Programmatic TV 2016: The Keys to Mining Data and Measurement


In just two years, nearly three in four display ad dollars will be spent programmatically, projects eMarketer, with budgets for programmatic TV buying poised to surge to a whopping $10 billion by 2019 (Magna Global). Promising efficiency and effectiveness, programmatic has grown increasingly alluring to brand marketers – but mining and interpreting data and measurement […]

How to Train and Retain the Next Generation of Employees


Source: Official Comedy Does this video look familiar to you? Then you have Millennials working for you. They’re enthusiastic and entrepreneurial, fast learners with fresh ideas. But Gen Y (age 21-32) and Gen Z (age 16-20) have a new attitude toward the workplace, and recruiting the best candidates – and keeping them – requires a […]

Cynopsis Webinar: How to Solve the Ad Blocking Problem


Call it the “Attack of the ad blockers.” You know what we’re talking about: display and search ads are hidden. Video ads, whether running on YouTube or an OTT network, simply won’t play. And that means people lose revenue: A PageFair/Adobe study estimated a 21.8 billion dollar loss in global revenue due to blocked advertising […]

How to Leverage Influencers on Social Media


With consumers reporting they trust word-of-mouth over direct brand messaging, aligning with trusted social media influencers is a crucial component in any marketing strategy. The Cynopsis Webinar, “How to Leverage Influencers on Social Media,” will show you how to identify and reach influencers who can share your content and increase engagement. Influencers are the new […]

Beyond Viral Addiction: Building a Loyal Community for Your Products


You can’t build a team with just one player, and in an increasingly-crowded fight for attention spans, one viral video does not make a sustainable marketing campaign. Cynopsis Sports in partnership with our friends at  Whistle Sports offer our latest webinar, “Beyond Viral Addiction: Building a Loyal Community for Your Products”, on Wednesday, October 14. […]

Cynopsis Social Media Webinar: Harnessing the Power of Periscope


Live-broadcasting app Periscope has taken the social media world by storm, boasting 10 million users and 40 years of watch time per day. It’s an ingenious, inexpensive marketing tool that engages viewers in a way that “lean-back” linear just can’t – but also has businesses apprehensive about piracy. What do people want from Periscope, and […]

Viewability Solutions: How to Get Seen and Lift Digital Revenue


Houston, we have a problem…a major viewability problem. Only 44% of digital display ads were viewable during 2Q15, down from 49.4% in the year-ago period, according to Integral Ad Science’s latest media quality report. “The industry has been slow to improve viewability rates despite increasing pressure from advertisers,” notes the study. So how do advertisers and marketers improve their […]

Transforming Your Career: Moving from Linear TV to New Media


Do you work at a traditional network but want to move to a digital publishing position? Or perhaps migrate to a job at a digital platform? We have assembled a panel of top-level executives and hiring managers who will provide insight into how to develop the most effect strategy in order to make a smart, successful […]

The New Secrets of Successful Apps for Kids


The children’s app market shows no signs of slowing as a mecca for established studios and newcomers alike, with the sector grabbing an increasing slice of the total mobile app market that’s projected to reach $98 billion by 2018, according to ABI Research. But like any commercial fast lane, it’s also rife with potholes and fender benders. The […]