Univision Upfront: May 13, 2014

At its May 13 bash at Broadway’s Al Hirschfeld Theatre, Univision offered advertisers “the transmedia solutions to engage deeply with Hispanic consumers,” said CEO Randy Falco. The net announced new entertainment, sports and news programming across platforms.


Upcoming programming includes four telenovelas brimming with star-crossed lovers and disapproving families; documentaries This Is Not a Ball, exploring the meaning of the soccer ball, Who Is Dayani Cristal?, focused on the U.S. war on immigration, Marmato, about a historic mining town and Narco Tek, looking at the drug trafficking business.


Unimas, a network developed for Millennials, introduced five weekday dramas: Senorita Polvora (Miss Gunpowder), La Fiesta del Chovo (The Feast of the Goat), En la Boca del Lobo (At the Devil’s Table) and De-Mente Criminal (Demented Criminal).


Galavision Network promised culturally relevant content, like drama series Los Heroes del Norte 3 (Heroes of the North) and Mistico e Inexplicable 3 (Mystical and Unexplainable). Sports net Univision Deportes announced Copa America Centario, a special edition of the tournament that will be played in the U.S. for the first time, and biannual soccer event Copa Oro 2015.


Simon Cowell was on hand to announce the talent show he’s launching on the net in 2015. La Banda will scour Mexico, Central America, South America, the Caribbean and Puerto Rico to find members of a boy band; winners land a contract with Sony Music Latin and Syco Music. “There was only one destination, and that was Univision,” Cowell told advertisers.


The message from Univision to advertisers: “You won’t sell your stuff if you don’t speak the language,” said EVP ad sales Steve Mandala.



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