ABC Upfront: May 13, 2014

ABC’s big pitch to advertisers at Lincoln Center’s Avery Fisher Hall: Disney and its properties offer a “brand halo.”  “When you bring them all together they are as unstoppable a force as The Force,” said Disney-ABC Television Group president Anne Sweeney.

 

Sweeney also talked up the company’s WATCH ABC app, and “a more integrated, immersive, personalized experience,” saying, “When you invest in ABC you get our innovation and passion for technology.” Sweeney introduced her successor, Ben Sherwood, with the words, “I can’t wait to see you on this stage next year. Don’t forget I’m still a shareholder.”

 

Cast members of ABC’s new series were onstage to help pump up enthusiasm – among the shows that got the strongest audience response was comedy Black-ish.

 

The net’s Jimmy Kimmel didn’t disappoint with a routine that took no prisoners.  Kimmel joked that with all ABC’s shows about superheroes and fairy tales, “We may be a terrible network but we’re a great birthday party for a six-year-old.” At the end of the presentation stars from ABC shows emerged, and Modern Family’s Jesse Tyler Ferguson and Eric Stonestreet brought out a cake reminding everyone about their characters’ upcoming wedding.

 

Related Stories

01/23/18: Netflix posts royally good numbers

Netflix has a royally good quarter

A CYNOPSIS MESSAGE FROM WGN AMERICA WGN America Kicks Off New ‘Prime Crime’ Lineup Tonight With BELLEVUE!   This gripping mystery stars Oscar and Golden Globe Winner, Anna Paquin as detective Annie Ryder, a small-town detective investigating the disappearance of a transgender teen, and all signs point to foul play. Annie must unravel all the […]

01/21/18: Cynopsis Jobs

Click here for more JOBS!

Job of the Week CREATIVE DIRECTOR ESP GAMING Las Vegas Own the front-to-end design process for ESP Gaming’s prod projects. Deep TV design exp, world class creative vision, passion for sports and competitive gaming, 7+ yrs in creating TV brdcst packages (sports or esports). Full description HERE Resume HERE CynopsisJOBS […]

CynCity

Cynsiders

Instagram