CBS Upfront: May 14, 2014

CBS’s Carnegie Hall Upfront launched with Alan Cummings (The Good Wife) welcoming advertisers with an adaptation of Cabaret’s Wilkommen (“Other networks make you sad. We have no losers here. Here, TV is beautiful!”) that was a rousing success. CEO Les Moonves took the stage to remind everyone that CBS has been America’s most-watched network 11 times in the past 12 years, saying, “Nobody on Earth brings more quality programs to audiences than we do.”

 

With Thursday Night Football on its way, NFL announcer Jim Nantz arrived to gush, “We can’t wait to bring the NFL to CBS on Thursday nights.” David Letterman, leaving Late Show next year, took to the stage for a chat with Moonves, and Halle Berry made an appearance on behalf of her upcoming summer series, Extant. Clips of upcoming shows included The McCarthys, Stalker and Madam Secretary (the crowd went wild when Morgan Freeman stood up). Nina Tassler told the crowd that thanks to Thursday football, there will rarely be repeats on the night.

 

On the business front, CBS network sales president Jo Ann Ross promised custom multiplatform solutions to reach viewers “wherever and whenever they’re watching.”

 

Related Stories

11/20/17: CMT cancels Nashville

Season 6 will be the last for Nashville

CYNOPSIS Good morning. It’s Monday November 20, 2017 and this is your first early morning briefing. Tonight’s Premieres: Cooking Channel: Crazy Delicious at 8p Disney XD: Big Hero 6: The Series at 8p     IN THE NEWS   Nashville’s 6th season will be its last. “After more than 120 episodes of […]

11/20/17: Digiday report: AT&T nears deal to acquire all of Otter Media, its joint video venture with the Chernin Group

Report: AT&T nears deal to acquire all of Otter Media

CynopsisDigital Good morning. It’s Monday November 20, 2017 and this is your your first early morning Digital briefing.   TODAY’S CODEBREAKER   Lead Generation: Lead Generation is a process that creates interest in an organization’s service or product, with the goal of converting that interest into sales. Leads can come from a […]

11/19/17: Cynopsis Jobs

MORE NEW JOBS!

Job of the Week DIRECTOR, AUDIENCE ENGAGEMENT & SOCIAL MEDIA CMT Nashville Lead all audience engagement & social media efforts, supporting the CMT linear TV network, incl launching/sustaining orig series, and active management of external partners. 7+ yrs escalating exp mktg, SM, PR or comm. Full info/apply HERE CynopsisJOBS […]

11/17/17: TV Land cancels two series

TV Land cancels Lopez.

CYNOPSIS Good morning. It’s Friday November 17, 2017 and this is your first early morning briefing. Tonight’s Premieres: REELZ: 101 People Who Made the 20th Century at 10p   Tonight’s Finales: HBO:  Real Time With Bill Maher at 10p MTV2: ‘90s House at 8p Showtime: Active Shooter: America Under Fire at 8p […]

CynCity

Cynsiders

Instagram