Winning Strategies for Branded Content


TV nets and advertisers alike know that branded content is one of the most effective ways to get closer to customers – and it’s also a highly effective solution to TV’s ad-blocking challenge, at a time when viewers find it easier than ever skip commercials. The best content is so good viewers aren’t just happy […]

How to Boost Influencer Marketing Campaigns for TV

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There’s no question influencers can significantly increase awareness when it comes to television. But are you getting all you can out of your brand ambassadors? Have you tracked down the most powerful voices– who are not necessarily the biggest– to champion your content most authentically? Motivate them to create the kind of micro–targeted, customized messages […]

The New Emerging TV Viewers & Consumers: Who They Are & How to Reach Them


Younger viewers want – and expect – authentic content that reflects their diverse world. And advertisers want those viewers. Inclusion is, of course, key to resonating with this audience – but achieving it requires a sophisticated reading of cultural clues, as well as a strategy attuned to these particular values and behavior. For the latest insights, data and […]

Mastering Mobile Programmatic: What You Need to Know Now


Digital marketers know that programmatic is an indispensable aspect of digital ad-buying. And as the importance of data-driven programmatic buying has increased, so has the focus on mobile platforms. For example, eMarketer projects that mobile programmatic spend will reach $15.45 billion in the U.S. by the end of this year. That’s 69% of all programmatic […]

How to Monetize Around Live Video


Live video has taken a quantum leap forward in the past year, drawing viewers from around the world to connect and share real-time experiences. With a foothold in gaming, sports and awards events, events delivered via live-streaming are attracting increasing ad dollars. As an increasing number of platforms gain speed optimizing this massive opportunity, new business […]

How to Use Podcasting to Amplify Your Brand


Podcasting is hot. In fact, it’s “the future of advertising,” according to AdWeek, offering ad-weary listeners greater authenticity, and brands deeper consumer connection. For TV viewers, there are podcasts, unofficial and not, for everything from HBO’s Game of Thrones to The Ellen DeGeneres Show to MTV News; aftershow podcasts increase engagement and excitement across genres.  […]

eSports: How to Maximize & Monetize Competitive Gaming


eSports – sometimes referred to as competitive gaming – is ushering in a full-blown shift in entertainment and culture, capturing a huge and growing amount of young people’s time and attention. Between 2014 and 2016, eSports revenue has grown from $194 million to $463 million, according to Newzoo. However, many traditional networks are relatively new to the […]

How to Sell and Produce the Branded Content Advertisers Need Now


Advertising is undergoing a major shift as more and more viewers opt for ad-light and ad-free experiences. The good news is, brands can still reach consumers in impactful ways  – research has shown consumers like and trust a brand more after experiencing branded content. But to win an advertiser’s business, programmers, publishers and agencies must […]

How Building Live Sports Action into Your Ads Delivers Results


What will consumer sports advertising look like in the future? For one thing, you’ll be able to market in the moment with more timely and contextual ad messages that allow advertisers to reach fans with more relevance for maximum impact. But how do you do this? Find out by joining Cynopsis Sports as we partner […]

Cynopsis Webinar: Newest Strategies for OTT Success


How far have you gone over-the-top? OTT devices are grabbing an increasing share of digital video ad views and growing faster than any other device – 157% year-over-year – according to Magna Global’s “The New Face of TV” report;  digital media revenues on pace to surpass TV by the end of 2017. So for many, […]