Good morning. It’s Tuesday, May 8, 2012, and this your first early morning briefing.
Cartoon Network will premiere the newest Total Drama animated reality competition series, Total Drama Revenge of the Island, on Tuesday, June 5 at 7:30p. Produced by Fresh TV and distributed by Cake Entertainment, this time around Total Drama takes its new cast and returns to the first season location Camp Wawanakwa, which has since been abandoned and turned into a toxic nuclear waste dump, can you think of a more perfect place for cringe-inducing challenges? CartoonNetwork.com will also feature a Total Drama Revenge of the Island game, which has 30+ levels and is set to launch Tuesday, May 29.
Marvel’ The Avengers sets domestic and worldwide 3-day opening weekend records in Imax Theaters. Marvel Studios and Disney‘s Marvel’s The Avengers has surpassed Imax’s domestic opening weekend box office record as it rakes in $15.3 million of the film’s record-setting domestic box office gross of $207+ million, for an Imax per-screen average of approximately $56,000 in 275 digital Imax theaters. In the international arena, the movie generated about $6.1 million over the weekend in 176 Imax theatres. This brings Imax’s international total to $16 million. The movie has yet to open in some international markets, including Poland and Japan. The film also set a new Imax three-day opening weekend global box office record with $21.4 million, bringing the Imax worldwide gross to $31.3 million since Marvel’s The Avengers worldwide release on April 25. Overall, Marvel’s The Avengers has now taken in $654.8 million in worldwide box office receipts.
Andersen Press, a London-based kid’s book publisher, appoints TK Brand Group as the North American licensing agency for the classic picture Elmer The Patchwork Elephant property. Under the deal, TK Brand Group will grow the list of licensees for Elmer, which already includes Kids Preferred, Lakeshore, and Ocean House Media, including merchandising and promotional opportunities. The Elmer The Patchwork Elephants picture book series by David McKee has sold 5+ million books in 40 languages. The Elmer stories focus on accepting differences, helping others, and enjoying life.
Funnybone Toys, creators of color-based card games including Array, Cubu and Spectrix, appoints Zibbers, a gift and novelty representative, to serve as its exclusive product distributor in Canada.
American Greetings Properties (AGP) and licensing agent MindWorks announce Banpresto has signed on for a prize program in Japan called Ichiban-Kuji. All this month consumers can purchase a peel-off ticket in select retailers throughout Japan, including amusement stores, book stores, convenience stores, gift and stationery stores, and toy stores. Each ticket holder wins a Care Bears merchandise prize, which include White Tenderheart Bear (the 30th Anniversary bear), cushions, mugs, hand towels, figurine straps, stationery products, and scented bath powder.
Good news for families with gluten allergies, Chuck E. Cheese’s tries out gluten-free options for its menu. Under its pilot program, the family entertainment restaurant will begin testing a gluten-free pizza and chocolate cupcake at its Minnesota locations to assess demand and see how it plays before a future national rollout. To avoid contamination with gluten products at Chuck E. Cheese’s restaurants, the personal cheese pizza and chocolate fudge cupcakes, are being created elsewhere and delivered in pre-sealed containers to the restaurants, the pizza’s container is a pre-sealed bake-in-bag. The pizzas are being manufactured by USDA/FDA-approved, gluten-free facility Conte’s Pasta (www.contespasta.com) and the cupcakes at Fabe’s All-Natural Bakery (www.fabesnatural.com).
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MORE KIDS STUFF Toei Animation signs deals across Latin America for its class anime series Dragon Ball and Saint Seiya. Ceettv-City TV Canal (Columbia) acquires the original Dragon Ball Z (291×30) series, along with the updated director’s cut version, Dragon Ball Z Kai (98×30), as well as Saint Seiya (114×30) and the spin-off series, Saint Seiya The Hades: Sanctuary (13×30) and Saint Seiya The Hades: Inferno (12×30). Meanwhile, Ecuavisa (Ecuador) renews its broadcast deal for Dragon Ball Z and Dragon Ball Z Kai, as well as picking up twenty movies based on the Dragon Ball franchise, One Piece (52×30), and Saint Seiya Hades: Elysion (6×30).
DreamWorks Animation SKG has released DreamWorks Dragons: TapDragonDrop for iPhone, iPad, and iPod Touch, in conjunction with Smartphone games publisher PikPok. Based on the studio’s How To Train Your Dragon franchise, TapDragonDrop takes players to the Viking island of Berk, where a big storm has struck the village and sheep are now scattered across the land and 40 levels. The goal of the game is for players to use their wit and new Dragon friends to solve puzzles throughout the funny, sheep-unfriendly world of Berk.
LG Mobile launches its Life’s Good Fairytales app, a customizable storybook designed to help parents and kids work together to create and share fairytales via their Android smartphone. After downloading the app parents and kids can begin customizing each preloaded story by uploading photos, names, words and voices of their kids directly into their device. The Life’s Good Fairytales app includes six colorful, humorous rhyming stories: Harry Isn’t Scary; The Pretty Ugly Witch; Princess Bea; Baaaaaaar-B-Que; Robot Wars; and Mac the Monkey. Consumers can access the Life’s Good Fairytales app. LG Viper 4G LTE owners can download the app for free from Google Play or at www.lg.com/viper. Other Android smartphone owners can also access the app for free through LG Mobile’s “Tweet for an App” program at LG.com/viper. The “Tweet for an App” program runs now through May 18. After May 18, all LG smartphone and Android device owners can download the app for free from Google Play.
Mark your calendars! Help us salute the year’s most outstanding communications initiatives and kids programming in the dynamic kids media industry at the Cynopsis Kids !magination Awards on Thursday, June 7 from 810:30a at Le Parker Meridien NY. Register: http://www.cynopsis.com/events/kids-awards.
Live + Same Day Ratings Kids Cable Network Averages (000) for Friday, May 4, 2012, 6am-11pm, ranked by K2-11:
DISNEY CHANNEL: K2-11 899; K6-11 474; TWEENS 9-14 377
NICKELODEON: K2-11 831; K6-11 355; TWEENS 9-14 259
CARTOON NETWORK: K2-11 410; K6-11 243; TWEENS 9-14 211
DISNEY XD: K2-11 128; K6-11 97; TWEENS 9-14 78
NICKTOONS: K2-11 104; K6-11 69; TWEENS 9-14 60
Source: MTVN Research from Nielsen Media Research Data
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Answer to Our Last Trivia Question: What cartoon character was based on an animal in Mark Twain’s Roughing It? Wile E. Coyote – Super Genius. Kudos to: Pat Brady, CESD/LA; Brett Ashy-The Ashy Agency/LA.
Today’s Trivia Question: What cartoon character often outwitted two cats named George and Benny, a parody of George and Lenny from Of Mice and Men? (Email John@cynopsis.com with your answer and be sure to include your name, company, city and time zone. Unofficial rules: Only the second four correct answers from each time zone will be mentioned; and once you’ve been mentioned in any of the Cynopsis editions, you can’t be mentioned again that calendar week.)
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