Winning Strategies for Branded Content

Feb 28, 2017 1:30 PM
$399 per site – invite your team!

For questions, please contact Trish Pihonak (

TV nets and advertisers alike know that branded content is one of the most effective ways to get closer to customers – and it’s also a highly effective solution to TV’s ad-blocking challenge, at a time when viewers find it easier than ever skip commercials. The best content is so good viewers aren’t just happy to view it – they want to share it. But how do you create the kind of seamless experience that both engages audiences and gives brands meaningful, monetize–able exposure?

In the February 28 Cynopsis webinar, Winning Strategies for Branded Content, experts will offer case studies and insights into the kinds of creative, innovative experiences you need to bring to the table to appeal to both your audience and brands.

 In this webinar, you will learn:

*How to create content that maintains program integrity while giving a brand organic exposure

*Tactics for tailoring content for different platforms like Snapchat, Facebook and a brand’s sites

*Which genres are the best fit for specific ad categories

*How to measure the effectiveness of brand integrations



Meet Our Executive Panel

Caressa Douglas
VP Branded Integration
Josh Stern
VP Marketing and Operations
Discovery Communications
Laura Galietta
SVP, Ad Sales Marketing & Branded Entertainment
Scripps Networks Interactive
Deb Puchalla
SVP, Digital Brands
Scripps Networks Interactive
David Kraft
Creative Director of Branded Content, CreativeWorks
Sandra Szahun
VP, Sales Marketing
The Weather Channel

Meet Our Moderator

Lynn Leahey
Editorial Director
Cynopsis Media

how does the webinar work?

The live audio is delivered to your location over your computer speakers. The Power-Point presentations are presented over the Internet and are available to print out after the program. This is like a talk-radio program with visuals on the Web. You and your team will be able to have a live Q&A with all the speakers.

  • One (1) set of materials (you may make copies for all of the persons you invited to listen to the program)
  • One (1) Internet connection to the seminar.

what equipment do i need?

For the Internet connection:

tech webinar instructions

  • 1 Dual core processors are preferred.
    2 Mac and iOS devices only.
    3 In addition to having a properly installed Adobe Flash Player your system must permit live Flash streaming.
    4 Apple iPad and iPhone only. Please use Safari on iOS devices for the best viewing experience.
    5 Android 4.4+. Please use Chrome on Android devices for the best viewing experience.


If using Adobe Flash Player, Version 9 or later is required.
Download a supported Adobe Flash Player


For questions or comments please contact Trish Pihonak at