Harnessing the Power of the Evolving Hispanic Demo

$349 per site – invite your team!

For questions, please contact Trish Pihonak (trish@cynopsis.com).

TV consumption among U.S. Hispanics is undergoing a major shift in both what’s being watched, and where. Crafting programming that gains a foothold with this growing and influential group, representing 18% of the country’s population (with buying power reaching $1.4 trillion annually last year with U.S.-born and foreign-born Hispanics) is critical for media industry players. That’s why you’ll want to hear from the experts during the on-demand Cynopsis webinarHarnessing the Power of the Evolving Hispanic Demo. Our panel will offer new insights and data on evolving habits and behaviors destined to reshape the business.

Tune in to hear:

  • Which networks this demo most trusts, and why
  • The types of ads they favor on social media, and strategies for creating social media campaigns to target them most efficiently
  • What kind of new content is most engaging 
  • What motivates this mobile-first group of early adopters to subscribe to pay TV  
  • How to reach Hispanic viewers on linear and mobile

A quote from one of our panelists, Adriana at Horowitz Research:

“Hispanics, especially young Hispanics, are often portrayed as being mobile video-oriented. While it’s certainly true that Hispanics are consuming a huge amount of mobile video, the rise in streamed television content has been driven largely by streaming to the television set. Today, 18-34 year-old Latinos report spending 34% of their total TV viewing time streaming to the TV set and 14% to a mobile device. Given their screen-agnostic nature, new digital MVPDs have a unique value proposition that may be very appealing to these valuable audiences.”

 Sponsored by:


Meet Our Executive Panel

Adriana Waterston
SVP Insights & Strategy
Horowitz Research
Dr. Jake Beniflah
Head of Insights and Foresights
Luis Romero
SVP, Hispanic Digital Advertising Sales
David Tardio
VP Advertising Sales
Discovery Communications
Alma Derricks
El Rey Network

Meet Our Moderator

Editorial Director Lynn Leahey

how does the webinar work?

The live audio is delivered to your location over your computer speakers. The Power-Point presentations are presented over the Internet and are available to print out after the program. This is like a talk-radio program with visuals on the Web. You and your team will be able to have a live Q&A with all the speakers.

  • One (1) set of materials (you may make copies for all of the persons you invited to listen to the program)
  • One (1) Internet connection to the seminar.

what equipment do i need?

For the Internet connection:

tech webinar instructions

  • 1 Dual core processors are preferred.
    2 Mac and iOS devices only.
    3 In addition to having a properly installed Adobe Flash Player your system must permit live Flash streaming.
    4 Apple iPad and iPhone only. Please use Safari on iOS devices for the best viewing experience.
    5 Android 4.4+. Please use Chrome on Android devices for the best viewing experience.


If using Adobe Flash Player, Version 9 or later is required.
Download a supported Adobe Flash Player


For questions or comments please contact Trish Pihonak at Trish@cynopsis.com