Tuesday, March 6th, 2012

Cynopsis: Kids!
03/06/12

Good morning. It’s Tuesday, March 6, 2012, and this your first early morning briefing.

Cartoon Network continues to address the issue of bullying with its new original documentary Speak Up, debuting Sunday, March 18 at 5:30p, and airing again at 8p. The commercial-free telecast of the half-hour documentary is part of Cartoon Network’s ongoing pro-social initiative Stop Bullying: Speak Up, which is designed to empower kids to help end bullying. Speak Up features interviews with kids, most 8-13 years old, talking about the issue from all sides  some who have either been the target of bullies, bystanders in a bullying situation or, some who have been bullies themselves. The special also features Cartoon Network’s three hosts of Dude, What Would Happen, as well as Chris Webber (NBA All-Star), Matt Wilhelm (Pro BMX champion), and NASCAR drivers Trevor Bayne, Jeff Burton and Joey Logano all sharing their experiences about bullying and encouraging kids to find the best ways to reach out for help. Before, during and immediately following the telecast, noted bullying prevention expert and author Rosalind Wiseman will provide further explanation of key bullying issues for kids and adults, answering viewer questions online at StopBullyingSpeakUp.com (www.stopbullyingspeakup.com). Additionally, the entire Speak Up documentary will be posted the website for ongoing viewing by students, parents, educators and community leaders. Further viewing of Speak Up across multiple digital platforms will be made free of charge to customers through Comcast Xfinity, Facebook, iTunes, Xbox 360+Kinect and YouTube.com, each for at least two weeks following the premiere.

NEW PRODUCTION & DEVELOPMENT

Australian-based Bubble Gum Interactive, an indie kid’s entertainment developer, has begun production on a series of short-form cartoons based on its kid-targeted and family-friendly Little Space Heroes (www.littlespaceheroes.com) virtual universe. The cartoons introduce viewers to the back-story of Little Space Heroes, before kids from the internet are asked to join as Space Hero Cadets, including Ace, Professor Q, Gizmo the robot and others as they embark on an intergalactic adventure to rescue the glows (small creatures with big powers). Together, they pit themselves against the almost evil Lord Shadowbot and his long-suffering sidekicks who plan to steal all the glows and bring darkness to the galaxy. Bubble Gum Interactive is developing the short-form series for mobile devices, online and traditional TV broadcast. Joining the in-house Bubble Gum Interactive team to are two Australian TV veterans, Graham Cousens, formerly Creative Director/Disney Channel, to serve as executive producer on the series, and kid’s TV writer Robert Greenberg, noted for his Nickelodeon work Globs of Doom and Attack of the Toybots featuring SpongeBob SquarePants, will co-write the new series.

LICENSING

Hoho Entertainment inks a new licensing partnership with Hallmark Cards and its Tigerprint for a line of greeting cards in the UK based on its CG animated preschool series, Cloudbabies. Created by noted art director, Bridget Appleby, Cloudbabies is currently being animated by Manchester based Studio Liddell and is slated to air on CBeebies this year. Master Toy partner for the property is Vivid and Master Publishing partner is Penguin Children’s Books.

MarVista Entertainment has launched a licensing program for the TV movie Radio Rebel, its second production for Disney Channel and first with co-production partner Two 4 The Money Media. Among its ancillary product lines, the Radio Rebel soundtrack is being released through Razor & Tie, featuring 14 songs including star Debby Ryan’s cover of the Go-Go’s We Got the Beat, and Brand New Day, performed by Kari Kimmel, among others. Brand Sense Partners, the brand extension agency for Radio Rebel, has secured a group of merchandise partnerships, including CPO (bracelets and hair accessories), Scorpio Posters (printed gifts), and for apparel items new deals with KJM, Jerry Leigh and Ripple Junction. Merchandise will be available online and through independent retailers, including Cafe Press and Zazzle, which are developing an array of customizable products (notebooks, stickers and magnet, apparel, headwear and gifts). Online retailers will integrate marketing efforts with Radio Rebel’s social media and online components. A portion of the product sales will benefit The Ryan Seacrest Foundation.

Zodiak Rights finalizes three new Mr Bean license deals. Hype Associates acquires the license to produce a range of Mr Bean greeting cards, gift-wrap and gift tags in the UK. Hype, known for their work with classic British and character licenses such as Mr Men, Noddy and Thomas the Tank, will initially debut four card designs at retail this spring/summer 2012. In the apparel arena, Zodiak Rights has signed two Mr Bean deals. Monnalisa comes on board to produce Mr Bean baby and kids apparel under their NY&LON boy’s baby and junior label, featuring jerseys, t-shirts, jogging suits and trousers, for debut in fall/winter 2012. Imap Export signs on as a licensee to produce Mr Bean branded kids and menswear apparel, which will be distributed through its Original Marines retail stores across Europe, Russia and Middle East launching spring/summer 2013. Tiger Aspect appointed Zodiak Rights as the UK licensing agent for Mr Bean in 2009.

MARKETING

Amulet Books, an imprint of Abrams, acquires author Tom Angleberger’s the third Origami Yoda book (title TBD), a middle-grade novel set for release in 2012. Angleberger’s first two books, The Strange Case of Origami Yoda and Darth Paper Strikes Back, have 2+ million copies in print. The deal was orchestrated by SVP and Publisher Susan Van Metre, who is Angleberger’s editor. In this third installment of the Origami Yoda series a Star Wars character will again be featured in the title of the book. Fans can make their best guess as to which Star Wars character will be folded in the new book at the online poll at www.origamiyoda.com/poll. The poll is open now and will close on March 28, 2012.

Warner Bros. Consumer Products (WBCP) has signed a deal with Germany’s The Continuity Company Dusseldorf (TCC) for a Looney Tunes seven-week customer, healthy lifestyle-focused retail loyalty promotion with German retail chain Penny. Kicking off from this week across 2,400 Penny stores in Germany, customers will be rewarded with two free Looney Tunes collectible cards for every 15 Euros they spend in-store. There are 36 trading cards for kids to collect including 12 special cards, six diet cards, which can be used as bonus cards, and six glitter cards. A special Totally Crazy Sports Arena collector’s album will also be available to buy exclusively from Penny stores. The cards will feature beloved Looney Tunes characters such as Bugs Bunny, Daffy Duck and friends in sporting poses with information on sports and nutrition to encourage kids to lead a active and healthy lifestyle.

MORE KIDS STUFF

Zodiak Kids, Zodiak Media’s kid’s production and distribution arm, completes a programming sales deal with France-based Lagardere Media Group for 80 hours of its kid-targeted programming. The agreement sees Lagardere acquiring the animated series Atomic Betty (130×13) and specials (1×45) for its free TV channel Gulli, while also renewing its license for both seasons 1 and 2 of Marsupilami (52×26) and Martin Mystery (66×26) animations, for its pay TV channels Tiji and Canal J respectively. Other recent sales for Marsupilami include being picked up by TVC Catalunya (Spain) and ETB (Spain) acquiring Martin Mystery. Atomic Betty is a Tele Images Productions for M6, and Martin Mystery, based on the comic book by Alfredo Castelli is a Marathon Media production for M6, while Marsupilami, based on the comic book character created by Franquin, is a Marathon Animation and Marsu co-production in association with Merchandising Munchen for France 3 and Canal J. Tele Images Productions and Marathon Media Productions are both part of Zodiak Kids.

Cartoon Network will celebrate Ben 10 Week on-air and online the week of March 19-24, 2012, which will include the worldwide premiere of the new CGI movie, Ben 10: Destroy All Aliens, a sneak peek of the new Ben 10 series, and the launch of a new Ben 10 game. So, all week long, beginning Monday, March 19, fans can start their day with special episodes from every Ben 10 series airing each morning at 6:30a, and then catch episodes of Ben 10: Ultimate Alien at 4p. In addition, CartoonNetwork.com (www.cartoonnetwork.com) launches the next Ben 10 free-to-play online game, The Mystery of the Mayan Sword. This then all leads up to the US TV premiere of the all-new CGI movie, Ben 10: Destroy All Aliens on Friday, March 23 at 7p. Following the movie, which will also premiere on Cartoon Network around the world throughout this spring, Ben 10 fans will get their first look at the much anticipated new series, Ben 10: Omniverse, set to launch later this year on Cartoon Network. Finally, winding up the week will be the first half of the two-part series finale of Ben 10: Ultimate Alien premiere Saturday, March 24 at 9a. The following week will feature the dramatic conclusion of Ben 10: Ultimate Alien with the debut of The Ultimate Enemy, Pt. 2, on Saturday, March 31 at 9a,

The Jim Henson Company inks new international broadcast license agreements for the company’s classic live-action, family-targeted, fantasy feature films Labyrinth, markings its 25th anniversary in 2012, and The Dark Crystal, which celebrates its 30th anniversary this year, and its sci-fi series Farscape. Henson will also be offering all three titles to international buyers at this year’s MIP-TV.

  • The Dark Crystal, the first ever all puppet, full-length feature film, and Labyrinth, produced by Henson and Lucasfilm, have both been picked up in the US by Showtime, HD Net and Netflix, as well as by Selectavision (Spain), Sky TV (New Zealand) and commercial broadcast network Red Uno (Bolivia).
  • Separately, The Dark Crystal has also been acquired by public broadcast network Ceske Televis (Czech Republic), and pay TV network TopTV (South Africa). Labyrinth has also been picked up by private free-to-air broadcaster TV-3 (Russia), cable/digital network MTV (Hungary), public broadcaster HRT (Croatia), and satellite network Viasat (Estonia and Latvia).
  • The hybrid live-action, puppet, prosthetics and CGI animated cult favorite series, Farscape, has been licensed in the US to Netflix, pay TV network AXN (Central Europe), public broadcaster RAI (Italy), Selectavision (Spain), TV3 (Russia), Viasat (Estonia and Latvia), public broadcaster Seychelles Broadcasting, TopTV (South Africa), and FX (UK). The series has also been licensed to Digital Access Russia as part of its internet and mobile subscription VOD offer. Following its US HD Blu-ray release in the US the series will be available to broadcasters for the first time in HD. Farscape was produced by The Jim Henson Company in association with RHI Entertainment, featuring characters created by Jim Henson’s Creature Shop.

Mind Candy, creators of Moshi Monsters, enters into a distribution partnership with Sony Music for the launch of its debut album Moshi Monsters Rox!, the first album from Mind Candy’s newly launched record label, Moshi Monsters Music (www.moshimusic.com). Under the deal, Sony Music will handle the UK distribution of Moshi Monsters’ music releases, beginning with the debut album Moshi Monsters, Music Rox!, which is available for pre-order now online, and will be available at retails stores in the UK beginning April 2, 2012. Written and produced in house, the album is comprised of twelve tracks from Moshi characters including The MonStars, Dr Strangeglove, Popstar Poppet, Big Bad Bill and Sweet Tooth as well as new music characters and features a range of music genres. Moshi’s music effort is lead by Jason Perry, a former rocker (of the rock band ‘A’) and record producer and who recently joined Mind Candy a its Head of Music.

Program Call:  Cynopsis Media will be producing our annual MIPTV Shopping Guide sent to all Cynopsis and Cynopsis Kids subscribers on Thursday, March 29, the week before MIPTV 2012 in Cannes. If your company is an official exhibitor at MIPTV this year and would like to have your programming included in our shopping guide, please send us only the following info for your top 5 shows: title, availability date, number of episodes, length, type (i.e., movie, series, special, etc.), genre and your terms (barter, cash, etc.) as well as your company’s stand/booth location. To be included in this free and highly-viewed special edition, please send your submission to Lisa Ball at: lisa@cynopsis.com no later than Thursday, March 22, 2012. A confirmation email will be sent following each submission from Lisa (if you do not receive a confirmation email, please resubmit).

RATINGS

Live + Same Day Ratings Kids Cable Network Averages (000) for Friday, March 2, 2012, 6am-11pm, ranked by K2-11:
DISNEY CHANNEL:      K2-11 1045; K6-11 582; TWEENS 9-14 437
NICKELODEON:           K2-11   723; K6-11 346; TWEENS 9-14 250
CARTOON NETWORK:   K2-11   496; K6-11 296; TWEENS 9-14 228
DISNEY XD:               K2-11   196; K6-11 153; TWEENS 9-14 111
NICKTOONS:              K2-11   115; K6-11   70; TWEENS 9-14  56
Source: MTVN Research from Nielsen Media Research Data


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Answer to Our Last Trivia Question: Which early nineties band performed the theme song for Higglytown Heros? “They Might Be Giants” performs the Higglytown Heros theme song. Kudos to: Mara Anastas-Simon & Schuster/NY; Sasha M. Wolff-MTVN Standards & Practices/NYC; Michael Hawkins-PromoDoctors/Irving; Squirrel Rippley-Dark Horse Media/Tucson; Richard Quan-BSSP/San Francisco; Pat Brady-CESD/LA; Eric Covert-Disney/ABC Television Group/Burbank.

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Later — Gwen
Gwen Billings for Cynopsis Kids!
03.06.12

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JOB OPENING: DIGITAL RESEARCH ANALYST/DailyNews/NYC: Provide metrics and analysis to digital sales team, proficient w/rsrch tools Nielsen, comScore, etc. 3+ years agency or media exp. Full description and apply here. (3/13)

JOB OPENING: MGR DIGITAL AD SALES DEV/AMC/NYC: Create custom ad products, track inventory, work with AEs on special proj. Handle marketing assets and creative tags. Build pacing reports.- apply at http://bit.ly/wQFQH4 (3/13)

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JOB OPENING: PRESS MANAGER/Syfy/NYC: Media strategist, spokesperson, press liaison. Candidate must have 3-5 years of experience at network, cable or agency. To apply, www.nbcunicareers.com #4675BR (3/10)

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INTERNSHIPS – These positions are for credit only – nobody gets paid here. These ads are always posted for free, and students work for school credit only. For more information on the specs for posting an Internship ad, email Trish at trish@cynopsis.com.

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SITUATION WANTED: SALES ASSISTANT/CHI: Interned at Comcast SportsNet in Ad Sales, Works as Sales Assistant at NBCUniversal. Has B.A. from DePaul in PR/Advertising. Resume upon request. Contact kcopeland24@gmail.com (3/13)

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E-mail Trish@cynopsis.com or call Trish Pihonak at 203.381.9096 for rates and specs for Job Openings.

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