Instagram Stories: The New Tool for Connecting with Fans


Instagram Stories: The New Tool for Connecting with Fans Instagram’s new Stories feature was an instant hit – a Nike Story generated 800,000 views the first day out. Brands like Red Bull and TV shows including USA’s Mr. Robot are already onboard.  The mobile app allows users to share photos and videos that disappear after […]

Virtual & Augmented Reality, from A-Z


Goldman Sachs Global Investment Research estimates that, less than ten years from now, the virtual and augmented reality marketplace will be worth $80 billion. And it’s not surprising, given the staggering number of media companies that are already pouring resources into the industry. If you strap on a high-end virtual reality headset, or even peer into […]

The New Ratings 101: How to Use Data to Make Your Case.


As advertisers and brands dive deeper into digital, many are cutting TV budgets to fund digital campaigns. Magna Global recently announced a $250 million spend on YouTube – $200 million of which will be siphoned from television. But TV measurement is advancing quickly, allowing for new and effective ways to use data to help marketers […]

Monetizing Live Video: From Facebook to Twitter and Beyond


Live video is busting out of the gate. If you’re not thinking about how your business can leverage live platforms, you’re already behind the curve. Before you jump in, join us on Monday, June 6 for The Cynopsis Live Video Webinar Monetizing Live Video: From Facebook to Twitter and Beyond and arm yourself to make the most […]

The New Out-of-Home Marketing: How to Drive Tune-In and Brand Awareness


Programmers, TV marketers, and consumer-facing brands are always on the lookout for creative ways to engage with audiences beyond on-air promos. And now that out-of-home content consumption is so common, those same programmers and marketers have exciting new tools at their disposal. In the Cynopsis Digital Webinar, The New Out-of-Home Marketing:  How to Drive Tune-In and Brand […]

Winning at Producing & Selling Sponsored Content

Cynopsis Sponsored Content Webinar

In a fast-forward world, it’s no easy task getting a marketer’s message to every television viewer. As ad-skipping increases, more and more programmers are turning to sponsored content and brand integration to break out of the clutter and draw advertising dollars. But what are the secrets to creating content that engages audiences, and also gives […]

What Programmers & Marketers Need to Know About Snapchat

Cynopsis Snapchat Webinar

If you’re deciding whether or not to incorporate Snapchat into your marketing strategy, here’s the only thing you need to know: The app garners 8 billion video views – daily. Once upon a time, Snapchat was a mere messaging tool for Gen Z’ers. Now? It’s essential for programmers, brands and marketers who want to reach […]

Presentation Skills: How to Master Every Meeting

Are you and your team delivering the most engaging, persuasive presentations possible in meetings and sales calls? As the media environment grows increasingly complex, it’s never been more important to be able to communicate clearly and with confidence. With Upfronts looming, the time to hone speaking skills is now. Ratings can be sliced and diced, […]

Virtual Reality: How to Get in the Game


Whether it’s front-court seats beside Spike Lee or a behind-the-scenes look at LeBron James’ training regimen or a VIP view of the US Open, the rise of VR is opening doors to a new era of experiences for fans. Join Cynopsis Sports on Wednesday, February 24 for our upcoming webinar “Virtual Reality: How to Get […]

New Social Media Strategies to Reach the Young Demos


In the churn of apps that facilitate sharing, chatting, curating and creating, which digital hangouts should programmers and advertisers be focused on now to connect with elusive Gen Y and Gen Z? And how? On Tuesday, March 1 join Cynopsis for our webinar, New Social Media Strategies to Reach the Young Demos, will provide the […]