Tuesday, November 19th, 2013

Cynopsis: DIGITAL

Good morning. It’s Tuesday, November 19, 2013, and this is your first early morning digital briefing.


Believe Entertainment has partnered with HGTV and TODAY Show contributor Sabrina Soto for a new lifestyle series Inspired: By Sabrina, premiering on Nov. 21. The series begins with five holiday-themed episodes on AOL On Network.


Video studio Portal A’s web series White Collar Brawlers came to life on the TV screen today, courtesy of the Esquire Network. The original 2010 40-episode documentary series followed the training and matches between amateur boxers, and the new show stars two new fighters in each new episode. Portal A’s founders are co-executive producing the Esquire series with Authentic Entertainment. “There’s a spirit of experimentation that comes with being part of a studio dedicated to online video,” Portal A co-founder and co-creator of White Collar Brawler Kai Hasson told Cynopsis. “We’re inspired todo things differently, play with formats and learn on the job.”


Amplifinity, the company behind the Advocacy Management Platform, announced it has added cable operator biggie Charter to its client roster. Charter will use the AMP platform to identify social behavior, endorse products, refer new prospects and push its marketing initiatives.

Lexus International will tweet two Vines from the Tokyo Motor Show every hour from 9 a.m. to 7 p.m. on Nov. 21. The company is encouraging fans to ask to see particular details of car models showcased by using the #LexusInTokyo hashtag. Lexus will then produce a Vine video that captures the specific aspects of a car fans inquire about.

How can social media be massaged to increase ratings? Experts share strategies for generating the kind of excitement that boosts viewership at the November 21 Cynopsis webinar, Leveraging Social Media to Drive Tune-In and Ratings.


Bravo’s app, Bravo Now, has been updated with TV Everywhere ability to give users access to the five latest episodes on current season shows. Bravo viewers will use their pay-TV service to access the shows through the app, in addition to behind-the-scenes footage, trivia and a social media co-viewing experience. “We’re continuing to explore ways to enhance how viewers interact with their favorite storylines on mobile. We’ll be focused on building out the companion viewing features within the app over the coming months,” said EVP of Digital for Bravo and Oxygen Lisa Hsia.


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Cynopsis Kids! Presents:
How to Drive Tune-In & Dollars with Apps and Games Webinar
Wednesday, December 11, 2013 | 1:30 to 3pm ET

You will learn how to:
~ Determine what games and apps work best to reach different kids demos
~ Measure success and evaluate ROI around launches and sustained campaigns
~ Parlay popular apps into additional engagement and revenue

Register Now: http://www.cynopsis.com/webinars/drive-tune-in-with-apps-and-games/.


Cynopsis is now running weekly top ten YouTube channel ratings from OpenSlate, sorted by SlateScore, monthly views and subscriptions. This week’s data set? The highest-scoring channels in the entertainment category.

OpenSlate YouTube’s Top 10 Entertainment Channels for the week of Nov. 10, 2013

Channel Name Slate Score Monthly Views Subscriptions
The Ellen Show 816 163,294,410 7,271,346
The Fine Bros 803 76,721,460 6,452,327
Hola Soy German 800 84,671,430 12,747,138
WWE Fan Nation 794 63,096,390 2,274,931
The X Factor UK 765 66,232,410 2,419,378
BBC 741 62,977,500 1,567,551
Eros Entertainment 735 64,199,340 1,396,271
T Series 730 82,717,290 3,294,939
The Voice Thailand 715 58,310,790 427,485
Buzz Feed Video 700 66,354,570 1,177,791

Source: Outrigger Media’s OpenSlate is a video analytics platform producing targetable data about the nature and quality of content on YouTube. The SlateScore is a uniform quality rating based on measures of engagement, consistency, influence and momentum. It’s on a scale of 1-1000, with 1000 being better and the average usually around 300. www.openslatestudios.com

Nielsen Twitter TV Top Ten for the week of November 11, 2013

Program Date Unique Audience (000) Tweets (000)
The Walking Dead (AMC) 11/17 4,071.5 262.3
The Voice (NBC) 11/12 2,500.7 595.0
American Horror Story: Coven (FX) 11/13 2,476.1 138.3
Scandal (ABC) 11/14 2,213.9 351.3
The Voice (NBC) 11/11 2,122.5 137.4
The X Factor (FOX) 11/13 1,544.0 190.9
The X Factor (FOX) 11/14 1,500.5 207.5
Saturday Night Live (NBC) 11/16 1,376.3 83.5
Awkward (MTV) 11/12 1,310.1 51.0
Glee (FOX) 11/14 1,191.1 108.4

Source: Nielsen SocialGuide. SocialGuide captures relevant Tweets from three hours before, during and three hours after an episode’s initial broadcast, local time. Unique Audience measures the audience of relevant Tweets ascribed to an episode from when the Tweets are sent until the end of the broadcast day at 5am. The data includes new/live primetime and late fringe episodes only and excludes sports events. Nielsen Twitter TV Ratings are only available for English-language U.S. Broadcast and Cable Networks.

TV Playback Rank, based on the difference between Nielsen’s first-reported Live + Same Day and the final Live + 7 Day rating for the week of October 28, 2013

Program Live+SD
A18-49 US AA%   Live+7 

US AA% +7 minus SD contribution
Grey’s Anatomy (ABC) 2.6 4.6  2.3 (77%)
The Blacklist (NBC 3.1 5.1  2.1 (65%)
Scandal (ABC) 2.9 4.6 2.0 (59%)
Nashville  (ABC) 1.4 2.8 1.8 (100%)
How I Met Your Mother (CBS) 3.0 4.4 1.7 (47%)
Elementary (CBS) 1.8 3.1 1.7 (72%)
Criminal Minds (CBS) 2.4 3.7 1.7 (54%)
Castle (ABC) 2.1 3.3 1.6 (57%)
Once Upon a Time (ABC) 2.3 3.5 1.5 (52%)
NCIS (CBS) 3.0 4.2 1.4 (40%)

Source: The Nielsen Company. National Live + Same Day and Live +7 Day Program Ratings. Program rankers based on regular, original telecasts only.


The PlayStation 4 flew off shelves on Friday, with more than one million units sold in the U.S. within 24 hours of its release. Yahoo Games reports that this is five times the PS3 sale in the first two weeks of its release. Sony’s product launch did hit a few bumps though, as hardware failure reports rolled in. It received a one-star rating on Amazon.com from consumer complaints in response.


The Weather Channel has hired Nikki Santoro as its new Vice President of Mobile. Previously, Santoro was President of Premiere Global Services where she established the PGi Innovation Lab.

Global social analytics firm Socialbakers announced it has appointed its first COO, Neil Weston. He was previously Senior Vice President and General Manager, International at Omniture.


Cynopsis Webinar
Leveraging Social Media to Drive Tune-In and Ratings
Thursday * November 21 * 1:30-3:00 p.m. ET

Moderator: Lynn Leahey, Editor – Cynopsis Media
Sumeet Kanwar, Managing Director, Midwest & StrategyOMD
Deirdre Bannon,
VP, Product – Nielsen SocialGuide
Jake Katz,
VP, Audience Insights & Strategy – REVOLT
Dana Ortiz,
VP, Brand Marketing – Syfy
Register Here


Volvo’s vehicles must be pretty precise; at least according to a video ad gone viral that used action star Jean-Claude Van Damme‘s legs to show off the car’s steering stability. So, how does a car show that with… legs? The live test portrays the artist slowly lowering into a center-split between two moving Volvo trucks driving… backwards. Oh, it’s also worth nothing he’s 53 years old, but don’t try this stunt at home, folks. Check out the video at www.cynopsis.com.


***Save the Date***
Tuesday, Dec. 10, 2013| 1:30 – 3:00pm ET

Cynopsis Sports Webinar
Sports Social Media Superstars: Insider Secrets to Engaging Sports Fans on Multiscreens

Our panel of executives will drive the social media conversation for some of the most successful brands in sports will share their company’s strategies to stand out in the tumultuous world of social TV.

See you tomorrow,
Jessica Reese

Roberta Caploe: Editorial Director
Diane K Schwartz: Senior Vice President, Media Communications Group

Cynopsis Ad Sales: Mike Farina | VP, Sales | 203-218-6480
Classifieds Sales: Trish Pihonak | Director of Operations | 203-899-8459

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Cynopsis CLASSIFIEDSFor More classifieds, visit the Cynopsis.com classifieds page here.

JOB OPENING: SR. RESEARCH ANALYST/ABC Family/Burbank: Provide research and insights related to long form content across all digital and linear platforms. 2-3yrs rsrch exp. Omniture + Excel a must. Visit www.disneycareers.com REQ (11/26)

JOB OPENING: VP BRAND MKTG & PLAN’G/VH1/NYC: Oversee vision, dvlpmnt/coord of cross functional Consumer Mktg strategies & plan’g for key show and tent pole priorities. 8-15 yrs in Brand/Consumer mktg roles. Apply HERE (11/26)

JOB OPENING: DIR, PARTICIP & RESIDS/AMC/NY or LA: serve as internal contact for resids & particip obligations and royalties for AMC Studios Owned prgrmmng. 7+yrs exp. Submit res http://tinyurl.com/lvnuvwx (11/26)

JOB OPENING: SR ANALYST AD SALES RSCH/NBC SPORTS GRPP/NYC: 2+ yrs media rsrch exp, support Sports sales rsch, proficient w/rsch software, able to visually communicate insights, provide marketplace insight. Apply HERE (11/26)

JOB OPENING: FREELANCE COMMUNITY MGR/truTV/NY: Oversee multiple show communities, ensuring fan growth, engagement, 2-way comm, & driving tune-in. Report w/actionable insights. 2+ yrs exp. TV pref. Resume: truTV.Social@Turner.com (11/23)

JOB OPENING: SR COPYWRITER/Viacom/NYC: Seeking Writer who can develop and write corp and creative print, vid and digital materials across different internal brands. 7+ years exp req. Apply: http://goo.gl/RZkuPE (11/23)

JOB OPENING: DIRECTOR, CONTENT DISTRIBUTION & MARKETING/VERIA LIVING, NYC: manage local & nat’l accounts for cable, Telco, satellite & new media distrib. MSO exp. & 10yrs ind. exp. req’d. Apply careers@veria.com (11/22)

JOB OPENING: VP, MEDIA STRATEGY & SCHEDULING/Nickelodeon/NYC: Prioritize/mng airtime to drive ratings. 8-10 years media plan’g/promo scheduling exp at ad-supported TV ntwk. 5+ yrs mngmnet/supervisory role. More info/ Apply HERE (11/22)

Manage projects. re: acquisition/promulgation of content U-Verse Platform/Retransmission agreements. JD Pref, BA/BS or MBA. Apply: http://attlinks.com/1fyNvSK (11/22)

JOB OPENING: FREELANCE EDITORS/TV25/Baltimore: Currently seeking for second shift to help mng daily prod needs. Interested applicants should reside in DC, Maryland, Virginia area forward resume/ reel: Rhonda.thomas@baltimorecity.gov (11/22)

JOB OPENING: SVP MARKETING/TLC/MD: Creative visionary to lead TLC’s marketing strategy & creative, continue to build TLC’s brand, increase viewership, and leverage ntwk w/ advertisers. 15 yrs snr level media mktg exp. APPLY (11/22) 

JOB OPENING: EXECUTIVE ASST/Discovery/LA: Seasoned, energetic EA to deliver high level admin spprt to SVP-Biz & Legal Affairs. Heavy sched/travel mgmt, expns reports, sensitive comms, liaison to top intrnl/extrnl execs/dept. APPLY (11/21)

JOB OPENING: TV25 Baltimore is seeking a freelance scheduling/master control consultant to work approx. 20-25 hrs per week. Interested parties should send resume with salary requirements to Rhonda.thomas@baltimorecity.gov (11/21)

JOB OPENING: DIR PROMO & PARTNERSHIPS/bio/NY: Develop innovative partnership, branding & mktg strategies to drive tune-in/awareness. 5+ yrs exp in entertainment mktg w/strong TV knowledge. Apply: www.aenetworks.com/career (11/20)

JOB OPENING: MGR SOCIAL MEDIA & DIGITAL MKTG/bio/NY: Oversee Social Media strategy/implementation (Facebook/Twitter) & develop consumer engagement initiatives to drive tune-in. 5+ yrs SM exp in cable/brdcst. Apply: HERE (11/20)

JOB OPENING: CHIEF CONTENT OFFICER/LA: Bold new digital TV platform seeks development, programming or production exec for sr. team. ~15-20yrs TV experience & passion 4 TV future wanted; all considered. Contact: digTVexec@gmail.com (11/20)

JOB OPENING: SR ANALYST/VIACOM/NYC: Resp for program analysis, competitive tracking, and coordinating consumer panel for Comedy Central. 2+ yrs exp with Nielsen data analysis is key. BA req. Full info & APPLY HERE (11/20)

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