Tuesday, March 2nd, 2010


Disney XD is All Amplitude!
We’re so “pedal-to-the-metal” it’s ridiculous, and kids get it – big time.
Want proof? Our Kids 6-14 audience grew by 42% and Tweens 9-14 increased by 62%.

Watch it. Click it. Live it.
We’re bringing it – and you gotta be part of it!
Call Michelle Scarola, SVP Sales at 212-807-5801 and she’ll give you the low down

Source: The Nielsen Company via Startrak. 2/13/09-12/27/09 vs. 2/15/08-12/28/08, M-Su 6a-12a. Live+SD AA(000). Subject to qualifications available upon request.

Cynopsis: Kids!

Good morning. It’s Tuesday, March 2, 2010, and this is your first early morning Kids briefing.

Virgin Media inks a deal with Turner Broadcasting to make Turner’s preschool-targeted TV channel Cartoonito available to its cable subscribers in the UK.  Under the deal Virgin Media will also offer some of Cartoonito’s shows via its on-demand service as well as securing rights for Turner Broadcasting content to be available both online and on mobile phones.  Cartoonito, which features series including Fireman Sam, Care Bears and Hi-5, will be included in the line-up of channels available to customers on Virgin Media ‘L’ or ‘XL’ TV pack from this April. Virgin Media will offer additional Turner programming on-demand including Cartoonito shows such as Go And … and Cartoonito Karaoke, in addition to from content from Cartoon Network and Boomerang.  Virgin Media also picks up rights to offer Turner’s content online and via mobile, including Cartoon Network’s Ben 10 and Boomerang’s Scooby Doo, and new content from Cartoonito.  In the mobile arena, Virgin will provide customers with mobile versions of shows from Cartoon Network and Boomerang, in addition to simulcast news from CNN.


Ben Stiller confirms that plans are underway on a Zoolander (PG-13) sequel, per MTV.  Paramount released Zoolander in 2001.  Stiller says that he is working with writer Justin Theroux (Tropic Thunder, Iron Man 2) and that it takes place 10-years after the first movie, and Derek and Hansel have been all but forgotten  so they’ll have to re-create themselves.  Stiller also added that if Will Ferrell will reprise his role as the evil Mugatu, then the character will be back.


DreamWorks Animation SKG‘s new animated movie Shrek Forever After in 3D will have the honor of opening the 2010 Tribeca Film Festival in NYC on April 21, 2010, presented by American Express.  The final chapter in the Shrek movie series, Paramount will release Shrek Forever After nationwide on May 21, 2010.  Shrek Forever After is directed by Mike Mitchell and again stars the voices of Mike Myers, Eddie Murphy, Cameron Diaz and Antonio Banderas.

Cartoon Network will be totally “algebraic” when it premieres its new original animated series Adventure Time with Finn & Jake on Monday, April 5, 2010 at 8p.  Created by Pendleton Ward, Adventure Time with Finn & Jake is produced in partnership with Frederator Studios with Fred Seibert serving as Executive Producer.  The first season features special guest voice appearances by Henry Rollins, Mark Hamill, George Takei, Lou Ferrigno and Erik Estrada.  Clips of the series and downloads can be found at www.itsadventuretime.com, where fans can also play a new online game Adventure Time: Righteous Quest from March 8.

In other Cartoon Network news, this week marks the launch of the new flash animated comedy-action series Hero: 108 (52×11) on Cartoon Network in the US and UK.  The series is airing weekdays at 7a in the US and 4p in the UK.  The Hero: 108 series is a co-production of Gamania, Moonscoop and Cartoon Network International. Also involved in the co-production is Telegael Teo (Ireland).  There is also a Hero: 108 massively Multiplayer Online Game (MMOG), developed by RedGate Games, a unit of online game publisher Gamania Digital Entertainment. Playmates Toys holds the master toy license for Hero: 108 and plans to launch products this year around the world.

PorchLight Entertainment acquires the worldwide distribution rights to the tween/teen-targeted animated feature Los Campeones de la Lucha Libre (The Champions of Lucha Libre).  Produced by Fwak! Animation and BounceyNet, Inc., the Mexican wrestling themed 72-minute movie was released theatrically in Mexico in 2008.  PorchLight will showcase the movie at MIPTV for theatrical, broadcast and home entertainment rights worldwide.  The movie is available in English and Spanish.  Los Campeones de la Lucha Libre was created by Fwak! Animation’s founders Eddie Mort and Lili Chin, who also created the animated TV series ¡Mucha Lucha!, which was produced by Warner Bros Animation.

Program Call: Cynopsis Media will be producing our annual MIPTV Shopping Guide sent to all Cynopsis subscribers on Thursday, April 8, the week before MIPTV 2010 in Cannes. If your company is exhibiting and you’d like to have your programming included, please send us only the following info for your top 5 shows: title, availability date, number of episodes, length, type (i.e., movie, series, special, etc.), genre and your terms (barter, cash, etc.) as well as your company’s stand/booth location. To be included in this free and highly-viewed special edition, please send details to lisa@cynopsis.com no later than Thursday, April 1, 2010. A confirmation email will be sent following each submission (if you don’t get the confirmation, please resubmit).


Aardman Rights‘ character Timmy, from the CBeebies stop-motion animated series Timmy Time (52×10), will serve as an ambassador for the Preschool Learning Alliance (Alliance), an early education and childcare charity in the UK.  Under the six-month partnership between Aardman Rights and the Alliance, Timmy will be featured in pull-out supplements and a poster campaign promotion early learning messages to preschools, parents and kids.  In exchange for Timmy Time branding on Early Years Foundation Stage learning and development materials, the Alliance will supply Aardman with advice for parents of preschoolers who are beginning school for the first time.  This support for parents will be promoted through the Timmy Time website and other parental channels.


RDF Rights (RDFR) names Karen Vermeulen at VP Head of Global TV Sales and Co-production, Kids and Family Division, RDFR.  Vermeulen was most recently Director/Program Distribution, UK and Eire at Disney.  She previously served in various sales and operations positions for National Geographic Kids Entertainment/NGTI and Entertainment Rights.

Copyright Promotions Licensing Group (CPLG) appoints Cindy Davis as SVP/Licensing CPLG US.  Davis will oversee CPLG’s US licensing and merchandising programs for a range of properties and report directly to Kirk Bloomgarden, EVP/Worldwide Consumer Products.  She was most recently a partner at Bomes Davis Branding.  Davis previously served in various licensing roles at DIC Entertainment and Fox Family Worldwide/Saban.

Nickelodeon names Ron Johnson to the new potion of SVP/Walmart Retail Development, Nickelodeon Viacom Consumer Products (NVCP).  Working out of Bentonville, Arkansas, where Walmart is headquartered, Johnson will manage development of Nickelodeon retail business at Walmart, serving as a liaison between Nick and Walmart to create global retail strategies for all NVCP properties.  Johnson will report to Leigh Anne Brodsky, President, NVCP.  Prior to this Johnson was VP and GM/Global Walmart Team at Disney.


Live + Same Day Ratings Kids Cable Network Averages (000) for Thursday, February 25, 2010, 6am-11pm, ranked by K2-11:
NICKELODEON:         K2-11 1234; K6-11 523; TWEENS 9-14 359
DISNEY CHANNEL:     K2-11   805; K6-11 498; TWEENS 9-14 422
CARTOON NETWORK: K2-11   631; K6-11 367; TWEENS 9-14 261
DISNEY XD:               K2-11   117; K6-11   80; TWEENS 9-14   64
Source: MTVN Research from Nielsen Media Research Data

Live + Same Day Ratings Kids Cable Network Averages (000) for Friday, February 26, 2010, 6am-11pm, ranked by K2-11:
NICKELODEON:         K2-11 1280; K6-11 592; TWEENS 9-14 377
DISNEY CHANNEL:     K2-11 1103; K6-11 718; TWEENS 9-14 539
CARTOON NETWORK: K2-11   565; K6-11 321; TWEENS 9-14 211
DISNEY XD:               K2-11   202; K6-11 136; TWEENS 9-14   82
Source: MTVN Research from Nielsen Media Research Data


Cynopsis Media presents
Kids! Upfront 2010 Special Edition

Publishing March 24th to the entire Cynopsis Media Audience, Kids! Upfront 2010 will provide an
in-depth look at the 2010 Upfront selling season from both the Buyer and Seller perspectives.

Talk Directly to Your Target Audience.
Influence Brands and Agencies’ Upfront Buying Decisions.

Space is limited. Contact Mike Farina to reserve your advertising today!
mike@cynopsis.com  203.218.6480

Answer to Yesterday’s Trivia:  Who said:  “A little song, a little dance, a little seltzer down your pants.”  CHUCKLES THE CLOWN on THE MARY TYLER MOORE SHOW  Kudos to: McPaul Smith-Sideways Hat Creative/Montclair; Dennis Nance-Turner Broadcasting/Atlanta; Melanie Erlbaum-Rainbow Media/Bethpage; Barbara Pflughaupt-BP Media Relations/NY; Brian Swanson-Monterey Intl/PST; Steve Granat & Cydne Clark-Bupkis Ent/Tarzana; Rich Ross-Disney/Burbank; Stefanie Tier Friedman-Top Tier Licensing/Agoura Hills

Today’s Trivia Question:  What animated character’s favorite song is Camptown Races?  (Email Cynthia@cynopsis.com with your answer and be sure to include your name, company, city and time zone. Unofficial rules: Only the second four correct answers from each time zone will be mentioned; and once you’ve been mentioned in any of the Cynopsis editions, you can’t be mentioned again that calendar week.)

Later —
Gwen Billings for Cynopsis Kids!
gwen @cynopsis.com

Cynopsis Ad Sales:
Mike Farina – Sr. Dir/Business Development & Sales – 203-218-6480 / mike@cynopsis.com
Classifieds – Trish Pihonak- 203-926-9878 / trish@cynopsis.com

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SITUATION WANTED:  VOICE OVER TALENT:  Specialties kids voices, small furry creatures, and singing. Credits: Disney, Warner Bros, Pepsi … much more. Available for all projects. Studio recording package. Hear MP3s at www.alyciagrant.com (3/4)

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