Tuesday, March 23rd, 2010

Cynopsis: Kids!

03/23/10

Good morning. It’s Tuesday, March 23, 2010, and this is your first early morning Kids briefing.

Aardman (UK) is teaming with Voozclub (Korea) and Screen 21 (Spain), a unit of BRB, to co-produce and distribute the new mixed CGI animated/live-action kids series Canimals (52×7), which will makes its debut at MIPTV.  Canimals follows the adventures of a group of “can-shaped” CGI animated animals and the mischief, nothing quite goes according to plan, they get into within the live action world (e.g. kitchen, garden, schoolyard, greenhouse).  Set to premiere at the end of 2010, Aardman will lead the scripting and voices for the series, with Voozclub and BRB managing the design, animation and sound production.

BBC Worldwide is launching three new BBC channels in Malaysia.  The three new channels to the region, CBeebies, BBC Knowledge and BBC Lifestyle, will be available on Telekom Malaysia Berhad‘s (TM) IPTV customers via its HyppTV platform from March 29, 2010.  TM’s IPTV service will be available to all their high-speed broadband and broadband subscribers free of charge from March through September 2010.

NEW PRODUCTION & DEVELOPMENT

Reading Rainbow plotting a return?  In a tweet last week actor LaVar Burton, the host of the series for its full 23-year run, said, “You heard it here first … Reading Rainbow 2.0 is in th[e] works! Stay tuned for more info.  But, you don’t have to …”, per Huffington Post.  Reading Rainbow, which both educated kids about reading, spotlighted books, provided kid reviews and encouraged kids to read for (dare I say) fun, ran on PBS 1983- 2006.  For lots of folks, even those that don’t recall the series clearly, the theme song remains in their heads …
Butterfly in the sky
I can go twice as high
Take a look
It’s in a book
A Reading Rainbow

MORE KIDS STUFF

Sprout, the 24/7 multi-platform preschool service, and Decode Enterprises, the distribution arm of DHX Media, announce the exclusive US debut of dirtgirlworld, a green living series for preschoolers that aims to get kids up, outside, active and to “go get grubby” with the dirtgirl and her equally eco-interested friends.  Sprout’s Dig Into Earth Day with dirtgirlworld marathon will feature several episodes of the series and air on Sprout on TV from 12p-3p on Earth Day, Thursday, April 22.  Following its debut, dirtgirlworld will air on Sprout daily at 4:50p.  Games, crafts and environment friendly tips for parents of preschoolers will be available on SproutOnline.com ( www.sproutonline.com ). Created by writer/producer Cate McQuillen and composer/writer Hewey Eustace in northern New South Wales, Australia, the music-centric dirtgirlworld series features a mix of live-action and animation with photomontage and illustration.  dirtgirlworld also airs on CBeebies (UK), CBC (Canada) and ABC (Australia).

4Kids Entertainment heads to MIPTV where among its offerings will be the new mixed traditional cel and CGI animated fantasy/adventure anime series Tai Chi Chasers (39×30).  Like it did with Dinosaur King, 4Kids Entertainment is adapting the kid-targeted Japanese series for release worldwide (excluding Asia).  Tai Chi Chasers follows the adventures of Rai, a young orphan that finds he is a descendent of a race of peaceful beings, the Tigeroids, which are in an ongoing struggle in a parallel universe with the evil Dragonoids to recover 500 lost tai chi symbols. Those that possess the tai chi symbols will have the power to rule their realm.

YTV (Canada) premieres season two of its original series Survive This with two back-to-back episodes on Monday, April 19 at 7p.  New episodes will then debut in the series’ regular time period on Mondays at 7:30p.  Hosted again by Survivorman Les Stroud, the new season features a new group of eight teens making their way in the woods, culminating in an hour-long season finale.  Survive This is produced by 9 Story Entertainment in association with YTV, a unit of Corus Entertainment.  Following the broadcast premieres viewers can find clips and full episodes of the show via YTV’s online video player at YTV.com ( www.ytv.com ).

PBS Kids will host its annual Share the Earth Day, featuring eco/science/outdoor-themed episodes of 15 series, on Earth Day, Thursday, April 22, 2010 (check local listings).  The goal of the programming event, which includes episodes of Curious George, Sesame Street and Super Why!, The Electric Company and Cyberchase, is to encourage kids to learn about the earth and explore earth sciences on a daily basis.  On the digital front, PBSKidsGo.org/video ( www.pbskidsgo.org/video ) will feature the online premiere of WordGirl’s Earth Day Girl episode, as well as a themed channel of Earth Day episodes.  From this week, PBSKidsGo.org will launch new content on EekoWorld, an interactive website that introduces kids to the basics of ecosystems, conservation and pollution, and on April 5th, PBSKidsSGo.org/designsquad/contest will feature the launch of the 2010 Trash to Treasure competition which challenges kids to recycle, reuse and reengineer everyday items into new inventions. PBSKids.org ( www.pbskids.org ) will offer 20+ environment and nature games, as well as an Earth Day specific playlist at PBSKIDS.org/video.  Additionally, PBSParents.org ( www.pbsparents.org ) will showcase eco friendly crafts and kid party ideas, and host an as the expert Q&A with Kimberly Brenneman, education advisor on Sid The Science Kid.  PBSTeachers.org ( www.pbsteachers.org ) will host a webinar on April 5, titled Celebrating the 40th Anniversary of Earth Day.

BBC Children‘s new Director, Joe Godwin, unveils the new CBeebies spring/fall 2010 programming line up.  Included in the new lineup are:
Zingzilla – a music-based series developed and produced in-house by CBeebies Productions; Mighty Mites  a new series hosted by Sarah-Jane Honeywell, which encourages kids to get up and get moving in various activities, each episode two kids go on an adventure to try an activity for the first time; Mister Maker Comes To Town  Mister Maker returns with a new series as he takes his arts and crafts on the road to get kids involved in art projects at home; Let’s Celebrate  celebrates the different religious and cultural festivals around the UK and meeting kids and families as the prepare for the celebrations; The Octonauts  debuting later this year the series features a group of underwater adventure heroes as they set out to rescue sea animals and explore underwater worlds, the series is based on the books by Meomi; Same Smile  host Nisha Anil bicycles across the UK with her three cuddly pandas to visit kids and discover our similarities and differences, the series is a collaboration with BBC teams from Scotland, Wales, Northern Ireland and London; Everything’s Rosie  the CG animated series about Rosie, “a 21st century ragdoll” that lives in a playhouse and sets out on adventures with her pals during which they learn about life and friendship; Timmy Time  Timmy and his pals head out on a new set of barnyard exploits; and Tinga Tinga Tales  the series returns with new stories about animals based on African folk tales and the Tingatinga art of Tanzania.

MARKETING/LICENSING

Warner Bros. Consumer Products (WBCP) partners with Olympic gymnast Nastia Liukin to create Supergirl by Nastia, a lifestyle merchandise line for girls 8-12.  Launching exclusively at JCPenny ( www.jcp.com ) on July 20 for back-to-school season, the line is designed to offers girls “a message of empowerment, creativity, strength, intelligence and independence,” all attributes associated with Supergirl S-Shield.  Products in the line, which will retails from $20-$38, includes active fleece, dresses and tunics, knit pants, Supergirl tees, dancewear, fashion leggings, shrug tops among other items.  Warner Bros. has supported female athletes for the last four years with the Supergirl Jam, an action sports competition and lifestyle/music festival.  This year also saw the inaugural Nastia Liukin Supergirl Cup held last month.

Nickelodeon and Viacom Consumer Products (NVCP) sign a range of new global and international deals for Paramount and Nickelodeon Movies‘ upcoming feature The Last Airbender.  Directed by M. Night Shyamalan, the movie is based on Nickelodeon’s animated series Avatar: The Last Airbender

  • Mutli-territory and local deals include: apparel agreements with TV Mania, Collective Brands, Mlab Concepts and Aykroyds; publishing deals with Simon & Schuster UK, Egmont UK and Egmont VGS, Random House and Alligator Publishing; and a bedding deal with Herding Heimtextil.
  • Signing on in the stationery categories are Trends International, Alpa UK, Paperline Designs and Union-Transit Company, with Procos inking a deal for party paper products.
  • Other deals include Pyramid International (posters and badges), Sandylion (accessories), Rubies (dress up), Toyster (puzzles) and Vast Sky (backpacks).

Chapman Entertainment and HIT Entertainment ink a licensing deal with K’NEX Brands to create a line of construction toys based on the preschool property Roary the Racing Car.  Under the deal, K’NEX will produce Roary building sets, including buildable figures and vehicles, which are slated to be available at retail in the US and Canada from fall 2011.  This agreement follows the recently announced deal that will see Roary the Racing Car toys, from US master toy partner Bandai America, available exclusively at Toys R Us stores this fall 2010.  Indy/NASCAR racer Sam Hornish Jr narrates the US version of Roary the Racing Car, which airs here on Sprout.

EXECUTIVE MOVES

Hyde Park Imagenation, a joint venture of Imagenation Abu Dhabi and  Hyde Park Entertainment, names two new creative executives Jason Mirch and Yee Yeo Chang.  Mirch, who joined the company at the end of last year, is based in the Abu Dhabi office where he heads the content division.  Chang will be based in Singapore and is responsible for managing operations of the recently formed Hyde Park Imagenation Singapore as well as finding and developing projects in Asia.  Mirch was previously Co-Head/Feature and Television Development, Storyline Entertainment where he developed movie and TV projects.  Most recently, Chang served as the executive producer on the movie Lullaby for Pi, and prior to that as associate producer on the movie Motherhood.  Mirch and Chang will work alongside Hyde Park International President Mimi Steinbauer, Hyde Park EVP Patrick Aiello and Imagenation Abu Dhabi COO Stefan Brunner.  Hyde Park Imagenation was created with the goal of producing up to 20 feature films for audiences worldwide that focus on and reflect Middle Eastern and Asian culture.

RATINGS

Live + Same Day Ratings Kids Cable Network Averages (000) for Friday, March 19, 2010, 6am-11pm, ranked by K2-11:
NICKELODEON:         K2-11 1102; K6-11 528; TWEENS 9-14 408
DISNEY CHANNEL:     K2-11   872; K6-11 551; TWEENS 9-14 440
CARTOON NETWORK: K2-11   496; K6-11 292; TWEENS 9-14 236
DISNEY XD:               K2-11   160; K6-11 111; TWEENS 9-14   86
Source: MTVN Research from Nielsen Media Research Data

Program Call: Cynopsis Media will be producing our annual MIPTV Shopping Guide sent to all Cynopsis subscribers on Thursday, April 8, the week before MIPTV 2010 in Cannes. If your company is exhibiting and you’d like to have your programming included, please send us only the following info for your top 5 shows: title, availability date, number of episodes, length, type (i.e., movie, series, special, etc.), genre and your terms (barter, cash, etc.) as well as your company’s stand/booth location. To be included in this free and highly-viewed special edition, please send details to lisa@cynopsis.com no later than Thursday, April 1, 2010. A confirmation email will be sent following each submission (if you don’t get the confirmation, please resubmit).


A CYNOPSIS MESSAGE


Cynopsis presents: Upfront 2010  The Kids! Market
Publishing Tomorrow, March 24

The Kids! Market, the 1st in the Upfront 2010 Special Edition Series, will provide an
in-depth look at the 2010 selling season from both the Buyer and Seller perspectives.

Published to Cynopsis & Cynopsis: Kids! subscribers, and available at www.cynopsis.com

Upcoming Upfront 2010 Special Editions
Cable (4/7), Syndication (4/21), Spanish Language (5/5), Broadcast (5/19)
Ad Space is limited. Contact Mike Farina to reserve today!  mike@cynopsis.com, 203.218.6480



Answer to Yesterday’s Trivia:  Daggett and Norbert were the stars of what series?  ANGRY BEAVERS  Kudos to:  Jennifer Treuting-Nickelodeon Preschool/NY; Julie Stowell-Tribune Media Services/NY; Meredith Wayne-Cox Reps/NY; Alexis Taylor-TLC/Silver Spring; Rebecca Rodriguez-Disney Channel/Burbank; Sandy Dibble-KSL Media/Encino; Mike Coughlin-Jim Henson Company/Hollywood; Luke Campbell-BBC Worldwide/London

Today’s Trivia Question:  His “handle” was The Milwaukee Kid … what was this character’s real name? (Email Cynthia@cynopsis.com with your answer and be sure to include your name, company, city and time zone. Unofficial rules: Only the second four correct answers from each time zone will be mentioned; and once you’ve been mentioned in any of the Cynopsis editions, you can’t be mentioned again that calendar week.)

Later —
Gwen Billings for Cynopsis Kids!
gwen @cynopsis.com
03.23.10

Cynopsis Ad Sales:
Mike Farina – Sr. Dir/Business Development & Sales – 203-218-6480 / mike@cynopsis.com
Classifieds – Trish Pihonak- 203-926-9878 / trish@cynopsis.com

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