The Deals

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Network Coverage

Press Release
CBS wrapped up upfront deals with double digit CPM across dayparts, according to Adweek, with volume also up over last year. Buyers were particularly excited about the Magnum, P.I.and Murphy Brown comebacks, Dick Wolf procedural FBIand NFL games. C7 deals increased, with retail, CPG, pharma and financial leading the pack.
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CBS

June 18, 2018

Press Release
New York, NY – Jon Steinlauf, Chief U.S. Advertising Sales Officer for Discovery, announced today the debut of a new cross-network, cross-platform sales opportunity for advertisers in the 2018-19 Upfront selling season. Called “Discovery Premiere,” the package allows clients to advertise exclusively in a carefully curated mix of premiere episodes from the most coveted series [...]
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Discovery Inc.

June 18, 2018

Press Release
Fox Networks Group is in the final stages of its upfront negotiations, with CPM pricing for broadcast prime time up in the high single digits, according to MediaPost sources. Stronger results versus last year are due in part due to its new Thursday Night Football package. Fox’s JAZ (“just A and Z”) pods were sold [...]
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FOX

June 18, 2018

Press Release
It’s a wrap, Upfront-wise, for The CW, with sales for the 2018-19 season reportedly seeing CPM increases of 10%-11%, and a lift in volume of about 15%. Deadline reports advertisers are responding to the extra night of programming on Sundays, as well as Black Lightning, Riverdale, and the upcoming All American and rebbot Charmed.
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The CW

June 08, 2018

Press Release
ABC, Fox and NBC have joined CBS in selling advance advertising commitments, reports Variety. Sources say NBCUniversal is looking for CPM increases of 12-13% or more, while ABC is looking or 10-11% and Fox is focused on its sports properties, including its rich deal for Thursday Night Football games.
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June 06, 2018

Press Release
Traditional Media Remains Critical to Today’s CMOs, ROI, Advertising Waste and Marketing Tech are Key Concerns NEW YORK, June 6, 2018 /PRNewswire/ — The launch of the Nielsen CMO Report 2018, the first in an annual series of CMO reports by Nielsen (NYSE: NLSN), reveals that 82% of marketers expect to increase their digital spend [...]
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NIelsen

June 06, 2018