“We believe music can be as substantial a platform as sports.” So said VEVO CRO Jonathan Carson at the Vevo NewFront last night as the company announced the expansion of its celebrity branding program, Certified, along with a Twitter partnership. Vevo also unveiled Certified Live, an on-demand concert performance that will feature top Vevo artists with 3,000 of their superfans, and Certified CountUps, which will embed videos into targeted tweets from Vevo, brand partners, artists and fans. “It was so exciting to see brands embrace the event tonight. For me, the highlight of the evening was the unveiling of Certified Live. From a brand, artist and fan perspective, it’s going to be very special,” Carson told Cynopsis.
Vevo will also be partnering with native in-video advertising company Mirriad and debuted its new campaign music video with Aloe Blacc‘s hit The Man which integrated Levi’s. Additionally, Vevo announced a new AT&T sponsored music video premiere series that will include a Music Video Premiere Party to feature the artist in the video.
Seven new originals include:
Get The Look (co-produced by Vevo and Rachel Zoe’s The Zoe Report), which will help viewers look like a superstar without the couture price tag.
Stylized (co-produced by Vevo and Milk Studios, MADE and Legs Media) will expose the true personalities behind artists’ fashion identities, including their perspective on art, culture, and gender.