Aspire Upfront: April 9, 2014

ASPiRE held its Upfront presentations on its Upfront Tour Bus, the net’s mobile venue for client meetings, and unveiled a roster showcasing its commitment to bringing positive African-American images to viewers. “Our advertisers and partners know that ASPiRE connects them to viewers looking for relevant and relatable images of positive Black culture on TV,” said Ty Johnson, VP, multicultural sales & development. “With ASPiRE Chairman and CEO Earvin ‘Magic’ Johnson’s long history of connecting brands to the community, our viewers have embraced the impact we’re having and difference we’re making with positive entertainment for African-American families and urban professionals.”

New shows premiering in the fall include documentaries Closure, about a trans-racial adoptee, and The Wayman Tisdale Story, celebrating the life of the late former NBA star and jazz musician. Shows in development include quarterly specials Magic in the Making, hosted by Johnson; Change Makers, a look at how celebs impact their community and reality series The Graduates.

ASPiRE continues its commitment to HBCU sports, with six football games and 12 basketball games, and the 18th year of sports highlights show Inside the Game, as well as its pro-social campaign, “ASPiRE to Change the Game,” raising awareness of categories of concern for the next generation of African-Americans.

Related Stories

11/20/17: CMT cancels Nashville

Season 6 will be the last for Nashville

CYNOPSIS Good morning. It’s Monday November 20, 2017 and this is your first early morning briefing. Tonight’s Premieres: Cooking Channel: Crazy Delicious at 8p Disney XD: Big Hero 6: The Series at 8p     IN THE NEWS   Nashville’s 6th season will be its last. “After more than 120 episodes of […]

11/20/17: Digiday report: AT&T nears deal to acquire all of Otter Media, its joint video venture with the Chernin Group

Report: AT&T nears deal to acquire all of Otter Media

CynopsisDigital Good morning. It’s Monday November 20, 2017 and this is your your first early morning Digital briefing.   TODAY’S CODEBREAKER   Lead Generation: Lead Generation is a process that creates interest in an organization’s service or product, with the goal of converting that interest into sales. Leads can come from a […]

11/19/17: Cynopsis Jobs

MORE NEW JOBS!

Job of the Week DIRECTOR, AUDIENCE ENGAGEMENT & SOCIAL MEDIA CMT Nashville Lead all audience engagement & social media efforts, supporting the CMT linear TV network, incl launching/sustaining orig series, and active management of external partners. 7+ yrs escalating exp mktg, SM, PR or comm. Full info/apply HERE CynopsisJOBS […]

11/17/17: TV Land cancels two series

TV Land cancels Lopez.

CYNOPSIS Good morning. It’s Friday November 17, 2017 and this is your first early morning briefing. Tonight’s Premieres: REELZ: 101 People Who Made the 20th Century at 10p   Tonight’s Finales: HBO:  Real Time With Bill Maher at 10p MTV2: ‘90s House at 8p Showtime: Active Shooter: America Under Fire at 8p […]

CynCity

Cynsiders

Instagram