Bravo & Oxygen Upfronts: April 8, 2014

Bravo Media unveiled a diverse slate at its Upfront Tuesday morning at the Andaz Hotel, as well as bragging rights as the number one ranked net for educated, affluent viewers for P18-49 in primetime, and the fifth most social cable net in 2013. “Our strategy of creating a total multi-platform lifestyle experience for our Affluencers is paying off with not just viewership growth across the board, but also loyalty, which is at an all-time high for Bravo,” said Frances Berwick, President Bravo & Oxygen Media. “This diversified new lineup, which includes two scripted series and our first ‘real-time’ docu-series, will satisfy fans and also bring in new affluent viewers.” After a rousing performance of “Happy ” and “Higher Ground,” courtesy of the cast of Oxygen’s new show, Fix My Choir, Berwick and company got down to business.

New scripted series include comedy Odd Mom Out and Girlfriend’s Guide to Divorce, starring Lisa Edelstein (House). Among the thirteen unscripted entries are culinary competitions Top Chef Duels and Best New Restaurant; real-time docu-drama 100 Dates, shot and aired within the same week; social experiment Friends to Lovers; Real Housewives of New Jersey spin-off Manzo’d with Children; U.K.-set Ladies of London, divorce show Untying the Knot and Million Dollar Listing Miami, premiering in June, and pageant series Game of Crowns and Extreme Guide to Parenting, debuting in July.

As part of a rebrand planned for later this year targeting “young, modern women,” Oxygen Media announced at its Upfront seven new series that focus on authentic and relatable characters: music series Fix My Choir, nail design competition Nail’d It!, art competition Street Art Throwdown (wt), Sisterhood of Hip Hop, comedian docu-series Funny Girls (wt), comic anthology series My Crazy Love (wt) and Living Different (wt), about unconventional lifestyles.

The net boasted year-over-year growth among all key demos, up seven percent among F18-34 and five percent among F18-49. “The combination of Oxygen’s current momentum and upcoming rebrand will fully cement the network’s position with young female viewers,” said Frances Berwick. “This new slate of originals will deliver on the freshness, authenticity, high emotional stakes and optimism that this demographic is looking for.”

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