“Start the movie!” Vice execs shouted at the Sunshine Cinemas before the lights dimmed for its NewFront presentation on Friday afternoon. The company, known for its grit and male millennial focus as the “CNN of the Streets” kept the event short and to the point, with CEO Shane Smith noting, “Content is what we stand for as a brand and as humans; we’re creating a chronicle of our time.” Vice unveiled a new channel called Vice Sports to debut in June, along with a third season of Fresh Off The Boat with NYC chef Eddie Huang for its recently launched food channel, Munchies.
Other shows include a discussion with innovators discussing the future called Motherboard Roundtable (on the Motherboard channel), environmental critique docu-series Toxic (Vice News) and the third season renewal of the Vice HBO newsmagazine series. “We didn’t need TV to validate us, but it has because we are great storytellers,” Smiths said. He also announced that YouTube will continue its national marketing campaign for the Vice News channel.