What You Need to Know Now About Programmatic Ad Buying


Cost: Free to Register.

For questions, please contact Trish Pihonak (trish@cynopsis.com).

Cynopsis_Digital_Webinar_logo


$295 per site – invite your team!

(CD’s also available for purchase)
For questions, please contact Trish Pihonak (trish@cynopsis.com).




The programmatic selling and buying of advertising is still a relatively new tool, only now hitting its five-year mark since first entering the digital marketplace. However, budgets are shifting and conversations are now highly focused on this digital ad platform. If you’re a buyer, seller or client, programmatic advertising is changing the way you do business and it’s only going to evolve further. Yet many companies still don’t know how to define the term, how to successfully utilize programmatic to make ad buying more efficient, nor how to prepare for the future of programmatically selling “traditional media” (TV spots and out-of-home ads), which is expected to finally cross over in 2015.

In the Cynopsis Digital webinar What You Need to Know Now About Programmatic Ad Buying on Wednesday, March 18, 2015 from 1:30-3p ET, you’ll get the basics and more when it comes to programmatic. You’ll learn the essential terms and trends, plus be ahead of the curve in implementing a programmatic program for your brand.

At this interactive and information-packed Webinar, you’ll learn:

  • Industry standards around programmatic
  • Why programmatic promises quicker and greater efficiency compared to more conventional methods
  • Where programmatic fits in relation to real-time bidding (RTB), guaranteed impressions, and advanced targeting
  • The challenges facing programmatic in transparency, quality, branding, and accountability
  • The role data is expected to play in the programmatic playground
  • How the growth of native advertising fits into the boom of programmatic adoption

MEET OUR EXECUTIVE PANEL

 

Brendan Condon, CEO Media Properties Holdings Dropbox Photo 2014 Rsz                                  Lon Otremba Headshot rsz

Brendan Condon                                                         Lon Otremba
CEO,                                                                                  CEO
Media Properties Holdings                                       Bidtellect

joannafoyle_aol  rsz                                        Keith Eadie BW (2)

Jo Anna Foyle                                                                Keith Eadie
SVP Client Services & Operations                           CMO
Adap.TV (A division of  AOL platforms)                 Tubemogul

 

 

MEET OUR MODERATOR

rsz_jessica_reese__headshot

Jessica Reese
Associate Editor, Cynopsis Digital

Who should attend?

If you work in any of the following capacities and are considering making this move, you’ll want to join us.

  • Advertising
  • Media Planning
  • Media Buying
  • Programming
  • Marketing
  • PR
  • Business Development
  • Management
  • Production
  • Sales and Distribution

How does the webinar work?

The live audio is delivered to your location over your computer speakers. The Power-Point presentations are presented over the Internet and are available to print out after the program. This is like a talk-radio program with visuals on the Web. You will be able to have a live Q&A with all the speakers.

  • One (1) set of materials
  • One (1) Internet connection to the seminar.

What equipment do I need?

  • Operating system: Windows XP SP3 and above, Apple Mac OS X 10.7+ Lion, Apple iOS 5.1+, Android 4.3+,
  • Processor: 1GHz1=
  • Internet Browser: Internet Explorer 7.0+, Firefox 20+, Safari 5+ , Google Chrome 20+
  • Hardware: AUDIO: Sound Card with speakers. VIDEO: Screen with 1024×768+ resolution support.
  • Media Playback: Adobe Flash Player 10.3+ , Apple iOS and Android: http streaming enabled browser
  • Internet Connection: 700kbps+ connection
  • Ram: 1GB

Mac users are encouraged to use Firefox 2.0 (or later) with and Adobe Flash Player or Real Player to view the webcast. You can also test your system using the system test button in menu on the left hand side.

Downloads
If using Adobe Flash Player, Version 9 or later is required.
Download a supported Adobe Flash Player

Questions

For questions or comments please contact Trish Pihonak

If you are having any technical difficulties or need assistance meeting these requirements, please contact our Technical Support Center at 1-866-709-8255 or click HERE




Meet Our Executive Panel

No panelists found.

Meet Our Moderator

No mods found.

how does the webinar work?

The live audio is delivered to your location over your computer speakers. The Power-Point presentations are presented over the Internet and are available to print out after the program. This is like a talk-radio program with visuals on the Web. You and your team will be able to have a live Q&A with all the speakers.

  • One (1) set of materials (you may make copies for all of the persons you invited to listen to the program)
  • One (1) Internet connection to the seminar.

what equipment do i need?

For the Internet connection:

tech webinar instructions

  • 1 Dual core processors are preferred.
    2 Mac and iOS devices only.
    3 In addition to having a properly installed Adobe Flash Player your system must permit live Flash streaming.
    4 Apple iPad and iPhone only. Please use Safari on iOS devices for the best viewing experience.
    5 Android 4.4+. Please use Chrome on Android devices for the best viewing experience.

downloads

If using Adobe Flash Player, Version 9 or later is required.
Download a supported Adobe Flash Player

questions

For questions or comments please contact Trish Pihonak at Trish@cynopsis.com

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