Black News Channel – 2019-04-30

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Measurement Metric: Attention vs. Inattention

By Charlene Weisler Attention is one of those measurement metrics that is important but difficult to quantify. What is attention? How is it measured? “Attention is more elusive than people realize,” noted Duane Varan, CEO, MediaScience, “similar to how we use the term engagement, which is often misused.” His firm recently partnered with Google to […]

04/23/19: Three more hours of E! news and commentary on tap

A CYNOPSIS MESSAGE FROM HISTORY WHEN TRUST MATTERS MORE THAN EVER 73% of advertisers make TRUST a key factor in their media decisions   HISTORY DELIVERS   A TRUSTED, PREMIUM ENVIRONMENT FOR YOUR BRAND 92% of our viewers trust HISTORY76% of them trust ads on HISTORY WE MAKE HISTORY EVERY DAY. MAKE HISTORY WITH US. HISTORYCON […]

Once Disruptive, Video Games Are Being Disrupted

By Charlene Weisler Disruptions in the media industry occur constantly. But now it seems that the speed of disruptions, even among disruptors themselves is accelerating. The ARF noted that according a recent study by Axios, video games, which has disrupted media consumption, are undergoing a major usage/business change as well and the change is occurring […]

04/22/19: Cynopsis Media Tech Update

Cynopsis MEDIA TECH UPDATE Good morning. It’s Monday, April 22, 2019 and this is your first Media Tech Update. Join us every Monday morning! IN THE NEWS   SiriusXM introduced a new $8/month plan aimed at younger audiences. SiriusXM Essential offers the network’s entire music programming, comedy, news and select sports channels […]

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