Tuesday, October 30th, 2012


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Cynopsis: Classified Advantage

Good morning. It’s Tuesday, October 30, 2012, and this is your weekly issue of Cynopsis: Classified Advantage!

Another Place to Look for a Job

Are you tired of looking at classifieds in the paper and online? Feel like you are spinning your wheels? Think you’re getting the information too late to be competitive? Well, I just might have the answer for you.

In addition to all the traditional places to look for a job, also look at any publication, like ours, that writes about executive moves. When someone is promoted, they will need someone to take their place. Most likely, the company has already filled that position, however, if the second position was filled within the company, there is a good chance that at least one position will still be open. May not be as far up on the corporate ladder as you might hope, but it is a foot inside the company.

Another item to look out for is when someone leaves a company for a new position at another company. The company he left may very well have an opening.

Even better are executive moves that announce a person will be leading a new office or a newly developed division of the company. Most likely there will be several openings available that will required new people as soon as possible.

Write to these companies, get your resumes and cover letters in before they announce the job. And finally, you will have the advantage.

We are always on the look out for more Experts to advise our readers – if you’re a headhunter, job coach, career advisor, etc., and may be interested in contributing to this edition from time to time, please contact me at john@cynopsis.com.


Cyn opsis: Digital Video Measurement Summit
Monetizing Cross-Platform Video
– November 14 | NYC

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Registration Questions: Jenn Ocampo + Sponsorship Questions: Mike Farina
Sponsors: Tremor Video & Yahoo! + Spotlight Sponsor: Videology + Media Partner: Ad Club of NY

Dressing for Success in the Interview
by Joel Garfinkle

You’ve sent out your resume, likely spoken briefly to a Human Resource representative or the hiring manager over the phone, and now they want you to come in for the interview. This is the critical part of the job search process and will determine whether or not the company presents you an offer. Many candidates will review their resume, research the company and formulate intelligent questions, and even think about how they will answer some of the most common interview questions they’re likely to be asked. Those are all very important; however, some candidates forget one important facet  what to wear. Dressing for success in the interview will bring you one step closer to that elusive job offer. Following are some of the top tips to help you in your wardrobe selection:

Neatness counts. Realize that you are likely one of many candidates vying for the position, you want to put your best foot forward. As the old adage says, “You never get a second chance to make a first impression.” For this reason, make sure your attire is neat. Be sure your shirt and slacks are freshly pressed, your shirt is buttoned properly and tucked in, and your socks match. If you’re slovenly dressed for an interview, it sends the message to the interviewer that your work is likely to be equally slovenly. It also gives them the impression that you really don’t want the job, when you couldn’t even be bothered with pulling yourself together for the interview.

Always dress at least one level higher than what you would expect to wear for the position. If you’re interviewing for a warehouse position where you’ll likely be in jeans and a t-shirt all day, put on a pair of slacks and a button down shirt, at the very least. Adding a tie shows even more respect for the hiring process and the time the interviewer is giving you. If you’ll be in a business casual environment, a suit is not a bad choice. It’s always better to be slightly over dressed, and show an effort, than under dressed and give the impression you simply don’t care.

Dress conservatively. Unless you’re applying to a company known for their cutting-edge fashion sense, it’s better to err on the side of conservative when choosing your outfit. Remember, this is an interview not a societal social event, so save the flashy jewelry for another occasion. This is also not a time to douse yourself in perfume or cologne. Your interviewer may be sensitive to smells or simply not have the same taste in scents that you do.

Make sure your clothes are clean. Although you may have only wore that dress shirt for an interview the week before, have it dry cleaned and pressed. Even clean clothes, like rarely used suits, that sit in a closet for a long time can become a little funky smelling. You may not notice it, but the interviewer may. If you smoke, have your interview clothes dry cleaned and keep them outside of the house until you are ready to put them on. Do not smoke in them. This will minimize the chances that you’ll smell of smoke when you do the interview.

Personal hygiene is imperative. Although this goes a little beyond “dressing,” I cannot stress enough the importance of personal hygiene. Be sure your teeth are freshly brushed and even chew a piece of gum on your way to the interview (although, be sure to get rid of it before you enter the building). Interviews are stressful, so make sure you’ve put deodorant on before you head out. Lastly, make sure your hair is neat. Keep a comb or brush in your vehicle for touch ups right before you head inside.

Joel Garfinkle’s proven 10-Step Salary Negotiation Program teaches salary negotiation strategies to help you get the pay, benefits and perks that you deserve. Hundreds of clients have benefitted from Joel’s program. Click here for to view his article: Tips on Asking for a Raise.

Questions from our Readers
Answered by
Joel Garfinkle

What’s the best way to respond to a salary requirement request from a prospective employer?

Discussing salary requirements is perhaps one of the trickiest parts of the interview process. Many believe that the person who offers a salary figure first loses. However, if you’ve done your research and determined your likely value to the company, this is not a part that should worry you.

Consider the salary range the employer posted with their job listing, your previous salary and information garnered from the Web from salary research tools. Now, apply your unique qualifications to this employer’s specific needs and determine where you should be in that range you’ve determined. Explain to the prospective employer how you came up with that figure, giving concrete examples of how your skills and experience are of value to their company.

During the interview process when should I begin negotiating salary?

During the interview process you’re not truly negotiating salary, but you are building your value in the eyes of the potential employer. Think about how you would negotiate a higher salary, if you received an offer. What skills and experience do you think the employer will really find valuable and differentiate you from the other candidates? Focus on your unique qualifications, both quantitative and qualitative, that make you perfect for this position. This way, when you are presented an offer and begin the negotiation process, the hiring manager will already know you are the best candidate and be more eager to negotiate with you.

During Joel’s tenure as an outplacement consultant, he has written many books from topics ranging from Getting Ahead to Find a Job in 14 Days. His Executive Outplacement Service Program will help displaced workers find new jobs quickly.


Not attracting the right candidate for that hard to fill job?
Trust Cynopsis Media for all your classified and job opening needs

Get in touch with the most viable & respected candidates in the industry!
Contact Trish Pihonak to fill that position today.


JOB OPENING: SALES EXEC/ITN/NYC: Self driven Sales Exec for its successful sales operation. provide both sales support to your colleagues & exceptional cust srvc support to US customers. Resume/apply: fiona.orchard@itn.co.uk (11/3)

JOB OPENING: DIR POST/PROD/OPS/Discovery Studios/MD: Work through DCI Vendor to manage production, post and operations for all project phases (originals, series, &reversions) email resumes to Studios_Recruitment@discovery.com (11/3)

JOB OPENING: CONTRACTS ADMIN/WarnerBros/LA: Temp Contracts Admin will support data conversion project within WB Int’l TV Distribution. Contracts exp & adv Excel skills req. Ent/media exp a big plus. Details: http://bit.ly/PSQIUr (11/3)

JOB OPENING: INTEGRATED SALES MGR./NYC: Dvlp custom sales materials, proposals for hot digital/video media start up. Min 2 yrs exp. Apply: bitly.com/RmvGuy (11/3)

JOB OPENING: VIEWER MEASUREMENT ANALYST/NEW YORK NY: New York, NY: Working with TV viewership data in order to analyze advance advertising performance and programming trends. BA and 2 yrs exp in media or finance. Email Ashley.coffin@dish.com (11/3)

JOB OPENING: MARKETING COORDINATOR/truTV/NY: Temp position. Develop/execute interactive & social media strategies for key series & network initiatives  2-3 yrs Marketing/Digital/Social exp – email resume to truTVMarketingJob@Turner.com (11/3)

JOB OPENING: SPVSR, INTERSTITIAL SCHEDULING/SHOWTIME/NYC: Sched promos for assigned networks, plan & implement on-air media plans. 3+ yrs On-Air Promo, Media Plng, or Agency Traffic and/or Ops exp. Apply @ www.sho.com. 12977BR (11/2)

JOB OPENING: EXEC EDITOR/CYNOPSIS MEDIA/NYC OR CT: 7+yrs exp working FT at a media co. Mngmnt exp a must. BA deg journalism/comm. Apply: Res/sal. requirement/writing sample to: apply@accessintel.com More info: www.accessintel.com (11/2)

JOB OPENING: AE, AFFIL SALES & MKTG/WWE/STMFRD, CT:  Mng distrib, sales, mktg affil prods (PPV, VOD, etc); 3-6 yrs direct-related exp, BA deg. Travel req’d. Apply:  http://www.wwe-careers.com/wwe/jobboard/JobDetails.aspx?__ID=*B13DC600 (11/2)

JOB OPENING: TV SYND CONTRACTS ASST/NYC: BA/BS DEG, strong math & PC skills req’d. 1+yrs media exp pref’d. Create/revise sales contracts, work with Nielsen ratings & various admin duties. Please send resumes to Susan.Saddik@cbs.com (11/1)

JOB OPENING: INVENTORY MGR/REELZ/NYC: Ad sales inv mgmt, DR & stew. Inv & pricing reports. 3 yrs sls planning/buying exp. Apply: careers@reelzchannel.com (11/1)

JOB OPENING: MANAGER, DIG AD OPS/SALES ADMIN/A+E/NY: Coordinate implementation and optimization of digital campaigns. Test/QA Ad Products across A+ E web/mobile properties. Full Info/Apply: www.aenetworks.com/career.html (11/1)

JOB OPENING: SALES PLANNER/NYC: Resp for proposal dev, lead gen, campaign optimization & mgmt, Strong knwldg of dig. media & campaign ops, 1-2 yrs exp, planning or sales coord role. Apply: http://bit.ly/VoBXpi (11/1)

JOB OPENING: TRAFFIC COORD/RNN TV/RYE BROOK NY: obtains traffic instructions from advrtsrs & inputs the instructions into the traffic system More info: http://www.rnntv.com/content/traffic-coordinator Resume & apply: resume@rnntv.com (11/1)

JOB OPENING: SR. MGR AD SALES RSRCH/S. Monica/Viacom: Be voice of LA office from Rsrch vantage-point. 5+yrs Ad Sales Rsrch exp. w/cbl/brdcst ntwrk or advrtsng agency exp. Nielsen systems & synd sales tools. Click here: http://bit.ly/RgWRs6 (11/1)

JOB OPENING: MGR, MARKETING/FX Networks/LA: Develops & executes marketing campaigns across media formats. BA Required. 3-5 yrs. exp. marketing for TV. Broadcast/studio exp. is a must. http://bit.ly/MWDWSC (11/1)

JOB OPENING: DIR, PRICING & PLANNING/FX/NYC: 7-10 yrs Media Ad Sales, Inventory Mgmt, reporting & forecasting for multiple networks. Strong exp. w/ Ad Sales systems & Excel. Strong math & comm skills. http://bit.ly/Rk4ywe (11/1)

JOB OPENING: EXECUTIVE PRODUCER/Travel Channel/Chevy Chase: Creates & develops new original programming. Manages all aspects of original commissioned productions. Maintains and evolves ongoing series. 6 yrs exp. Click here to apply (10/31)

JOB OPENING: VP, BRAND CREATIVE/A&E TV/NY: Mng all creative work that represents the A&E & Bio brands incl. writing/producing all net brand creative. Min 8 yrs exp in creative exec role in media co. Apply: www.aenetworks.com/careers.html (10/30)

JOB OPENING: ABC RESEARCH CONSULTANT/ABC Burbank, CA: TV and digital media research exp, Solid computer skills, organized & detail oriented, college degree required, please contact kim.conod@abc.com (10/30)

JOB OPENING: DIRECTOR RESEARCH/OUTDOOR CHANNEL/LA, CA: TV/Media resch; provide metrics/anlytcs; make recomndns; degree & 5-7 yrs resch exp in TV/cbl/brdcst ind reqd; apply at www.outdoorchannel.com/Employment (10/30)

JOB OPENING: SR AD SLS PLNR/OUTDOOR CHANNEL/CHICAGO: Provd sppt to centrl regn sls team, asst w/media adv, rsch & mktg plns; may have sls oppty. 4-5 yrs media sls ind exp, 4yr deg prfrd. Apply @ www.outdoorchannel.com/employment EEO/M/F/D/V (10/30)

JOB OPENING: PROGRAMMING OFFICE COORDINATOR/History/NY: Provide organized, multi-tasking administrative support for Programming team. F/T Freelance. Full Info/Apply: www.aenetworks.com/career.html (10/30)

JOB OPENING: PROGRAMMING COORDINATOR/History/NY: Experienced support for program development, liaison with program suppliers, dept coordination, contracts. F/T Freelance. Full Info/Apply: www.aenetworks.com/career.html (10/30)

JOB OPENING: ASSOC. DIR. PROGRAM RESEARCH/NBC Universal/NY: 5+ years Program Research experience required. Experience with Explorer/Arianna/Npower needed. Must have mgmt & presentation exp. Apply: www.nbcunicareers.com Job #4291BR (10/27)

JOB OPENING: INT’L SALES REP/NY: Multimedia co. seeks energetic/driven ind. to license content to int’l ntwrks & operators worldwide. +7yrs int’l sales exp. req. pref. in media ind. Sports bckgrnd a +. Res: Attn Rose hr30ml@gmail.com (10/27)

JOB OPENING: MGR GRAPHICS/Lifetime TV/NY: Supervise the in-house Motion Graphics Team of artists & animators. Min of 5 yrs exp in motion graphics prod w/at least 2 yrs at a sr producer level. Appy: www.aenetworks.com/careers.html (10/27)

JOB OPENING:  INTERACTIVE CLIENT SERVICE SPECIALIST/NEW YORK: Resp for interactive advertising projects from concept to launch. BA & 2-4 years related experience. Apply at https://dish-assessment1-dish.icims.com/jobs/14975/job (10/25)

JOB OPENING:  EXEC ASSISTANT/busy NY prodco: Full time, must have exp as exec asst for prodco/network/agency. Self-starter, smart, ambitious, creative, cool under pressure. Apply: Nyexecassistantjob@gmail.com (10/25)

JOB OPENING: MGR XPLAT RSRCH/New York: 5+ yrs dgtl/xplat research at media co. Know Omniture Comscore Nielsen. Experience soclmedia analytics a +. BA req’d. Apply to: http://bit.ly/XjsnH4 (10/24)

JOB OPENING: SR CREATIVE LEAD/Comcast Spotlight/Seattle WA: Bachelor’s degree and 5-7 years of exp. required. Apply online at: www.ecentralmetrics.com/url/?u=68111315727-286 (10/23)

JOB OPENING: NAT’L SALES ACCOUNT EXEC/Adspace Digital Mall Networks/NYC: Experienced senior sales executive w/ agency/client relationships, generate/increase rev for new/existing accounts. Resumes: ediblasi@adspacenetworks.com (10/20)

JOB OPENING: COMMERCIAL CLEARANCE COORD/DISNEY/BURBANK: Rvw daily broadcast log. Rvw commercial/promo/synergy spots. Ensure compliance w/FCC rules. TV exp needed www.disneycareers.com REQ 63264 (10/20)

JOB OPENING: WRITER-PRODUCER /DISNEY CHANNEL/BURBANK: 2 yrs exp write/produce spots for broadcast/cable TV. Creative Leader. Direct field crews/talent interviews for marketing campaigns www.disneycareers.com REQ 66535 (10/20)

JOB OPENING: NAT’L SALES ACCOUNT EXEC/Adspace Digital Mall Networks/NYC: Experienced senior sales executive w/ agency/client relationships, generate/increase rev for new/existing accounts. Resumes: ediblasi@adspacenetworks.com (10/20)

JOB OPENING: COMMERCIAL CLEARANCE COORD/DISNEY/BURBANK: Rvw daily broadcast log. Rvw commercial/promo/synergy spots. Ensure compliance w/. TV exp needed www.disneycareers.com REQ 63264 (10/20)


lead will partner with leadership across Display Media, Search, Performance Marketing, and Advertising Services to develop acquisition strategies and marketing initiatives designed at attracting the best talent nationally
National Media Recruiting Lead  11951

steward the brand promise through all on air and off-air creative messaging
Creative Director Centric  236
BET Networks

drive overall strategy and operational direction for Comedy Central program and promotions scheduling
VP Multiplatform Programming & Promotional Strategy  4848

oversee all production work for the music and celebrity sections of VH1
Director, Digital Production  4790

responsible for the oversight and coordination of financial statement analysis and key reporting metrics for Comcast Sports Net
Manager, Financial Reporting – NBC Sports Regional Networks  7559BR
NBC Universal
NYC NY *Willingness to relocate to Stamford CT by July 2013

provide Human Resource direction and support for more than 300 employees within NBCUniversal Advertising Sales division, primarily located in New York, NY with responsibilities for additional locations including Chicago, IL and Los Angeles, CA
Manager Human Resources  7514BR
NBC Universal

oversee the day-to-day production operations for Creative Services while working closely with management on attaining department priorities and strategy
Director, Creative Services Production & Operations
BBC America

directly support the Education business with a focus on financial planning, analysis, business performance measurement and metrics
Director – Financial Planning & Analysis  6704
Discovery Channel
Silver Spring MD

responsible for providing collaborative leadership in partnership with the Vice President for Professional Development – Common Core on Discovery Education’s strategy to develop a broad academy/institute structure
Dir – Prof Development -Common Core  6701
Discovery Channel
Silver Spring MD

lead and manage 20-25 person cross-functional organization of software developers; project and program managers focused on execution of technology and product deliverables on behalf of the TNT &TBS entertainment brands
VP, Digital Activation
Turner Broadcasting
Atlanta GA

deliver the annual revenue and margin target for sales of BBCW Consumer products in the LatAm territory ($.5m in FY13)
VP Consumer Products
BBC America
Coral Gables FL

lead a team of Developers in the design and coding phases of a software development project while functioning as the escalation or focal point to resolve technical obstacles to project completion
Senior Developer  11843
Chicago IL

elevating an evolving creative vision within the Dotomi studio as we continue to raise the creative bar for our clients
Senior Creative Technologist  1674
Chicago IL

responsible for creating new data driven insights that get productized into the Dotomi Personalization technology service
Decision Sciences Analyst
Chicago IL

prospect, qualify, and close new high-profile Brand clients for Vibes
Senior Sales – Mobile Marketing
Chicago IL

lead both planning and strategy projects
Director, Strategy
Detroit MI

act as the primary HR partner for the West Coast based Original Programming and Ad Sales function
Director Human Resources  191
BET Networks
Los Angeles CA

drive the product vision for Hulu’s advertising platform
Product Manager, Advertising Innovation
Los Angeles CA

creating the human resource business intelligence and analytic strategy for Paramount Pictures and leading, building and piloting business analytical solutions for the organization
Executive Director, Business Analytics & HR Systems  3576
Paramount Studios
Hollywood CA

provide leadership, support and vision to the talent acquisition team and coordinate company-wide recruiting and talent acquisition activities that align with Paramount’s company-wide strategies
Executive Director Talent Acquisition  3568
Paramount Studios
Hollywood CA

work with broad discretion as to work details on assignments of a varied and difficult nature
Senior Consultant, Financial Operations  50107689
Universal City CA

properly account for business unit revenues and expenses in accordance with accounting policies and procedures
Sr Financial Analyst-Accounting-Disney Interactive Games  71715BR
Glendale CA

establish and maintain effective processes for planning and monitoring individual projects in the overall portfolio, as well as at the collective, program level
Sr Mgr, Program Management- Program Management Office  71897BR
Walt Disney Corporation
Glendale CA

provide executive-level guidance for all Technical Operations and Engineering for the California Region
VP Engineering  71450374
Livermore CA

responsible for designing, directing, and/or executing interactive advertising and marketing communications
Senior Art Director
San Francisco CA



Late last week, News Corp. announced Roger Ailes signed a new four-year deal to remain as CEO/Chairman of FOX News and Chairman of Fox Television Stations.  Roger launched Fox News Channel in 1996 and continues to oversee FNC, Fox Business Network, Fox TV stations, Twentieth Television and MyNetworkTV.  He additionally serves as senior advisor on TV and news to News Corp. Chairman Rupert Murdoch. 

Strategic media/marketing agency, Media Storm elevated Andrea Kerr Redniss to the newly-created role of Executive Director/Chief Activation Officer up from Managing Director/Digital.  Andrea will divide her time between Media Storm’s three offices in New York, Los Angeles and Norwalk and will continue to report to Co-Founders and Co-Managing Partners, Tim Williams and Craif Woerz.

Effective November 1, Radio One expanded CEO/President Alfred Liggins’ role to now oversee all operations of network TV One.  Current President/CEO Wonya Lucas will step down from her role at the end of October to pursue other endeavors.

Dr. Jennifer Ashton joins the ABC News Medical Unit as Senior Medical Contributor.  Jennifer will help report on major health and wellness issues.  She is a board-certified Ob-Gyn, an author and women’s health expert who received her medical degree from Columbia University, College of Physicians and Surgeons.

CBS News and CBS Sports reporter Armen Keteyian will become a full-time Correspondent for the new SHOWTIME Sports magazine, 60 Minutes Sports.  Armen will additionally continue to contribute some to CBS News’ daily broadcasts. 

Creative agency Loyalkaspar, led by David Herbruck and Beat Baudenbacher has opened a Los Angeles office.  Additionally, the agency hired Richard Eng as the new office’s Creative Director and Mandy Novak as Executive Producer

As of October 22, David Rice was named SVP/GM of CBS Interactive Games where he manages all operations for the company’s games roster.  David joins CBS from Yahoo! where he served as VP. 

Howard Shimmel was tapped as SVP/Ad Sales and Sports Research for Turner Broadcasting System, Inc. (TBS, Inc.).  Howard will oversee research analysis and strategy support for all TBS Inc. ad sales divisions encompassing news, entertainment, animation, young adults and kids media, sports and sports research for both television and digital.  Previously, Howard was with Nielsen where he was EVP/Nielsen Media and Advertising Analytics.  Based in New York, Howard will report to Jack Wakshlag, Chief Research Officer, TBS, Inc.

Insight Strategy Group promoted Sarah Gardiner as Director.  Sarah joined the company in 2004 and has served several positions, most recently that of Associate Director since 2010.

REELZCHANNEL hired two for its research division, Andy Morris as VP/Research and Glenne Spell as Research Manager.  Andy and Glenne are both based at REELZ’ advertising sales office in New York City. 

Former The Huffington Post executive news editor, Neil Katz joins The Weather Channel as VP/Editor-in-Chief for TWC’s digital properties which encompass weather.com and its smartphone and tablet apps.  In this newly-minted role, Neil will spearhead the editorial direction of the properties managing digital video content, news, lifestyle and sponsored advertising content in addition to supervising all content staffers as well as content acquisition and analytics.  Neil will report to Cameron Clayton, President, The Weather Channel Digital.

Independent media services company, KSL Media added Ashley Singh as Marketing Supervisor for its Los Angeles office.  In her new role, Ashley will oversee the company’s marketing activities and she will play a key role in the development of client proposals and the management of KSL’s brand awareness as the company grows.  Before this new appointment, Ashley was with Briabe Mobile as Senior Marketing Manager.

Young Broadcasting’s KELOLAND TV promoted anchor/reporter Angela Kennecke to Business Editor.  Angela’s scope includes reporting business news on the air and via KELOLAND’s digital outlets including its website Back to Business.  She also anchors KELOLAND News at Five and Midday.  KELOLAND TV also hired Sammi Bjelland as Anchor for the 6 and 10 o’clock news.

The Weather Channel elevated Helen Swenson to SVP/Live Programming where she will now add oversight for the network’s editing, studios and directing activities of media operations to her duties in addition to managing all live programming and setting the editorial agenda for the network.  Helen joined The Weather Channel in 2009. 

Effective November 12, Andrea Stahlman advances to News Director at WLKY/Louisville, the CBS affiliate owned by Hearst Television.  Andrea succeeds Mike Neelly who is taking the News Director position at WLWT/Cincinnati, the NBC affiliate also owned by Hearst.
Later — John
John Cox for Cynopsis: Classified Advantage

Denise O’Connor: Group Publisher, Media Entertainment
Diane K Schwartz: Senior Vice President, Media Communications Group 

Cynopsis Ad Sales: Mike Farina | VP Sales & Marketing | 203-218-6480
Classifieds Sales: Trish Pihonak | Director of Operations & Content | 888-702-3858

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