Tuesday, October 8th, 2013

A CYNOPSIS MESSAGE FROM TIME WARNER CABLE MEDIA


How can you be the first to customize and target your brand message across all of cable’s premier sports programming on every screen?
Introducing TWC Media Ads Everywhere. That’s how. TM

Time Warner Cable is the first to offer multi-screen advertising opportunities in the live programming of the best sports networks, including ESPN, Turner, Fox Sports 1, NFL Network and Golf Channel. Time Warner Cable Media is your one-stop solution for reaching sports fans on any platform.

Contact Randy.Gerstenblatt@twcable.com for more information.


Cynopsis: Sports
10.08.13

Good morning. It’s Tuesday, October 8, 2013, and this is your first early morning Sports briefing. 

Burger King Corp. locked in a three-year partnership with CBS Sports and Turner Broadcasting System, Inc. that will make the Burger King brand the official quick service restaurant partner of the NCAA. As an Official Corporate Partner of the NCAA, the restaurant brand will look to connect with fans via a year-round marketing program with sponsorships of all 89 college sports championships, including the NCAA Men’s Final Four. The corporate partnership includes media, merchandising and on-site event opportunities, and allows the chain to utilize all NCAA trademarks and logos. The partnership will kick off this fall with local franchisees gearing up to activate programs across the nation. The deal was brokered by Starcom USA.

On the Air

While the Broncos/Cowboys game proved to be a doozy on the field, the ratings packed a punch as well. CBS Sports’ Week 5 coverage of The NFL on CBS on Sunday, which was anchored by the Denver game, earned the highest rating of the NFL season-to-date on any network with an average overnight household rating/share of 18.6/34 in the metered markets, according to Nielsen. That also marks an 18% increase over last year’s window. The game’s rating/share also ranks as the highest-rated program on television in the metered markets since the 2013 Academy Awards.

Through 11 telecasts as of Sunday, TBS’ coverage of the 2013 MLB Postseason is averaging a 2.3 household rating, according to Nielsen, up 5% compared with a 2.2 score in 2012.  The network’s average of 3,482,000 total viewers is up 2% over last year. Sunday’s doubleheader averaged 3,174,000 total viewers and a 2.0, up 19% and 18% over the comparable Sunday telecasts a year ago.

CBS Sports and CBS Sports Network revealed their 2013-14 college basketball season broadcast schedule, with 240 total games in the mix, including six men’s Conference Championships, and match-ups from 20 different conferences. CBS Sports Network will carry over 200 games, starting Friday, Nov. 8 at 9p with USC at Utah State. CBS Sports hits the court on Saturday, Dec. 7 at 12:30p with UCLA/Missouri. Championship Weekend on CBS Sports tips off on Saturday, March 15 and Sunday, March 16, 2014, featuring the Big Ten, Conference USA, Mountain West and Atlantic 10 conference tournament championships.

HBO, Sports Illustrated and Endgame Entertainment are producing Sport in America: Our Defining Stories, a documentary that will run on Thanksgiving Day, Nov., 28 at 6p. The special will look at how the “universal thread of sport unites us as a people and has shaped America’s character.” The presentation includes interviews with Billy Bob Thornton, Mike Tyson, Steve Kerr, Frank Deford, David Maraniss, Ron Shelton, Curt Menefee, Michele Beadle, Summer Sanders, Jerry Reinsdorf and others.

Golf Channel tees up for Long Drive Month starting tomorrow at 9p with four straight weeks of Wednesday primetime coverage of the RE/MAX World Long Drive Championship. The network will dedicate more than 20 hours of programming to the art of hitting it long and showcasing the personalities that compete in a sport where the golf ball regularly travels in excess of 400 yards. Golf Channel’s coverage will showcase the men and women who compete in long drive, beginning with grassroots local and regional qualifying, and culminating with the finals where eight finalists will compete for a winner-take-all $250,000 prize. In addition, NBC will air a 60-minute recap show of the entire event in December.

CBS Sports announced its selections for its SEC on CBS doubleheader games for Saturday, Oct. 19. The opener will feature Georgia and Vanderbilt at noon, while the later game will see Auburn visit Texas A&M at 3:30p..

Universal Sports Network entered a multi-year agreement with Verizon that will make the network’s Olympic, endurance and adventure sports programming available to Verizon FiOS TV subscribers across the country. Verizon now offers Universal Sports HD on channel 596. Universal Sports HD is available to all customers as part of Sports Pass, and available in all FiOS TV markets, including metro New York, Los Angeles, Dallas, Boston, Washington, D.C. and Philadelphia. 

NBC Olympics will slated to offer a record 34.5 hours of live coverage of the 2014 U.S. Olympic Trials across NBC, NBCSN and NBC Sports Live Extra in the months leading up to the 2014 Olympic Winter Games in Sochi. Coverage will center around six sports  speed skating, short track, hockey, ski jumping, Nordic combined and curling. Trials coverage begins on Friday, November 15 at 3:30p on NBCSN with curling from Fargo, N.D., and wraps up on Sunday, January 5 at 4p on NBC with short track from the Utah Olympic Oval in Kearns, Utah.

The UFC is hitting movie theaters nationwide for its PPV on Saturday, Nov. 16 at 10p. UFC 167: St-Pierre vs. Hendricks marks the promotion’s 20th Anniversary event. Tickets are available at participating theater box offices and online and is slated for more than 350 select movie theaters around the country.


 A CYNOPSIS MESSAGE


Save the Dates for Cynopsis: Digital’s…

DIGITAL MODEL D AWARDS | NOV. 12 | GRAND HYATT | NYC
DIGITAL VIDEO MEASUREMENT SUMMIT | NOV. 13| GRAND HYATT | NYC

For registration information, please contact Pete Romas at (203) 899-8483.
For speaking opportunities, please contact Roberta Caploe at (917) 974-0640.
For sponsor information, please contact Mike Farina at (203) 218-6480.



Sponsorship & Promotion

NBC Sports is out of next year’s Shooting Hunting and Outdoor Trade Show, according to multiple reports, after sponsoring the show for multiple years. An NBC Sports rep told Variety that “Our level of sponsorship has varied each year, and this January we will not be sponsoring the show because it does not make business sense for us at this time.”

WWE is partnering with Totino’s for an integrated partnership around the brand’s pizza rolls. The alliance will give fans a chance to win prizes, including a trip to a WWE event, a meet and greet with a WWE star, copies of the WWE 2K14 video game and more.

ESPN Radio’s Mike & Mike launched a contest encouraging listeners to tune in for a daily “winning word or phrase” that could lead to exclusive prizes – including an all-expenses paid trip to Hawaii. The six-week campaign kicked off yesterday and encourages listeners to call, text, tweet or visit espnradio.com, registering with the winning word of the day. The promotion runs through Friday, Nov. 15.

Leigh Steinberg announced the formation of Steinberg Sports & Entertainment with an eye to represent present and future NFL, NBA and MLB players and coaches, as well as entertainers and other public figures. Steinberg has negotiated more than $2 billion in player contracts, and helped to generate over $600 million for local and national charities. The agency is backed by a Texas-based investment group and will look to include athlete and entertainment client representation as well as sports and entertainment marketing, media consulting and special projects.

Digital & Technology

The USA TODAY Sports Media Group is teaming with CineSport for a content and technology partnership that will see CineSport provide its video technology platform-the VaMP video platform-and create custom sports video content for properties within the USA TODAY Sports Media Group. Through the agreement, CineSport and USA TODAY Sports will also co-produce original programming for distribution through CineSport’s VaMP platform with the ability to distribute across hundreds of destinations within both the CineSport and USA TODAY Sports universes.

Learfield Sports introduced LiveU as its newest Preferred Solutions Provider and will now provide the company with access to the more than 50 institutions and associations Learfield Sports represents. According to the release, the pairing also “paves the way for volume discounting for Learfield partner schools and an unprecedented opportunity for them to stream more live content via the schools’ official digital platforms including websites and mobile applications.”

The Main Event

Oakland/Detroit on TBS at 5p.


A CYNOPSIS MESSAGE


Cynopsis eReport Series: Demographic Viewing Patterns
Cynopsis Editors will take a look at the viewing patterns of various Demographics. Each of these Special eReports will uncover the Who, What and the Where – who these people are, what they are watching, where they are watching… and more!

OCT 16 // Millennials (sold out)
OCT 24 // Women (sold out)
OCT 31 // Kids, Tweens & Teens
NOV 13 // Hispanics
NOV 20 // Kids, Tweens & Teens

Advertising space is limited. Contact Mike Farina: 203.218.6480


ON THIS DAY in 1956: Yankees pitcher Don Larsen throws the first no-hitter in World Series history.

In The Know: Who is known as The Flying Tomato? (Email Chris-Sports@cynopsis.com with your answer and be sure to include your name, company, city and time zone. Unofficial rules: Only the second four correct answers from each time zone will be mentioned; and once you’ve been mentioned in any of the Cynopsis editions, you can’t be mentioned again that calendar week.)

Answer to Our Last Sports Trivia Question: Besides #23, what other number did Michael Jordan wear regularly for the Bulls? Answer: #45. Kudos: Michael Dittelman-SportsOnEarth.com/NY; Ben Whitney-Al Jazeera America/NY; Chris Long-USA Today Sports Group/NY; Eric Newman-Bleacher Report/NY; Keith Allo-Golf Channel/NBC Sports/Orlando; Scott Jenkins-Tribune Media Services/Queensbury; RT Harris-WideOrbit/Detroit; Jerehmy White-BusyBuddy Books, Inc./Glen Rock; Robert Teinowitz-Live Action Media/Chicago; Gretchen Brady-KDAF-TV  CW33/Dallas; Derrick Stasica-KHOU/Houston; Lisa Fikeys-Zimmerman/Chicago; Greg Moloznik-GLM Media/Scottsdale; Larry Hutchings/Pacific Palisades; Bryan Geidt-Direct Avenue/Carlsbad; Eric Burak-Brand Affinity/LA; Adam Deverell-Cox Reps/LA.

Later — Chris
Chris Pursell for Cynopsis | Sports
10.08.13

Roberta Caploe: Editorial Director
Diane K Schwartz: Senior Vice President, Media Communications Group

Cynopsis Ad Sales: Mike Farina | VP Sales & Marketing | 203-218-6480
Classifieds Sales: Trish Pihonak | Director of Operations & Content | 888-702-3858

Cynopsis Media: a division of Access Intelligence, LLC * 10 Norden Place * Norwalk, CT * 06855 * USA

To subscribe to any Cynopsis edition(s) click here.
To unsubscribe from this edition, click here. Or for further assistance please email clientservices@accessintel.com.


 A CYNOPSIS MESSAGE


Secure your seat now before the event sells out!

Cynopsis Future TV Summit:
Content Innovation & Next Gen Advertising Models
October 17 | Grand Hyatt |NYC

Sponsorship: Mike Farina (203) 218-6480 | Registration: Pete Romas (203) 899-8483

Gold Sponsor: ABC Family | Silver Sponsors: A+E & Rhythm
Participating Partners: BrightLine, NCC & TruthCo. | Media Partner: IAB



Cynopsis CLASSIFIEDSFor More classifieds, visit the Cynopsis.com classifieds page here.


JOB OPENING: PRGMG OPS COORD & MEDIA MGR/MIA, FL: Asst w/traffic & brdcst func for prog ops, Media mgmt & del of assets. Kwldg of file del methods req. 2+ yrs exp w/traffic or media mgmt. Must spk Engl & Sp. CV: careers@vmetv.com (10/15)

JOB OPENING: RSCH ANLYST ENTERTAINMENT/NBCU/NYC: Research Analyst in Entertainment Research of NBCU. Please directly apply on our career page for more information. URL or Email: HERE (10/15) 

JOB OPENING: DIGITAL AD SALES MGR/Food Network/Cooking Channel/NYC: 5yrs dig ad sales mktg, drive custom/off-the-shelf sponsorships, career focused pro w passion to develop career in Digital Ad Sales. www.scrippsnetworks.com #3855 (10/15)

JOB OPENING: SR. WRITER/PRODUCER/AMC/NYC: Proven experience writing and producing outstanding on-air promos at a broadcast or cable network required. Send CV and link to online reel to http://tinyurl.com/pmpzfjs (10/12)

JOB OPENING: PROMO EDITOR/AMC/NYC: Seeking self-motivated Avid editor with extensive experience creating on-air promos or trailers. Send CV and link to online reel to http://tinyurl.com/nc8pc8x (10/12)

JOB OPENING: MARKETING SPECIALIST/Discovery/NY: Client oriented professional to support Integrated Ad Sales Marketing team w/ the development/execution of marketing elements and sponsorship initiatives. 3-5 yrs mktg exp. APPLY HERE (10/12) 

JOB OPENING: SVP RESEARCH/Turner Broadcasting System/ATL: Lead, oversee & manage entertainment research team. 15-20 years media (incl. television) experience required. Resume here (10/12)

JOB OPENING: JR PROD/LA: Mng all aspects of Prod for current titles (dvlpmnt/sched,budgeting) liaising w/ partners & SM teams 3+ yrs exp in animation/ent process, good knwldg of scheduling & budgeting, strong comm, flex team player. Resume to: jobs@spinmaster.com (10/12)

JOB OPENING: EXECUTIVE ASSISTANT/NBC/DC: Exec Asst to support GM of NBC station in Washington DC. Min 5 years admin experience. Must be organized, adaptable to shifting priorities, and thrive in fast pace environ. Apply HERE (10/11) 

JOB OPENING: VP, CRM/Viacom/NYC: 8-10 yrs operational exp in dig. Media buying. Working knowledge of mobile display environment. Dvlp/execute detailed media plans in display. Thought leader team player. Apply HERE  (10/10)

JOB OPENING: SR ANALYST/VIACOM/NYC: Resp for collecting, organizing & analyzing Nielsen data, prod of ongoing reports for TV Land as well as on the competition. 2+ yrs exp w/Nielsen data analysis is key. BA req. Full info & apply HERE (10/10)

JOB OPENING: SVP, PROGRAM PLANNING/BETN/NY: 12+ yrs TV Prgmg. Reports to EVP, Program Strategy. Oversees scheduling, prgrm analysis, acquisitions & ops teams. Works w/all depts to ensure ratings goals are hit. Resumes to: Laura.Timoney@BET.net (10/10)

JOB OPENING: COPYWRITER/Discovery/MD: Quick-thinking creative to craft original on-air and print promos for flagship brand. 3-6 yrs agency and/or broadcast marketing exp. Final Cut Pro, Adobe Premiere, or Avid exp a plus. APPLY HERE (10/10)

JOB OPENING:  ASST PROFESSOR FT FACULTY POSITION IN WRITING FOR TV/FALL 2014/Boston University’s College of Comm. Teach 3 courses/semester, primarily in writing for half-hour & one hour scripted TV series & orig TV pilots. Send CV HERE (10/10) 

JOB OPENING: VP, GLOBAL DIGITAL ACCTS (AMAZON)/LA CA: The VP Global Digital Accounts is responsible for creating and driving revenue and profitability plans for selected digital accounts. Sales Representative, Services Apply: HERE (FFE0002006) (10/10) 

JOB OPENING: DIRECTOR, AD SALES/REELZ/Chicago: Exp’d ad sales professional w/outstanding relationships to lead sales effort in Chicago. Apply: careers@reelzchannel.com (10/9)

JOB OPENING: RESEARCH ANALYST/FX NETWORKS/LA: Analyze ratings trajectory of FX Networks and key competitors. Service all FX Networks & partner on custom requests and ad hoc needs. 2 yrs. exp. http://bit.ly/143jbMF (10/9)

JOB OPENING: SR ANALYST AD SALES RSCH/NBC UNIVERSAL/NY: 1-3 yrs media rsrch exp, supp Sports & Olympics sales research, proficient w/research software, able to visually communicate insights. Click Here (10/9)

JOB OPENING: DIR PRGM, SERIES/Hallmark Channel/LA: Develop scripted series & current programs & oversee projects. 7+ yrs. exp. in prgmng at cable/brdcst co or prod co. Apply: www.hallmarkchannel.com/jobs (10/9)

JOB OPENING: SR TECH OPS DIR/CSI SPORTS/NY: Min 10 yrs TV Network exp. Resp. incl. overall workflow mgt, liaison to orig. facility/operator ops, tech & prod staff. Transmission/distribution exp req. Res/cvr to Rose: HERE (10/9)

EXPERT SERVICES ADS: These ads are for companies or people who offer an expertise in the field of media by way of production, voice over artistry, writing, set development, etc. For information on rates and specs for posting an Expertise Service ad email Trish at Trish@cynopsis.com

INTERNSHIPS – These positions are for credit only – nobody gets paid here. These ads are always posted for free, and students work for school credit only. For more information on the specs for posting an Internship ad, email Trish at trish@cynopsis.com.

SITUATION WANTED ADS, POSTED BY THOSE LOOKING TO BE HIRED… There is no charge for placing your Situation Wanted ad… for more information contact Trish Pihonak at trish@cynopsis.com.

SITUATION WANTED: REALITY/DOCU-SOAP/COMEDY/PRODUCER/NY-STAMFORD: TV/Digital team leader with proven track record with MTV, HGTV, BET, SHO, TV LAND is available for a new project. Contact: bob@nodelayproductions.com (10/15)

SITUATION WANTED: CREATIVE BROADCAST MARKETING EXPERT: 13+ years in advertising, marketing & broadcast companies. Hispanic & GM. Senior Management Experience. OAP Writer/Producer: http://rllera.prosite.com/ Contact: ricardo.llera1@gmail.com (10/11)

SITUATION WANTED: Emmy-nominated TV PRODUCER with two decades worth of experience in news, talk, lifestyle, docu, & other non-fiction. Good with AVID & FCP. Email: producerboy@mac.com (10/11)

E-mail Trish@cynopsis.com or call Trish Pihonak at 888.702.3858 for rates and specs for Job Openings.

Are you looking for a job? Post your Situation Wanted Ad here — Email Trish@cynopsis.com for specs.

Copyright Cynopsis 2013

All outgoing e-mails are scanned and sent out virus free. Copyright Cynopsis 2013

Related Stories

11/17/17: TV Land cancels two series

TV Land cancels Lopez.

CYNOPSIS Good morning. It’s Friday November 17, 2017 and this is your first early morning briefing. Tonight’s Premieres: REELZ: 101 People Who Made the 20th Century at 10p   Tonight’s Finales: HBO:  Real Time With Bill Maher at 10p MTV2: ‘90s House at 8p Showtime: Active Shooter: America Under Fire at 8p […]

11/16/17: HOLIDAY PROGRAMMING GUIDE 2017

Cynopsis 2017 Holiday Guide

A CYNOPSIS MESSAGE FROM UP TV UP TV KICKS OFF CHRISTMAS #1 Premiere Movie A Very Country Christmas in 2017     50 DAYS & 500 Hours of Holiday Programs 7-Day GilMORE the Merrier BINGE-A-THON!   UP #1 Trusted Network Best and Youngest Season Ever! Top 10 Co-viewed Network   UP…We Get Family (

CynCity

Cynsiders

Instagram