Tuesday, October 2nd, 2012

Cynopsis: Sports

Good morning. It’s Tuesday, October 2, 2012, and this is your first early morning Sports briefing. 

NBC Sports had a lot to celebrate on Sunday with a one-two ratings punch featuring the Ryder Cup and Sunday Night Football. A European miracle comeback capped 17 hours of Ryder Cup coverage on Golf Channel on NBC over the weekend and delivered the best overnight rating for the final round in 13 years. The channel drew a 4.1/9 for the last day of the event to mark a 71% boost over the last Ryder Cup in 2010, according to Nielsen. On SNF, a down-to-the-wire Eagles victory over the Giants later registered a 15.6 overnight rating and a 25 share, up 23% over last year’s Week 4 SNF game and the best overnight rating for a Week 4 primetime game in 16 years.

On the Air

Saturday’s college football ratings saw ABC’s Ohio St./Michigan St. game take the day with a 3.6 overnight score, according to Nielsen. The next highest rated game was a tie between FOX’s Texas/Oklahoma St. encounter and CBS’ coverage of Tennessee/Georgia, both with a 2.8. ABC’s Wisconsin/Nebraska matchup was next with a 2.6.

On that note FOX Sports Media Group made its college football selections for FOX and FX for Saturday, Oct. 13. FOX Sports will program a Pac-12 contest featuring Utah/UCLA at 3p. Craig Bolerjack, Joel Klatt, and Petros Papadakis will call the action from The Rose Bowl. Then at 7p, the channel will offer USC/Washington with Gus Johnson, Charles Davis and reporter Julie Alexandria handling broadcast duties. On FX, the network will feature Kansas State/Iowa State at noon.

CBS Sports announced its SEC on CBS football game for Oct. 13, with top-ranked Alabama facing Missouri at 3:30p. Verne Lundquist and Gary Danielson will call the game, along with reporter Tracy Wolfson from Memorial Stadium in Columbia, Mo.

ESPN’s telecast of the first-day matches in the 39th Ryder Cup on Friday, September 28, set records as cable’s highest-rated and most-viewed telecast of the event. With 11.5 hours on deck, the channel drew a 1.5 household rating with an average of 1,679,359 viewers, according to Nielsen. The highest previous Ryder Cup first-day average cable rating on record was a 1.6 on the USA Network for the 2004 event. That telecast averaged 1,394,064 viewers.

BTN is set to debut two new original programs next week beginning Wednesday at 7:30p with the premiere of The Journey: Big Ten Football 2012, presented by Best Buy. The first episode will feature Michigan’s Denard Robinson, Ohio State’s John Simon and Penn State’s Michael Mauti. Big Ten Elite debuts at 8p Tuesday and offers viewers the complete story behind seven great football and basketball squads, and why they are among the conference’s elite teams of all time.

Longhorn Network locked in its slate of basketball games for the upcoming season, with a total of 22 set to air on the channel this season, including nine men’s games and 13 women’s contests. Rounding out the network’s basketball coverage will be two weekly shows with men’s head coach Rick Barnes: Longhorn Weekly with Rick Barnes and Game Plan with Rick Barnes. The action tips off on Nov. 9 with a men’s game featuring Fresno St./Texas.

NBA TV brings back NBA Real Training Campon Thursday, Oct. 4, at 11a for its 10th season. The first episode will feature the Hornetsand top draft pick Anthony Davis getting ready for their home opener against the Spurs on the network Wednesday, Oct. 31, at 8p. NBA TV host Rick Kamla and analyst Steve Smith will anchor the day-long, behind-the-scenes coverage from Hornets training camp in New Orleans.

CBS Sports Radio drafted Scott Ferrall to serve as host of the network’s weekday evening program, running from 10p-2a. Ferrall on the Bench “will take listeners through the day’s headlines and most talked about topics in sports, generate spirited discussions with callers, and conduct captivating interviews with a variety of special guests.” Ferrall joins CBS Sports Radio from SiriusXM where for the past seven years he has hosted “The Scott Ferrall Show.” The network makes its debut on Jan. 2.

The Southland Conference has extended the contract of Commissioner Tom Burnett through June 30, 2016, the league announced yesterday. Burnett is now in his 10th year as the conference’s chief executive officer.

ESPN Radio is set to offer live coverage of Adam Greenberg’s first Major League at bat in more than seven years during Tuesday night’s Mets/Marlins game. Greenberg first made his MLB debut with the Cubs on July 9, 2005, but was hit by the first pitch and hospitalized. The Marlins received approval from Commissioner Bud Selig to sign Greenberg to a one-day contract, and ESPN Radio has received permission to go live to Greenberg’s one at bat in the game. The cut-in will probably occur sometime between 7-10p.

The U.S. Ski and Snowboard Team Foundation named Dave Morin as a trustee for the organization. The Co-Founder and CEO of Path, Morin at 31, becomes the youngest trustee to the board, in spite of his accomplishments. Morin grew up in Montana where he was a USSA Junior Olympic alpine ski racer and is the grandson of Amos “Bud” Little, a former president of the USSA.


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Sponsorship & Promotion

Time Warner Cable locked in a deal to make the company a primary sponsor in the NASCAR Sprint Cup Series for the first time after extending its association with Hendrick Motorsports through 2015. The No. 5 Time Warner Cable Chevrolet, driven by Kasey Kahne, is set to make its debut at the Oct. 13 Bank of America 500 at Charlotte Motor Speedway. Time Warner Cable will also be Kahne’s primary sponsor in four Cup races annually in 2013, 2014 and 2015.

The NBA has a deal in place with BBVA Bancomer, the largest financial institution in Mexico, that makes the banking group the Official Presenting Partner of NBA Mexico Game 2012. NBA Mexico Game 2012 presented by BBVA Bancomer will see Mexican-native Gustavo Ayon and the Orlando Magic face the New Orleans Hornets in a preseason game at the brand-new Arena Ciudad de Mexico in Mexico City on Oct. 7. In addition to NBA Mexico Game 2012, BBVA is also the presenting partner for the league’s preseason games in Europe, NBA Europe Live 2012 presented by BBVA, which will feature the Dallas Mavericks playing games in Berlin and Barcelona, and the Boston Celtics playing games in Istanbul and Milan.

Digital Fields

Sunday’s collapse by the American team at the Ryder Cup drove the social media world into a frenzy. According to ESPN, the Europeans also bested the US on Twitter with 17,412 mentions of @RyderCupTeamEUR over the course of the three-day event, while the US team drew just 8,128 mentions of @RyderCupTeamUSA, according to data provided by Hootsuite. The hashtag #rydercup brought 628,948 mentions worldwide from Friday through 9:15 p.m. ET Sunday, according to the report.

The Main Event

MLB Network will feature a key AL East game leading into the playoffs, with either the Red Sox/Yankees or Orioles/Rays at 7p.


Cynopsis: Kids People Awards

Saluting Top Talent, Innovators and Passionate Kids Media Executives & Professionals

Entry Deadline: October 10, 2012

Late Submissions: October 15, 2012

Awards Event: December 11, 2012 (Scholastic, NYC)

Visit our website for additional information on:

Who Should Enter, How to Enter, Eligibility Period, Categories, Deadlines, Sponsorship Opportunities, Contact Information + FAQ’s.

ON THIS DAY in 2005: The NFL plays the league’s first regular season game outside the United States with a Cardinals victory over the 49ers in Mexico City, Mexico.

Answer to Our Last Sports Trivia Question: Last year, Drew Brees broke the NFL record for yards passing in a season. Who previously held the record? Dan Marino. Kudos: Michael Brown-IMG Worldwide/NY; Keith Marder-Halstead Property/NY; Zac Salamon-Northwestern Mutual/NY; Michael Neuman-Scout Sports and Entertainment/NY;Ken Nice-Yoh/Silver Spring; Robert Morgan-Scripps Networks Interactive/Knoxville;G. David Brown-FOX Sports South/Charlotte; RT Harris-WideOrbit/Detroit; Kevin Micklo-Initiative Media/Chicago; Mike Patterson-Turner Digital/Chicago; Bill Adusei-Comcast SportsNet/Houston; David Hauptman/Denver; Alan Perris-The Television Academy/North Hollywood; Brian Sullivan-KHQ-TV/Spokane; Adam Deverell-Cox Reps/LA; Paul Gygli-NBCUniversal Television Distribution/Universal City

In The Know: What NBA player carried the nickname Grandmama?  ( Email Chris-Sports@cynopsis.com with your answer and be sure to include your name, company, city and time zone. Unofficial rules: Only the second four correct answers from each time zone will be mentioned; and once you’ve been mentioned in any of the Cynopsis editions, you can’t be mentioned again that calendar week.)

Later — Chris
Chris Pursell for Cynopsis | Sports

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