Tuesday, September 6th, 2011

Cynopsis: Sports
09/06/11

Good morning. It’s Tuesday, September 6, 2011, and this is your first early morning Sports briefing.

With the 33rd season of Inside the NFL set to debut tomorrow night, and the  recent announcement of upcoming Army/Navy docu-drama A Game of Honor and the championship match of the Super 6 super middleweight tournament, Showtime Sports continues to spread its wings. The channel’s sports programming, which began in 1986 under the banner of Showtime Championship Boxing, now touches the NFL, the NCAA, NASCAR, MLB and MMA as well as boxing.

Cynopsis Sports spoke with Ken Hershman, Executive Vice President and General Manager of Showtime Sports about his vision for the Super 6, why the Army/Navy game was an easy sell, and the network’s strategy to use sports as a brand builder.

Hershman on sports programming: Sports on TV is a key component of our strategy. It delivers not only a demographic we want to have watching our channel, but all delivers something extra for our subscribers. We obviously can’t bring certain games or leagues to our channel the way others can, so we find ways to deliver the stories behind those great matchups and help build interest toward those events.

On the future of boxing: Boxing has been a cornerstone of our sports programming since the beginning, and we hope it continues to anchor our sports coverage. Creating a platform for young fighters is important to us as well as to the sport overall. With the Super 6 tournament, there were a lot of moving parts we needed to pull together in order to get five promoters and six fighters involved. We will have a champion in October and I would personally love to do something like that again.

On the decision to air a special on the Army/Navy football game: This was a way for us to get into the leagues where we just aren’t able to get games. Fans love seeing the rivalries involved and clearly Army/Navy is one of the sport’s biggest rivalries. So when the idea was pitched to me, it took me a nanosecond to realize what a special series this could be. It is also a tribute to the men and women who are dedicating their lives to our country and will one day be the leaders of our nation.

On Showtime’s MMA programming: Strikeforce and MMA are doing great for us and it’s something I want to continue here at Showtime. Our ability to showcase rising stars from the world of MMA, as well as boxing, is crucial to our strategy because they are events we can drive our viewers to. Both sports help define our culture here and fans have come to appreciate what we can do for the sports.

On the air

UFC has upped the ante for the promotion’s upcoming FOX special on Nov. 12. President Dana White announced on Friday that he would be shifting the world heavyweight championship fight between Cain Velasquez and Junior Dos Santos off of PPV and onto the national broadcast. White is already pushing the fight as the return of the heavyweight championship to network television.

In the midst of the US Open, Cablevision and Verizon FiOS customers suddenly lost Tennis Channel on Sunday, a result of a dispute centering on a recent contract between Tennis Channel and the National Cable Television Cooperative mandating that members place Tennis Channel on a broad digital basic level or not to carry it at all. Previously, Cablevision hosted Tennis Channel on a sports tier, while Verizon made it part of its Ultimate package. A Cablevision statement declared that Tennis Channel was “demanding significantly higher fees.” Meanwhile, Tennis Channel’s statement read “We regret that Cablevision has elected to no longer carry Tennis Channel under the terms of the network’s new agreement with the (NCTC) – an organization Cablevision joined a few days before the 2009 US Open seemingly only to get access to Tennis Channel, under terms that the network had agreed to with much smaller operators seven years earlier.”

Meanwhile, Tennis Channel welcomed home a familiar face over the weekend John McEnroe returned to the network’s US Open prime-time broadcast over Labor Day weekend. McEnroe was again paired with Ted Robinson for the telecasts.

Viewers seemed ready for the return of college football, with ABC taking the crown on Saturday night, according to Nielsen’s fast nationals. The network’s coverage of the Oregon/LSU game gave the network the win in both adult 18-49 ratings as well as viewership with a 2.8/9 and 7.21 million viewers. Final ratings will be available today.

Amid escalating rumors by the media that Big 12 changes could soon get drastic, ESPN announced that the newborn Longhorn Network has locked in its second football game featuring Texas, with the Oct. 29 game against Kansas now scheduled. Longhorn Network will be the exclusive national distributor for the matchup with the exception of in the state of Kansas where the game will also be televised on select over-the-air stations. Longhorn Network also picked up another distributor, inking Grande Communications as a network carrier.

Following Baylor’s win over TCU over the weekend, CBS Sports went behind the scenes of the university with last night’s College Football Confidential: Baylor. The series delivered an all-access look at Baylor during game week leading up to the season kick-off.

DISH Network added MLB Network to its lineup over the weekend, making the channel available on channel 153 to customers who subscribe to one of DISH Network’s America’s Top 200, DISH Latino Dos or MultiSport packages. MLB Network debuted with the classic New York Yankees/Boston Red Sox matchup.

Thursday’s Yankees-Red Sox telecast delivered YES with its highest-rated and most-viewed telecast in nearly two seasons. The channel drew a 7.70 rating with 733,000 average total viewers, peaking at a 9.28 rating from 11:00-11:15p.

ESPN’s coverage of The AdvoCare 500 has been rescheduled for today at 11a due to the rain delays over the weekend.

Sportsman Channel has tapped “extreme” fly fisherman Conway Bowman to serve as the new host of Fly Fishing the World beginning with the October 8 premiere. Bowman replaces longtime host John Barrett.

Germany’s SPORT1 inked a program deal with London’s Matchroom Sport to deliver exclusive broadcast rights for a slew of series across Germany, Austria and Switzerland, Programming includes the Darts World and European Championships with the new deal beginning in 2012 and running for five years.

Sponsorship & Promotion

London Olympic organizers unveiled Team Great Britain’s new 2012 Olympic mascot ‘Pride’ the Lion yesterday. The mascot’s merchandising sales will be used to help fund the country’s team. Executives estimate that around 10,000 London 2012 merchandise items will be available for sale in Britain by next summer’s Games and are expected to generate around $1.6 billion dollars. 

Digital Fields

Yahoo! Sports is partnering its RivalsHigh high school sports coverage with iBN Sports to co-produce the website RivalsHighTV. The site will serve as a destination for live-streamed high school football games, game highlights, video-on-demand replays and more and kicked off last weekend with coverage of 10 live-streamed games, beginning Thursday evening and continuing through Saturday.

The NFL and Verizon are set to offer more live games, live NFL Network, as well as news and via the duo’s NFL Mobile platform. This year, NFL Mobile will offer live streaming of ESPN’s Monday Night Football games for the first time beginning Monday, Sept. 12. The 17 MNF games will now join the live stream of NBC’s 18-game Sunday Night Football package, NFL Network’s eight-game Thursday Night Football slate and NFL RedZone.

Big 12 member Missouri is now the latest school to create a university-branded channel, launching the Mizzou Network as an Internet-based channel with live, multi-camera broadcasts of the school’s Olympic sports as well as with behind-the-scenes glimpses into football practices or basketball locker rooms.The channel will roll out on Dec. 1 with apps for smart phones, tablet computers and Internet-capable TV.

The Main Event

With Chase points on the line and little time left, catch ESPN‘s coverage of The AdvoCare 500 at 11a.


A CYNOPSIS MESSAGE

“I’ve been forwarding them on.  Keep up the good work.”

“I find Cynopsis to be a great source and look forward to the daily e-mails and job postings!”

“Your reports are so encompassing and awesome! I’ve been in the business nearly 40 years and never seen better!”

T H A N K   Y O U
…to our extraordinary readers.
Contact Mike Farina, VP of Business Development & Sales, for information on how to reach Cynopsis Media’s amazing 100,000+ readers.


ON THIS DAY in 1963: MLB celebrates its 100,000th game

Answer to Yesterday’s Sports Trivia Question:  Who was the last Super Bowl-winning quarterback to come from an ACC school? Tampa Bay’s Brad Johnson graduated from Florida State. Kudos: Don Abel – WTLH/Tallahassee; Marc Nightingale – Lake 5 Media/NY; Matt Collins – Nokia/White Plains; Art Salisch – Salisch Media Research/New Jersey; Pam Tierney – Voiceover/Chicago; Mike Vest – BTN/Chicago; Kevin Micklo – Cramer-Krasselt/Chicago; Tom Moore – Kalt Productions/LA; David Chill – DIRECTV/LA

In The Know:  What is the name of the mascot at the University of Missouri? (Email Chris-Sports@cynopsis.com with your answer and be sure to include your name, company, city and time zone. Unofficial rules: Only the second four correct answers from each time zone will be mentioned; and once you’ve been mentioned in any of the Cynopsis editions, you can’t be mentioned again that calendar week.)

Later — Chris
 Chris Pursell for Cyn opsis | Sports
09.06.11

Cynopsis Ad Sales:
Mike Farina – VP/Business Development & Sales – 203-218-6480 / mike@cynopsis.com
Classifieds – Trish Pihonak- 203-381-9096 / trish@cynopsis.com

To subscribe to any Cynopsis edition(s) click here .
To unsubscribe from this edition, click here


Cyn opsis CLASSIFIEDSFor More classifieds, visit the Cynopsis.com classifieds page here .

JOB OPENING: AD SALES/DIGITAL MKTG MGR/ BrightLine/NYC: Interactive TV company seeks mgr with 5+ years exp to lead creative team, and launch cutting edge iTV campaigns for Top 100 TV clients. Res to recruiting@brightlineitv.com (9/13)

JOB OPENING: NEW BIZ DEV VP/BrightLine/LA-based: Interactive TV company seeks TV client-savvy LA VP to lead New Biz Dev group for Industry-leading company. Res to newbizrecruiting@brightlineitv.com (9/13)

JOB OPENING: PUBLICIST /Nickelodeon/MTVN, NYC 3+Yrs Exp. Manage & execute media relations act for Nick. Develop campaigns and strategies to secure press coverage. Dev & write press kit EOE/M/F/D/AAP Apply www.mtvnetworkscareers.com (9/13)

JOB OPENING: TRAFFIC MGR, VERSUS NTWRK/NBCU/NY: Resp: Accuracy & day-to-day ops, procedures & staff of commercial log scheduling & commercial continuity funct.for Versus Ntwrk. 5+ yrs exp. Apply: www.nbcunicareers.com job#2507BR (9/13)

JOB OPENING: DIGITAL SALES PLANNER /Discovery/NY: 2+ yrs advertising exp., Digital a +; Build plans/presentation for digital ad sales platform at Discovery – vod, podcast, mobile. http://careers.discovery.com/, req.4434 (9/13)

JOB OPENING: DIRECTOR/NY: 5-7 yrs.-commercial inventory/traffic, media sales planning and pricing exp. w/ Dealmaker/VCI, EXCEL) resumes@BET.net (9/10)

JOB OPENING: INVENTORY ANALYST/Scripps NTWRK/NY : 1-3 yrs. Cable or Broadcast Adv. Sales exp. Daily approvals & tracking of commercial inventory, changes/requests, report tracking. Full details, www.scrippsnetworks.com # 2379 (9/10)

JOB OPENING: DIR, NETWORK DIST. OPS/NBCU/NY: Manage & devp strat & supprt net ops in Skypath Ops Ctr. Ability to define, manage satellite/encoding infrastructure for facil’s in Tech Ops Div. Apply at nbcunicareers.com (job#2852BR) (9/10)

JOB OPENING: SR MGR AD SALES MKTG/New York: Dev & direct strategy & execution of mktg/promo efforts in support of A+E Networks NAS business goals https://secure.sterlingdirect.com/jobboard/Default.aspx?JOBBOARDID=618&JobDetail=107837 (9/9)

JOB OPENING: RESEARCH ANALYST/STYLE NETWORK/LA : 1  2 years exp in program research. Familiar w/ Nielsen, Simmons, MRI programs. Apply: http://tbe.taleo.net/NA6/ats/careers/requisition.jsp?org=ENETWORKS&cws=1&rid=999 (9/9)

JOB OPENING: ASSOC PROD/BOOKER/TV talk show/NY: 5 yrs of strong booking exp. Book personal and breaking news stories, prep guests for shows, strong rsrch/written & comm. skills. televisiontalkjob@gmail.com (9/9)

JOB OPENING: TRAFFIC REPORTER/Westchester NY: Experienced Traffic Reporter position available at a news station in Westchester, NY. At least 2 years experience and BA degree required. Forward resume and reel link to resume@rnntv.com (9/9)

JOB OPENING: DIRECTOR, OXYGEN SALES RESEARCH/NBCU/NY: Job#2732BR Manage all top line and detailed analyses/ratings reporting and audience profiling. 6-8 yrs experience required. APPLY ONLINE at http://www.nbcunicareers.com/ (9/9)

JOB OPENING: SENIOR RESEARCH ANALYST/CAFEMOM/NY: Monitr. & coord. proprietary res. stdies, anlyze & frmt raw data, updte reprts for mgmt insight. 3 exp; w/ SPSS req’d; exp w/Nielsen NetRtg a +; More @ www.cafemom.com/about/jobs.php (9/9)

JOB OPENING: INTEGRATED AD SALES MKT DIRECTOR/Discovery/NY: 10+ yrs ad sales mkt exp., Oversee RFP’s, brainstorming and execution for on air mkt campaigns for Discovery Channel. http://careers.discovery.com/ req.4431 (9/8)

JOB OPENING: DIRECTOR, BUS AFFAIRS & LEGAL/iN DEMAND/NYC: Provide legal analysis/counsel. Draft, negotiate, review contracts. Standards & Practices. JD + 4 yrs cable exp. Apply: resume@indemand.com (9/8)

JOB OPENING: DIG SALES FULFILLMENT COORD/Universal/NBC Sports/NY: Efficiently trafficking assets for media campaigns; interface w/intrnl/extrnl clients; 1+yr online media/sls ops exp; BA/BS req’d. Res: employment@universalsports.com (9/8)

JOB OPENING: DIRECTOR, COMMUNICATIONS/Universal Sports/Westlake Village, CA: Generate awareness for the network & promote the sports programming; 5+yrs publicity/communications exp; BA/BS req’d. Res: employment@universalsports.com (9/8)

JOB OPENING: INTEGRATED MKTG MGR/ OWN/LA: Dvlp/mng custom advertising oppts for dig. & on-air sales & their clients 6+ yrs exp. Dig.sales strategy, cross-platform mktg prgms, strong comm skills req. Details: http://careers.own.tv (9/8)

JOB OPENING: SR SALES PLNG ANALYST/WB/NYC: Maint contracts, inventory mgnt, traffic coord, stewardship eval, budget & plan review & approval, rate card dev, wkly rev reports gen, ratings impact. Apply www.warnerbroscareers.com (9/8)

JOB OPENING: DIGITAL AE/CHICAGO: Sell BET Networks suite of dig advertising opportunities within assigned territory to agencies/clients resumes@BET.net (9/8)

JOB OPENING: STORY PRODUCER/NYC: Producer w/ extensive post exp working on Avid in serial documentary or reality TV needed for award-winning doc series WORLD OF JENKS, to start asap. resume to productionapplications@gmail.com (9/8)

JOB OPENING: DIR MKTG/IFC/NY: Stratgize/excute impactfl live evnts/promo campgns/prtnrships-for buzz & rating growth. 8+yr relvnt exp in Tv/Ent indstry Creatve w/attn to detail of devlpmt & preservtn of brand. ssy@amcnetworks.com (9/7)

JOB OPENING: POLITICAL SALES OPS SUPERVISOR/DC: Responsible for interviewing/hiring/mngng & conducting training of support staff. BA req’d; 2-3 yrs Operations or Sales Coord exp pref’d. Resume to:  salessupport@nccmedia.com (9/7)

JOB OPENING: ACCT DIR /Health Club Media Network/CHI: Drive ad sales for emerging health club ntwrk. Creative media sales professional w/ strong work ethic & est’d agency/client relationships pref’d. Apply: adam.rubin@outcast.net (9/7)

JOB OPENING: DIGITAL SALES MGR/KABC-TV/LA: Lead in developing, maintaining and growing revenue for our digital properties. Experience & knowledge of the digital and mobile industries required. Apply at www.ABC7JOBS.com EOE (9/7)

INTERNSHIPS – These positions are for credit only – nobody gets paid here. These ads are always posted for free, and students work for school credit only. For more information on the specs for posting an Internship ad, email Trish at trish@cynopsis.com .

FALL INTERNSHIP CREDITS ONLY: Remote Ops Intern/CBS Sports Network. Participate in &prepare for on-location sports events. Duties incl. operational, creative, &admin. tasks related to delivery of remote broadcasts. Apply: www.cbscorporation.com (9/10)

FALL INTERNSHIPS CREDITS ONLY: Media firm/Beijing: 40 hrs wkly. Unique/exciting media internship overseas.Includes RT flight to Beijing. Fluent Chinese reqd. Fluent English reqd. Apply: careers@yod.com (9/9)

FALL INTERNSHIPS CREDITS ONLY: AFFILIATE SALES INTERN/CBS Sports Network/NYC: Lead grassroots mktg campaigns; manage inventory & distribution of affiliate premiums; research non-affiliate small systems. Apply: www.cbscorporation.com select CAREERS (9/9)

FALL INTERNSHIPS CREDITS ONLY: CAMPUS MKTG INTERN/CBS Sports Network/NYC: Will assist in campaign mgmt, devise innovative campus/grassroots promos, & utilize social media to network w/ college student. Apply: www.cbscorporation.com select CAREERS (9/9)

FALL INTERNSHIPS CREDITS ONLY: SALES/MARKETING FALL INTERNSHIP/PLUM NTWRK/NYC:Gain practical experience in the communications industry by working with a top-notch sales & marketing team at a multi-platform media company. Resume to gheller@plumtv.com (9/9)

SITUATION WANTED ADS, POSTED BY THOSE LOOKING TO BE HIRED …  There is no charge for placing your Situation Wanted ad … for more information contact Trish Pihonak at trish@cynopsis.com

SITUATION WANTED: MULTI-MEDIA JOURNALIST/NYC BA-Broadcast Journalism. MFA-Media Arts. Thesis documentary awarded by Directors Guild of America, Amnesty Intl & 20 film fests. Worked in news since age 15! Seeks job! laurenarts@gmail.com (9/10)

SITUATION WANTED: WRITER/PRODUCER : Did exec level marketing in sports, fiber optics & telecom. Ent. industry 5 yrs . Can write what you need fast! Scripts, press, corporate overviews, etc. BS Biology; MS Journalism. Ph: 818-585-8760 (9/10)

SITUATION WANTED: Script Doctor/PROD w 16 yrs as Brdcst exec can consult/edit/polish your TV/film/web pitch/bible/screenplay. Credits inc. DeGrassi, DaVinci, Dragon Boys gofry@rogers.com (9/9)

SITUATION WANTED: WEB PRODUCER/NYC: 5+ years exp. Familiar w/ Prod Mgmt, Project Mgmt, Social Media, SEO, CMS. Exp working with developers & creatives. Client & agency exp. Passionate w/ a sense of humor. digitalproducer2011@gmail.com (9/9)

SITUATION WANTED:- Creative Producer with 5+ years production and business finance background looking for new full time job opportunities. Please contact BrianRaider@gmail.com (9/9)

SITUATION WANTED: MANAGER/DIRECTOR FINANCIAL PLANNING AND ANALYSIS/LA. 10+ yrs exp in corporate entertainment finance. Extensive background in financial budgeting, planning, modeling and executive presentations. barette@pacbell.net (9/9)

SITUATION WANTED: DIGITAL PHOTOGRAPHER. Tell your story in images with a twist. David Goorevitch – gofry@rogers.com – see his stuff at http://bit.ly/DGlimbo (9/9)

SITUATION WANTED: Business Development (L.A./Phoenix) CPG/media. 15 yrs exp. global sales & marketing (retail/media), content dev., licensing and acquisitions. Strong negotiator. Exp. w/Disney, Warner, NFL. JeffQ@Rocketmail.com (9/8)

SITUATION WANTED: Stand In for Kids, SAG/AFTRA, Height 4’7, Weight 95 lbs, Blonde, Blue Eyes, desireeszabo@gmail.com, or 818 200 7431 (9/8)

SITUATION WANTED: Jeanne Intile Burns, VOICE-OVER ARTIST, Cell: 845-721-9681 Websites: http://jburns.voices.com , www.allegro-music.com : Specializes in unique character voices for various animated productions (9/8)

SITUATION WANTED: Dedicated & Experienced ADV. SALES PLANNER/NYC: Sales proposals, resolving client discrepancies, quarterly post analysis, special sales service projects, expert computer skills. Contact- runelyon@aol.com (9/7)

E-mail Trish@cynopsis.com or call Trish Pihonak at 203.381.9096 for rates and specs for Job Openings.

Are you looking for a job? Post your Situation Wanted Ad here — Email Trish@cynopsis.com for specs.

Cynopsis Media, a division of Access Intelligence
65 Lantern Road
Stratford, CT 06614
Ph: 203.381.9096
Fx: 203.386.8855

Copyright Cynopsis 2011

All outgoing e-mails are scanned and sent out virus free. Copyright Cynopsis 2011

To unsubscribe from just this Cynopsis Sports email, please click here.

Related Stories

11/17/17: TV Land cancels two series

TV Land cancels Lopez.

CYNOPSIS Good morning. It’s Friday November 17, 2017 and this is your first early morning briefing. Tonight’s Premieres: REELZ: 101 People Who Made the 20th Century at 10p   Tonight’s Finales: HBO:  Real Time With Bill Maher at 10p MTV2: ‘90s House at 8p Showtime: Active Shooter: America Under Fire at 8p […]

11/16/17: HOLIDAY PROGRAMMING GUIDE 2017

Cynopsis 2017 Holiday Guide

A CYNOPSIS MESSAGE FROM UP TV UP TV KICKS OFF CHRISTMAS #1 Premiere Movie A Very Country Christmas in 2017     50 DAYS & 500 Hours of Holiday Programs 7-Day GilMORE the Merrier BINGE-A-THON!   UP #1 Trusted Network Best and Youngest Season Ever! Top 10 Co-viewed Network   UP…We Get Family (

CynCity

Cynsiders

Instagram