Wednesday, April 25th, 2012

Cynopsis: Sports
04/25/12

Good morning. It’s Wednesday, April 25, 2012, and this is your first early morning Sports briefing.

A packed house, a killer lineup of speakers and hot topics fueled the first-ever Cynopsis: Sports Business Summit in Manhattan yesterday. Featuring speakers that included executives from the NFL, NHL, NASCAR, NBC Sports, CBS Sports, FOX Sports, Turner Sports, ESPN, Univision Deportes, IMG, Wasserman Media Group, PepsiCo, Tennis Channel, MLB Network, BTN, DIRECTV and many more, audiences were able to take away the latest trends and best practices in the sports industry. Thank you to all of our speakers as well as everyone who participated.

In case ya missed it, here are some snippets from some of the session speakers:

  • Steve Phelps, CMO of NASCAR: NASCAR doesn’t have the luxury of the local community to support the franchise. It’s a national community. Generational transfer is not happening as much, and its effecting all sports, not just NASCAR.

  • Jon Miller, President of Programming at NBC Sports: We expect a very robust upfront marketplace because sports delivers where other properties can by cyclical.

  • Ken Fuchs, Vice President Yahoo! Media Network – Sports, Games &  Entertainment: When we think about video and live sports vs. non-live, there are multiple opportunities for us to play in that system. Consumers are hungry for sports 24/7, they can’t get enough and can access the content at all times from any device.

  • Alex Kaplan, DirecTV VP of Marketing: We’ve been raising price of NFL Sunday Ticket by $20-$30 a year for past 10 years.  Now, we want to broaden our audience, so the price came down from $400 to $200 to sell more packages. Now, for the people who got it free, going forward will they pay $200 or $400? We’ll find out if it worked.

  • Jennifer Storms, Senior Vice President of Sports Marketing at PepsiCo: There is no ROI tool out there, so we are just going to make sure it’s good. It is on the sponsor themselves to know what moves their business. We have to be the ones who take it and measure it to determine if it’s successful. Relying on a system that is just out there is putting your head in the sand… You have to go into a deal holistically for your business.

On the Air

SPEED and the ACO (Automobile Club de l’Ouest) inked a multi-year deal that keeps the celebrated 24 Hours of Le Mans with the channel. The package includes expanded digital rights and extends the 17-year relationship between the endurance race and SPEED.

ABC officially delivered its highest-rated and most-viewed NBA regular season ever, averaging a 3.3 household rating with 5,421,000 viewers on average for its 15 broadcasts during the 2011-2012 campaign, according to Nielsen. That rating is up 10% from last season while viewership rose 6% year-to-year. 

As expected, NBC’s coverage of the Bruins/Capitals game on Sunday officially scored as the most watched NHL Playoff game in 15 years (not counting Stanley Cup Final matches) drawing 3.52 million viewers. Elsewhere, viewership of the playoffs on NBC Sports Network is up 17% through 12 days, hitting 691,000.

MSG’s Monday night telecast of Game 6 of the Eastern Conference Quarterfinals between the Rangers and the Senators scored a 4.27 Nielsen household rating, to mark the highest-rated Rangers game on the network since May 6, 1997 when the team faced the New Jersey Devils in Game 3 of the Eastern Conference Semifinals (5.01 HH). The game was the top-rated program in New York on Monday night among all household-rated programs on cable networks.

Last weekend’s UFC 145 preliminary-card broadcast on FX continued an upward trend on the channel. The card drew 1.6 million viewers for the channel, to score as the best prelims so far and nearly doubling the viewership from the first prelims that ran on the channel in January. So far, every FX-televised UFC prelims special has done better than the one that ran before it.

FUEL TV is holding a 48-hour UFC marathon Saturday and Sunday as part of DIRECTV’s Choice Xtra Free Trial taking place from April 24 to April 30. The marathon, dubbed Domination Week, will feature current and past UFC champions such as George St-Pierre, Jon Jones, Anderson Silva, Brock Lesnar, Frankie Edgar, Tito Ortiz and Randy Couture in memorable bouts.
 
ESPN has tapped six Big Ten Conference college football games that will be slated for prime-time telecasts on ABC, ESPN or ESPN2 this year. Selections include Boise St./Michigan St. on Aug 31 on ESPN; Notre Dame/Michigan St. on ABC on Sept. 15; Wisconsin/Nebraska on Sept. 29 (channel TBD); Nebraska/Ohio St. on Oct. 6; Ohio St./Penn State on Oct. 27. In addition, the company has also elected Michigan/Nebraska

SPEED’s coverage of last Saturday’s NASCAR Camping World Truck Series race at Kansas Speedway was up 21%, according to Nielsen Media Research, with an .86 score compared to last season’s equivalent race. Ratings were also up 113% among M18-49 with a .51. So far this season, the NCWTS is outpacing last year by 7% overall.

FOX Sports Network renewed a deal with organizers of the Larry H. Miller Tour of Utah for this year’s professional cycling stage race. FSN serve as the national broadcast partner and will provide 18 total hours of national programming for the Tour, including 12 hours of live coverage. All six days of programming will run from Aug. 7-12, 2012.

HRTV is making its annual pilgrimage to Churchill Downs for on-site coverage of the 138th edition of the Kentucky Derby, beginning with Opening Day on Saturday. Programming will include a daily Fasig-Tipton Pursuit of the Crown,Race Day America, Westrock Coffee First Call and live coverage of the Derby post position draw on Wednesday at approximately 5p.

Bloomberg Television will dedicate its sports business series Sportfolio to the NFL Draft tonight at 9p. Content will include an interview with University of West Virginia Athletic Director Oliver Luck who will talk about his son Andrew and also interview NFL CMO Mark Waller.


A CYNOPSIS MESSAGE


 

Upcoming Specials Editions for Cynopsis Media

Daytime Emmy® Awards: Before the Ballots: Talk Show [April 24]

Digital NewFronts Wrap-Up [May 7]

Upfront 2012: Spanish Language [May 9]

 Upfront 2012: Sports [May 15]

Space is limited. To reserve your ad space, contact Mike Farina | 203.218.6480



Sponsorship & Promotion

Forbes, Nielsen and E-Poll released its annual list of America’s Most Influential Athletes, and NASCAR Sprint Cup Series driver Jimmie Johnson scored at the top of the list to repeat as America’s most influential athlete, based on public opinion polling to measure an athlete’s likeability and whether they’re considered “influential”. Other athletes in the top ten included Tim Tebow, Peyton Manning, Manny Pacquiao, Tom Brady, Aaron Rodgers, Dale Earnhardt Jr., Drew Brees, Eli Manning, and Jeremy Lin.

Israel has asked the International Olympic Committee to honor the Israeli team members who were killed by Palestinian terrorists at the 1972 Munich Games, according to the AP. He report states that Deputy Foreign Minister Danny Ayalon sent a letter to the IOC, asking for a minute’s silence honoring the 11 Israeli Olympic athletes and coaches that were killed by Palestinian terrorists. The tragedy will mark its 40th anniversary this year.

AmeriHealth NJ has extended its sponsorship with the New Jersey Devils for three additional years, adding branding opportunities as well as increased social media engagement. As part of the deal,  AmeriHealth NJ will continue to hold the naming rights to the AmeriHealth Pavilion, the New Jersey Devils official practice facility and  AmeriHealth NJ will be the title sponsor of the “Marquee Match-Up,” a youth program played during the first intermission at selected New Jersey Devils regular season home games.

Digital Fields

The International Olympic Committee has launched a new social site allowing fans to follow their favorite athletes during the Summer Games. The Olympics Athlete Hub was created to generate a stronger connection between athletes and fans by aggregating the Twitter and Facebook feeds of the athletes

The Main Event

Game seven of Caps/Bruins in a terrific series. Coverage starts at 7:30 on NBC Sports Network.

 


ON THIS DAY in 1974: The NFL moves the goal posts and institutes one fifteen-minute sudden death overtime period for all tied games.

Answer to Our Last Sports Trivia Question: Three quarterbacks from Stanford have been taken with the number one pick in the NFL draft. Name two.  John Elway, Jim Plunkett, and Bobby Garrett. Kudos: Jon Miller-NBC Sports/NY; Michael Novara-ESPN NY/NY; Peter King Hunsinger-Golf Digest & Golf World/NY; David S. Larson-CBS Television/NY; Doug Drotman-Drotman Communications/Commack; Kathryne Copeland-XOS Digital/Orlando; Terry Ewert-BTN/Short Hills; Michael Goodman-Radio One/Atlanta; Mike Wilczynski-Comcast Spotlight/Naperville; Kevin Micklo-Initiative Media/Chicago; Cliff Smith-Root Sports/Denver; Jess Schoep-STARZ Entertainment/Englewood; Alan Resnikoff-Shamrock Capital Advisors/LA; Willie Price-American Forces Network/Riverside; John Sutton-Charter Digital Media/LA.

In The Know: The Celtics retired the number 00 in honor of what player? (Email Chris-Sports@cynopsis.com with your answer and be sure to include your name, company, city and time zone. Unofficial rules: Only the second four correct answers from each time zone will be mentioned; and once you’ve been mentioned in any of the Cynopsis editions, you can’t be mentioned again that calendar week.)

Later — Chris
Chris Pursell for Cyn opsis | Sports
04.25.12

Cynopsis Ad Sales:
Mike Farina – VP/Sales and Marketing – 203-218-6480 / mike@cynopsis.com
Classifieds – Trish Pihonak- 888-702-3858 / trish@cynopsis.com

To subscribe to any Cynopsis edition(s) click here.
To unsubscribe from this edition, click here.


Cynopsis CLASSIFIEDSFor More classifieds, visit the Cynopsis.com classifieds page here .


 

JOB OPENING: DIGITAL ACCT. EXEC/NBCU/NYC: Devlp. 360 ad sales prgm. for dig. and on-air, ID new clients, 5+yrs. dig. sales exp. Apply: www.nbcunicareers.com Job# 5244BR (5/2)

JOB OPENING: SR AD SALES EXEC/Captivate Network/LA or SF: Need 5+yrs client+agency (planning side) contacts. Strategic solutions+consultative sales+passion. Excel $ pkg to cre8 new DOOH biz w/THE leader. Apply: hr@captivate.com (5/2)

JOB OPENING: SR. ANALYST USA DIGITAL RESEARCH/NBCUNIVERSAL/NYC: Support USA Digital Research team. Knowledge of Omniture, comScore, Nielsen, and Hitwise. Apply online at www.nbcunicareers.com (#5413BR) (5/2)

JOB OPENING: AFFIL MKTG MGR/Ultimate Fighting Championship/Las Vegas: Mng aff. mktg. partnerships w/digi & new media partners. 5yrs exp affil mktg & exp digital or new media envir. strongly desired. Apply: www.ufc.com/careers (5/1)

JOB OPENING: SR. RESEARCH ANALYST/ESPN/Miami: Provide local ad sales team with the research support to help grow LatAm business, via regular reporting and requests. 3+ yrs exp. pref’d. Send resume to: cynthia.rivera@espn.com (5/1)

JOB OPENING: MKT DIRECTOR/NYC: Lead ad sales & aff. sales mkt/promo efforts. Generate & execute brand part. ideas. Min. 10 yrs. mkt/sales/promo exp in cable/TV. Strong leader. Some travel. Send resume: maspencer2010@gmail.com (5/1)

JOB OPENING: DIR RECRUITMENT RESRCH/NBCU/NYC: 6+yrs Sourcing exp., 2yrs Mgmt exp, Direct exp w/Exec-levels, Social media/Boolean/Name Gen/Talent Mapping, Ind. Knwldg A+ Apply: www.nbcunicareers.com Job# 5299BR, EOE/M/F/D/AAP (5/1)

JOB OPENING: SALES ASSISTANT/Crown Media/ New York City: Work with AE & Planners to service and maintain agencies and clients on daily basis. More info & apply: http://www.hallmarkchannel.com/jobs (4/28)

JOB OPENING: ACCOUNT EXECUTIVE/Sportsman Channel/NY or WI: AE w/ 3+ yrs national ad sales AE exp a must. Sports/outdoor sales preferred. Excellent agency relationships & proven track record. Apply: www.thesportsmanchannel.com (4/28)

JOB OPENING: MGR, ADVNC’D PLATFORM ASSET PROD/AMCN/NYC: Mnge production/delivery of assets associated w/prog on Adv Platforms: DSTB OnDemand, IPTV, EST, TV Everywhere, Social Media,etc. Apply at http://tinyurl.com/c9m33x9 (4/28)

JOB OPENING: DIR OF COMM/Universal Sports/West Lake Village CA: Generate awareness of the network. 6-8yrs PR/Media Rel exp. Exc PR, comm, writing skills & social media skills. Res: employment@universalsports.com (4/28)

JOB OPENING: DIR LEGAL AFFAIRS/SCRIPPS/TN: Provide legal counsel for prgrmng, neg.agreements across SNI brands. Intellectual property matters, mainly copyright & trademark exp a must. Apply: http://www.scrippsnetworks.com Req. 2953 (4/27)

JOB OPENING: DIR, NEWS & LOCAL PRGRMNG/So. Cali: Mng news/prog content. Responsible for overall plan’g, dvlpmnt & prod for news/prog. News/TV mgmt exp. + 5-10 yr exp.  industry req. www.timewarnercable.com/careers #134478BR (4/27)

JOB OPENING: ACCOUNT DIR/GSTV/NEW YORK: Largest nat’l away from home TV network at the pump seeks an account director with strong exp in media sales. Apply at: http://gstv.iapplicants.com/ViewJob-289691.html (4/27)

JOB OPENING: RESEARCH EDITOR AD STANDARDS/NBCUniversal/NY: Will focus on prescription/OTC drug ads for broadcast. 2 yrs exp with clinical and consumer related research. Apply at: www.nbcunicareers.com Job#5369BR (4/27)

JOB OPENING: PROJ MGR RSRCH/ATL: Mng rsch proj to support Ent prgmng for TBS. BA/BS deg. 5+yrs mktg/media rsrch exp req’d. Prof in basic statistics/analysis, Nielsen media rsrch suite of software. Res & C/L: melanie.hill@turner.com (4/27)

JOB OPENING: MGR NBC SPORTS NETWORKS SALES PLANNER/NYC: Work across NBC Sports Ntwrk sales teams to oversee inv yield mngmnt, sales plan review, pre/post sales analysis. More info: www.nbcunicareers.com 5159BR (4/27)

JOB OPENING: RSRCH ANALYST/CBS Television Distribution/NYC: CTD barter prgrmng using Nielsen NPower, Galaxy Explorer and Market Breaks as well as WRAP sweep. BA Deg pref’d.  Susan.Saddik@cbs.com  Apply: www.cbscareers.com (4/27)

JOB OPENING: SALES PLANNER/DIRECTV/NYC: Client acct mngmnt & sales support including dvlpng sales proposals, planning costs, buy/sales reports, billing, scheduling & inventory QC. Req’d 2 yrs exp. Resume to: directv.com, http://DIRECTV.taleo.net/careersection/2/jobdetail.ftl?lang=en&job=1200448&src=JB-10292 (4/27)

JOB OPENING: NATIONAL TV BUYING DIRECTOR/Boston: 7-10 years exp w/major agency, Network, Cable and wide range of new media options a plus, relo package avail, Send resume to Jwatson@execsearchinc.net (4/26)

JOB OPENING: CFO/LEFTFIELD PICTURES/NYC: oversee all financial aspects of the business, raise money & ensure that it is used wisely. Info: http://www.leftfieldpictures.com/cfo-posting/ Resumes to: cfosearch@leftfieldpictures.com (4/26)

JOB OPENING: CREATIVE DIR/Lifetime/NY: Create & execute high level mktg campaigns for Lifetime’s key initiatives. 5+ yrs on-air promo exp + 3+ yrs campaign launch exp. Apply: www.aenetworks.com/careers.html (4/26)

JOB OPENING: VP STRATEGY & CONS MKTG/Lifetime/NY: Manage cons mktg activities & direct mktg strategies across all Lifetime brands. 10+ yrs media, promo, mktg or adv exp within ent industry. Apply: www.aenetworks.com/careers.html (4/26)

JOB OPENING: PR DIRECTOR/TNT-TBS/ATL: develop strategic, creative publicity campaigns for TNT & TBS original programming. 7+ years television publicity experience; Req #130698BR http://www.turner.com/#/careers/job-details/130698BR (4/26)

JOB OPENING: SALES PLANNER/CBS Television Distribution/NY: National TV Sales Org. seeks energetic organized individual to join our company. Direct contact w/sales team and agencies. Contact Susan.Saddik@cbs.com (4/26)

INTERNSHIPS – These positions are for credit only – nobody gets paid here. These ads are always posted for free, and students work for school credit only. For more information on the specs for posting an Internship ad, email Trish at trish@cynopsis.com.

SUMMER INTERNSHIP CREDITS ONLY: LUDORUM/NYC: Seeking collage intern with marketing or licensing experience to assist in day to day team activities.  Detail oriented and excellent communication skills a must. To apply email danielle.cook@ludorum.com (4/26)

SITUATION WANTED ADS, POSTED BY THOSE LOOKING TO BE HIRED… There is no charge for placing your Situation Wanted ad… for more information contact Trish Pihonak at trish@cynopsis.com.

SITUATION WANTED: iPhone/iPad APPLICATION DEVELOPER: 12+ years interactive prod – will work project-project basis, can dvlp for personal or organizations – email for list of current apps in iTunes store. matt@elevationnetworkgroup.com (5/2)

SITUATION WANTED: NEGOTIATION & NEW MEDIA COUNSEL/DIR/CA: 7+yrs exp. in negotiation, drafting, deal mngmnt & execution. Extensive exp compliance, new media, new gTLD’s, Internet & Intellectual Property enforcement. krashdigital@yahoo.com (5/2)

SITUATION WANTED: Jeanne Intile Burns, VOICE-OVER ARTIST/VOICE COACH, Cell: 845-721-9681, E-Mail: jintilevo@yahoo.com, Web Links: www.castingnetworks.com/jburns, http://jburns.voices.com, www.allegro-music.com (“American Biographies”) (5/1)

E-mail Trish@cynopsis.com or call Trish Pihonak at 888.702.3858 for rates and specs for Job Openings.

Are you looking for a job? Post your Situation Wanted Ad here — Email Trish@cynopsis.com for specs.

Cynopsis Media, a division of Access Intelligence
65 Lantern Road
Stratford, CT 06614
Ph: 888.702.3858
Fx: 203.386.8855

Copyright Cynopsis 2012

All outgoing e-mails are scanned and sent out virus free. Copyright Cynopsis 2012

To unsubscribe from just this Cynopsis Sports email, please click here.

 

Related Stories

11/22/17: Cynopsis Jobs

We can help you find a NEW JOB!

Job of the Week EVP, CONTENT PAC-12 NETWORKS SF Oversee/mng Linear & Digital Prod, Talent, Remote/Studio Production Ops & Programming depts. Former demonstrated record of strong leadership & general mngmnt. Strong knwlg collegiate content & strong familiarity w/nat’l & regional sports ntwk. Full info/apply HERE CynopsisJOBS Good morning. It’s Wednesday November 22, […]

11/22/17: Charlie Rose is out at CBS and PBS

CBS and PBS sever ties with Charlie Rose

CYNOPSIS Good morning. It’s Wednesday November 22, 2017 and this is your first early morning briefing. Cynopsis will be back bright and early on Monday, November 27. Happy Thanksgiving! Tonight’s Premieres: HGTV: Property Brothers at Home: Drew’s Honeymoon House at 9p History: Forged in Fire: Bladesgiving at 8p Smithsonian Channel: Polar Bear […]

11/22/17: Amazon Echo Show regains access to Google’s YouTube, along with Dailymotion and Vimeo

Amazon Echo Show regains YouTube access

CynopsisDigital Good morning. It’s Wednesday November 22, 2017 and this is your your first early morning Digital briefing.   TODAY’S CODEBREAKER   False Positive: A false positive occurs when a legitimate permission-based email is incorrectly filtered or blocked as spam. Naturally, email-based marketers would prefer to see as few false positives as […]

CynCity

Cynsiders

Instagram