CMT had its Upfront today at New York’s Times Center, at which it launched its “bolder, louder” direction for the network. CMT is adding four new series, four returning series, a variety of projects in development and a newly-created News & Docs division to its lineup. “We’re interested in opening the apertures in people’s heads about what CMT programming can be. The News & Docs will be like the rest of our programming; wild, rowdy, genuine and real. We’re going to crush it,” said Jayson Dinsmore, EVP, Programming and Development. He went on to categorize what he described as CMT’s “largest initiative to date: the first-time Sunday night (April 21) premiere of Dog and Beth: On the Hunt.” Four new series announced to premiere later this year include an untitled project with Cassadee Pope, winner of Season 3 of The Voice, The Dirty South from Jersey Shore EP, Sally Ann Salsano and 495 Productions; Hillbillies For Hire from Leftfield Productions; and the acquired Series, Cops Reloaded from FOX, an updated best-of compilation of one of television’s longest-running and most successful shows. Senior Vice President, Integrated Marketing Anthony Barton said that “the new programming gives us room to grow our partners and sponsorships. Categories we see opportunity in are autos and packaged goods. Is beer a packaged good?” he joked. Music star Sheryl Crow also performed four songs, including, “If It Makes You Happy.”
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