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Good morning. It’s Tuesday, September 13, 2011, and this is your first early morning Kids briefing.
Common Sense Media takes on cyberbullying with its new parent and teacher targeted education campaign, Stand up, Don’t Stand By ( www.commonsense.org/cyberbullying ). Stand up, Don’t Stand By is designed to provide parents and educators with tools and information that can be used to help kids understand their role in cyberbullying and help them develop the skills and self confidence to help stop it when they see bullying happening, as well as on encouraging the daily practice of safe, smart, and respectful digital behavior. The campaign features articles, videos, and interactive elements that will help parents/educators begin a conversation with their kids about what to do when they witness bullying happening. The campaign will continue throughout the fall with local and national events in conjunction with the campaign’s corporate partners to celebrate digital citizenship and the ways in which kids are standing up to cyberbullying. Partners for Stand up, Don’t Stand By include: Comcast; Time Warner Cable; Yahoo! Safely; The MacArthur Foundation; The McCormick Foundation; iVillage; The Huffington Post; Verizon Foundation; AOL; Nickelodeon’s The Big Help; MTV; California State Parent Teacher Association; and Edutopia.
Kid’s social network imbee ( www.imbee.com ) moves to create a family-centric original production and entertainment news platform as it acquires the tween-targeted online community Fanlala ( www.fanlala.com ). Together the combined imbee and Fanlala, which will operate under the imbee name and Fanlala as an imbee company, offers a library of original series, celebrity interviews and 1400+ shorts and clips, as well as red carpet coverage and behind-the-scenes with celebrities. Fanlala COO Tim Golden will become SVP at imbee, heading editorial content, marketing and user experience. Golden will report to imbee CEO Alan Anderson. The Fanlala staff will now report to imbee management, while retaining their same roles and remaining in LA, along with Golden at the new imbee Santa Monica offices. Imbee is based in Walnut Creek, California.
Mind Candy, the UK-based company that created the kid aimed Moshi Monsters online community, launches the new record label Moshi Music. The first single for the new label is The Moshi Dance, by Moshi Monster character Lady Goo Goo, which will be available for download via iTunes beginning this Sunday, September 18, 2011. Lady Goo Goo’s The Moshi Dance video has found success on YouTube, where since Mind Candy released it has been viewed approximately three million times. Other Moshi Music artists that will have songs released under the new Moshi Music label include Dustbin Beaver, 49 Pence, Broccoli Spears, Hairosniff and Avril Le Scream.
In the licensing arena for Power Rangers Samurai, Saban Brands has recently appointed CLM as the licensing agent for South Africa, which joins other agents around the world including CPLG in Western Europe, Ink for Scandinavia/Eastern Europe, Exim Licensing for Latin America (excluding Mexico), Televisa (Mexico), Segal Licensing for Canada, Haven for Australia and New Zealand, and Saban Brands for Israel. New international licensees for Power Rangers Samurai includes master toy licensee Bandai, Namco Bandai (interactive games worldwide) and Megabrands (construction toys worldwide). Saban Brands has signed a raft of new licensees across Europe, Latin America and Pacific Asia:
- In Europe, new licensees include: AABrands (apparel for Germany, Austria, Switzerland), Akroyd (apparel for UK and Ireland), Big Balloon (magazine in Belgium, Luxembourg, Netherlands), Blue Ocean (magazine in Germany, Austria, Switzerland, Belgium), Blues Clothing (apparel for the UK and Ireland), GH Warner (footwear for UK and Ireland), Minuto & Salomne (umbrellas for Italy), Misirli (socks for UK and Ireland), MV Sports (scooters/skates/bikes for UK and Ireland), Parragon (books for UK and Ireland), Prime (paper products in France), Leomil (footwear multi-territory), Belltex (home goods multi-territory), Rubies (costumes for EMEA), Sert-MST (health/beauty for UK and Ireland), Trademark Collections (luggage for UK and Ireland), Van der Erve (apparel for Belgium, Luxembourg, Netherlands), Wal-Cor Corsanini (accessories in Italy).
- In Latin America, new licensees include Alta Tecnologia en Mochilas (backpacks, outerwear for Mexico), Arcor (Easter eggs multi-territory), ESEKA (apparel for Argentina), Confecciones Melgar (bedding, shower for Peru), Parragon (books multi-territory), Proyectos Comerciales (apparel multi-territory), Papelera (notebooks for Peru), PT Trisinar Indopratama (lunch boxes for Peru), Sticker Design (stickers for Argentina), Xeryus (backpacks, lunchboxes for Brazil).
- In the Pacific-Asia region, new licensees include The Life Like Company (costume character appearances in Australia and New Zealand), Parragon (books, etc. for Australia and New Zealand) and Rubies (costumes in Australia and New Zealand).
- Additionally, Saban Brands is currently developing a multi-territory Power Rangers Live Tour in the US and Europe for 2012 and 2013.
Scholastic Media‘s animated series Maya & Miguel (26×30) is set to premiere on the Spanish-language Univision Network‘s kid-targeted Planeta U Saturday morning programming block this month. The series will air on Univision in Spanish only, while the series continues to air in English on PBS Kids Go! in the US. The weekly three-hour educational/informational (E/I) programming block features programming that promotes literacy, reading, problem-solving skills, respect, self-esteem, and pride in Hispanic identity. Luis Fernandez, President/Entertainment & UVN Studios, Univision Networks, explains the addition of Maya & Miguel will also support the network’s Es el momento initiative that focuses on creating a college bound culture.
CBeebies in Latin America and US Hispanic Heritage Month with a special 30-day on-air programming event that features episodes of the music-based series ZingZillas, beginning Thursday, September 15, 12p-1p. Additionally, CBeebies continues to air the ZingZillas ZingBop musical segments that features unedited footage from the series. Distributed by Miami-based BBC Worldwide Channels Latin America & US Hispanic, CBeebies is available on channel 848 as part of Dish Networks’ DishLatino package.
The CW4Kids fall 2011 Saturday morning Toonzai programming lineup debuts on September 17, 7a-12p. The new lineup includes the US broadcast premiere of Tai Chi Chasers (11a), as well as returning series Sonic X, celebrating its 20th anniversary, with the New World Saga, the 10-year-old classic Yu-Gi-Oh! series will feature the Walking the Dragons story-arc, along with other existing series such as Dragon Ball Z Kai and Magi-Nation. Beginning this September, the Toonzai block will also feature the new animated host Shoji, a character inspired by Kamishibai an ancient art of street corner storytelling, in interstitials throughout the block. On September 17 and 24 viewers can also tune in and log on for information on how to enter The CW4Kids ( www.CW4Kids.com ) Toonzai Epic 3-2-1 Sweepstakes. The Toonzai website on CW4Kids.com also feature new games, activities, downloads, tournaments, user rewards, and Toonzai Ninja Badges.
Fred Armisen (Saturday Night Live) and Charlyne Yi (Knocked UP) will star in a new episode of the preschool music series Yo Gabba Gabba!, premiering Sunday, September 18 at 5:30p on Nick Jr. network. The episode also features musical guests Blitzen Trapper, Camera Obscura and Mark Mothersbaugh (DEVO) in his recurring segment, Mark’s Magic Pictures. Yo Gabba Gabba! is produced by The Magic Store and Wildbrain Entertainment.
Nickelodeon will premiere a new Nick News with Linda Ellerbee special, A Gift of Life, which focuses on kids and families affected by organ donation, on Sunday, September 18 at 9p. The episode opens up the discussion of the importance of organ donations from both the recipient and donor side of the story. From Monday, September 19, the half-hour special will be available via Nick.com and iTunes as a free podcast.
Marvista Entertainment inks further international TV deals for Saban Brands‘ Power Rangers Samurai. Signing on for the series are, Mediaset’s Italia 1 and Boing in Italy, SIC (Portugal), Channel 9 (Australia), TV4 (New Zealand), and E-TV (South Africa).
Canada’s Portfolio International heads to Mipcom in Cannes next month where it will launch sales of two newly acquired properties:
- Brilhante F.C. (26×30) – a tween-targeted dramedy about five adolescent girls that work to form the first all girl soccer team a small town in Brazil. Brilhante F.C. is produced by Brazil-based Mixer, for TV Brasil, where the series premiered this spring.
- Young Abraham (1×48) – a CGI animated movie that follows the early life of the biblical character Abraham. Produced by BKC Productions, the film uses humor to tell this family-targeted story.
Sanrio Digital names Mango Distribution as the worldwide sales agent for its 3D animated preschool series The Adventures of Hello Kitty and Friends (52×12). Mango Distribution, a joint venture between Philippines-based production company Top Draw Animation and Australian TV producer Sticky Pictures, will feature the series at Mipcom next month.
The newly formed US-based Fun World Media makes its international debut at Mipcom this October where it will present its tween-targeted comedy The Jadagrace Show (26×30), as well as several other of its family-centric series. Andrew Schreiber, President/Sales will introduce Fun World’s programming at the market. An international program distribution veteran, Schreiber previously represented Power Television, Showtime Networks and Playboy Entertainment.
- The Jadagrace (26×30) – the tween series follows the adventures of Jadagrace, a talented 11-year-old girl who gets her own TV show after her internet music video goes viral, and her BFF Ashley.
- Time Chasers (13×60) – revolves around a family of archeologists that discover an alien time machine. When the family’s three kids accidentally activate the machine they must make their way through time and history, while their parents work to bring them back.
- My Dad’s A Superhero (26×30) – this action/comedy is about two average dads with regular jobs that are secretly crime fighting heroes, and what happens when their kids find out and they want in on the action … or they are telling their moms.
- Game of Life (1×60) – a drama that takes a candid look at the live of five LA families that are connected by a kid’s soccer team.
Program Call: Cynopsis Media will be producing our annual MIPCOM Shopping Guide sent to all Cynopsis and Cynopsis Kids subscribers on Thursday, September 29, the week before MIPCOM 2011 in Cannes. If you’re exhibiting programming at MIPCOM or MIP Jr. this year, please send us only the following info for your top 5 shows: title, availability date, number of episodes, length, type (i.e., movie, series, special, etc.), genre and your terms (barter, cash, etc.) as well as your company’s stand/booth location. To be included in this free and highly-read special edition, please send your submission to Lisa Ball at: firstname.lastname@example.org no later than Friday, September 23, 2011. A confirmation email will be sent following each submission from Lisa (if you don’t receive a confirmation email, please resubmit).
Pediatrics, the official journal of the American Academy of Pediatrics, has published a study, The Impact of Different Types of Television on Young Children’s Executive Function conducted by researchers at the University of Virginia, Charlottesville, which found that watching fast-paced animated series had a negative impact on the executive function (e.g. self-regulation, working memory) and attention of the 4-year-olds that watched a portion of the series during the study. The study specifically pointed to Nickelodeon‘s SpongeBob SquarePants as the fast-paced series. Worth noting here is that SpongeBob SquarePants is not specifically targeted to nor designed for preschoolers. Furthermore, Nickelodeon is questioning the validity of the study. The study took a group of sixty 4-year-olds and randomly broke them up into three groups (“similar at the outset in terms of weekly TV exposure and parental ratings of attention”), one group watched a 9-minute clip of SpongeBob, the other screened a “truncated episode of a realistic Public Broadcasting Service cartoon series,” Caillou, “about a typical US preschool-aged boy”, with the third, the control group, drawing with markers and crayons. Following their respective activities, each child was asked to complete various tasks to assess how that activity impacted their abilities. The report says that viewing of the fast-paced TV show immediately influenced preschool-aged children’s executive function, attention, ability to problem solve and delay gratification (could they not immediately go for the snacks). The kids in the other two groups fared better on the tests.
Disney Channel‘s play of Phineas and Ferb on Friday, September 9 at 9p is now the series’ top telecast ever among K6-11 (2.1 million) and Boys 6-11 (1.1 million). The telecast was also Friday’s top TV show across all kid demos.
Answer to Yesterday’s Trivia Question: Who tries to answer questions about basic scientific principles with the help of his friends May, Gerald and Gabriela? Sid the Science Kid. Kudos to: Alex Dale-Reign Agency/Santa Monica; Pat Brady-CESD/LA; Jerome James Jr.-OOERP Interactive, LLC/Chesapeake, VA
Today’s Trivia Question: In Speed Racer, the Mammoth Car was made out of an unusual material. What was it? (Email John@cynopsis.com with your answer and be sure to include your name, company, city and time zone. Unofficial rules: Only the second four correct answers from each time zone will be mentioned; and once you’ve been mentioned in any of the Cynopsis editions, you can’t be mentioned again that calendar week.)
Later — Gwen
Gwen Billings for Cynopsis Kids!
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