How to Sell Digital Advertising in a Fragmented Media World


Cost: Free to Register.

For questions, please contact Trish Pihonak (trish@cynopsis.com).

Cynopsis_Webinar_logo


$295 per site – invite your team!

For questions, please contact Trish Pihonak (trish@cynopsis.com).




This fast-paced, idea-packed webinar is tailored to TV sales and marketing teams. Just one hour of  your time could mean exponential sales growth!

For television sellers these days, it’s not enough to be experienced and to know your market. And it’s certainly no longer simply about the avails and spots that have defined linear TV since its inception. It’s about selling more than one platform at a time – and for most salespeople, that means knowing how to sell digital inventory.

In an environment in which nearly 30 % of the $187 billion pot that makes up U.S. ad spend is digital, according to Strategy Analytics, understanding this segment is critical. Toss in the fact that digital spend is the fastest growing ad category, expected to surge 13% in 2015, and it’s only more clear.

But the truth for many salespeople is that they don’t know really how to sell digital advertising. And yes, it’s a lot to wrap your head around. But when your team is responsible for generating hundreds of thousands of dollars in revenue (and often more), a firm grasp on this sector is a necessity.

That’s why we’re here.

We know that you’re busy, so we’re asking for just one hour of your time to join Cynopsis on Tuesday, March 31, 2015 for a webinar that will get your team up to speed on how to effectively sell digital assets. You will learn to:

  • Price and present banners, rich media, sponsorship, and video
  • Combine the benefits of audience (new media) vs. content (traditional media) targeting
  • Be fluent when discussing the three digital tent-poles: audience reach and scale, cost-efficiency, and audience efficiency
  • Understand the difference between display and mobile phone ad unit formats
  • Talk with authority about where native ads and programmatic buying fit into the picture

MEET OUR EXECUTIVE PANEL

steve bookbinder                              Dan_Owen_The_Weather_Company_1

Steve Bookbinder                                            Dan Owen
Co Founder & CEO                                      Regional  VP, Multi Platform Sales
DMTraining                                                    The Weather Company

 

MEET OUR MODERATOR

Roberta Caploe_BW

Roberta Caploe
Editorial Director,
Cynopsis Media

Who should attend?

If you work in any of the following capacities and are considering making this move, you’ll want to join us.

  • Media Planning
  • Media Buying
  • Sales and Distribution
  • Marketing
  • Business Development
  • Management
  • Production
    Advertising

How does the webinar work?

The live audio is delivered to your location over your computer speakers. The Power-Point presentations are presented over the Internet and are available to print out after the program. This is like a talk-radio program with visuals on the Web. You will be able to have a live Q&A with all the speakers.

  • One (1) set of materials
  • One (1) Internet connection to the seminar.

What equipment do I need?

  • Operating system: Windows XP SP3 and above, Apple Mac OS X 10.7+ Lion, Apple iOS 5.1+, Android 4.3+,
  • Processor: 1GHz1=
  • Internet Browser: Internet Explorer 7.0+, Firefox 20+, Safari 5+ , Google Chrome 20+
  • Hardware: AUDIO: Sound Card with speakers. VIDEO: Screen with 1024×768+ resolution support.
  • Media Playback: Adobe Flash Player 10.3+ , Apple iOS and Android: http streaming enabled browser
  • Internet Connection: 700kbps+ connection
  • Ram: 1GB

Mac users are encouraged to use Firefox 2.0 (or later) with and Adobe Flash Player or Real Player to view the webcast. You can also test your system using the system test button in menu on the left hand side.

Downloads
If using Adobe Flash Player, Version 9 or later is required.
Download a supported Adobe Flash Player

Questions

For questions or comments please contact Trish Pihonak

If you are having any technical difficulties or need assistance meeting these requirements, please contact our Technical Support Center at 1-866-709-8255 or click HERE




Meet Our Executive Panel

No panelists found.

Meet Our Moderator

No mods found.

how does the webinar work?

The live audio is delivered to your location over your computer speakers. The Power-Point presentations are presented over the Internet and are available to print out after the program. This is like a talk-radio program with visuals on the Web. You and your team will be able to have a live Q&A with all the speakers.

  • One (1) set of materials (you may make copies for all of the persons you invited to listen to the program)
  • One (1) Internet connection to the seminar.

what equipment do i need?

For the Internet connection:

tech webinar instructions

  • 1 Dual core processors are preferred.
    2 Mac and iOS devices only.
    3 In addition to having a properly installed Adobe Flash Player your system must permit live Flash streaming.
    4 Apple iPad and iPhone only. Please use Safari on iOS devices for the best viewing experience.
    5 Android 4.4+. Please use Chrome on Android devices for the best viewing experience.

downloads

If using Adobe Flash Player, Version 9 or later is required.
Download a supported Adobe Flash Player

questions

For questions or comments please contact Trish Pihonak at Trish@cynopsis.com

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