Cynopsis Sports Webinar -

Sports Sponsorships: How to Activate Effective Partnerships and Tap Into Fan Loyalty

Date: Wednesday, December 5, 2012
Time: 1:30 - 3:00pm ET
Cost: $295 per site



Whether you are dealing with local fans or international audiences, the December 5, 2012 Cynopsis Sports Webinar is your key to growing sponsorship revenue in this highly competitive marketplace and will put you on the right path to grow or launch new revenue streams in 2013.  Sponsor deals continue to evolve, so the Cynopsis Sports team has brought together executives from national brands, agencies, networks and sports leagues to share the secrets and tactics behind some of the sports world’s most effective and memorable campaigns. What made these campaigns beneficial for both the sponsor and the outlet? What did the parties bring to the table to cultivate success? At this 90-minute information-packed webinar, you'll get the ideas and blueprint for creating highly effective sports sponsorships for your brands.

This December 5th Webinar will cover:

• How to attract deeply engaged audiences and develop brand loyalty
• How to expand marketing platforms from a short-term pop to a year-round opportunity
• Capturing relevant personal data that can be used to identify new partners and enhance engagement
• Cross-promotion case studies and results that show how media buyers and agencies are leveraging the power of sports
• Keeping the campaign cohesive on multiple platforms
• Smart tactics for measuring sponsor ROI

Plus, Q&A during the Webinar will allow you to get your specific questions answered!

Who should attend? If you are involved in Sports Media in any of these capacities, this Webinar's for you:

• Marketing
• Agencies
• Networks
• Digital Marketing
• Programming
• Advertising
• Production
• Social Media

How does the webinar work?
The live audio is delivered to your location over your computer speakers. The Power-Point presentations are presented over the Internet and are available to print out before the program. This is like a talk-radio program with visuals on the Web. You and your team will be able to have a live Q&A with all the speakers.

• One (1) set of materials (you may make copies for all of the persons you invited to listen to the program)
• One (1) Internet connection to the seminar.

What equipment do I need?
For the Internet connection:

• PC: 166Mhz Pentium-based PC or better
• Operating system: Windows Vista, Windows XP, Windows 2000, Mac OS X, Linux (Windows 98/NT/ME will most likely work but are not officially supported)
• Browser: For optimal viewing experience, we recommend using Internet Explorer 6.0 or higher. Mac OS X must be used in combination w/ a supported Firefox browser and Adobe Flash Player. Most versions of Linux OS will work in combination w/ a supported Firefox browser and Adobe Flash Player.
• Internet connection: 56k Dial-up Modem (minimum requirement). Some presentations will require a higher bandwidth connection such as Cable Modem or DSL.
• Display set at 1024 x 768

Mac users are encouraged to use Firefox 2.0 (or later) with and Adobe Flash Player or Real Player to view the webcast. You can also test your system using the system test button in menu on the left hand side.

Downloads
If using Adobe Flash Player, Version 9 or later is required.
Download a supported Adobe Flash Player