Cynopsis Webinar -

Social Media 3.0 for TV Programmers: Beyond Facebook and Twitter

Date: Thursday, December 13, 2012
Time: 1:30 - 3:00pm ET
Cost: $295 per site

CD's available for purchase (Each registration comes with access to the archived version of the program, the materials provided by the speakers and a personalized certificate of completion for attending the Webinar.)



Position your brand for unprecedented social media success in 2013 by joining us on December 13th for an information-packed Webinar from the publishers of Cynopsis. For the last two years, Facebook and Twitter have been powerful digital traffic and tune-in drivers for forward-leaning TV marketers and programmers. But that social media world is fragmenting and opening up new opportunities to leverage, engage and expand audiences. From Instagram to Viddy, second screen mobile apps to users voting on plot and character outcomes, social media is weaving its way into all aspects of the viewers’ lives and the lifecycle of TV programming. But how do you capture that new multi-screen social dynamic, let alone prioritize the scores of opportunities cold calling your office every week?

Join Cynopsis on Thursday, December 13 to get bleeding edge social tactics, strategies, do's and dont's from social media strategists and TV programmers. How are TV providers now using the social network at every stage of content development, production, promotion and engagement? What are new mobile tools like Instagram, SocialCam, GetGlue, Zeebox, Tumblr, and others bringing to the table? And how are content providers both prioritizing their investments in these many new channels and at the same time measuring success?

At this Webinar you will learn how to:

• Leverage emerging social mobile media channels like Instagram and Viddy to find new audience niches.
• Synchronize and optimize efforts across social media channels so the various platform amplify one another.
• Identify the video and photo assets that resonate in the new visual social economy (Pinterest, Tumblr, Instagram, Viddy).
• Develop “social TV” content, interactions and apps that engage audiences on the new “second screen” of smartphones and tablets.
• Develop social programs that bring audiences into  the content development and promotion process.   
• Bring your advertisers into the social media conversation and explore new marketing models.
• Build social programs that are measurable and come up with benchmarks for success and calculating ROI
• Prioritize effort and identify the emerging social media opportunities that map best against your brands and audiences.
  
  Plus, Q&A during the Webinar will allow you to get your specific questions answered!

Who should attend? If you are involved in any of these capacities, this Webinar's for you:

• Advertising
• Marketing
• Media Buying
• Media Planning
• Business Development
• Management
• Social Media
• Branding
• Products Launches
• Financial Management
• Communications
• Research

How does the webinar work?
The Power-Point presentations are presented over the Internet and are available to print out before the program. This is like a talk-radio program with visuals on the Web. You and your team will be able to have a live Q&A with all the speakers.

• One (1) set of materials (you may make copies for all of the persons you invited to listen to the program);
• One (1) Internet connection to the seminar.

What equipment do I need?
For the Internet connection:

• PC: 166Mhz Pentium-based PC or better
• Operating system: Windows Vista, Windows XP, Windows 2000, Mac OS X, Linux (Windows 98/NT/ME will most likely work but are not officially supported)
• Browser: For optimal viewing experience, we recommend using Internet Explorer 6.0 or higher. Mac OS X must be used in combination w/ a supported Firefox browser and Adobe Flash Player. Most versions of Linux OS will work in combination w/ a supported Firefox browser and Adobe Flash Player.
• Internet connection: 56k Dial-up Modem (minimum requirement). Some presentations will require a higher bandwidth connection such as Cable Modem or DSL.
• Display set at 1024 x 768

Mac users are encouraged to use Firefox 2.0 (or later) with and Adobe Flash Player or Real Player to view the webcast. You can also test your system using the system test button in menu on the left hand side.

Downloads
If using Adobe Flash Player, Version 9 or later is required.
Download a supported Adobe Flash Player