and the Bunny on a quest to get the basket back. ( is featuring new Dora Easter activities, including printable Dora Easter coloring pages and a Dora Egg decorating pack, as well as a sneak peek of the Dora’s Easter Adventure special online.

Disney Publishing debuts Peter Pan, the first in a series of Disney Classics storybook apps ( available for iPad, iPhone, and iPod touch ($3.99). Based on Disney’s classic animated Pater Pan movie, the new storybook app features original illustrations by Disney Legends John Hench and Al Dempster, as well as a word-for-word narration, multiple reading modes and interactive activities (puzzles, coloring pages, memory matching games, tap-and-play activity, etc.). The app invites readers to join Wendy, John, and Michael on their adventures with Peter Pan and Tinker Bell, the Lost Boys, Captain Hook and his pirate crew. Over the next few months Disney Publishing plans to release several other Disney Classics tales, including Jungle Book, The Aristocats and Bambi.


Nickelodeon’s premiere of Nickelodeon’s 25th Annual Kids’ Choice Awards (KCA), hosted this year by Will Smith, on Saturday, March 31, at 8p, serves as basic cable’s number one telecast for the week drawing an average 6.2 million Total Viewers. The special’s debut was also took the top spot with kids and tweens on all TV, averaging K2-11 2.8 million, K6-11 2.3 million, and Tweens 9-14 2.3 million. The annual slime-fest registered the most votes ever with a record 223 million (+11%, over last year). Additionally, leading out of the annual KCA show the network debuted an episode of its new live action series How to Rock at 9:30p, setting a new high for the series with Tweens 9-14 1.8 million and Total Viewers 4.4 million.

Weekly Top Ten Basic Cable Ad Supported networks, Total Day and Primetime Rankings among K2-11 (000) 3/26-4/1/12 :
Total Day    (000)   Primetime     (000)
NICK° :         872     DSNY* :        1229
DSNY* :        825     NICK JR°°:      595
CARTOON:     503     ADSM** :       263
NICK JR°°:     432     NAN** :         258
ADSM**:       185     DXD:             211
DXD:             171     NICKTOONS:   199
NAN** :        170     SPROUT***:   106
NICKTOONS:   115     MTV:              87
SPROUT***:    91     DISCOVERY:     77
TEENNICK:       55     ANIMAL PLANET: 59
Source: Disney Research from Nielsen Media Research Data Live + SD Data
*Disney Channel is not spot ad-supported, although it does accept select sponsors.
**Denotes a network that broadcasts less than 51% of minutes in a 24hr day.
The Sprout network became publicly measured as of November 1, 2010.
°Nickelodeon Total Day: Mon-Thurs 7a-8p; Fri 7a-9p; Sat 6a-10p; Sun 6a-8p
°°Nick Jr is not an ad supported cable network, unlike most of the others in this listing

Weekly Top Ten Basic Cable Ad Supported networks, Total Day and Primetime Rankings among K6-11 (000) 3/26-4/1/12 :
Total Day     (000)  Primetime     (000)
DSNY* :        509     DSNY* :        947
NICK° :          453     NAN** :       182
CARTOON:      323     DXD:            168
DXD:             136     ADSM** :      168
ADSM**:       128     NICKTOONS:   122
NAN** :        118     NICK JR°°:      116
NICK JR°°:       78     MTV:              58
NICKTOONS:    74     DISCOVERY:     44
TEENNICK:       45     ANIMAL PLANET: 41
MTV:              31     ESPN:               34
Source: Disney Research from Nielsen Media Research Data Live + SD Data
*Disney Channel is not spot ad-supported, although it does accept select sponsors.
**Denotes a network that broadcasts less than 51% of minutes in a 24hr day.
The Sprout network became publicly measured as of November 1, 2010.
°Nickelodeon Total Day: Mon-Thurs 7a-8p; Fri 7a-9p; Sat 6a-10p; Sun 6a-8p
°°Nick Jr is not an ad supported cable network, unlike most of the others in this listing

Weekly Top Ten Basic Cable Ad Supported Networks, Total Day and Primetime Rankings among Tweens 9-14 (000) 3/26-4/1/12 :
Total Day      (000)  Primetime      (000)
DSNY* :         426     DSNY* :         781
NICK° :           328     ADSM** :      230
CARTOON:      264     NAN** :          212
ADSM** :       217     DXD:              140
NAN** :         142     MTV:              111
DXD:              117     NICKTOONS:     99
MTV:               75     DISCOVERY:      60
NICKTOONS:     61     ESPN:               56
TEENNICK:        52     ANIMAL PLANET: 56
COMEDY:          41     TEENNICK:         51
Source: Disney Research from Nielsen Media Research Data Live + SD Data
*Disney Channel is not spot ad-supported, although it does accept select sponsors.
**Denotes a network that broadcasts less than 51% of minutes in a 24hr day.
The Sprout network became publicly measured as of November 1, 2010.
°Nickelodeon Total Day: Mon-Thurs 7a-8p; Fri 7a-9p; Sat 6a-10p; Sun 6a-8p
°°Nick Jr is not an ad supported cable network, unlike most of the others in this listing

Live + Same Day Ratings Kids Cable Network Averages (000) for Saturday, March 31, 2012, 6am-11pm, ranked by K2-11:
NICKELODEON:           K2-11 1341; K6-11 900; TWEENS 9-14 730
DISNEY CHANNEL:       K2-11 1077; K6-11 765; TWEENS 9-14 551
CARTOON NETWORK:   K2-11   565; K6-11 408; TWEENS 9-14 324
DISNEY XD:               K2-11   206; K6-11 157; TWEENS 9-14 153
NICKTOONS:              K2-11   105; K6-11   70; TWEENS 9-14  45
Source: MTVN Research from Nielsen Media Research Data

Live + Same Day Ratings Kids Cable Network Averages (000) for Sunday, April 1, 2012, 6am-11pm, ranked by K2-11:
DISNEY CHANNEL:      K2-11 1024; K6-11 687; TWEENS 9-14 555
NICKELODEON:           K2-11   940; K6-11 614; TWEENS 9-14 473
CARTOON NETWORK:   K2-11   551; K6-11 400; TWEENS 9-14 251
NICKTOONS:              K2-11   231; K6-11 153; TWEENS 9-14 107
DISNEY XD:               K2-11   185; K6-11 142; TWEENS 9-14 129
Source: MTVN Research from Nielsen Media Research Data

Live + Same Day Ratings Kids Cable Network Averages (000) for Monday, April 2, 2012, 6am-11pm, ranked by K2-11:
DISNEY CHANNEL:       K2-11 840; K6-11 486; TWEENS 9-14 362
NICKELODEON:           K2-11 732; K6-11 356; TWEENS 9-14 241
CARTOON NETWORK:   K2-11 666; K6-11 446; TWEENS 9-14 356
DISNEY XD:               K2-11 208; K6-11 153; TWEENS 9-14 140
NICKTOONS:              K2-11   97; K6-11   67; TWEENS 9-14  60
Source: MTVN Research from Nielsen Media Research Data



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Answer to Our Last Trivia Question:
Who is the Jetsons’ maid? Rosie the Robot. Kudos to: Joel Maxwell/NYC; Tony Ferranti-MMSI/Warwick, RI; Scott Jenkins-Tribune Media Services/Queensbury, NY; Dennis Nance-Turner Broadcasting, Inc./Atlanta; Barb Throm-Clinical Site Services/St. Louis; Heather R. Floore-CW33 – KDAF-TV/Dallas; Liz Murray-Turner Broadcasting/Chicago; Tom Boyd-WGN-TV/Chicago; Sierra Filucci-Common Sense Media/San Francisco; Donna Felten-Natural Talent, Inc./Santa Monica; Jeff Holder-FlyOver Projects/LA;Frederick Levy-Management 101/LA; Kelly Winger, Toronto Fringe Festival/Toronto.

Today’s Trivia Question: What High School does teenage Peter Parker attend? (Email with your answer and be sure to include your name, company, city and time zone. Unofficial rules: Only the second four correct answers from each time zone will be mentioned; and once you’ve been mentioned in any of the Cynopsis editions, you can’t be mentioned again that calendar week.)

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